MRM Research Roundup: End-of-September 2021 Edition
Modern Restaurant Management
OCTOBER 4, 2021
Consumers ranked local chains as their second most desired type of apps and loyalty programs. Must haves for local chain restaurant apps include easy ordering (66 percent), easy payment (61 percent), loyalty/rewards points (52 percent), and coupons and/or deals (52 percent). Loyalty programs yield repeat business.
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