Modern Restaurant Management

JUNE 15, 2021

While what consumers eat won’t change, post-COVID-19, how they will get it will. While some automation and technology solutions can require quite an investment, there are plenty of things to enhance your presence, improve efficiency and tempt consumers that are more cost effective and expedient to implement.

Technology 203

Technology Loyalty Program Front of House Online Ordering 203

Modern Restaurant Management

NOVEMBER 24, 2020

It’s a good time to make sure you’re accounting for potential effects of the pandemic as you create next year’s budget. If competitors are easier to find and communicate with, your business could lose customers quickly. Seasonal business owners should be consistently looking for ways to cut costs during slower times.

Cash Management 230

Cash Management Social Media Seasonal Menu Food Truck 230

Modern Restaurant Management

DECEMBER 30, 2020

We have watched as the pandemic has gutted the economy, altered consumer behavior, and destroyed longstanding businesses essentially overnight. Over the past year, restaurants have had to evolve their communications to consumers with a sensitivity and transparency never before required around issues of safety and health.

2021 225

2021 Marketing Food Safety Back of House 225

Modern Restaurant Management

SEPTEMBER 16, 2020

“The good ol’ days” is a strong sentimental feeling. Restaurants should advertise what precautions they're taking to keep people safe. Restaurants need to communicate the change in safety measures and share the experience. Yelp Enhanced Listings: Yelp is another highly used tool by the consumer.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

7 Shifts

OCTOBER 9, 2019

Capture Your Community with Local Ads Local advertisement is a powerful tool to increase both foot traffic and your online presence. It’s important to get their attention during these consumer micro-moments as it increases the chance that you will win the customer.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Modern Restaurant Management

DECEMBER 28, 2020

Delivery and take-out will continue to be the most popular way consumers will get their restaurant meals in a COVID and post-COVID world. Consumers still demand convenience when it comes to their meals, but they also want variety. To read part one, click here. Nick Kenner, Founder & CEO, Just Salad. Lavu CEO Saleem S.

2021 230

2021 Mobile Ordering Kitchen Safety Loyalty Program 230

7 Shifts

AUGUST 2, 2024

Below are some key restaurant metrics you should be tracking for your restaurant: Cost of goods sold (COGS) The cost of goods sold refers to the amount it costs to produce an item on your menu. To keep your restaurant in good financial standing, you should aim for at least 70%. Ideally, you’ll want this to be close to 60%.

Point of Sale 397

Point of Sale Inventory Seasonal Menu Cash Management 397

7 Shifts

AUGUST 18, 2024

Buying into a franchise can be a good option because it provides support and brand recognition. This could be a good choice if you find a business that is already established and has a loyal customer base. This will give you a good idea of their product and service. An alternative is to buy an existing bar that is up for sale.

Bar 370

Bar License Email Marketing Customer Service 370

Modern Restaurant Management

DECEMBER 21, 2020

All restaurants will need to understand their consumer and know the new customer journey better than ever before. Restaurant brands and independents have leaned heavily on email and social media to communicate with their best customers and guests during the pandemic. Digital advertising will become high priority. Bottom Line.

2021 191

2021 Online Ordering Email Marketing Advertising 191

Indoor Media

SEPTEMBER 19, 2017

billion on advertising according to research from 2013. With so much being spent on advertising we have to wonder, “How much of that $6.4 billion is spent on advertising tactics that actually work?” Let’s review three types of restaurant advertising that have a great track record and are easy on the wallet.

Advertising 78

Advertising Coupons Social Media Loyalty Program 78

Indoor Media

AUGUST 10, 2017

From strategically placing products in areas that inspire consumers to buy to harnessing the power of coupon advertising, grocery store chains take numerous approaches to influence how consumers purchase their products. Ever noticed a welcoming, wafting smell of fresh-baked goods the minute you walk into a store?

Advertising 78

Advertising Coupons Consumer Goods Loyalty Program 78

Modern Restaurant Management

JANUARY 22, 2024

This industry seeks to develop a value proposition that speaks to its consumers and convinces them to dine in their restaurants. We have compiled a list of factors based on extensive research on consumer psychology and behavior trends. Leverage consumer data to learn about preferences, dietary restrictions, and favorite foods.

Loyalty Program 181

Loyalty Program Mobile Ordering Dietary Restrictions Social Media 181

Modern Restaurant Management

MAY 28, 2020

Research presented last year at Advertising Week New York showed how people who download a QSR brand’s app are more loyal to that brand versus those that do not have it. apps owned and operated by the QSR brands themselves) provide benefits around data collection and direct communications. How to Make Mobile the Focal Point.

Mobile Ordering 181

Mobile Ordering Point of Sale Back of House Download 181

7 Shifts

SEPTEMBER 19, 2019

Marketing and advertising : Market your restaurant to help achieve optimal restaurant capacity (social media and review management included). The mindset of "If it works, it's good enough" is most prevalent when it comes to scheduling employees with pen and paper or spreadsheets. Build a culture of communication.

Management 284

Management Management 2019 Employee Relations 284

Indoor Media

JULY 22, 2020

There are plenty of review sites, but Yelp is considered one of the most trustworthy and influential to consumers and is only second to Google. Online reviews are crucial to your auto repair shop’s success, as 88 percent of consumers trust online reviews as much as personal recommendations. Ask for Reviews. Take Control.

Consumer Goods 146

Consumer Goods Customer Service Advertising Email Marketing 146

Modern Restaurant Management

JANUARY 9, 2020

Considering that almost 70 percent of consumers drink at least two cups of coffee a day , you need to create a marketing strategy that targets all customers from first-time buyers to repeat purchasers. Here are three top places to advertise: Online. Today’s consumers are always on their smartphones, tablets, and desktops.

Marketing 146

Marketing Email Marketing Loyalty Program Social Media 146

Modern Restaurant Management

DECEMBER 4, 2019

Almost every brick-and-mortar business needs good signage. Most consumers are comfortable with assuming that ‘Golden Chopsticks Palace’ is probably a Chinese restaurant, and that ‘Luigi’s’ is likely to serve Italian food. Effective Use of Images and Typography. What about ‘Jackson’s’?

Consumer Goods 167

Consumer Goods Front of House Design Customer Experience 167

Modern Restaurant Management

JULY 1, 2020

Review mentions of “Back-owned” (and related terms) also skyrocketed, up 426 percent, as people look to support and surface these businesses to the community. Consumer Interest in Restaurants is Shifting Quickly. What Consumers Mean by 'Safe' Recent research conducted by Ecolab Inc.

2020 180

2020 Travel Food Safety Consumer Goods 180

Indoor Media

SEPTEMBER 16, 2020

5 Things You Need to Create Your Auto Shop’s Brand Develop Your Core Message Offer a Value Proposition Establish a Voice for Your Brand Create a Logo Tie Your Brand Elements Together with Shopping Cart Advertising Develop Your Core Message What is the purpose of your auto shop? This is more than a good story.

Email Marketing 131

Email Marketing Advertising Customer Service Social Media 131

Modern Restaurant Management

MAY 18, 2021

But as reality of the pandemic sunk in and dining rooms remained closed, it became apparent that ordering delivery and takeout was the best way to help restaurants weather the storm — and there was a significant consumer appetite to do so. By August 2020, Americans reported ordering takeout 2.4 So what’s next?

Delivery 168

Delivery Kitchen Safety Social Media Online Ordering 168

Perfect Daily Grind

APRIL 4, 2023

It’s fair to say that many specialty coffee brands base their marketing strategies around the idea that coffee consumers want to be more connected to farmers. And while many coffee businesses believe that consumers also want to know the same information, is this really an accurate assumption?

Consumer Goods 144

Consumer Goods Sustainability Email Marketing Café 144

Modern Restaurant Management

DECEMBER 28, 2020

As restaurants do everything they can to survive these winter months, we continue to see shifts in how consumers are using restaurants. While most consumers will eventually shift some of their dining back to on-premise, most consumers will still often opt for the convenience of drive-thru, pick-up and delivery.

2021 199

2021 Kitchen Safety Food Safety Mobile Ordering 199

Modern Restaurant Management

DECEMBER 21, 2020

With restaurant dining rooms closing unexpectedly and inconsistently from market to market, the industry realized the ability to communicate frequently and rapidly to their customers is critical. They are comparing the experience to Amazon, and anything that falls short of that level of ease and experience disappoints consumers.

2020 180

2020 Online Ordering Customer Experience Point of Sale 180

7 Shifts

NOVEMBER 1, 2022

Many local restaurants have never touched advertising or social media; they've been the neighborhood's go-to spot for decades. Maybe it's great food, a good happy hour, or an attractive atmosphere. This could be as simple as paid social advertising, great signage, an ad in the local paper, or a television appearance.

Seating 221

Seating Email Marketing Marketing SEO 221

Modern Restaurant Management

DECEMBER 16, 2021

Given the increase in off-premise, we expect to see more drive-thru’s similar in format to Checkers & Rally’s iconic double drive-thru model, which dedicates one lane to traditional consumer drive-thru service and one to e-commerce only, including pre-paid digital orders for pickup and third party-delivery orders.

2022 180

2022 Food Supply Back of House Kitchen Safety 180

Indoor Media

NOVEMBER 1, 2021

Creating a customer persona is a powerful tool for understanding your consumer base. With these customer personas in mind, you are in a good position to start creating a brand persona. An effective marketing campaign starts with good messaging, from shopping cart ads to billboards. So what is a brand persona ?

Customer Service 145

Customer Service Small Business Customer Experience Point of Sale 145

EATER

OCTOBER 21, 2024

Restaurants hoping to make a positive impact on the climate face an enduring challenge: selling their ambitious goals to diners simply looking to have a good time This story was produced in partnership with Civil Eats. The “ PLNT Impact Tracker ” on PLNT Burger’s website wants you to think about what you’re eating. without interruptions.

Sustainability 121

Sustainability Sourcing Consumer Goods Seasonal Menu 121

7 Shifts

NOVEMBER 9, 2022

Consumer-facing industries like food & beverage see more short-term purchases based on emotional triggers—which means maintaining a healthy bottom line becomes a challenge without a dedicated customer base. An email newsletter allows your business to communicate regularly with customers outside of your restaurant's four walls.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

Modern Restaurant Management

NOVEMBER 20, 2019

You can guess what they are searching for too; social media platforms, communication accounts, leisure and entertainment options (and that includes restaurants!). Unlike television and radio, social media platforms allow you to communicate and engage with your target audience on a more personal level. Leverage Social Media.

Social Media 134

Social Media Mobile Ordering Online Ordering Influencer 134

Modern Restaurant Management

NOVEMBER 15, 2022

Be honest and transparent (but do not advertise it). The alternative is not a good one (losing money and putting your business at risk). Ben Brown : Open communication is vital when change is imminent that may impact guest satisfaction. However, open communication and transparency of costs is an integral first step.

Pricing 196

Pricing Food Supply Seasonal Menu Menu 196

Modern Restaurant Management

APRIL 14, 2020

Since the COVID-19 crisis began, the Association has coordinated more than 400,000 emails to Congress from restaurants, employees, consumers and industry supporters—all speaking out about the need for swift and strong federal relief and recovery programs. Distribution methods for getting food to the people who need it most.

Online Ordering 212

Online Ordering Back of House Customer Service Small Business 212

Modern Restaurant Management

MAY 21, 2020

A solid marketing plan can renew consumer confidence in your brand and inform customers about the services you are providing. Openly communicate the actions you are taking to make your venue safe. Given the unpredictable nature of circumstances today, you need to promote and market the event. Promoting Gift Cards.

Social Media 215

Social Media Food Safety Cash Management Customer Service 215

Bingage

DECEMBER 5, 2019

93% of consumers admit that online restaurant reviews influence their decisions ( Forbes ). 84% of consumers trust online recommendations ( inc.com ). 75% of consumers use Facebook to decide a restaurant to eat out ( Social Media Monthly ). If your dishes look good, people start noticing it. What people retain is.

Social Media 98

Social Media Marketing Consumer Goods Influencer 98

Modern Restaurant Management

FEBRUARY 18, 2020

In essence, this shift should lead restaurants to embrace the idea of maintaining a truly “intelligent” smart kitchen, one that will be tech-equipped to continue evolving with consumer demands. Guests will demand a personalized journey when food is delivered to their door.

Mobile Ordering 215

Mobile Ordering Front of House Customer Service Customer Experience 215

Sling

SEPTEMBER 13, 2022

It means saying no to the hundred other good ideas that there are. It also encompasses traits like efficiency, friendliness, organization, and good manners. But it’s precisely this last variable that can mean the difference between a good day and a bad day. When it comes to retail management, a good defense is the best offense.

Retail 144

Retail Management Management Point of Sale 144

Future Food

FEBRUARY 25, 2020

Good Luck Hot Pot Restaurant Empty due to the effects of the Coronaviris. Image via Good Food). The reality for any F&B operator is that complacency in how you attract and communicate to your target market, and segments within, cannot be taken for granted. food matching with gin/wine/beer) 2.

Sustainability 88

Sustainability Social Media Communication Customer Experience 88

EATER

AUGUST 20, 2024

Lille Allen Brands like Fly By Jing and Bachan’s are reaching a whole new audience from the shelves of the ultimate big-box store The last decade or so has been a golden era for cool food products sold directly to consumers online. Since the launch, the company has seen consistent sales increases at the retailer month-over-month.

Retail 108

Retail Point of Sale Food Supply 2023 108