Modern Restaurant Management

OCTOBER 9, 2020

Had you only looked at the foot traffic data for the first two months of 2020, you might have been tempted to declare—and not without good reason—that it was shaping up to be a banner year for brick-and-mortar establishments. The data shows us that consumers are concerned for their safety. Put Safety (and Health) First.

Online Ordering 189

Online Ordering Email Marketing Social Media Retail 189

Modern Restaurant Management

JUNE 15, 2021

While what consumers eat won’t change, post-COVID-19, how they will get it will. While some automation and technology solutions can require quite an investment, there are plenty of things to enhance your presence, improve efficiency and tempt consumers that are more cost effective and expedient to implement.

Technology 203

Technology Loyalty Program Front of House Online Ordering 203

7 Shifts

FEBRUARY 8, 2024

The ripple effects of the pandemic continue: the National Restaurant Association finds that off-premises dining continues to happen much more frequently than before, with 66% of consumers more likely to order takeout in 2023 than they were before the pandemic. Try 7shifts for free. Ready to keep learning?

Management 367

Management Management Operations Mobile Ordering 367

7 Shifts

FEBRUARY 8, 2024

The ripple effects of the pandemic continue: the National Restaurant Association finds that off-premises dining continues to happen much more frequently than before, with 66% of consumers more likely to order takeout in 2023 than they were before the pandemic. Try 7shifts for free. Ready to keep learning?

Management 352

Management Management Operations Mobile Ordering 352

7 Shifts

AUGUST 18, 2024

Buying into a franchise can be a good option because it provides support and brand recognition. This could be a good choice if you find a business that is already established and has a loyal customer base. This will give you a good idea of their product and service. An alternative is to buy an existing bar that is up for sale.

Bar 370

Bar License Email Marketing Customer Service 370

Modern Restaurant Management

NOVEMBER 24, 2020

It’s a good time to make sure you’re accounting for potential effects of the pandemic as you create next year’s budget. If competitors are easier to find and communicate with, your business could lose customers quickly. Seasonal business owners should be consistently looking for ways to cut costs during slower times.

Cash Management 230

Cash Management Social Media Seasonal Menu Food Truck 230

7 Shifts

AUGUST 2, 2024

Below are some key restaurant metrics you should be tracking for your restaurant: Cost of goods sold (COGS) The cost of goods sold refers to the amount it costs to produce an item on your menu. To keep your restaurant in good financial standing, you should aim for at least 70%. Ideally, you’ll want this to be close to 60%.

Point of Sale 397

Point of Sale Inventory Seasonal Menu Cash Management 397

Perfect Daily Grind

APRIL 4, 2023

It’s fair to say that many specialty coffee brands base their marketing strategies around the idea that coffee consumers want to be more connected to farmers. And while many coffee businesses believe that consumers also want to know the same information, is this really an accurate assumption?

Consumer Goods 144

Consumer Goods Sustainability Email Marketing Café 144

Modern Restaurant Management

DECEMBER 30, 2020

We have watched as the pandemic has gutted the economy, altered consumer behavior, and destroyed longstanding businesses essentially overnight. Over the past year, restaurants have had to evolve their communications to consumers with a sensitivity and transparency never before required around issues of safety and health.

2021 225

2021 Marketing Food Safety Back of House 225

7 Shifts

OCTOBER 22, 2019

Instagram is now reshaping the way diners consume their food, and in return restaurants have changed to accommodate the need for “ Instagrammable ” experiences. I think we've done a good job with that,” says Black Tap owner Barish in an article on CNN. With social media, we're able to reach people around the globe—it's so important.

Marketing 284

Marketing Social Media SEO Consumer Goods 284

EATER

AUGUST 20, 2024

Lille Allen Brands like Fly By Jing and Bachan’s are reaching a whole new audience from the shelves of the ultimate big-box store The last decade or so has been a golden era for cool food products sold directly to consumers online. Since the launch, the company has seen consistent sales increases at the retailer month-over-month.

Retail 109

Retail Point of Sale Food Supply 2023 109

Modern Restaurant Management

DECEMBER 21, 2020

All restaurants will need to understand their consumer and know the new customer journey better than ever before. Restaurant brands and independents have leaned heavily on email and social media to communicate with their best customers and guests during the pandemic. Digital advertising will become high priority. Bottom Line.

2021 191

2021 Online Ordering Email Marketing Advertising 191

Indoor Media

SEPTEMBER 16, 2020

5 Things You Need to Create Your Auto Shop’s Brand Develop Your Core Message Offer a Value Proposition Establish a Voice for Your Brand Create a Logo Tie Your Brand Elements Together with Shopping Cart Advertising Develop Your Core Message What is the purpose of your auto shop? This is more than a good story.

Email Marketing 131

Email Marketing Advertising Customer Service Social Media 131

Indoor Media

JULY 22, 2020

There are plenty of review sites, but Yelp is considered one of the most trustworthy and influential to consumers and is only second to Google. Online reviews are crucial to your auto repair shop’s success, as 88 percent of consumers trust online reviews as much as personal recommendations. Ask for Reviews. Take Control.

Consumer Goods 146

Consumer Goods Customer Service Advertising Email Marketing 146

Modern Restaurant Management

DECEMBER 28, 2020

Delivery and take-out will continue to be the most popular way consumers will get their restaurant meals in a COVID and post-COVID world. Consumers still demand convenience when it comes to their meals, but they also want variety. To read part one, click here. Nick Kenner, Founder & CEO, Just Salad. Lavu CEO Saleem S.

2021 230

2021 Mobile Ordering Loyalty Program Kitchen Safety 230

Modern Restaurant Management

SEPTEMBER 16, 2020

“The good ol’ days” is a strong sentimental feeling. Restaurants should advertise what precautions they're taking to keep people safe. Restaurants need to communicate the change in safety measures and share the experience. Yelp Enhanced Listings: Yelp is another highly used tool by the consumer.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

SpotOn

OCTOBER 7, 2024

What type of business is a good fit for a cash discount program? You must display clear signage Your cash discount program should be clearly communicated to your customers. First, cash discounts are communicated to customers as a discount from the regular price, whereas a surcharge is an added fee.

Pricing 98

Pricing Point of Sale POS Small Business 98

Modern Restaurant Management

JANUARY 9, 2020

Considering that almost 70 percent of consumers drink at least two cups of coffee a day , you need to create a marketing strategy that targets all customers from first-time buyers to repeat purchasers. Here are three top places to advertise: Online. Today’s consumers are always on their smartphones, tablets, and desktops.

Marketing 190

Marketing Email Marketing Loyalty Program Social Media 190

Modern Restaurant Management

MAY 28, 2020

Research presented last year at Advertising Week New York showed how people who download a QSR brand’s app are more loyal to that brand versus those that do not have it. apps owned and operated by the QSR brands themselves) provide benefits around data collection and direct communications. How to Make Mobile the Focal Point.

Mobile Ordering 181

Mobile Ordering Point of Sale Back of House Download 181

Indoor Media

AUGUST 9, 2021

Advertising is all about raising brand awareness and attracting new customers, right? According to one study , 92 percent of consumers trust suggestions from people they know more than they trust advertisements. You may have heard the idea that if a restaurant is empty, it’s probably not very good.

Advertising 78

Advertising Social Media Email Marketing Customer Service 78

Indoor Media

AUGUST 2, 2021

B2C stands for “business to consumer,” and B2B stands for “business to business.” Likewise, everyday consumers and businesses have different wants and needs. As stated above, B2C means “business to consumer.” E-commerce is precisely what it sounds like: selling goods online.

Marketing 78

Marketing Advertising Consumer Goods Customer Service 78

Modern Restaurant Management

MAY 18, 2021

But as reality of the pandemic sunk in and dining rooms remained closed, it became apparent that ordering delivery and takeout was the best way to help restaurants weather the storm — and there was a significant consumer appetite to do so. By August 2020, Americans reported ordering takeout 2.4 So what’s next?

Delivery 168

Delivery Kitchen Safety Social Media Online Ordering 168

Open for Business

MARCH 21, 2023

Because word-of-mouth marketing is an unpaid form of advertising, you can use this important tool no matter your restaurant’s marketing budget. Word-of-mouth marketing is a form of organic advertising. According to a 2021 report : 55% of consumers have discovered a new brand, product, or service via word-of-mouth in the past year.

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

7 Shifts

OCTOBER 9, 2019

Capture Your Community with Local Ads Local advertisement is a powerful tool to increase both foot traffic and your online presence. It’s important to get their attention during these consumer micro-moments as it increases the chance that you will win the customer.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Modern Restaurant Management

DECEMBER 4, 2019

Almost every brick-and-mortar business needs good signage. Most consumers are comfortable with assuming that ‘Golden Chopsticks Palace’ is probably a Chinese restaurant, and that ‘Luigi’s’ is likely to serve Italian food. Effective Use of Images and Typography. What about ‘Jackson’s’?

Consumer Goods 167

Consumer Goods Front of House Design Customer Experience 167

Modern Restaurant Management

MAY 26, 2023

Doing so breeds the kind of loyalty that can sustain consumer relationships for a lifetime. One easy way to achieve this is for public communications from company executives, or that represent the brand as a whole, to display vulnerability, which fosters relatability and trust. EQ enlightened brands consider more targeted messaging.

Hospitality 100

Hospitality Social Media Customer Service Email Marketing 100

Modern Restaurant Management

JULY 1, 2020

Review mentions of “Back-owned” (and related terms) also skyrocketed, up 426 percent, as people look to support and surface these businesses to the community. Consumer Interest in Restaurants is Shifting Quickly. What Consumers Mean by 'Safe' Recent research conducted by Ecolab Inc.

2020 180

2020 Travel Food Safety Consumer Goods 180

SpotOn

JUNE 5, 2024

Restaurants, with the gratuity system and fluctuating cost of goods, often rely on service fees or sometimes surcharge fees to stay in business. " Lawmakers are concerned that some fees hurt customers by inflating the advertised price with opaque, mandatory add-ons. The requirements and legislation around fees vary state by state.

Small Business 52

Small Business Restaurant Law Customer Service Pricing 52

Indoor Media

NOVEMBER 1, 2021

Creating a customer persona is a powerful tool for understanding your consumer base. With these customer personas in mind, you are in a good position to start creating a brand persona. An effective marketing campaign starts with good messaging, from shopping cart ads to billboards. So what is a brand persona ?

Customer Service 145

Customer Service Small Business Customer Experience Point of Sale 145

Clover - Restaurants

MAY 10, 2024

A June 2023 study by PYMNTS found 62% of restaurant consumers use Google to search for restaurants, making it the top online source where people find dining information. 57% of consumers looked at restaurant reviews. 20% of consumers follow content creators who review restaurants. 57% of consumers looked at restaurant reviews.

Marketing 52

Marketing Email Marketing Social Media POS 52

7 Shifts

NOVEMBER 9, 2022

Consumer-facing industries like food & beverage see more short-term purchases based on emotional triggers—which means maintaining a healthy bottom line becomes a challenge without a dedicated customer base. An email newsletter allows your business to communicate regularly with customers outside of your restaurant's four walls.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

Bingage

APRIL 26, 2023

Engage with your Target Audience Another benefit of social media networks is that it also offers it is the best platform for communicating with potential customers and any other advertising channels, They are so easy to engage in conversations with audiences who are interested to know more and buy your products.

Social Media 98

Social Media Marketing Influencer Advertising 98

Future Food

FEBRUARY 25, 2020

Good Luck Hot Pot Restaurant Empty due to the effects of the Coronaviris. Image via Good Food). The reality for any F&B operator is that complacency in how you attract and communicate to your target market, and segments within, cannot be taken for granted. food matching with gin/wine/beer) 2.

Sustainability 88

Sustainability Social Media Communication Customer Experience 88

7 Shifts

NOVEMBER 1, 2022

Many local restaurants have never touched advertising or social media; they've been the neighborhood's go-to spot for decades. Maybe it's great food, a good happy hour, or an attractive atmosphere. This could be as simple as paid social advertising, great signage, an ad in the local paper, or a television appearance.

Seating 221

Seating Email Marketing Marketing SEO 221

The Restaurant Times

FEBRUARY 14, 2022

This is why running a successful restaurant business needs more than good food. Good and personalized packaging , excellent customer service , and good ambience are some prerequisites. ” So it’s time to make sure your packaging is creating a story with charming design and good food. Engage Your Customer.

Social Media 69

Social Media Point of Sale Mobile Ordering Customer Experience 69

The Rail

AUGUST 28, 2024

Planning and Organizing the Move Planning a move requires logistical coordination and a communication plan. Press releases and interviews can also help showcase your business and communicate its strengths and the benefits of the new location. Consider partnering with influencers , bloggers and local media outlets to expand your reach.

Loyalty Program 59

Loyalty Program Customer Service Social Media Customer Experience 59

Bingage

DECEMBER 5, 2019

93% of consumers admit that online restaurant reviews influence their decisions ( Forbes ). 84% of consumers trust online recommendations ( inc.com ). 75% of consumers use Facebook to decide a restaurant to eat out ( Social Media Monthly ). If your dishes look good, people start noticing it. What people retain is.

Social Media 98

Social Media Marketing Consumer Goods Influencer 98