Modern Restaurant Management

AUGUST 7, 2024

That's where old-fashioned consistent marketing efforts comes into play. "It’s "It’s important to think long term," HungerRush's SVP of Marketing Shannon Chirone told Modern Restaurant Management (MRM) magazine. "Cutting "You want to advertise where your customers are already looking.

Marketing 188

Marketing Email Marketing Social Media Coupons 188

Modern Restaurant Management

JUNE 29, 2021

Develop a Seasonal Digital Marketing Campaign. Restaurant owners can use a digital marketing campaign to communicate Independence Day deals and specials to their customers. Tactics for success can include segmenting your audience to provide a targeted and personalized message through email and social media.

Social Media 212

Social Media SEO Email Marketing Seasonal Menu 212

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

Modern Restaurant Management

OCTOBER 9, 2020

Brick-and-mortar businesses have thus had to adapt their marketing strategies in order to survive in the long run. Communicate, Communicate, Communicate. You should be communicating these safety measures and any updates or changes you’ve made to your services to your customers. Don’t Stop Marketing.

Online Ordering 189

Online Ordering Email Marketing Social Media Retail 189

Modern Restaurant Management

MARCH 30, 2022

Restaurants are making use of workflow automation to increase efficiency in numerous ways inlcuding customer service automation and sales and marketing automation. Sales teams and marketers are deploying sales and marketing technology to automate the customers' journey and accelerate conversions. Improved communication.

Front of House 180

Front of House Social Media Email Marketing Point of Sale 180

7 Shifts

JANUARY 31, 2024

Marketing & advertising It's your job to ensure the restaurant's seats are full, especially if you're not part of a massive franchise that benefits from corporate advertising. This means that managers tend to bear more of the marketing responsibilities and have to know how to use digital marketing platforms effectively.

Management 397

Management Management Kitchen Safety Front of House 397

7 Shifts

NOVEMBER 9, 2022

A great email newsletter. When done right, email marketing works wonders—you stay top of mind and increase order values. of customers make a monthly purchase based on marketing emails. But what makes email newsletters such an effective marketing strategy for restaurants? Emails are easy to track.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

7 Shifts

OCTOBER 9, 2019

That’s why digital marketing is so important. Read on to learn more about creative digital marketing ideas you can get started on today. Capture Your Community with Local Ads Local advertisement is a powerful tool to increase both foot traffic and your online presence.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Modern Restaurant Management

AUGUST 8, 2022

A repeat sale is 30 percent the cost of attracting a new customer, and repeat customers are walking advocates / marketers to new customers, ultimately generating more revenue–and reliable revenue–for less cost. So how can a restaurant drive revenue without time-intensive and costly marketing initiatives?

Social Media 187

Social Media Loyalty Program Email Marketing Point of Sale 187

Focus POS

OCTOBER 1, 2020

With a loyalty program that resonates with what your customers value, you open the doors to greater communication with your customer base that translates to much more than just increased revenue. So, in short, a loyalty program’s targeted marketing leads to happier customers, and happy customers bring in more revenue.

Loyalty Program 187

Loyalty Program Email Marketing Coupons Customer Service 187

Modern Restaurant Management

JANUARY 9, 2020

These aren’t just adjectives explaining coffee flavors, but should also be terms that describe your coffee shop’s marketing campaigns. Keep reading as we share marketing tips designed to help small coffee shops better compete in today’s market. Here are three top places to advertise: Online. Out-Of-Home.

Marketing 146

Marketing Email Marketing Loyalty Program Social Media 146

Next Restaurants

JUNE 30, 2020

Advertise & Promote Your Restaurant on Social Media. According to a report by marketing research firm Nielsen, there has been a 15% increase in social media app usage since the pandemic. According to a report by marketing research firm Nielsen, there has been a 15% increase in social media app usage since the pandemic.

Social Media 164

Social Media Email Marketing Online Ordering Food Safety 164

Modern Restaurant Management

DECEMBER 21, 2020

Restaurant marketing strategy, design, and internal systems will evolve for independents and chains alike in the coming year. In 2021, restaurant marketing strategy, restaurant design, and internal systems—for independents and chains alike—will evolve, and technology and robotics will become commonplace.

2021 191

2021 Online Ordering Email Marketing Advertising 191

Indoor Media

SEPTEMBER 23, 2020

Plus, online customers prefer to use chat as a communication tool! Power found that 42% of customers prefer live chat to email or social media when contacting a company. Looking for advertising programs that you can put on auto-pilot? Can I get your email in case we get disconnected? You need to plan out the flow (i.e.,

Website Management 148

Website Management Email Marketing Advertising Customer Service 148

7 Shifts

AUGUST 2, 2024

Customer acquisition cost (CAC) CAC is used by restaurants to measure the effectiveness of their marketing efforts, whether they're advertising on social media or utilizing coupons, deals, and local print ads. This is where 7shifts comes in.

Point of Sale 397

Point of Sale Inventory Seasonal Menu Cash Management 397

Modern Restaurant Management

JUNE 3, 2024

Tailored Offers : When communicating with customers, consider their preferences, purchase history, and behavior. By developing targeted advertising or personalized emails, you can significantly boost the effectiveness of your marketing campaigns.

Loyalty Program 203

Loyalty Program Coupons Customer Experience Seasonal Menu 203

Indoor Media

SEPTEMBER 16, 2020

Branding is the most powerful marketing tool you have and tells customers what they can expect from your services. Focusing on this differentiator is what will help you communicate your value to your customers. Once you discover what sets you apart, communicate this value to your customers. Having a brand makes you memorable.

Email Marketing 131

Email Marketing Advertising Customer Service Social Media 131

Modern Restaurant Management

JANUARY 22, 2024

How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? You can craft a B2C marketing strategy that is interesting, relevant, and successful by following this checklist. Conduct market research to verify that your pricing corresponds to perceived value.

Loyalty Program 181

Loyalty Program Mobile Ordering Dietary Restrictions Social Media 181

Modern Restaurant Management

DECEMBER 28, 2020

And three, above all, we see the need for digital marketing automation continuing and growing into 2021 and beyond. Companies rushed to market with new digital solutions out of necessity and customers were satisfied with the initial products. Now brands are trying to balance speed to market and operational readiness.

2021 230

2021 Mobile Ordering Loyalty Program Kitchen Safety 230

Modern Restaurant Management

APRIL 9, 2021

Time-to-respond to candidates (via call, SMS text message, email). Food and retail hiring in particular move extremely quickly and the market is competitive. The easy calculation on monetary cost can be online and physical advertisements, applicant tracking systems, and the cost of any other tools.

Hiring 189

Hiring Management Management Retail 189

SpotOn

MARCH 12, 2024

Gigi Cohen is the Director of Marketing for MDP Restaurant Group. In her role, Cohen sets the restaurant marketing strategy, develops social media ads, and tracks the success of their online advertising and email marketing. The rest of our restaurants are in food courts, requiring different marketing strategies.

Social Media 98

Social Media Email Marketing Advertising Online Ordering 98

ChowNow

FEBRUARY 12, 2021

By claiming a Business Page, you can also take advantage of Nextdoor’s free marketing tools. . During the COVID-19 pandemic, communication with your customer base is all the more valuable. This free marketing tool that allows you to communicate and engage with nearby patrons. . Engage with customers using Business Posts.

Email Marketing 148

Email Marketing Online Ordering Social Media Customer Service 148

Apicbase

JANUARY 12, 2023

Email marketing is an invaluable strategy for boosting your restaurant. Whether you’re launching a new venture, realizing the untapped potential of promotional emails, or creating an email newsletter , email marketing will help your restaurant flourish. Why email marketing works for food service operations.

Email Marketing 52

Email Marketing Marketing Tip Distribution Social Media 52

Modern Restaurant Management

MAY 21, 2020

Take the Flights restaurant , for example: Partnering up with the Los Gatos Chamber of Commerce, Flights started ‘Feed the Need Bay Area’ to leverage accounting support and marketing talent so that they could support the Bay Area community. Have a Marketing Plan for Reopening. Pick the Right Marketing Channels.

Social Media 215

Social Media Food Safety Cash Management Kitchen Safety 215

7 Shifts

DECEMBER 14, 2022

Other Restaurant Marketing Resources. Sign up for an account using your phone number, email, Google, Facebook, or Twitter. Recommended Reading: 22 Restaurant Advertising Ideas Driving Guests To Tables. Like most social media platforms, you should use two-way communication. It's not just for dancing teens anymore.

Marketing 221

Marketing Social Media Email Marketing Influencer 221

The Rail

APRIL 11, 2024

By Eric Tress, Contributor If you are looking for an excellent tool to increase your restaurant’s reservations, email marketing is an effective advertising tool you should consider. According to research by Sopro, over 75% percent of consumers prefer to communicate with brands through email.

Email Marketing 52

Email Marketing Reservations Marketing Loyalty Program 52

Indoor Media

JULY 22, 2020

You want to communicate with your customers throughout the entire process. Print marketing materials like business cards and brochures that display Yelp as your preferred site for online reviews. Insert a link to Yelp in your business emails as part of your email signature. You can request a Yelp sticker here.

Consumer Goods 146

Consumer Goods Customer Service Advertising Email Marketing 146

Modern Restaurant Management

APRIL 14, 2020

Since the COVID-19 crisis began, the Association has coordinated more than 400,000 emails to Congress from restaurants, employees, consumers and industry supporters—all speaking out about the need for swift and strong federal relief and recovery programs. "Cox Media has been very supportive to us during this difficult time. .”

Online Ordering 212

Online Ordering Back of House Customer Service Small Business 212

Social Hospitality

SEPTEMBER 3, 2019

Want to boost your restaurant marketing? Psychological techniques can give your restaurant marketing an effective boost. Luckily, utilizing well-known psychological theories can add that extra something to your marketing strategy. Psychology-based marketing allows you to market your restaurant in a different way.

Marketing 150

Marketing Social Media Loyalty Program Email Marketing 150

Social Hospitality

OCTOBER 21, 2019

Want to boost your restaurant marketing? Psychological techniques can give your restaurant marketing an effective boost. Luckily, utilizing well-known psychological theories can add that extra something to your marketing strategy. Psychology-based marketing allows you to market your restaurant in a different way.

Marketing 150

Marketing Social Media Loyalty Program Email Marketing 150

Indoor Media

SEPTEMBER 12, 2020

Communicate Effectively. Email Marketing. Communicate Effectively. Auto shop owners should train their technicians to be excellent communicators. Once they’ve assessed the problem, they must communicate the job to the service advisor at the front desk. Email Marketing.

Ordering 145

Ordering Email Marketing Customer Service Communication 145

Modern Restaurant Management

DECEMBER 21, 2020

We quickly pivoted to offer Family Meals To Go and have continued to expand our third-party delivery partnerships in key markets, which has contributed to our continued growth, even during one of the most difficult years on record for so many restaurants. When you give back to the community, the community takes care of you.

2020 180

2020 Online Ordering Customer Experience Point of Sale 180

Indoor Media

AUGUST 15, 2020

People have become dependent and attached to their phones, making SMS marketing one of the most effective ways of communicating with your auto shop customers. Loyal auto shop customers are priceless, and SMS Marketing gives you a way to reward them and keep them engaged in your business. Why is SMS Marketing Important?

Marketing 147

Marketing Email Marketing Coupons Customer Service 147

7 Shifts

SEPTEMBER 19, 2022

Establish Clear Lines of Communication. Communication breaks down. 72% of employees ranked team communication as necessary to their satisfaction at work. Things get lost when conversations start verbal, go to text, and end up in an email. Unclear communication leads to frustration and a less-than-stellar work experience.

Front of House 195

Front of House Back of House Cash Management Customer Experience 195

7 Shifts

JANUARY 31, 2023

This is the perfect time to build an email list as well so you can promote other offers in the future. Consider designing an email campaign that sends out automated emails to regular customers. And don’t forget about advertising your special menu items! Give away freebies with each purchase.

Specials 195

Specials Online Ordering Email Marketing Loyalty Program 195

Next Restaurants

MARCH 8, 2022

These signs are great for attracting the attention of passersby, but you can take it even further and amplify their marketing power by using your restaurant chalkboard signs as a form of social media marketing. Chalkboard marketing is a cost-effective way to energize your advertising.

Social Media 126

Social Media Seasonal Menu Email Marketing Online Ordering 126

Bingage

JULY 18, 2020

Digital marketing is not a new term now, but with the consistent appearance of new patterns and innovations, it is developing continually. Everybody knows about its significance, yet without fusing the latest trends & strategies in digital marketing, the business can’t receive its greatest rewards. Let’s start – 1.

Delivery 98

Delivery Social Media Marketing Online Ordering 98