Indoor Media

JULY 8, 2021

Truth in advertising is of crucial importance. What you might not know is that truth in advertising is actually the law. The Federal Trade Commission (FTC) takes action to prevent fraud perpetrated against consumers, including false advertising. This applies to any advertisement , physical or digital.

Advertising 148

Advertising Social Media Consumer Goods Cash Management 148

Indoor Media

JUNE 17, 2020

While we are a bit biased and believe our advertising is the first, best way to advertise for all small businesses, we also believe that every business owner should explore the best way to advertise for themselves. Step 1: Define Advertising Success. The purpose of advertising is to increase profits.

Small Business 143

Small Business Advertising Coupons Point of Sale 143

7 Shifts

JUNE 16, 2024

How do you create a good restaurant marketing strategy? These strategies can combine traditional restaurant advertising techniques like pamphlets, billboards, and radio promotions with modern ideas like running paid ads, advertising on social media, and collaborating with influencers.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

Indoor Media

AUGUST 18, 2020

Coupons for auto repair service are a proven, profitable way to do just that. By offering a coupon discount on service, you can reach these consumers and generate big bucks for your shop. 4 Steps to Create Effective Coupons for Auto Repair Service. Create Your Coupon. Choose a Trusted Coupon Advertising Program.

Coupons 140

Coupons Advertising Customer Service Consumer Goods 140

Indoor Media

SEPTEMBER 2, 2020

Have you ever thought about posting your auto repair coupons online? If you’ve done even a little bit of research, you’ve probably noticed that few coupon sites accommodate small businesses. Coupons.com , RetailMeNot.com , and the like primarily distribute coupons for consumer packaged goods and big-box retailers.

Coupons 109

Coupons Advertising Small Business Customer Experience 109

7 Shifts

AUGUST 18, 2024

Buying into a franchise can be a good option because it provides support and brand recognition. This could be a good choice if you find a business that is already established and has a loyal customer base. This will give you a good idea of their product and service. An alternative is to buy an existing bar that is up for sale.

Bar 370

Bar License Email Marketing Customer Service 370

Modern Restaurant Management

OCTOBER 2, 2024

Will they be able to capitalize on the good will and traffic boosts as the weather gets cooler? If everyone is advertising “value,” is it really value? Restaurant brands should take advantage of increased foot traffic by collecting and analyzing patterns in consumer dining behavior.

Loyalty Program 179

Loyalty Program Mobile Ordering Coupons Customer Experience 179

Indoor Media

JANUARY 1, 2018

Six months ago Rick invested in register tape advertising for his restaurant. Much to his surprise, Rick’s offers aren’t nearly as good as he thought they were! To be effective, a coupon advertisement must have a compelling and profitable offer, displayed in a way that is eye-catching and easy-to-read.

Coupons 78

Coupons Advertising Consumer Goods Social Media 78

Indoor Media

SEPTEMBER 19, 2017

billion on advertising according to research from 2013. With so much being spent on advertising we have to wonder, “How much of that $6.4 billion is spent on advertising tactics that actually work?” Let’s review three types of restaurant advertising that have a great track record and are easy on the wallet.

Advertising 78

Advertising Coupons Social Media Loyalty Program 78

Indoor Media

AUGUST 29, 2017

Consumers can’t resist a good deal, and they are always open to trying something new when given the chance. Give consumers a coupon, and they are more likely to use it at your restaurant; with any luck, they will be impressed by your food and service and return. How much savings can be seen on a grocery store coupon ad?

Coupons 78

Coupons Advertising Consumer Goods Customer Service 78

Indoor Media

AUGUST 10, 2017

From strategically placing products in areas that inspire consumers to buy to harnessing the power of coupon advertising, grocery store chains take numerous approaches to influence how consumers purchase their products. Ever noticed a welcoming, wafting smell of fresh-baked goods the minute you walk into a store?

Advertising 78

Advertising Coupons Consumer Goods Loyalty Program 78

Indoor Media

JANUARY 2, 2018

Advertising clichés. No matter how much consumers—as well as businesses of all sizes—try, they are inescapable. But just because advertising clichés are unavoidable doesn’t mean you should incorporate them into your marketing and promotional strategies. Inviting them to find your other paid advertising is a wild goose chase.

Advertising 78

Advertising Coupons Customer Service Consumer Goods 78

Indoor Media

MARCH 26, 2018

From business casual to “no-wrinkle” fabrics, consumer habits don’t rely on dry cleaning as heavily as they used to. While you may not have control over what people wear to work, advertising is well within your control. Even in an overcrowded market, effective advertising can make your business stand out.

Advertising 78

Advertising Coupons Consumer Goods Small Business 78

Indoor Media

OCTOBER 15, 2020

For many, the major drawback of advertising is the cost. Some people believe it will be too expensive to advertise their business, or that their specific audience doesn’t need to be reminded they exist. Often, one of the best places to advertise are grocery stores. Neither attitude is going to bring in any business.

Coupons 149

Coupons Advertising Food Supply Customer Experience 149

Indoor Media

NOVEMBER 5, 2020

Repetition is one of the cornerstones of any advertising campaign and especially important in today’s world of one-second pop-ups and social media hungry short-term memories. That being said, we have to think about exposure as well, which is essentially the presentation of your advertisement.

Advertising 148

Advertising Coupons Consumer Goods Customer Service 148

Modern Restaurant Management

JULY 6, 2022

Record-high inflation is hitting consumers from every angle – gas, groceries, rent – and restaurants tend to be the first place they cut spending. The lingering pressure from inflation – with no end in sight – is starting to shift consumer behavior in meaningful ways. Effect of Inflation on Consumer Demand.

Consumer Goods 197

Consumer Goods Coupons Loyalty Program Pricing 197

Modern Restaurant Management

APRIL 5, 2021

Many business owners spend a lot of time perfecting their desktop site, but consumers are now using their phones for everything, from finding brands on social media to online shopping. With consumers emphasizing convenience, it’s crucial that they’re able to reach your business on-the-go. Everyone loves a good deal.

Marketing 177

Marketing Coupons Consumer Goods Small Business 177

Indoor Media

OCTOBER 19, 2017

And, despite the fact that you probably understand the importance of marketing and advertising, more often than not these efforts are overlooked. Advertising is a broad term that involves many activities, including marketing, promotions, public relations, and online efforts. Think again. Build Your Online Presence.

Small Business 78

Small Business Advertising Social Media Coupons 78

Indoor Media

NOVEMBER 15, 2017

Auto shop advertising campaigns demonstrate that you are an anchor of your local community. Without marketing and advertising, it’s tough to spread the word about your great business and bring in new customers. Here are 4 auto shop advertising campaigns that are sure to win over customers—and turn them into loyal brand advocates.

Advertising 78

Advertising Social Media Coupons Email Marketing 78

Indoor Media

OCTOBER 4, 2017

Hitting the ground running is important, and effective advertising and marketing are integral to both early and long-term success. But what is the best way to advertise your new restaurant ? Here are some strategies that you can follow for determining the best way (or ways) to advertise a new restaurant: Social Media.

Advertising 78

Advertising Social Media Coupons Small Business 78

Indoor Media

FEBRUARY 5, 2021

Today, more and more consumers are turning to small businesses for their everyday needs. For this reason, it’s important to find ways to hack in and reach your consumer base without breaking the bank. Try to — objectively — anticipate their first impression of your advertisement, then imagine their third. Advertise Locally.

Marketing 158

Marketing Email Marketing Advertising Reference 158

Indoor Media

FEBRUARY 1, 2021

One of the reasons it’s so difficult for small businesses to compete with national chains is the sheer amount of advertising resources big brands have in their pocket. The good news is there are plenty of hacks to get you where you want to go. One of the best ways to advertise is simply through word of mouth.

Advertising 148

Advertising Small Business Coupons Customer Service 148

Modern Restaurant Management

SEPTEMBER 24, 2020

And more than 40 percent of US consumers are likely to go to the drive-through, get takeout or use delivery even when dine-in is allowed, according to Tork. With takeout, that might mean including the unexpected in their bags: a free appetizer, a sample of a new dessert, a coupon for their next meal, or a fun kid’s activity.

Coupons 238

Coupons Social Media 2025 Online Ordering 238

7 Shifts

OCTOBER 22, 2024

72% of American consumers prefer to do business with companies that share their values both in the retail and restaurant industries. The good news is there are plenty of ways to engage in local marketing, both online and offline. You can also add a coupon or limited-time discount to encourage immediate visits.

2025 195

2025 Marketing Social Media Email Marketing 195

7 Shifts

AUGUST 2, 2024

Below are some key restaurant metrics you should be tracking for your restaurant: Cost of goods sold (COGS) The cost of goods sold refers to the amount it costs to produce an item on your menu. To keep your restaurant in good financial standing, you should aim for at least 70%. Ideally, you’ll want this to be close to 60%.

Point of Sale 397

Point of Sale Inventory Seasonal Menu Cash Management 397

Restaurant365

MARCH 3, 2022

In fact, personal savings rates stayed above pre-pandemic levels allowing many consumers to build up a financial cushion, which could positively impact on consumers’ current and future financial decisions – including upcoming travel choices. It can be anything from a 20% coupon to simply a free appetizer or dessert.

Travel 146

Travel Social Media Fast Casual Fine Dining 146

Indoor Media

JANUARY 30, 2021

In some ways, this platform led the charge for small business advertising by allowing users to create a profile and compete with national brands. If you’re using Facebook without any attachments — good luck. ” The graphic serves as a quick, easy coupon and will go out to your most loyal customers.

Small Business 78

Small Business Coupons Advertising Social Media 78

Indoor Media

JANUARY 14, 2021

Facebook Post from The Good Batch. Post a Coupon . Whether you post a coupon code or image-based coupon, create an ad that users can redeem in-store or online for a discount. You can combine this with a print coupon, which can help boost your promotion or even redirect people to your social media platforms.

Social Media 88

Social Media Small Business Coupons Advertising 88

Indoor Media

JANUARY 26, 2021

Remember that your content is not only a means of reaching out to your current customers but also a way to entice a new consumer base. Today, more and more consumers are ordering products online instead of shopping in-person, so it’s important to look into how your small business can get a piece of the pie. Finding What Works.

Advertising 78

Advertising Coupons Social Media Online Ordering 78

Harbor Touch

JULY 21, 2023

Out-of-home (OOH) advertising has been a popular method for promoting restaurants for decades. But with the rise of digital OOH (DOOH) advertising, restaurants now have even more opportunities to drive foot traffic and increase sales. DOOH advertising offers several advantages over traditional OOH ads.

Advertising 78

Advertising Transportation Social Media Outdoor 78

Indoor Media

JULY 26, 2018

Whether your restaurant is independently owned, part of a regional restaurant group, or a nationally franchised location, you’re continually looking for ways to improve service, boost sales through marketing and advertising, and run a profitable operation. Who doesn’t love a good deal? Enter grocery store receipt advertising.

Serving 78

Serving Coupons Social Media Fast Casual 78

Indoor Media

FEBRUARY 25, 2021

That being said, some of these videos are a little more intentional and the product of successful advertising. Are Viral Videos Always a Form of Advertising? The more lookalike or response videos a consumer watches, the less important it is to watch the host’s video. The short answer is yes.

Social Media 78

Social Media Advertising Coupons Small Business 78

Indoor Media

JANUARY 28, 2021

With more and more people shopping online, this year has meant a slew of returned products, damaged goods, and unhappy customers. While we understand that your business is important to you, and it feels good to defend it — especially when a customer is out of line — sometimes it’s better to choose your battles.

Advertising 78

Advertising Small Business Coupons Customer Service 78

Indoor Media

NOVEMBER 30, 2017

This means your advertising tactics need to focus on auto repair winter specials that entice drivers to come out of hibernation. Here are three ways to advertise your auto repair shop during winter, attracting extra vehicle owners throughout the cooler months. So how do you keep customers active during the fall and winter seasons?

Coupons 78

Coupons Social Media Marketing Advertising 78

Indoor Media

OCTOBER 26, 2020

For those who’ve been living under a rock or adhere to intense budget-blinders when you’re shopping, can displays are used by supermarkets to either create a visual eye-catching display or advertise a sale on a certain product. . So, make a strategic plan, and figure out how to perfect your in-store supermarket advertising. .

Advertising 78

Advertising Coupons Point of Sale Presentation 78

Indoor Media

AUGUST 2, 2017

Even when business is good, this is on the minds of most restaurant owners. Those are the same people who will be spreading the good word to their friends through online social shares, tweets, and hashtags – so get out there and rub elbows with them! The right kind of marketing and advertising can set you apart from the pack.

Coupons 78

Coupons Social Media Advertising Customer Service 78

The Rail

AUGUST 28, 2024

Online advertising, such as targeted social media ads and contextual advertising, can also attract attention to your business. You could come up with interesting offers such as discounts on the menu, free treats, or coupons for future visits. These types of promotions are effective in attracting attention to new establishments.

Loyalty Program 59

Loyalty Program Customer Service Social Media Customer Experience 59