Indoor Media

AUGUST 10, 2017

From strategically placing products in areas that inspire consumers to buy to harnessing the power of coupon advertising, grocery store chains take numerous approaches to influence how consumers purchase their products. Ever noticed a welcoming, wafting smell of fresh-baked goods the minute you walk into a store?

Advertising 78

Advertising Coupons Consumer Goods Loyalty Program 78

Indoor Media

FEBRUARY 1, 2021

One of the reasons it’s so difficult for small businesses to compete with national chains is the sheer amount of advertising resources big brands have in their pocket. The good news is there are plenty of hacks to get you where you want to go. One of the best ways to advertise is simply through word of mouth. Locals Only.

Advertising 148

Advertising Small Business Coupons Customer Service 148

Modern Restaurant Management

OCTOBER 16, 2023

With those stats in mind, Causeway Solutions conducted consumer research* on today’s dining trends compared to our research over the past few years. By 2021 we asked the question a little differently and found 22 percent of consumers said they were currently eating out but 16 percent still said they would not until the pandemic ended.

Fast Casual 212

Fast Casual Fine Dining 2023 Casual 212

Indoor Media

AUGUST 17, 2017

Think that coupon advertising is obsolete in the digital age? That consumers of all types still harness the money-saving energy of coupons. Also, a surefire way to inspire brand loyalty means reaching your consumers in areas they frequent, such as a local supermarket chain. Think again. What does this mean? Loyalty Cards.

Coupons 78

Coupons Advertising Loyalty Program Consumer Goods 78

Modern Restaurant Management

SEPTEMBER 30, 2024

Consumer demands are changing at a rapid rate. Better Order Accuracy Equals More Satisfied Customers If a customer has a good experience at a restaurant, it will influence their decision to return. Data shows that order accuracy , fueled by improving technology, received top marks from satisfied consumers.

2025 180

2025 Fast Casual Food Customer Experience 180

Modern Restaurant Management

JUNE 18, 2020

The good news is that, as a restaurant owner, you've probably had to build up your reserves of these qualities already. Look for more creative approaches in reaching your customers in cost-effective and impactful ways, maybe even tapping into the shifts in consumer behaviors. Be open to trying alternatives and experimenting.

Marketing 227

Marketing Social Media Email Marketing Innovation 227

Indoor Media

JULY 22, 2020

There are plenty of review sites, but Yelp is considered one of the most trustworthy and influential to consumers and is only second to Google. Online reviews are crucial to your auto repair shop’s success, as 88 percent of consumers trust online reviews as much as personal recommendations. Ask for Reviews. Take Control.

Consumer Goods 146

Consumer Goods Customer Service Advertising Email Marketing 146

Modern Restaurant Management

JANUARY 9, 2020

Considering that almost 70 percent of consumers drink at least two cups of coffee a day , you need to create a marketing strategy that targets all customers from first-time buyers to repeat purchasers. Here are three top places to advertise: Online. Today’s consumers are always on their smartphones, tablets, and desktops.

Marketing 146

Marketing Email Marketing Loyalty Program Social Media 146

Indoor Media

OCTOBER 19, 2017

And, despite the fact that you probably understand the importance of marketing and advertising, more often than not these efforts are overlooked. Advertising is a broad term that involves many activities, including marketing, promotions, public relations, and online efforts. Think again. Build Your Online Presence.

Small Business 78

Small Business Advertising Social Media Coupons 78

Modern Restaurant Management

SEPTEMBER 16, 2020

“The good ol’ days” is a strong sentimental feeling. Restaurants should advertise what precautions they're taking to keep people safe. You still have to provide an experience, even though it has become harder (but not impossible) to do and there are some venues already very good at it.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

7 Shifts

OCTOBER 22, 2024

Nowadays, running a successful restaurant takes more than great food and good service. Collaborate with influencers Collaborating with influencers and food bloggers can significantly boost your restaurant's visibility and attract new customers. To do so, you must have an optimized website and engaging social media profiles.

Book 195

Book Marketing Email Marketing Social Media 195

Indoor Media

NOVEMBER 15, 2017

Auto shop advertising campaigns demonstrate that you are an anchor of your local community. Without marketing and advertising, it’s tough to spread the word about your great business and bring in new customers. Here are 4 auto shop advertising campaigns that are sure to win over customers—and turn them into loyal brand advocates.

Advertising 78

Advertising Social Media Coupons Email Marketing 78

Modern Restaurant Management

OCTOBER 4, 2021

But the advertising and marketing also sells a snarky sense of humor , elevating the simplistic brand design to create a funky, unique personality that appeals to the target market. Because restaurants often thrive and grow based on their ability to appeal to the immediate appetite of the potential consumer. Manage Social Media.

Marketing 189

Marketing Loyalty Program Social Media Online Ordering 189

7 Shifts

DECEMBER 14, 2022

Using TikTok Influencers. Vertical short-form video has quickly become a popular way to consume content, and TikTok is likely to blame. Recommended Reading: 22 Restaurant Advertising Ideas Driving Guests To Tables. Using TikTok Influencers. Identify relevant TikTok influencers in your local area. Table of Contents.

Marketing 221

Marketing Social Media Email Marketing Influencer 221

Modern Restaurant Management

DECEMBER 4, 2019

Almost every brick-and-mortar business needs good signage. Most consumers are comfortable with assuming that ‘Golden Chopsticks Palace’ is probably a Chinese restaurant, and that ‘Luigi’s’ is likely to serve Italian food. Effective Use of Images and Typography. What about ‘Jackson’s’?

Consumer Goods 167

Consumer Goods Front of House Design Customer Experience 167

Modern Restaurant Management

OCTOBER 2, 2024

Will they be able to capitalize on the good will and traffic boosts as the weather gets cooler? If everyone is advertising “value,” is it really value? Operators know it’s becoming a crucial part of staying competitive to price-conscious customers as inflation and other macroeconomic factors influence spending habits.

Loyalty Program 179

Loyalty Program Mobile Ordering Coupons Customer Experience 179

Modern Restaurant Management

MAY 18, 2021

But as reality of the pandemic sunk in and dining rooms remained closed, it became apparent that ordering delivery and takeout was the best way to help restaurants weather the storm — and there was a significant consumer appetite to do so. By August 2020, Americans reported ordering takeout 2.4 So what’s next?

Delivery 168

Delivery Kitchen Safety Social Media Online Ordering 168

Perfect Daily Grind

APRIL 4, 2023

It’s fair to say that many specialty coffee brands base their marketing strategies around the idea that coffee consumers want to be more connected to farmers. And while many coffee businesses believe that consumers also want to know the same information, is this really an accurate assumption?

Consumer Goods 144

Consumer Goods Sustainability Email Marketing Café 144

7 Shifts

OCTOBER 22, 2024

72% of American consumers prefer to do business with companies that share their values both in the retail and restaurant industries. The good news is there are plenty of ways to engage in local marketing, both online and offline. Look for influencers who already talk about local dining or restaurants.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

Next Restaurants

DECEMBER 18, 2019

As stated by experts at the Timmerman Group , proactive marketing “is marketing or advertising that places your product or service in the places where people are not already looking. Social media ads as well as display advertising are great proactive marketing channels and have the potential to reach hundreds of customers.

Social Media 108

Social Media 2020 Influencer Website Management 108

Modern Restaurant Management

FEBRUARY 18, 2020

In essence, this shift should lead restaurants to embrace the idea of maintaining a truly “intelligent” smart kitchen, one that will be tech-equipped to continue evolving with consumer demands. Virtual restaurants can cater to different consumers, expanding clientele.

Mobile Ordering 215

Mobile Ordering Front of House Customer Service Customer Experience 215

Bingage

DECEMBER 5, 2019

93% of consumers admit that online restaurant reviews influence their decisions ( Forbes ). 84% of consumers trust online recommendations ( inc.com ). 75% of consumers use Facebook to decide a restaurant to eat out ( Social Media Monthly ). If your dishes look good, people start noticing it. What people retain is.

Social Media 98

Social Media Marketing Consumer Goods Influencer 98

Modern Restaurant Management

NOVEMBER 20, 2019

Well, just like with organic produce farming, organic online growth is the type of growth that happens without the aid of human-made external influences. Consumers want to eat out, and they love a good special. Advertise in-restaurant specials, competitions, and even themed evenings. Collaborate with Influencers.

Social Media 134

Social Media Mobile Ordering Online Ordering Influencer 134

EATER

DECEMBER 17, 2024

An actually good season of Great British Bake Off ! Which is not to say theyre not good. This looks so good, these people say, only adding fuel to the dead internet theory fire. Please stop getting your food supply information from trad wives and carnivore diet influencers. The comments, if any, suspect nothing.

2024 97

2024 Food Food Supply Restaurant Law 97

Bingage

APRIL 26, 2023

Engage with your Target Audience Another benefit of social media networks is that it also offers it is the best platform for communicating with potential customers and any other advertising channels, They are so easy to engage in conversations with audiences who are interested to know more and buy your products.

Social Media 98

Social Media Marketing Influencer Advertising 98

Bingage

JULY 18, 2020

For online food businesses like cloud kitchen or ghost kitchen or any other food delivering business, digital advertising may be a remarkable useful resource in promoting, in addition to operating the business. Their target consumer base is tech-savvy and stays energetic on social media platforms. Sharing here – 5.

Delivery 98

Delivery Social Media Marketing Online Ordering 98

Bingage

JULY 18, 2020

For online food businesses like cloud kitchen or ghost kitchen or any other delivering online food, digital advertising may be a remarkable useful resource in promoting, in addition to operating the business. Their target consumer base is tech-savvy and stays energetic on social media platforms. What is Influencer marketing – .

Delivery 98

Delivery Marketing Social Media Email Marketing 98

Perfect Daily Grind

MAY 10, 2023

From actors and professional athletes to musicians and social media influencers , celebrity endorsements have been a key part of coffee marketing as far back as the early 1980s. For both specialty coffee brands and celebrities, collaborations and endorsements are useful ways to generate revenue and increase consumer interest.

Point of Sale 138

Point of Sale 2006 2023 Advertising 138

The Restaurant Times

SEPTEMBER 30, 2021

The finest restaurant marketing is often a good press telling your story and how well you serve the dinners in the town. There are many methods to advertise a restaurant, each with varying targeting, expense, and performance levels. With paid advertising, you can get ads that are affordable and target a specific audience.

Advertising 52

Advertising 2021 Loyalty Program Food Truck 52

Goliath Consulting

SEPTEMBER 6, 2021

Social media is an important influence on a consumer’s buying decisions. With this many people being influenced by social media posts and comments, having a digital strategy is important to growing your restaurant business. It’s good to promote your posts such as catering services, new menu items, promotional deals, etc.

Social Media 97

Social Media Marketing Influencer Customer Service 97

The Restaurant Times

MARCH 2, 2022

When it comes to generating exposure for your food business, there are numerous social media platforms and Influencer Marketing activation options to explore. Brands and agencies are pouring millions of dollars into the burgeoning industry in search of solutions that will help them expand the creation and distribution of consumer content.

Influencer 52

Influencer Marketing Social Media Food 52

Modern Restaurant Management

DECEMBER 28, 2020

As restaurants do everything they can to survive these winter months, we continue to see shifts in how consumers are using restaurants. While most consumers will eventually shift some of their dining back to on-premise, most consumers will still often opt for the convenience of drive-thru, pick-up and delivery.

2021 199

2021 Kitchen Safety Food Safety Mobile Ordering 199

Indoor Media

MAY 17, 2021

Plus, most consumers don’t want to leave the comfort of their homes. If you have a large following on social media, advertise your event and tell fans where to buy tickets. Many brands have already moved into the virtual event space to partner with other companies and advertise their products.

Small Business 78

Small Business Events Advertising Social Media 78

Bingage

DECEMBER 2, 2019

If things going well it’s good but if this year went little messy – no worry it happens in business! Restaurant Consumer Statistics. 35% of diners said they are influenced by online reviews when choosing a restaurant. 75% of consumers use Facebook to decide a restaurant to eat out ( Source ) 2. Source ) 4.

Social Media 96

Social Media Online Ordering Employee Relations Sourcing 96

EATER

NOVEMBER 21, 2024

The Liver King, a carnivorous diet influencer with millions of followers, takes inspiration from our mythical ancestors, who he believes stayed healthy and fit through a diet of unprocessed raw meat. Seed oil criticism is often espoused by influencers and channels who hold other reactionary beliefs.

Advertising 131

Advertising Influencer 2023 2022 131

Modern Restaurant Management

DECEMBER 31, 2019

2019 brought a rapid increase of dairy-free and vegan options for consumers in restaurants including ice cream, cheese, chicken, beef and continued innovations for fish, lamb and milk. Preference for on-demand food that is accessible anywhere the consumer prefers will continue to increase and force brands to revolutionize.

2020 138

2020 Kitchen Safety Consumer Goods Point of Sale 138

Indoor Media

FEBRUARY 25, 2021

Their content is posted randomly, and they often end up in the hands of the right influencer or figure with a large following. That being said, some of these videos are a little more intentional and the product of successful advertising. Are Viral Videos Always a Form of Advertising? The short answer is yes.

Advertising 78

Advertising Social Media Coupons Small Business 78