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Location-Based Mobile Advertising: A Guide for Restaurants

Modern Restaurant Management

Luckily that’s easier today with mobile advertising and restaurant owners should consider embracing this modern technology to market their business effectively. Location Based Advertising , which allows you to message your target consumers based on hyper local geography.

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How to Plan Your Restaurant's Grand Re-Opening Event

7 Shifts

1 Set goals for the event ?? Having a specific goal will help you plan out your budget, labor needs, marketing strategy, messaging, and organization before the event. Frequency and repetition will help your advertisements get noticed. Advertise! ?? Here are some goal types to consider (and you don’t have to have just one!)

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Tips for Keeping Restaurants Afloat as COVID Cases Spike

Modern Restaurant Management

By creating a social media presence, restaurant owners can utilize tools that these platforms offer such as localized advertising using demographic filters or using cookies and remarketing techniques to find repeating customers. This is key for collecting data, and enables the restaurant to create targeted advertising materials.

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Maximize Takeout Profitability With These Six Steps

Modern Restaurant Management

With takeout, that might mean including the unexpected in their bags: a free appetizer, a sample of a new dessert, a coupon for their next meal, or a fun kid’s activity. Make Takeout a Social Event. You can even engage customers by incentivizing them with coupons and other deals if they post about their takeout.

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Why Restaurants Need an ‘Always On’ Approach to Marketing

Modern Restaurant Management

"You want to advertise where your customers are already looking. Collaborate with local businesses or events to cross-promote and reach new audiences." Participating in local events and partnerships can enhance visibility. "Consistency is key. "I see some restaurants not using analytics," said Chirone. "They

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Beyond Menus: Creative QR Code Uses for Restaurants

Modern Restaurant Management

When used on promotional materials or in advertisements, QR codes invite diners to immediately engage with your restaurant by linking them to your website or customized landing page. From there, customers can learn more about your business’s history, download recipes or read about upcoming events or menu changes.

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Owning a Bar: Everything You Need to Know

7 Shifts

It's easy to focus on getting customers through the door with advertisements and discounts, but if you're not working on keeping them there—and bringing new ones back—then your business could be at risk. People love coupons because they allow them to try something they might not have otherwise tried. End with a launch party!

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