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Location-Based Mobile Advertising: A Guide for Restaurants

Modern Restaurant Management

Luckily that’s easier today with mobile advertising and restaurant owners should consider embracing this modern technology to market their business effectively. Location Based Advertising , which allows you to message your target consumers based on hyper local geography. Managing, Tracking, and Optimizing Results.

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Owning a Bar: Everything You Need to Know

7 Shifts

Specialty bars focus on a particular type of drink or theme, such as wine bars or cigar bars, but can be much more expensive to manage. Hiring a Strong Team You'll need a manager, bartenders, waiters, and security. People love coupons because they allow them to try something they might not have otherwise tried.

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What’s the Best Way to Advertise a Small Business?

Indoor Media

While we are a bit biased and believe our advertising is the first, best way to advertise for all small businesses, we also believe that every business owner should explore the best way to advertise for themselves. Step 1: Define Advertising Success. Profit generated from your advertising campaign.

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Why Restaurants Need an ‘Always On’ Approach to Marketing

Modern Restaurant Management

"It’s important to think long term," HungerRush's SVP of Marketing Shannon Chirone told Modern Restaurant Management (MRM) magazine. "Cutting "You want to advertise where your customers are already looking. Website metrics can help measure how many people come to your website on average a month.

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Why Truth in Advertising Matters

Indoor Media

Truth in advertising is of crucial importance. What you might not know is that truth in advertising is actually the law. The Federal Trade Commission (FTC) takes action to prevent fraud perpetrated against consumers, including false advertising. This applies to any advertisement , physical or digital.

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Restaurant Marketing Has Evolved: Unlock the Preferences of the Modern Customer

Modern Restaurant Management

This creates an opportunity for restaurants to bite into market share by enticing a budget-sensitive customer base with incentives like coupons and loyalty programs. Some of the most valuable insights for restaurants are found in general operations data, customer data and website data.

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How To Post Auto Shop Deals on Groupon – Plus 3 Things To Watch For

Indoor Media

The coupon giant boasts some significant benefits — targeted, local ads — but many users have seen its pitfalls. Groupon is a website that allows businesses to promote coupons through their website and email list. This coupon advertising program is available for all types of businesses – big and small.

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