The Rail

NOVEMBER 10, 2023

While word-of-mouth and organic traffic are valuable, there's no denying the potency of paid advertising in driving sales. Let's explore how to harness the power of paid advertising to boost your restaurant's sales. Are they families looking for a cozy dining experience, or Millennials seeking the latest gastronomic trend?

Advertising 59

Advertising Loyalty Program Email Marketing Mobile Ordering 59

7 Shifts

AUGUST 12, 2021

Is your website optimized, and does it provide a good user experience? Aside from paid advertising, ranking high in local organic search results is critical. Assume a customer discovers your website but cannot identify where you are located or how to contact you. Every stage of the client's journey should be examined.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

Modern Restaurant Management

JANUARY 22, 2024

But precisely, how can you determine what customers want? How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? Businesses must remain ahead of the curve by checking all the correct boxes as customer tastes evolve at an unparalleled pace.

Loyalty Program 181

Loyalty Program Mobile Ordering Dietary Restrictions Social Media 181

Modern Restaurant Management

MAY 8, 2024

Operators must weigh guest acceptance while making strategic decisions about integrating automation at many restaurant touch points, according to Software Advice’s 2024 Automated Customer Experience Survey. Automated technology can help businesses cut costs and give customers the experiences they want.

Mobile Ordering 193

Mobile Ordering Front of House Customer Service FOH 193

Modern Restaurant Management

JULY 30, 2021

In gathering more data on consumer behavior as it relates to this topic, restaurateurs and fast-food chains can develop a greater understanding of not only who the target consumer is and how their needs are changing, but also gain perspective on their individual experience with their establishment and identify areas of strength and opportunities.

Mobile Ordering 203

Mobile Ordering Customer Experience Customer Service Food Order 203

Modern Restaurant Management

SEPTEMBER 26, 2024

Diners want their guest experience to go their way. This is what the service industry in America is based on – the customer is always right. Many restaurants have embraced the age of personalization, in which customers and businesses can mutually benefit from using technology to give and receive what they want.

Online Ordering 88

Online Ordering Mobile Ordering Customer Experience Email Marketing 88

Lavu

NOVEMBER 1, 2023

You need to invest in reliable and easy-to-use delivery platforms that work well with your restaurant’s ordering system. Offering a smaller menu that travels well and packaging everything nicely can make the customer experience even better. By offering delivery, restaurants can reach more customers and make more money.

Delivery 167

Delivery Online Ordering Food Mobile Ordering 167

7 Shifts

JUNE 16, 2024

After analyzing the latest industry trends, viral content, and successful campaigns, we have developed an all-in-one marketing guide to help you craft your strategy to attract new customers and keep your previous diners coming back. How do you create a good restaurant marketing strategy?

Marketing 195

Marketing 2024 Email Marketing Social Media 195

Modern Restaurant Management

DECEMBER 28, 2020

Contactless ordering at the table, virtual host stands, and online staff wellness checks have all become standard operating procedures for us now. I think that guests will be choosy with where they go out in the future, and concepts that provide an authentic and safe experience will definitely have the edge.

2021 230

2021 Mobile Ordering Loyalty Program Kitchen Safety 230

Modern Restaurant Management

JULY 14, 2021

Despite many stores wanting to actually recruit candidates from their most loyal customers, they don’t apply the same consumer marketing strategies to attracting candidates. experience already). Social Media Advertising. If you don’t actively drive traffic via advertising then nobody will see your content.

Recruiting 212

Recruiting Hiring Marketing Email Marketing 212

Cheetah

JANUARY 13, 2022

From their humble, though ingenious, beginnings as copper tokens and stamps, through the era of credit card clubs, to today’s mobile apps, loyalty programs have become indispensable marketing tools. The goal of restaurant loyalty programs is to incentivize customers to purchase from the establishment regularly.

Loyalty Program 148

Loyalty Program Mobile Ordering Airlines Merchandise 148

Modern Restaurant Management

NOVEMBER 10, 2022

Traditional sit-down restaurants and mobile food businesses have uniquely different needs when it comes to insurance. And when it comes to a traditional sit-down restaurant versus a mobile food business, such as a food truck, catering business, or food cart, the insurance needs of both are vastly different and unique. Dram shop law.

Insurance 189

Insurance Food Truck Food Mobile Ordering 189

Gourmet Marketing

JULY 22, 2020

Therefore, restaurants need to use best practices that encourage social distancing and a more contactless dining experience. . In this case, restaurants QR codes lead diners to their restaurant’s mobile website. . Be sure to either let your customers know they have this option or making it visible. Add it to your physical menu.

Advertising 52

Advertising Mobile Ordering Social Media Customer Experience 52

ChowNow

JANUARY 22, 2021

Now that you’ve invested in your own restaurant app for online ordering , your next question is likely, “How do I encourage my customers to use it?”. Incentivizing app downloads is important because it gives you a boost in visibility and customer loyalty. Run an app only promotion. Market your restaurant app via email.

Email Marketing 148

Email Marketing Mobile Ordering Social Media Download 148

Modern Restaurant Management

DECEMBER 15, 2020

Social networks, mobile banking apps, chatbots, robo-readers, connected devices and even ride-sharing apps are all powered in one way or another by AI technology. For businesses, this allows them to create automated, human-like interactions between customers and technology. The Rise of Digital Channels. Drive-Thrus Ripe for Innovation.

Guest Recovery 175

Guest Recovery Mobile Ordering Customer Experience 2025 175

7 Shifts

OCTOBER 9, 2019

Having an online presence that’s consistent, accessible, and engaging is one of the best ways for your restaurant to make a great first impression to prospective customers. Engage your Customers with Loyalty Programs Restaurant loyalty programs have come a long way from the days of the “10 stamps on a business card = 1 free beverage” system.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

ChowNow

JUNE 20, 2024

Aside from making sure everything is up and running properly and customers are happy, owning and operating a restaurant often means you work as your own marketing machine, and oftentimes, you have to get creative. Improve Customer Satisfaction SEO is about more than search engines. In summary, SEO is good for your business.

SEO 78

SEO Social Media Website Management Mobile Ordering 78

Modern Restaurant Management

JANUARY 21, 2021

Many restaurants are using QR codes to provide their guests with a mobile menu they can access through a phone camera. As the QR code continues to become more mainstream, many restaurants will begin to explore the full potential of this technology and how it can enhance the restaurant experience. Attracting Customers.

Advertising 139

Advertising Social Media Technology Customer Experience 139

Goliath Consulting

SEPTEMBER 7, 2023

With technology evolving at a rapid pace, the way customers engage with eateries has undergone a drastic transformation. If a diner always orders vegan dishes, they should receive updates on vegan specials. Offer exclusive discounts on app-based orders. Ensure that the delivery presentation mirrors the in-house experience.

Marketing 78

Marketing SEO Email Marketing Mobile Ordering 78

Modern Restaurant Management

DECEMBER 8, 2020

The advent of on-demand food delivery can be traced back to the early 2000s when the use of GrubHub, Seamless and numerous other online and mobile food-ordering systems became commonplace among college students and young professionals throughout the United States. So, is menu scraping legal? But it also added an extra step.

Delivery 197

Delivery Menu Mobile Ordering Online Ordering 197

Modern Restaurant Management

JUNE 29, 2020

Focusing on customer experience may seem like a luxury for restaurateurs struggling to keep their doors open, but it may prove to be the difference between those that survive and those that get added to the list of tragic COVID-19 business casualties. The other did not seem to be advertising a plan at all.

Kitchen Safety 221

Kitchen Safety Customer Experience Website Management Mobile Ordering 221

Restaurant365

JANUARY 27, 2022

Restaurant operators have chosen to go digital to ensure customers’ health and safety as these touchless menus can help mitigate virus spread. In Hospitality Technology’s 2021 Customer Engagement Technology Study , it was found that 37% of diners prefer to dine at restaurants that do not have a paper/physical menu.

Mobile Ordering 148

Mobile Ordering Social Media Customer Experience Online Ordering 148

Modern Restaurant Management

NOVEMBER 22, 2022

However, limited budgets and resources necessitate thoughtful hiring decisions in order to reduce wasted time and costs on advertising positions or training new hires. Below, we review five common mistakes recruiters make when hiring seasonal workers and how to prevent them in order to reach your yearly goals.

Hiring 205

Hiring Recruiting Employee Relations Mobile Ordering 205

SpotOn

OCTOBER 7, 2024

More commonly known as a cash discount program, dual pricing is a common pricing strategy to give customers the choice to pay with cash instead of a credit card, thereby avoiding credit card processing fees. Done poorly, cash discounting can chase off customers and even saddle you with penalties from the major credit card brands.

Pricing 98

Pricing POS Point of Sale Small Business 98

Modern Restaurant Management

JANUARY 22, 2021

Apple has announced plans to restrict its IDFA (identifier for advertisers) in 2021. This will require developers and publishers to obtain permission from users prior to using the mobile ad ID for ad tracking. Operations have shifted to a more digital experience. Let me walk through a few of these changes. Truly Personalize.

Marketing 203

Marketing Email Marketing Loyalty Program Point of Sale 203

Modern Restaurant Management

MARCH 15, 2021

They need to know if your brand is fun and casual, professional and fast-paced, or passionate and customer-service oriented. Once you have established your brand, enthusiastic and interested candidates may come from anywhere (though generally they are existing customers in the early days). Know Your Ideal Franchisee.

Franchise 208

Franchise Franchising Employee Relations Customer Experience 208

7 Shifts

FEBRUARY 15, 2022

Ken McGarrie is the cofounder of Korgen Hospitality and uses his decades of experience to help restaurants across the country become more profitable and reach their potential. It's a big reason to why they founded Opus —a mobile platform that enables businesses to create mobile-first training for deskless workers and frontline teams.

Social Media 448

Social Media Hiring Website Management Hospitality 448

Modern Restaurant Management

SEPTEMBER 16, 2020

Customers are going to be hesitant to dine indoors. By providing a safe, pleasant and healthy indoor dining experience, and promoting and marketing it to your new and past customers, restaurants can help to hasten the return of customers and keep everyone safe. An app-first experience for restaurant chains.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

Social Hospitality

MAY 6, 2020

Nevertheless, some brands have demonstrated how to be good to their customers, associates, healthcare providers, and communities during this time. “We are fully mobilized and doing all we can to support as many people as possible during this difficult time.” Balboa Bay Resort: Bringing the Experience Home.

Hospitality 388

Hospitality Airlines Healthcare Hotels 388

Restaurant365

APRIL 9, 2020

Marketing your restaurant in a constantly changing digital world can be challenging, but digital marketing is essential both for converting former dine-in customers into takeout and delivery customers, and bringing in new and existing customers when restaurant restrictions are lifted. Promote user-generated content (UGC).

Marketing 88

Marketing Social Media Mobile Ordering Email Marketing 88

Restaurant Engine

APRIL 24, 2024

According to the American Marketing Association , these are solid concepts that will help you “advertise, optimize your sales, reach your target audience, and test your marketing strategy.” It can also include your service because customer service may also be thought of as a product. . #1: What is the “Marketing Mix?”

Marketing 52

Marketing Social Media Mobile Ordering Email Marketing 52

Modern Restaurant Management

DECEMBER 28, 2020

Predictive analytics, AI and ML streamline and expand the omnichannel dining experience – Restaurants have pivoted their businesses this year to greatly expand the digital dining experience, to a point where customers can interact however they want, whenever they want. Jerry Abiog, Co-Founder/CMO Standard Insights.

2021 199

2021 Kitchen Safety Food Safety Mobile Ordering 199

Modern Restaurant Management

SEPTEMBER 30, 2020

More than half of survey respondents said they will order more than usual, with only one in 10 saying less than usual. The top choice by far was having a culinary experience similar to eating at the restaurant. restaurants are very likely to have fewer dine-in customers this fall/winter than usual.

2020 189

2020 Mobile Ordering Guest Recovery Customer Service 189

Modern Restaurant Management

DECEMBER 28, 2023

Using DoorDash order data from January 1, 2023 to October 31, 2023, we bring you DoorDash’s Dash From the Past 2023 Trend Report. Using DoorDash order data from January 1, 2023 to October 31, 2023, we bring you DoorDash’s Dash From the Past 2023 Trend Report. Holiday Hangovers : On the days after holidays like St.

2024 189

2024 2023 Food Order 2013 189

Modern Restaurant Management

FEBRUARY 18, 2020

We’re seeing massive disruption to front-of-house systems, too, delivering personalized guest experiences from order to payment to final delivery. So, for the first time, restaurant owners and marketers are able to see exactly what their customer’s buying journey looks like. Christopher Baron of RedBaron Consulting.

Mobile Ordering 215

Mobile Ordering Front of House Customer Service Customer Experience 215

Indoor Media

NOVEMBER 4, 2021

Many customers may feel better eating takeout than visiting your restaurant in person due to the ongoing COVID-19 pandemic. However, in 2020, loyal customers spent twice as much on takeout meals compared to those who were not members. You can also use them to intrigue your customers with menu items available only for takeout.

Loyalty Program 78

Loyalty Program Email Marketing Social Media Advertising 78

Modern Restaurant Management

MAY 18, 2021

But as reality of the pandemic sunk in and dining rooms remained closed, it became apparent that ordering delivery and takeout was the best way to help restaurants weather the storm — and there was a significant consumer appetite to do so. By August 2020, Americans reported ordering takeout 2.4

Delivery 168

Delivery Kitchen Safety Social Media Online Ordering 168