7 Shifts

OCTOBER 22, 2024

To do so, you must have an optimized website and engaging social media profiles. From improving your Google listing to leveraging customer reviews, these tips will show you how to boost your visibility and drive more traffic to your restaurant. A smooth mobile experience keeps people engaged and leads to more online bookings.

Book 195

Book Marketing Email Marketing Social Media 195

7 Shifts

FEBRUARY 8, 2024

A full 55% of consumers consider takeout and delivery essential to their restaurant experience. Restaurants turned to restaurant management apps to navigate this change, and it appears there’s no going back. 7shifts Most managers are familiar (and frustrated) with traditional paper scheduling techniques. Apple | Android 3.

Management 352

Management Management Operations Mobile Ordering 352

7 Shifts

JUNE 16, 2024

After analyzing the latest industry trends, viral content, and successful campaigns, we have developed an all-in-one marketing guide to help you craft your strategy to attract new customers and keep your previous diners coming back. How do you create a good restaurant marketing strategy?

Marketing 195

Marketing 2024 Email Marketing Social Media 195

The Rail

NOVEMBER 10, 2023

While word-of-mouth and organic traffic are valuable, there's no denying the potency of paid advertising in driving sales. Let's explore how to harness the power of paid advertising to boost your restaurant's sales. Are they families looking for a cozy dining experience, or Millennials seeking the latest gastronomic trend?

Advertising 59

Advertising Loyalty Program Email Marketing Mobile Ordering 59

Modern Restaurant Management

SEPTEMBER 21, 2023

When it comes to attracting customers to restaurants, local SEO is crucial and can optimize their online presence to attract more local customers. First, it's an effective way to attract local customers who are looking for restaurants. Verify your business to confirm that you are the owner or manager.

SEO 203

SEO Website Management Email Marketing Online Ordering 203

Modern Restaurant Management

AUGUST 7, 2024

. "It’s important to think long term," HungerRush's SVP of Marketing Shannon Chirone told Modern Restaurant Management (MRM) magazine. "Cutting "You want to advertise where your customers are already looking. Collaborate with local businesses or events to cross-promote and reach new audiences."

Marketing 189

Marketing Email Marketing Social Media Coupons 189

7 Shifts

OCTOBER 28, 2024

As a restaurant owner, it's easy to pour money into advertising and promotions without knowing how much it’s really costing your business. However, it’s best to understand how cost-effective your current customer acquisition efforts are before dedicating resources to it.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

7 Shifts

JULY 25, 2024

Delivery apps help boost your restaurant's visibility and attract new customers. The only tradeoff to this is that you and your customers have to pay additional fees, which typically fall between $0.49 Another approach is to integrate an online ordering feature or plugin into your website and leverage your FOH as delivery drivers.

2024 243

2024 Loyalty Program Point of Sale Online Ordering 243

7 Shifts

AUGUST 18, 2024

Opening and owning a bar is one of those unique life experiences; you have no idea what it will be like until you actually go for it. This could be a good choice if you find a business that is already established and has a loyal customer base. These elements need to work together to ensure your customers understand what you're about.

Bar 370

Bar License Email Marketing Customer Service 370

Modern Restaurant Management

OCTOBER 20, 2023

To attract customers while accommodating tightened budgets, restaurants should consider employing marketing strategies that leverage data-driven insights to tailor messaging according to consumer needs. However, to best promote potential discounts, they’ll need high-quality insights into what customers want.

Marketing 198

Marketing Loyalty Program Email Marketing Coupons 198

7 Shifts

OCTOBER 22, 2024

Whether through supporting local charities or participating in food drives, local restaurants can become go-to places for customers who want to support their community. It helps allocate resources directly to those who are most likely to become loyal, repeat customers. Go to the Google Business page and claim your restaurant.

2025 195

2025 Marketing Social Media Email Marketing 195

Modern Restaurant Management

NOVEMBER 30, 2022

During this time, millions of Americans scanned these matrix barcodes on their mobile devices, as they were featured on business cards, billboards, trade show booths, movie posters, and a variety of advertisements spanning all industries. Protect Your QR Code Advertisements. As always, with the benefits of digital tools comes risks.

Hospitality 180

Hospitality Download Website Management Customer Service 180

Modern Restaurant Management

NOVEMBER 3, 2022

Sometimes customers will naturally come to your Google My Business profile and drop you a review – especially if they had a negative experience. But you’re missing out on a ton of opportunity if you’re not asking your customers for a review of your product or service. Collect Reviews via Your Website.

Email Marketing 204

Email Marketing Customer Service Website Management Customer Experience 204

Modern Restaurant Management

JANUARY 22, 2024

But precisely, how can you determine what customers want? How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? How do you manage your restaurant in a modern and efficient way? The Big Question: What Do Modern Diners Really Want?

Loyalty Program 182

Loyalty Program Mobile Ordering Dietary Restrictions Social Media 182

Modern Restaurant Management

JANUARY 24, 2023

In the digital age, online reputation management is critical for business success. This creates the necessity for restaurant reputation management strategies to amplify positive reputation while downplaying negative criticism. ORM gives you direct access to customer feedback. ORM helps you gain customer trust.

Social Media 198

Social Media Website Management SEO Customer Experience 198

Indoor Media

SEPTEMBER 23, 2020

If your website isn’t converting visitors into leads, then it’s not doing its job. Think about your own experience searching for a product or service online. You start with Google, click on a search result that looks promising, and when you get to the website, you can’t find the information you’re looking for.

Website Management 148

Website Management Email Marketing Advertising Customer Service 148

Lavu

NOVEMBER 1, 2023

Offering a smaller menu that travels well and packaging everything nicely can make the customer experience even better. And don’t forget about making deliveries on time and having great customer service – those things are super important for building a loyal customer base and getting a good reputation.

Delivery 167

Delivery Food Online Ordering Mobile Ordering 167

The Restaurant Times

SEPTEMBER 30, 2021

There are many methods to advertise a restaurant, each with varying targeting, expense, and performance levels. Still, we’re here to give you our top seven restaurant advertising ideas to help you figure out which one is right for you. . With paid advertising, you can get ads that are affordable and target a specific audience.

Advertising 52

Advertising 2021 Loyalty Program Food Truck 52

Modern Restaurant Management

JULY 14, 2021

Despite many stores wanting to actually recruit candidates from their most loyal customers, they don’t apply the same consumer marketing strategies to attracting candidates. experience already). Social Media Advertising. If you don’t actively drive traffic via advertising then nobody will see your content.

Recruiting 213

Recruiting Hiring Marketing Advertising 213

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It is your roadmap to attracting and retaining customers. Identify Target Customers. Restaurant owners and operators wear a lot of hats. Table of Contents.

Seating 221

Seating Email Marketing Marketing SEO 221

Modern Restaurant Management

NOVEMBER 1, 2022

Restaurant guests in cost-saving mode are eating out less and more conscious of menu prices, according to Restaurants: Consumer Trends Fall 2022/Winter 2023 a report produced by Provoke Insights in collaboration with Modern Restaurant Management (MRM) magazine. “Unique offerings to help separate from the competition may be helpful.

Fine Dining 190

Fine Dining Seasonal Menu Social Media 2022 190

Indoor Media

JULY 29, 2020

Groupon is a website that allows businesses to promote coupons through their website and email list. This coupon advertising program is available for all types of businesses – big and small. So whether you’re a small auto repair shop or a national auto dealership, Groupon can connect you with their customer base of 41.8

Coupons 154

Coupons Advertising Website Management Small Business 154

Modern Restaurant Management

DECEMBER 10, 2021

While your restaurant may feature a diverse menu, delicious food, a great ambiance, and excellent customer service, you will still struggle to build a customer base without promoting it. Promotion and advertising are what we call a restaurant’s “secret sauce.” Emphasize Best-Selling Items. Net result?

Marketing 227

Marketing SEO Front of House Website Management 227

Modern Restaurant Management

NOVEMBER 19, 2020

However, as the bill works its way through further approvals, restaurants are in a position where they must continue honing their strategies for handling the consequences of the pandemic while keeping customers coming through the doors. New Marketing Tactics Can Help Reach Target Customers.

Social Media 216

Social Media Online Ordering Coupons Advertising 216

ChowNow

JUNE 20, 2024

Aside from making sure everything is up and running properly and customers are happy, owning and operating a restaurant often means you work as your own marketing machine, and oftentimes, you have to get creative. The goal of SEO is to bring in organic traffic to a website by making it more appealing to search engines, like Google.

SEO 78

SEO Social Media Website Management Mobile Ordering 78

Open for Business

MAY 16, 2024

Diners are doing more research than ever and a restaurant website is a critical touchpoint of the guest experience. There’s a common misconception that building a restaurant website will incur significant expense or require advanced technical skills. Why is a restaurant website important?

Website Management 78

Website Management Email Marketing SEO Seasonal Menu 78

Modern Restaurant Management

JUNE 29, 2020

Focusing on customer experience may seem like a luxury for restaurateurs struggling to keep their doors open, but it may prove to be the difference between those that survive and those that get added to the list of tragic COVID-19 business casualties. The other did not seem to be advertising a plan at all.

Kitchen Safety 221

Kitchen Safety Customer Experience Website Management Mobile Ordering 221

Restaurant365

MARCH 3, 2022

Nostalgia appeals to tourists who are out creating memories, so be sure to include interesting facts in you advertising. Locally sourced, regional cuisine is always a big hit for visitors because it adds to the overall cultural experience. Knowing what to expect before they enter your restaurant sets them up for a better experience.

Travel 146

Travel Social Media Fast Casual Fine Dining 146

7 Shifts

FEBRUARY 15, 2022

Ken McGarrie is the cofounder of Korgen Hospitality and uses his decades of experience to help restaurants across the country become more profitable and reach their potential. In his work, he realized that many employees get thrust into management positions without any training. It should be front and center on our websites.

Social Media 448

Social Media Hiring Website Management Hospitality 448

Modern Restaurant Management

OCTOBER 22, 2021

This article will explore seven tips on using Facebook Ads to increase your market share of customers. Optimize the Landing Page Experience. You can’t just have a well-optimized company website that follows the latest web development trends anymore. Pizza Express then automatically gets the customer's details on file.

Social Media 198

Social Media Advertising Events Customer Experience 198

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Customers are going to be hesitant to dine indoors. Create a contactless experience via QR Codes with a contactless menu and contactless check-ins. 'Safety' Here are their insights.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

Next Restaurants

MAY 14, 2024

In this article, we’ll share tips on managing multiple social media accounts for your restaurant to maximize their benefits. Benefits of Managing Multiple Social Media Pages If you have one or two social media pages for your restaurant, you may wonder why you should have more. Are you looking to increase website traffic ?

Social Media 108

Social Media Website Management Customer Service Online Ordering 108

Modern Restaurant Management

OCTOBER 9, 2024

To learn more about how restaurants can optimize and create craveworthy catering menus, Modern Restaurant Management (MRM) magazine reached out to Michelle Smart, Chief Customer Care Officer at ezCater, for real-world examples and tips. Restaurants require different menus, operations, and technology to manage their catering business.

Catering 88

Catering Dietary Restrictions Seasonal Menu Tip Distribution 88

7 Shifts

OCTOBER 22, 2019

Instagram is now reshaping the way diners consume their food, and in return restaurants have changed to accommodate the need for “ Instagrammable ” experiences. Everything needs to be done with the purpose of getting customers to want to try your food, otherwise all you’ll get are fluff metrics.

Marketing 284

Marketing Social Media SEO Consumer Goods 284

Sling

AUGUST 8, 2024

If you’re brand new to the event planning industry, a great way to gain hands-on experience is to work for another company before going out on your own. As you accumulate experience in the industry, take the time to revisit, review, and refine your business plan to make it as relevant to your operation as possible.

Events 78

Events License Hiring Insurance 78

EATER

AUGUST 20, 2024

But it’s clear that Walmart is interested in changing that image — the retailer has recently emphasized bringing more high-end offerings to its shelves, like New York-based ice cream purveyor Van Leeuwen and Motor City Pizza Company’s frozen Detroit-style pies , in an effort to attract more affluent customers.

Retail 126

Retail Point of Sale Food Supply 2023 126

Sling

OCTOBER 1, 2023

Along the way, we’ll address such issues as: Working from home or a storefront The importance of state and local health codes Creating a business plan Getting incorporated and licensed Hiring and scheduling employees We’ll also discuss financing (to make it all possible) and advertising and marketing (to keep it all going).

Catering 78

Catering License Transportation Advertising 78