7 Shifts

OCTOBER 22, 2024

If you feel that digital marketing isn’t giving your local restaurant the results you need, then it's time to explore more targeted strategies. Local restaurant marketing can help you reach your target audience more effectively. Local restaurant marketing can help you reach your target audience more effectively.

2025 195

2025 Marketing Social Media Email Marketing 195

Sling

MAY 9, 2021

One of the best ways to keep customers coming back to sample your fare is to implement restaurant loyalty programs into your workflow. In this article, the restaurant-management experts at Sling discuss some of the best ideas and give you tips for making your restaurant loyalty program great. What Is Customer Loyalty?

Loyalty Program 78

Loyalty Program FOH Customer Service Website Management 78

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 221

Seating Email Marketing Marketing SEO 221

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Which is where your restaurant marketing plan comes in. What are they ordering?

Marketing 418

Marketing 2020 SEO Loyalty Program 418

7 Shifts

AUGUST 18, 2024

You'll have late nights and have to work on weekends and public holidays The market is saturated with loads of competition. This document will outline your bar's concept, menu, marketing strategy, and financial projections. Another option is to look into government programs that might offer financial assistance for small businesses.

Bar 370

Bar License Email Marketing Customer Service 370

The Restaurant Times

MARCH 17, 2023

Restaurant marketing strategies help restaurant owners increase sales and profits. The problem, though, is that restaurant marketing strategies can take a lot of different shapes, and only some tactics will appeal to every customer. Here are 5 on-site restaurant advertising ideas to help your restaurant grow better: 1.

Advertising 52

Advertising Email Marketing Loyalty Program Social Media 52

Modern Restaurant Management

AUGUST 8, 2022

A repeat sale is 30 percent the cost of attracting a new customer, and repeat customers are walking advocates / marketers to new customers, ultimately generating more revenue–and reliable revenue–for less cost. So how can a restaurant drive revenue without time-intensive and costly marketing initiatives? Real-Time Offers.

Social Media 187

Social Media Loyalty Program Email Marketing Point of Sale 187

7 Shifts

NOVEMBER 9, 2022

A great email newsletter. When done right, email marketing works wonders—you stay top of mind and increase order values. of customers make a monthly purchase based on marketing emails. But what makes email newsletters such an effective marketing strategy for restaurants? Emails are easy to track.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

SpotOn

MARCH 12, 2024

Gigi Cohen is the Director of Marketing for MDP Restaurant Group. In her role, Cohen sets the restaurant marketing strategy, develops social media ads, and tracks the success of their online advertising and email marketing. The rest of our restaurants are in food courts, requiring different marketing strategies.

Social Media 98

Social Media Email Marketing Advertising Online Ordering 98

Modern Restaurant Management

JANUARY 22, 2021

Marketing a restaurant looks completely different today than it did heading into 2020. Not only are marketers in the restaurant space facing the fallout of the pandemic, they are dealing with the implications of ever-increasing privacy concerns. Apple has announced plans to restrict its IDFA (identifier for advertisers) in 2021.

Marketing 203

Marketing Email Marketing Loyalty Program Point of Sale 203

7 Shifts

JANUARY 20, 2023

If you don't want to give out discounts, consider other perks like loyalty cards or free dessert. Advertise on social media Social media is one of the most powerful tools at a restaurant's disposal. Not only can it be used to connect with potential customers, but it can also be used to advertise promotions and specials.

Specials 195

Specials 2023 Social Media Email Marketing 195

ChowNow

SEPTEMBER 9, 2024

It all comes down to marketing, whether it’s a social media post or an email blast. Regardless of the size of your budget though, a restaurant marketing plan is what establishes your marketing goals and keeps you on track to measure your progress and achieve success.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

7 Shifts

OCTOBER 9, 2019

That’s why digital marketing is so important. And if that information isn’t there, people will go somewhere else. Read on to learn more about creative digital marketing ideas you can get started on today. There are a few things you can do to take your loyalty program to the next level.

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Loyalty Program Marketing Social Media Mobile Ordering 284

ChowNow

SEPTEMBER 30, 2020

When brainstorming restaurant marketing ideas, many restaurateurs seek out strategies that will help bring in new customers. Marketing to your existing customers keeps your restaurant top of mind leading to increased order frequency and higher ticket sizes. Start a restaurant loyalty program.

Loyalty Program 158

Loyalty Program Marketing Email Marketing Social Media 158

The Rail

AUGUST 28, 2024

By Nellia Melnyk, Contributor Relocating a restaurant to a new location is a serious event that, if not handled correctly, can negatively impact your business and customer loyalty. In this article, we will explore the key aspects that need to be taken into account to maintain and even increase customer loyalty when relocating a restaurant.

Loyalty Program 59

Loyalty Program Customer Service Social Media Customer Experience 59

Next Restaurants

MAY 8, 2024

From innovative marketing techniques to strategic menu optimization, these methods offer a roadmap for encouraging repeat business and feeling excited to welcome new customers. Leverage effective content marketing and local SEO by sharing informative and entertaining content about your business.

Loyalty Program 106

Loyalty Program Social Media Point of Sale Online Ordering 106

Indoor Media

NOVEMBER 4, 2021

You can try these restaurant marketing ideas to spread the word about your takeout business and reach more potential customers. 3 Marketing Basics for Your Takeout Business As a restaurant owner, you can rely on a guide to restaurant marketing to help you. You can also use them on your receipts.

Loyalty Program 78

Loyalty Program Email Marketing Social Media Advertising 78

Bingage

JULY 18, 2023

Create valuable content: Develop a content marketing strategy that focuses on producing high-quality, informative content. Implement an Effective Email Marketing Strategy Build a subscriber list: Offer incentives, such as exclusive discounts or free resources, to encourage visitors to subscribe to your email list.

Loyalty Program 69

Loyalty Program Email Marketing Social Media SEO 69

7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. What are they ordering?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Goliath Consulting

SEPTEMBER 7, 2023

In this post, we’ll outline top digital marketing strategies that every restaurant should consider to stay competitive in the current digital landscape. Beyond basic information, include detailed menus, daily specials, and an events calendar. Email Marketing: Beyond Newsletters Segment your email list based on preferences.

Marketing 78

Marketing SEO Email Marketing Mobile Ordering 78

Bingage

JULY 18, 2023

Create valuable content: Develop a content marketing strategy that focuses on producing high-quality, informative content. Implement an Effective Email Marketing Strategy Build a subscriber list: Offer incentives, such as exclusive discounts or free resources, to encourage visitors to subscribe to your email list.

Loyalty Program 61

Loyalty Program Email Marketing Social Media SEO 61

Squirrel Systems

OCTOBER 2, 2023

Omnichannel marketing is a strategy for restaurants that can drive greater customer loyalty, brand awareness, and repeat visits from guests. Omnichannel marketing is a common strategy in many industries, including retail, entertainment, and eCommerce. Many hospitality businesses already operate over a variety of channels.

Marketing 52

Marketing Loyalty Program Social Media Email Marketing 52

ChowNow

FEBRUARY 18, 2021

This critical information—such as email addresses, ordering trends, and so on— can help spur business decisions and inform data-driven restaurant marketing tactics. In contrast, the typical ChowNow restaurant location has about 2,228 customers in their database that they can market to.

Marketing 78

Marketing Email Marketing Social Media Online Ordering 78

Kounta

DECEMBER 16, 2019

Silly season, sensible marketing. Marsello is a retention marketing tool that seamlessly integrates with Kounta. It lets you customise and automate effective marketing strategies at low cost and high returns. Loyalty program. Capture new customers’ details with a loyalty program. Email campaigns.

Loyalty Program 90

Loyalty Program Email Marketing Customer Service Point of Sale 90

The Rail

MARCH 21, 2023

They help with everything from always have an updated menu, to faster service, to direct in-house marketing, and even less stressful staff! By placing QR codes in strategic locations throughout the restaurant, your guests can easily access the information they need without needing physical menus or lengthy interactions with waitstaff.

Social Media 111

Social Media Email Marketing Front of House Customer Experience 111

Indoor Media

NOVEMBER 8, 2021

Businesses can learn how to create free QR codes for their QR code marketing campaigns and what they need to create them. You can then download the generated QR code as an image file to use for your marketing. Static QR codes: These QR codes have fixed information like your business contact details.

Email Marketing 78

Email Marketing Coupons Healthcare Loyalty Program 78

Modern Restaurant Management

DECEMBER 28, 2020

We also see this gaining traction with consumers similar to how calorie labeling became a major source of information for our personal health. Carbon emissions labeling helps inform our impact on planetary health. And three, above all, we see the need for digital marketing automation continuing and growing into 2021 and beyond.

2021 230

2021 Mobile Ordering Loyalty Program Kitchen Safety 230

Modern Restaurant Management

JUNE 10, 2020

All these restaurants needed to market these options — especially since these were completely new for many higher-end restaurants— to their existing customers. In marketing, we actually have a tactic called “agile marketing” which allows businesses of all kinds to react and quickly adapt to sudden change.

Marketing 197

Marketing Social Media Email Marketing Loyalty Program 197

The Restaurant Times

JULY 31, 2020

According to research, the global cloud kitchen market is expected to reach USD 2.63 Therefore, apart from following the necessary operational processes in setting a cloud kitchen business, operators must adopt effective marketing strategies that will increase the overall sales and help retain customers. . Incentive Programs.

Loyalty Program 95

Loyalty Program Marketing Mobile Ordering Online Ordering 95

Modern Restaurant Management

APRIL 14, 2020

This new site is a one-stop hub of critical information for restaurants, employees, customers and industry partners. In addition to the latest resources on COVID-19 restaurant and employee recovery programs, RestaurantsAct.com offers a brand new, industry-first interactive map of each state, District of Columbia and Puerto Rico.

Online Ordering 212

Online Ordering Back of House Customer Service Small Business 212

The Restaurant Times

SEPTEMBER 22, 2021

Segmentation and target marketing can help you: better engage your consumers to understand their demands and needs and then fit them into your program. . create loyalty to make customers feel like they are important to you and treat them as VIPs. . According to Hubspot , segmented and targeted emails generate 58% of all revenue.

Loyalty Program 52

Loyalty Program Social Media Email Marketing Customer Service 52

Lavu

APRIL 17, 2020

Restaurants are looking at marketing from a new perspective in today’s uncertain times, and need a way to spread the word about offers without a marketing budget. Now is not the time to stop marketing and close up shop, it’s time to double your efforts and keep providing people with delicious meals.

Marketing 97

Marketing Email Marketing Social Media Loyalty Program 97

Sling

JULY 4, 2021

Restaurant marketing has changed dramatically over the past 20 years. With the rise of the internet and the ubiquity of smartphones and tablets, the vast majority of marketing efforts are concentrated online. But there are still effective marketing channels available offline too. 1) Produce A Food-Prep Video. 11) Start A Blog.

Marketing 78

Marketing Social Media Loyalty Program Food Truck 78

Open for Business

SEPTEMBER 2, 2024

Make data-driven decisions: A clear picture of your financial performance over time enables more informed decisions about aspects like menu changes and potential expansion plans. Marketing and advertising are fundamental for growth, but restaurants tend to keep these costs to about 3-6% of total sales.

Point of Sale 78

Point of Sale Seasonal Menu Customer Service Inventory 78

Restaurant365

APRIL 9, 2020

Marketing for restaurants has never been more critical. Your online presence is a key component of a successful marketing effort for your restaurant business. When considering starting a marketing campaign, it’s first essential to understand your target audience. Prioritize local SEO.

Marketing 88

Marketing Social Media Mobile Ordering Email Marketing 88

Modern Restaurant Management

AUGUST 17, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. This sentiment was most prevalent with millennials, with 43 percent reporting an increase in loyalty.

2020 197

2020 Loyalty Program Mobile Ordering Food Safety 197

Indoor Media

MAY 3, 2021

Your branding shapes all of your marketing efforts, and it’s important to select campaigns that sync up with the message you’re trying to tell. Campaigns and Promotions When it comes to good restaurant marketing, nothing beats a promotion. Do they resonate with the flavors or dishes you’ve decided to highlight?

Coupons 78

Coupons Advertising Loyalty Program Social Media 78