Modern Restaurant Management

JUNE 18, 2020

Inspiring stories of unexpected successes are already beginning to emerge, and there have been many valuable lessons learned over the last few eventful months. Historically, times of great adversity have also been times of great opportunities. This spirit of positivity will be both an asset and a competitive edge in the days and weeks ahead.

Marketing 568

Marketing Social Media Email Marketing Innovation 568

The Rail

FEBRUARY 7, 2025

As a restaurant owner, you can capitalize on these trends by showcasing seasonal menu items, behind-the-scenes kitchen prep , chef interviews, clips of special events, and customer testimonials to provide an authentic glimpse into the restaurant operations that fosters trust. Special events make for good video content as well.

Marketing 130

Marketing Serving Loyalty Program Social Media 130

7 Shifts

OCTOBER 22, 2024

Local SEO strategies, like targeting location-specific searches, will help your site show up when people look for nearby dining options on search engines. Collaborate with nearby businesses for events or promotions, and ask them to include a link to your website on their site. Use it to share updates, special events, or new menu items.

Book 195

Book Marketing Email Marketing Social Media 195

Modern Restaurant Management

SEPTEMBER 16, 2020

Blaze Bullock, SEO Strategist, Blaze Digital Marketing. Restaurants should advertise what precautions they're taking to keep people safe. They'll likely post about the event tagging you and your restaurant, driving more traffic and their followers to come visit you in the coming days and weeks.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

Goliath Consulting

SEPTEMBER 7, 2023

Local SEO: Claim Your Territory When “best restaurants near me” is searched, your restaurant should be the top recommendation. Beyond basic information, include detailed menus, daily specials, and an events calendar. Local SEO also benefits from: Regularly updating Google My Business listings.

Marketing 195

Marketing SEO Email Marketing Mobile Ordering 195

7 Shifts

NOVEMBER 1, 2022

Many local restaurants have never touched advertising or social media; they've been the neighborhood's go-to spot for decades. This could be as simple as paid social advertising, great signage, an ad in the local paper, or a television appearance. What is a restaurant marketing plan, and why do you need one?

Seating 221

Seating Email Marketing Marketing SEO 221

7 Shifts

JANUARY 7, 2021

To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. There are many restaurants who’ve never touched advertising or social media, and they’ve been the neighborhood’s go-to spot for decades.

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Indoor Media

DECEMBER 2, 2020

Building a Brand Through Online Blogging Today, all online content lives by the bible, that is ‘SEO Best Practices.’ SEO stands for Search Engine Optimization, and if you haven’t heard of this term, you’re not prepared to start blogging. Understanding these SEO basics is the first step towards blogging.

Advertising 88

Advertising SEO Article Blog 88

The Rail

AUGUST 23, 2022

The restaurant business is one of the most competitive destinations in search engine optimization (SEO). Before choosing a food delivery service, catering company, restaurant to have dinner, or venue to celebrate an event, people weigh all options. High-quality localization will help overcome them. And here’s why.

SEO 130

SEO Social Media Customer Service Customer Experience 130

Restaurant Engine

MARCH 26, 2025

Not only are you competing with chain restaurants and their massive advertising budgets, but youre also competing against local restaurants on social media platforms and with their own pay-per-click budgets. Share stories about your staff, source local ingredients, and sponsor community events.

Marketing 52

Marketing SEO Mobile Ordering Online Ordering 52

7 Shifts

AUGUST 18, 2024

It's easy to focus on getting customers through the door with advertisements and discounts, but if you're not working on keeping them there—and bringing new ones back—then your business could be at risk. The best way to get people in your bar is by using website marketing and SEO. End with a launch party! That's not how it works.

Bar 370

Bar License Email Marketing Customer Service 370

7 Shifts

JUNE 16, 2024

These strategies can combine traditional restaurant advertising techniques like pamphlets, billboards, and radio promotions with modern ideas like running paid ads, advertising on social media, and collaborating with influencers. However, setting up a food truck requires a huge investment and elaborate planning.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

Modern Restaurant Management

OCTOBER 9, 2024

For example, restaurants like Subway see a nearly doubled average order value for business catering compared to social events. Meanwhile, parties and family events might want tray catering buffets. Business catering orders typically have a higher AOV and are often recurring.

Catering 221

Catering Dietary Restrictions Seasonal Menu Tip Distribution 221

Next Restaurants

AUGUST 7, 2020

When you’re trying to market your restaurant and your brand, the first things that likely come to mind are improving SEO , creating unique campaigns to draw attention, and perhaps even holding special events to draw customers into your space. Encouraging Event Excitement. Finally, don’t be afraid to use colors to promote events.

Marketing 177

Marketing Social Media SEO Customer Experience 177

7 Shifts

OCTOBER 9, 2019

Capture Your Community with Local Ads Local advertisement is a powerful tool to increase both foot traffic and your online presence. Make online assets search friendly with SEO tactics. It’s easy to create and run super-targeted, low-cost ads that can be optimized to be delivered to the right customer at the right time.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

The Rail

JUNE 4, 2024

By Eric Tress, Contributor When you talk about marketing in this era, people quickly think of social media marketing, content marketing, and search engine optimization (SEO), among other online marketing methods. Such events will generate excitement for your audience. Therefore, the best place to find them is online.

Marketing 130

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Modern Restaurant Management

AUGUST 17, 2020

A consumer's brand loyalty was also impacted during recent events, with 33 percent of overall respondents citing an increase in loyalty to the brands they frequented during stay-at-home-orders. This is compared to only 23 percent of the US and 17 percent of UK consumers reporting an increase in purchasing from national chains.

2020 493

2020 Mobile Ordering Loyalty Program Food Safety 493

Next Restaurants

OCTOBER 31, 2019

of restaurant advertising channels. Post regular, timely content to keep your channels relevant on trending topics and events. Browse the calendar to create custom posts for national events and holidays. Focus on Local SEO. If not, it’s time to focus on your local SEO. Social media accounts for 23.6%

Email Marketing 88

Email Marketing Marketing Social Media Loyalty Program 88

Restaurant Engine

OCTOBER 11, 2023

They are looking for specials, news about events, and helpful content. 8: Use Reviews to Improve SEO Your online reviews can improve your SEO (search engine marketing) on your website. So, track the common and even the unusual keywords customers use in reviews, and use some of them on your website to improve your SEO. #9:

Social Media 110

Social Media Email Marketing SEO Website Management 110

Next Restaurants

JUNE 30, 2021

Let’s Talk About Advertising. You can start a new restaurant without advertising, but it is unlikely to stay in the market. It can help for better advertisement and SEO ranking. With a sufficient budget, you can buy advertising on Google AdWords and order promo videos on popular stations and TV channels.

Bar 103

Bar Seasonal Menu Advertising Restaurant Law 103

Modern Restaurant Management

JANUARY 31, 2025

The report includes a market-wide analysis of out-of-home food businesses, excluding restaurants and grocers, and segment-specific insights into bakers, mobile bartenders, caterers, event-based businesses such as food truck and farmers market vendors, personal chefs, and home (cottage) food businesses. percent decrease in claims.

Marketing 221

Marketing Loyalty Program 2025 2024 221

Next Restaurants

MAY 8, 2024

Leverage effective content marketing and local SEO by sharing informative and entertaining content about your business. Spice Up Your Calendar with Special Events Special events have a magnetic effect, drawing in crowds of curious diners eager to join in the fun. Show your followers some love by responding to their comments.

Loyalty Program 105

Loyalty Program Social Media Point of Sale Online Ordering 105

Open for Business

MAY 2, 2023

How to use social media for restaurant marketing How to use paid advertising for restaurant marketing How to use email marketing What is restaurant marketing? You’ve got the old ways: traditional advertising methods such as signs and billboards as well as print and radio ads. Why is restaurant marketing so important?

Marketing 78

Marketing Email Marketing Social Media SEO 78

Open for Business

APRIL 25, 2023

Generally speaking, people have more faith in earned media than in paid advertising, too. Organic SEO results: Strong website SEO can help potential guests discover your restaurant when searching online. Paid media includes advertising in print, on TV or radio, and online ads purchased through a paid media agency.

Social Media 78

Social Media SEO Email Marketing Influencer 78

Restaurant Clicks

NOVEMBER 5, 2017

Private dining, event & catering lead generation optimization. SEO – Search engine optimization. PPC – Pay per click (advertising). Facebook prefers engagement over advertising posts. SEO – Search Engine Optimization. So having basic knowledge of SEO is a must. Promotions and specials.

Marketing 61

Marketing Email Marketing SEO Social Media 61

Touch Bistro

JULY 15, 2021

Everything you need to know about social media, digital marketing, SEO, and more! Though every company is a bit different, most offer easy advertising options for your restaurant. Be sure to schedule ‘Special Hours’ if your hours change on public holidays or during special events. Download Now. Add a business description.

Marketing 77

Marketing 2021 Email Marketing Social Media 77

Open for Business

MAY 16, 2024

Additionally, a website allows you to reach a wider audience through social media sharing, linked press coverage, or online advertising. Optimize for search engines (SEO) Improve your site’s Search Engine Optimization (SEO) and increase visibility of your restaurant as diners do their research.

Website Management 78

Website Management Email Marketing SEO Seasonal Menu 78

Restaurant Engine

NOVEMBER 11, 2020

According to one email service provider , email marketing outranks popular marketing tools like social media, SEO, and PPC advertising. It helps you get promotions and events into the hands of your customers. This means email marketing for your restaurant is more important than ever.

Email Marketing 96

Email Marketing Marketing Coupons Mobile Ordering 96

Sling

JULY 4, 2021

Contact a local SEO business or go the DIY route instead. 8) Invite Local Media To A Special Event. Organize a VIPs-only special event and invite local media to attend. People love to party and if you make the event fun and memorable, attendees will remember your restaurant for some time to come. Sponsor a sports team.

Marketing 78

Marketing Social Media Loyalty Program Food Truck 78

The Restaurant Times

SEPTEMBER 22, 2021

Be consistent with your social media management and tell the customers about special promotions or events, loyalty programs, gift cards, and other restaurant news. . Having a strong online presence simply means being available for your customers 24×7 without having to pay for expensive media advertising billboards. .

Social Media 59

Social Media SEO Website Management Online Ordering 59

The Restaurant Times

OCTOBER 5, 2021

A good website, coupled with a great SEO strategy will help generate new leads, thus reaching a larger audience. Search Engine Optimisation or SEO. One can hire SEO specialists for increasing your online visibility. Before you dive into this world, make sure you have a simple yet engaging website for your restaurant business.

Email Marketing 64

Email Marketing Marketing Social Media SEO 64

The Restaurant Times

JANUARY 18, 2022

Effective marketing, whether through digital platforms, email campaigns, advertising, or other means, makes all the difference in attracting repeat visitors. . The goal here instead is to position your business as the most appropriate option for local enquiries using off-site SEO. Search Engine And Websites .

Marketing 52

Marketing Social Media SEO Email Marketing 52

The Restaurant Times

FEBRUARY 7, 2021

These can range from food served, a specialty item, some events, or even a restaurant’s interior design. Platforms that allow you to advertise your restaurant stating your USP is called Paid Media. Restaurant PR is not just about publicizing the food but the restaurant itself through different elements and factors. Paid Media.

Social Media 52

Social Media Tip Distribution Influencer SEO 52

Gourmet Marketing

SEPTEMBER 23, 2021

It should also be interesting or unique enough to advertise about it on social media, yelp or with large posters inside of your restaurant. Keep track of your restaurant stats and create events around them. It also has robust advertising tools and it’s easy to offer support on Facebook.

Marketing 61

Marketing 2021 Social Media Website Management 61

Ordyx

SEPTEMBER 9, 2019

​H ost events! Jeff Rose explains this wonderfully in his article titled “ He Built A Multi-Million Dollar Business With Zero Paid Advertising - Here’s How ” that details how becoming a trusted expert media advisory can take you places. This does not only need to apply to holidays and seasonal events, though.

Bar 52

Bar Social Media Email Marketing Events 52

The Restaurant Times

NOVEMBER 17, 2022

pop-up restaurant at a bar, make a specific and branded menu just for the event. Just as you prepare for unexpected events by having a lawyer you can call, so should you plan for an event you are putting together months ahead of time. You should plan on heavily marketing your campaign for a full six weeks before your event.

Marketing 52

Marketing 2023 Email Marketing Social Media 52

Gourmet Marketing

MAY 6, 2020

The same SEO (search engine optimization) principles apply, so you use them to rank higher. Advertise your distance from attractions, popular businesses, event venues, and more. Feature amenities in your marketing and add them to your SEO keyword strategy. Voice searches are usually longer than traditional text searches.

Hotels 52

Hotels Marketing SEO Book 52