The Rail

NOVEMBER 10, 2023

While word-of-mouth and organic traffic are valuable, there's no denying the potency of paid advertising in driving sales. Let's explore how to harness the power of paid advertising to boost your restaurant's sales. Your advertising strategy should be tailored to appeal to the specifics of your demographic.

Advertising 59

Advertising Loyalty Program Email Marketing Mobile Ordering 59

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. What are they ordering? What are they wearing?

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Modern Restaurant Management

JANUARY 22, 2024

Using technology to facilitate contactless payments, online ordering, and quick table rotation can increase consumers’ satisfaction and loyalty. Also, consider providing curbside, takeout, or delivery services in addition to flexible and quick ordering and delivery alternatives, including online, phone, or in-app ordering.

Loyalty Program 181

Loyalty Program Dietary Restrictions Mobile Ordering Social Media 181

Next Restaurants

MAY 8, 2024

This is a struggle for about 80% of restaurateurs worldwide, as they understand customer preferences and deal with higher food costs and fierce competition. Spotlight Your Star Dishes Your star dishes are the menu items that have earned a special place in your customers’ hearts (and stomachs).

Loyalty Program 106

Loyalty Program Social Media Point of Sale Online Ordering 106

Modern Restaurant Management

OCTOBER 4, 2021

Fast food chain Carl’s Jr. But the advertising and marketing also sells a snarky sense of humor , elevating the simplistic brand design to create a funky, unique personality that appeals to the target market. And color choice can directly impact that appeal — and even motivate the consumer to step in and order up.

Marketing 189

Marketing Loyalty Program Social Media Online Ordering 189

Modern Restaurant Management

FEBRUARY 5, 2024

In this edition of MRM Research Roundup, we feature pizza predictions, Valentine's Day menu trends and lots about loyalty. Pizza Ordering Predictions HungerRush released the results of a national dining survey on 2024 pizza ordering predictions for The Big Game (February 11) and National Pizza Day (February 9).

2024 196

2024 Loyalty Program Food Order 2030 196

7 Shifts

JULY 1, 2024

While this could be a rewarding venture, opening a bar is not exactly the same as opening a food business. While anyone can purchase a property, a licensed real estate agent specializes in this field and knows what paperwork must be prepared, documents that must be signed, and taxes that must be paid.

Bar 221

Bar License Food Supply Restaurant Law 221

ChowNow

SEPTEMBER 9, 2024

After perfecting your menu, contracting suppliers and training staff to prepare and serve the food, how do you actually get customers in your door? Increase revenue Marketing efforts can help influence what and how much customers order. Special offers and upsells let you shine a spotlight on your most profitable items.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

7 Shifts

NOVEMBER 9, 2022

Consumer-facing industries like food & beverage see more short-term purchases based on emotional triggers—which means maintaining a healthy bottom line becomes a challenge without a dedicated customer base. When done right, email marketing works wonders—you stay top of mind and increase order values. Increase online orders?

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

7 Shifts

NOVEMBER 1, 2022

Many local restaurants have never touched advertising or social media; they've been the neighborhood's go-to spot for decades. Word of mouth is fantastic, but when scaling a restaurant or reopening after months of closure, you need to rely on more than just the possibility of a customer loving your food and telling their friends about it.

Seating 221

Seating Email Marketing Marketing SEO 221

7 Shifts

AUGUST 18, 2024

You're not only competing against many other bars but establishments offering entertainment, food, and drink. Another option is to look into government programs that might offer financial assistance for small businesses. Planning Your Menu Here are a few bar menu design tips : Your food should match the concept and theme.

Bar 370

Bar License Email Marketing Customer Service 370

Indoor Media

NOVEMBER 23, 2020

Let’s face it, everyone needs to advertise. Today, restaurants face some tough decisions, and it can be difficult to prioritize new advertising when you’re already on a tight budget. Post Tasty Photos to Instagram Many restaurants use Instagram to post daily specials, seasonal promotions, or holiday closures.

Advertising 78

Advertising Blog Loyalty Program Seasonal Menu 78

24/7 Waiter

FEBRUARY 16, 2024

Online food ordering has seen exponential growth over the last few years and continues to expand. If you want to increase your sales, an online ordering system for restaurants is crucial. Bring in new customers who regularly want the convenience of take-out food and drink. FOMO – Fear of missing out is real.

Online Ordering 36

Online Ordering Food Order Ordering Mobile Ordering 36

7 Shifts

JANUARY 7, 2021

To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. There are many restaurants who’ve never touched advertising or social media, and they’ve been the neighborhood’s go-to spot for decades. What are they ordering?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Touch Bistro

MAY 26, 2021

The short answer is offering enticing 4th of July specials. The right 4th of July specials will drive traffic to your restaurant, helping you take advantage of one of the biggest celebrations of the year. Planning 4th of July Specials for Your Restaurant. A mobile POS that you can take tableside to capture customer orders. .

Specials 111

Specials 2021 Merchandise Mobile Ordering 111

Modern Restaurant Management

JUNE 24, 2021

Creating and deliver engaging content, maintaining customer communications, establishing an online presence, reviewing data-driven analytics, setting up paid advertising initiatives…all of these important steps take time. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 203

Marketing Social Media Mobile Ordering Website Management 203

Indoor Media

NOVEMBER 4, 2021

You can update your restaurant marketing plan with some fundamental local restaurant advertising basics, which include: 1. If you have a food truck, make sure it reflects your brand identity’s visual aspects of colors and logo. Create a Loyalty Program One of the most popular restaurant promotion ideas is a loyalty program.

Loyalty Program 78

Loyalty Program Email Marketing Social Media Advertising 78

ChowNow

SEPTEMBER 30, 2020

The math is simple: more orders over time equals more sales. Marketing to your existing customers keeps your restaurant top of mind leading to increased order frequency and higher ticket sizes. In this blog, we’ll cover four tips to help you boost customer loyalty at your restaurant. Start a restaurant loyalty program.

Loyalty Program 158

Loyalty Program Marketing Email Marketing Social Media 158

7 Shifts

OCTOBER 9, 2019

Engage your Customers with Loyalty Programs Restaurant loyalty programs have come a long way from the days of the “10 stamps on a business card = 1 free beverage” system. There are a few things you can do to take your loyalty program to the next level.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Squirrel Systems

MAY 3, 2024

Control Food Costs One of the most effective ways to improve margins is by controlling food costs. Additionally, creatively using every part of your ingredients (known as nose-to-tail or root-to-stem cooking) can dramatically decrease food waste and cost.

Pricing 98

Pricing Loyalty Program Waste Social Media 98

Goliath Consulting

SEPTEMBER 7, 2023

Beyond basic information, include detailed menus, daily specials, and an events calendar. Mastering Social Media: It’s More Than Just Food Pics While showcasing dishes is essential, it’s equally important to: Host interactive polls or quizzes. If a diner always orders vegan dishes, they should receive updates on vegan specials.

Marketing 78

Marketing SEO Email Marketing Mobile Ordering 78

The Rail

JULY 5, 2024

By Destiny Clarkson, Contributor Running a successful restaurant requires more than just serving delicious food; it requires precision, coordination, and a keen understanding of every moving part. You can decide on price, location, and advertising by researching the profitability and popularity of each menu item.

Management 52

Management Management Loyalty Program Point of Sale 52

Lavu

NOVEMBER 17, 2023

This low profit margin can be attributed to the high overhead costs associated with running a restaurant, including rent, labor, food and beverage costs, and utilities, often account for a major chunk of your expenses, making it challenging to increase your restaurant profit margin. To enhance profits, effective food cost management is key.

Fast Casual 138

Fast Casual Fine Dining Food Truck Loyalty Program 138

Bingage

JULY 21, 2022

Your staff should know what special dishes are being offered and when they’ll be served (or else they might not show up) so that employees can plan accordingly. Keep your festive menu simple yet special – Don’t complicate, it may cost you more. Offer Loyalty Rewards to your Customers – Here’s how.

Marketing 98

Marketing Loyalty Program Social Media Seasonal Menu 98

Open for Business

APRIL 3, 2023

For restaurants, it’s an experience, not just the food or the hospitality, notes Green Seed Group. It could be an elegant dining room, a buzzing cocktail bar, a takeout counter, or a food delivery app. Use social media often to shout out what makes your restaurant special and get the word out about promotions.

Marketing 78

Marketing Email Marketing Social Media Online Ordering 78

Lavu

DECEMBER 16, 2019

We’ve seen it from the granddaddies of fast-food chains to local coffee shops and independent bars. While it may seem like just another trend it’s really the next best thing for expanding your customer base and building customer loyalty. How to Build a Loyalty Program. Why an App for a Loyalty Program?

Loyalty Program 78

Loyalty Program Customer Service Point of Sale Mobile Ordering 78

The Restaurant Times

JULY 31, 2020

Optimize Your Online Ordering System. In a cloud kitchen business, most of the orders received are via the website/mobile app. Therefore, it’s essential to formulate strategies to increase your average order value on these channels. Incentive Programs. to generate repeat business and make better sales. .

Loyalty Program 95

Loyalty Program Marketing Mobile Ordering Online Ordering 95

Open for Business

SEPTEMBER 2, 2024

Running a successful restaurant involves more than just serving great food. It’s helpful for understanding your restaurant profitability, and there are two main types you need to consider: Gross profit margin measures profit from food and beverage sales before accounting for operating expenses.

Point of Sale 78

Point of Sale Seasonal Menu Customer Service Inventory 78

Modern Restaurant Management

APRIL 14, 2020

In addition to the latest resources on COVID-19 restaurant and employee recovery programs, RestaurantsAct.com offers a brand new, industry-first interactive map of each state, District of Columbia and Puerto Rico. This new site is a one-stop hub of critical information for restaurants, employees, customers and industry partners.

Online Ordering 212

Online Ordering Back of House Customer Service Small Business 212

24/7 Waiter

SEPTEMBER 7, 2023

With many foodies ordering meals online or taking them to-go instead of dining in, it is more important now than ever to cash in on this type of customer. A software program that makes online food ordering easy adds to your restaurant marketing strategy and helps boost your sales.

Dine-in 36

Dine-in Ordering Online Ordering Loyalty Program 36

Squirrel Systems

MARCH 3, 2024

Control Food Costs One of the most effective ways to improve margins is by controlling food costs. Additionally, creatively using every part of your ingredients (known as nose-to-tail or root-to-stem cooking) can dramatically decrease food waste and cost.

Pricing 52

Pricing Loyalty Program Waste Social Media 52

Next Restaurants

JUNE 30, 2021

Asian, Italian, Latin American, and American fast food are the most popular. Also, the chef will help you to draw up a list of equipment, calculate the food cost, choose the right suppliers and draw up a delivery schedule. The main task of commercial design is to package your concept correctly in order to increase sales.

Bar 99

Bar Seasonal Menu Advertising Restaurant Law 99

Bingage

JULY 21, 2022

Your staff should know what special dishes are being offered and when they’ll be served (or else they might not show up) so that employees can plan accordingly. Keep your festive menu simple yet special – Don’t complicate, it may cost you more. Offer Loyalty Rewards to your Customers – Here’s how.

Marketing 52

Marketing Loyalty Program Social Media Seasonal Menu 52

Modern Restaurant Management

JUNE 10, 2020

With Bite Squad, we considered the lower funnel to be consumers ordering a meal right now. But most importantly, it isn’t focused on competing for one immediate order, which is essentially the nature of lower funnel investment. One channel in particular played this role well: paid social advertising.

Marketing 197

Marketing Social Media Email Marketing Loyalty Program 197

The Rail

APRIL 11, 2024

By Eric Tress, Contributor If you are looking for an excellent tool to increase your restaurant’s reservations, email marketing is an effective advertising tool you should consider. Promote seasonal specials: Highlight limited-time deals like Easter BOGO offers or group discounts. Here are some ways to use email marketing effectively.

Email Marketing 52

Email Marketing Reservations Marketing Loyalty Program 52

Bingage

NOVEMBER 18, 2019

This is a great time to come above all the daily restaurant task like ordering and cooking the same food and serving the favourite dish of customers. Offer New Year Special Deals & Combos. Personalised marketing campaigns can go well, offer personalised vouchers to your loyal customers to make them feel special.

Loyalty Program 81

Loyalty Program Social Media Email Marketing Advertising 81

QSR Automations

DECEMBER 22, 2023

Unfortunately, loyalty programs can only go so far , and they traditionally depend on rewarding customers for returning to your restaurant. This means that the restaurant can do very little other than offer loyalty rewards. This doesn’t mean that you should just ask visitors for their emails and bombard them with advertising.

2024 52

2024 Online Ordering Loyalty Program Customer Service 52