Restaurant Engine

FEBRUARY 24, 2021

Hiring good staff is integral to your overall customer dining experience. With more than two and a quarter million waitstaff in the United States, competition is fierce, and hiring just the right team members can be crucial to your restaurant’s success. This is why hiring correctly and for longevity is crucial for your restaurant.

Hiring 64

Hiring Website Management Customer Service Customer Experience 64

7 Shifts

JUNE 16, 2024

Restaurant marketing strategies combine online and offline techniques to help managers create a strong brand identity, attract new customers, retain old diners, promote their restaurants, and ultimately increase revenue. Not only that, 34% of consumers choose where to dine based on peer-reviewed websites.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

Modern Restaurant Management

JUNE 24, 2021

Creating and deliver engaging content, maintaining customer communications, establishing an online presence, reviewing data-driven analytics, setting up paid advertising initiatives…all of these important steps take time. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 203

Marketing Social Media Mobile Ordering Website Management 203

7 Shifts

FEBRUARY 15, 2022

About a year and more than a dozen episodes later, we had the privilege to interview a wide range of folks with advice on everything from hiring staff , to creating content, to providing benefits, and increasing profits. Storytelling is an essential part of the hiring process. That's not going to build a foundation.

Social Media 448

Social Media Hiring Website Management Hospitality 448

Restaurant Engine

NOVEMBER 8, 2022

If not, a social media manager can help. As a restaurant owner or manager, it can be hard to know when to hire help, especially when it comes to digital marketing. When considering the question, “Should your restaurant have a social media manager,” many people in the restaurant business might automatically answer no.

Social Media 119

Social Media Management Management Website Management 119

Sling

AUGUST 8, 2024

To that end, be sure to address topics such as: Mission statement Advertising Price structure Employee concerns Accounting practices Budget Marketing Equipment needs Keep in mind that your business plan is a living document. Eventually, though, you’re probably going to need to hire employees to help out. Spectacular Event Planning).

Events 78

Events License Hiring Website Management 78

Modern Restaurant Management

JANUARY 24, 2023

In the digital age, online reputation management is critical for business success. This creates the necessity for restaurant reputation management strategies to amplify positive reputation while downplaying negative criticism. ORM increases your website’s authority. Here’s how you can hit the ground running.

Social Media 197

Social Media Website Management SEO Customer Experience 197

7 Shifts

OCTOBER 22, 2024

To do so, you must have an optimized website and engaging social media profiles. Build a mobile-friendly restaurant website In 2024, roughly around 63% of all web traffic came from mobile devices. If your website isn’t optimized for mobile, you could be losing out on potential customers.

Book 195

Book Marketing Email Marketing Social Media 195

Indoor Media

JULY 19, 2021

So you’ve decided to start creating advertisements for your business. You know exactly what channels you’re going to leverage — maybe Yelp, Cartvertising, billboard advertising, and some Facebook ads. Now, the only thing you have to do is create, store, and manage those marketing materials. You’ve done all the research.

Marketing 78

Marketing Management Management Advertising 78

Sling

OCTOBER 1, 2023

Along the way, we’ll address such issues as: Working from home or a storefront The importance of state and local health codes Creating a business plan Getting incorporated and licensed Hiring and scheduling employees We’ll also discuss financing (to make it all possible) and advertising and marketing (to keep it all going).

Catering 78

Catering License Transportation Advertising 78

Open for Business

MAY 16, 2024

Diners are doing more research than ever and a restaurant website is a critical touchpoint of the guest experience. There’s a common misconception that building a restaurant website will incur significant expense or require advanced technical skills. Why is a restaurant website important?

Website Management 78

Website Management Email Marketing SEO Seasonal Menu 78

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. Many local restaurants have never touched advertising or social media; they've been the neighborhood's go-to spot for decades. Creating an SEO-optimized website.

Seating 221

Seating Email Marketing Marketing SEO 221

Indoor Media

AUGUST 5, 2020

While few would argue that an auto shop website isn’t necessary, the range of what qualifies as a “website” is pretty broad. Whichever route you choose to take, be it build your own or hire a professional, here’s a checklist to help you create an effective, traffic-driving auto shop website. Choose a Website Builder.

SEO 117

SEO Website Management Customer Service Advertising 117

Indoor Media

JULY 15, 2021

” It wasn’t until 2005 that Yelp launched the first website version that looked somewhat like the Yelp of today. In addition, 503,000 different businesses are paying for advertisements on the platform. Every restaurant should have an online presence that includes at least an official website and a maintained Yelp page.

Advertising 78

Advertising Website Management Email Marketing Social Media 78

Modern Restaurant Management

MAY 13, 2020

The business of running a restaurant is no longer limited to exceptional recipes, gorgeous plating, and advertisements. In an age of online ordering, customers demanding Wi-Fi, and the need for websites to dazzle just as much as the food, countering cybercrime has to be a factor in the day-to-day work of restaurant management.

Website Management 212

Website Management Guest Recovery Customer Service POS 212

Sling

OCTOBER 31, 2022

Doing so will give you valuable insight into what it takes to run this type of business on a daily basis, including fundamentals like: Marketing Payroll Retail management Scheduling Employee development Customer service. Start by visiting the website for your secretary of state. 9) Investigate workforce-management technology.

Insurance 78

Insurance Website Management Equipment Advertising 78

Open for Business

MARCH 23, 2023

A solid marketing strategy will help you attract new guests and keep them coming back, but marketing duties often fall to the bottom of a busy restaurant owner or manager’s to-do list. Hiring the right people for restaurant marketing jobs can mean you’re getting more out of your marketing efforts.

2023 78

2023 Marketing Social Media Email Marketing 78

Modern Restaurant Management

OCTOBER 9, 2024

To learn more about how restaurants can optimize and create craveworthy catering menus, Modern Restaurant Management (MRM) magazine reached out to Michelle Smart, Chief Customer Care Officer at ezCater, for real-world examples and tips. Restaurants require different menus, operations, and technology to manage their catering business.

Catering 88

Catering Dietary Restrictions Seasonal Menu Tip Distribution 88

Lavu

NOVEMBER 1, 2023

Advertising your delivery service on social media, through partnerships, and with targeted ads can help you get and keep more customers. Also, teaming up with other food delivery services saves money on hiring our own drivers and setting up delivery systems. This gives you control over the delivery process.

Delivery 167

Delivery Food Online Ordering Mobile Ordering 167

Indoor Media

JUNE 7, 2021

Today we’ll explore how salon owners specifically can harness Yelp and other contemporary advertising methods to drive customer acquisition. People use the app and website to source user-generated content informing them on every aspect of these businesses. Yelp has an advertising platform you can use within the platform.

Advertising 78

Advertising Customer Service Website Management Email Marketing 78

Indoor Media

FEBRUARY 7, 2021

Part of this can come from testing your own social media content or watching for successful advertising campaigns in your community. Social Media Advertising. Today, more than 67% of restaurants have started advertising on social media. Best Advertising Mediums.

Marketing 78

Marketing Social Media Advertising Coupons 78

EATER

AUGUST 20, 2024

By 2023, after Fly By Jing had grown, solidifying its supply chain and hiring more employees, Gao had decided she was ready for Walmart. Before arriving in Walmart in July 2023, Coco5 sold directly to consumers via its website, and had expanded into retailers like Amazon and Whole Foods, but neither offered the exposure that Walmart could.

Retail 109

Retail Point of Sale Food Supply 2023 109

Sling

NOVEMBER 24, 2021

This is a great advertising point and a unique draw for your business that is sure to bring in plenty of observers (and maybe even participants). Check out The Guinness World Records’ websites for help with business-related ideas. It’s remained an advertising mainstay because it’s inexpensive and it works. 10) Hire A Caterer.

Small Business 148

Small Business Social Media Advertising Events 148

Sling

OCTOBER 7, 2023

Having an account for business assets and an account for personal assets can help make recordkeeping , payroll , and taxes much easier to manage and maintain. 9) Advertise your business The final step in starting a cleaning business is to advertise your operation to potential customers. Build a free website.

Insurance 78

Insurance Advertising Customer Service Website Management 78

Indoor Media

JULY 22, 2021

A LinkedIn feed is a little different from a Facebook feed, a semi-chronological column of organic posts and advertisements. A restaurant, an auto shop, or a salon has little need to create and manage a LinkedIn account. Of course, social media and online advertising should only ever be one part of your greater advertising strategy.

Small Business 78

Small Business Social Media Advertising 2002 78

Gourmet Marketing

SEPTEMBER 22, 2021

You have to hire qualified candidates while keeping the lid on salaries in an economy where minimum wages are rising, people need benefits, and the turnover rate for restaurant employees is at an all-time high. Hiring new workers involves investing time in training new people and getting them competent. Hiring Options.

Hiring 52

Hiring Website Management Advertising Social Media 52

Restaurant Engine

FEBRUARY 28, 2024

For example, include things like your website, photography, video, social media, digital ads, flyers, etc. Include a section on how you’ll manage your food truck, how many employees you’ll hire, etc. Advertising and marketing are the only way you can promote your food truck since you don’t have a brick-and-mortar location.

Food Truck 52

Food Truck Food License Website Management 52

Modern Restaurant Management

JUNE 15, 2021

Plus, 43 percent of consumers told business news and insights website The Manifest that they prefer to order delivery from restaurants directly rather than from a third-party service. But one of the biggest digital investments restaurants can make is in advertising.

Technology 203

Technology Loyalty Program Front of House Online Ordering 203

Restaurant365

FEBRUARY 11, 2021

For your labor cost in particular, hiring and retaining quality restaurant employees has gotten more complicated. Recruiting is different from hiring. For instance, if you are hiring a part-time, flexible role, are there local college or university job boards on which you could advertise? financial health.

Recruiting 78

Recruiting Hiring Website Management Social Media 78

Goliath Consulting

APRIL 28, 2020

Even larger brands, like that of the sub/sandwich franchise Jersey Mikes, relied on third-party delivery as a way of managing within its capacity (4). It also means you’d have to hire, train and pay new staff for this job including paying for insurance and vehicle expenses. Cons: You’ll need to hire, train and pay your driver.

Delivery 107

Delivery Food Back of House Franchise 107

Lavu

NOVEMBER 18, 2022

Team and Management: Introduce your team, and share a brief bio about each member of your leadership team. Consider what you need for your website, signage, menus, promotional postcards, etc. Advertising: Share information about the advertising channels you will leverage and the average cost associated with each platform.

Loyalty Program 78

Loyalty Program Download Document Point of Sale 78

Indoor Media

JANUARY 8, 2021

When businesses manage to send customers home with extra reading material — whether it’s a business card or list of sushi styles — that customer is much more likely to read it. For a small additional fee, you can even hire a designer to complete the template for you. Tell a Story Your nail salon menu doubles as advertising space.

Menu 78

Menu Coupons Social Media Advertising 78

Sling

MAY 14, 2022

Employee value proposition defined Elements of an effective employee value proposition Tips for creating a compelling employee value proposition Build value with strong team management. It’s the atmosphere and dynamic that employees experience with their coworkers, supervisors, and managers. Build value with strong team management.

Management 78

Management Management Employee Relations Insurance 78

Gourmet Marketing

OCTOBER 13, 2021

When you’re trying to hire full-time or part-time hotel team members, you want your job postings to be on the sites where job seekers are looking. HCareers is one of the most popular job posting sites online, particularly if you’re looking to hire qualified candidates in the hospitality industry. iHireHospitality.

Hotels 52

Hotels Recruiting Website Management Hiring 52

Indoor Media

AUGUST 26, 2020

The easiest way to manage an email campaign is by choosing the right email marketing service. You also can hire someone to do it all for you, like services that specialize in email marketing for auto shops. Your shop management system probably keeps track of how much customers spend when they visit your auto shop.

Email Marketing 113

Email Marketing Marketing Loyalty Program Coupons 113

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Keegan Brown, Marketing Manager Easy On Hold & Brand Music. What’s working right now: Hours should be updated everywhere: Facebook, google my business, yelp, your website, etc.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

Modern Restaurant Management

MAY 21, 2020

Hire Specialists. However, if you feel like you require additional help or your premises are too big for your team to handle, you can hire specialists to help. So send out emails, revamp your social media pages, put up the new menu and deals on your website, and do all else you can to announce the reopening of your restaurant.

Social Media 215

Social Media Food Safety Cash Management Customer Service 215