7 Shifts

JANUARY 7, 2021

To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. There are many restaurants who’ve never touched advertising or social media, and they’ve been the neighborhood’s go-to spot for decades.

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Goliath Consulting

SEPTEMBER 18, 2023

SEO & Discoverability Threads Threads, with its long-form content, offers a great potential for SEO. X While X’s concise posts may seem limiting for SEO, the platform’s high engagement rate and vast user base can amplify content reach. However, direct advertising opportunities might be limited compared to X.

SEO 78

SEO Advertising Point of Sale Catering 78

Modern Restaurant Management

DECEMBER 10, 2021

Promotion and advertising are what we call a restaurant’s “secret sauce.” ” Let’s look at seven ingredients that you should include in advertising and promotional campaigns for your restaurants. Make Use of Local SEO and Content Marketing. Emphasize Best-Selling Items.

Marketing 226

Marketing SEO Front of House Website Management 226

Open for Business

APRIL 25, 2023

Oftentimes, restaurants receive this earned media after spending thousands on PR and marketing firms for years cultivating close relationships with the right people, like journalists, influencers, and producers. Generally speaking, people have more faith in earned media than in paid advertising, too. It’s a transparent transaction.

Social Media 78

Social Media SEO Email Marketing Influencer 78

Modern Restaurant Management

JANUARY 24, 2023

A survey conducted by MGH Advertising found that 45 percent of American diners said they tried a restaurant for the first time precisely because of a positive post on social media, while another 21 percent said they actively avoided a restaurant because of a negative post.

Social Media 197

Social Media Website Management SEO Customer Experience 197

7 Shifts

OCTOBER 22, 2019

Instagram is influencing menu offerings, restaurant design, and marketing strategies. These help you define the goals you want to achieve for benchmarking success, assist with SEO discoverability , and establish the overall visual and copywriting guidelines to follow. Write your full brand name for your display name. Testimonials work.

Marketing 284

Marketing Social Media SEO Consumer Goods 284

7 Shifts

OCTOBER 22, 2024

Local SEO strategies, like targeting location-specific searches, will help your site show up when people look for nearby dining options on search engines. Collaborate with influencers Collaborating with influencers and food bloggers can significantly boost your restaurant's visibility and attract new customers.

Book 195

Book Marketing Email Marketing Social Media 195

7 Shifts

OCTOBER 22, 2024

Implementing a local SEO strategy helps your restaurant appear higher on the results page, increasing your chances of attracting customers looking for dining options near them. Find influencers in your area Influencers, especially in the food niche, have loyal followers who trust their recommendations.

2025 195

2025 Marketing Social Media Email Marketing 195

Bingage

JULY 18, 2020

For online food businesses like cloud kitchen or ghost kitchen or any other food delivering business, digital advertising may be a remarkable useful resource in promoting, in addition to operating the business. Do Register Locally (Basic SEO). Have an SEO Friendly Website. Tips for making an SEO friendly website – 1.

Delivery 98

Delivery Social Media Marketing Online Ordering 98

Bingage

JULY 18, 2020

For online food businesses like cloud kitchen or ghost kitchen or any other delivering online food, digital advertising may be a remarkable useful resource in promoting, in addition to operating the business. Do Register Locally (Basic SEO). Have an SEO Friendly Website . Tips for making an SEO friendly website – .

Delivery 98

Delivery Marketing Social Media Email Marketing 98

The Rail

AUGUST 23, 2022

The restaurant business is one of the most competitive destinations in search engine optimization (SEO). Other marketing materials should also be localized — publications, recipes , blog articles, and advertisements. High-quality localization will help overcome them. It is challenging to compete in this niche.

SEO 52

SEO Social Media Customer Service Customer Experience 52

Bingage

JULY 18, 2023

Leverage Search Engine Optimization (SEO) Conduct keyword research: Identify relevant keywords and integrate them strategically into your website’s content, meta tags, and product descriptions. Engage with your audience through compelling content, contests, influencer marketing and collaborations, and customer testimonials.

Loyalty Program 69

Loyalty Program Email Marketing Social Media SEO 69

Restaurant365

APRIL 9, 2020

Keep in mind how different groups respond to different advertising. Prioritize local SEO. Local Search Engine Optimization (SEO) is optimizing your local restaurant website to rank highly on Google pages for the keywords that local area users will search about your city or state (like “best pizza Chicago”).

Marketing 88

Marketing Social Media Mobile Ordering Email Marketing 88

ChowNow

SEPTEMBER 9, 2024

Increase revenue Marketing efforts can help influence what and how much customers order. There’s no one-size-fits-all here, but your budget should be flexible to accommodate unexpected advertising opportunities. Once you have a web presence, Search Engine Optimization (SEO) helps ensure diners are actually finding your site.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

Bingage

JULY 18, 2023

Leverage Search Engine Optimization (SEO) Conduct keyword research: Identify relevant keywords and integrate them strategically into your website’s content, meta tags, and product descriptions. Engage with your audience through compelling content, contests, influencer marketing and collabrations, and customer testimonials.

Loyalty Program 61

Loyalty Program Email Marketing Social Media SEO 61

Touch Bistro

JULY 15, 2021

Everything you need to know about social media, digital marketing, SEO, and more! Optimize for Sales: Use menu engineering principles and a bit of behavioral psychology to influence the dishes that diners choose. Though every company is a bit different, most offer easy advertising options for your restaurant. Download Now.

Marketing 77

Marketing 2021 Email Marketing Social Media 77

Modern Restaurant Management

OCTOBER 15, 2020

As marketplaces and your competitors continue to invest in SEM and SEO you may be losing upwards of 60 percent of search traffic and paying commissions on a larger percentage of orders. Beyond unique creative, social media advertising can help your brand engage with new audiences. Facebook’s 1.62

Delivery 223

Delivery Social Media Loyalty Program Customer Service 223

The Restaurant Times

FEBRUARY 7, 2021

Platforms that allow you to advertise your restaurant stating your USP is called Paid Media. For example, TV and outdoor advertisements, Paid SEM/SEO, paid influencers; paid content in different influential news dailies and magazines is called paid media. Keep a Tab on the Influencers. Paid Media. Owned Media.

Social Media 52

Social Media Tip Distribution Influencer SEO 52

The Restaurant Times

JANUARY 18, 2022

Effective marketing, whether through digital platforms, email campaigns, advertising, or other means, makes all the difference in attracting repeat visitors. . The goal here instead is to position your business as the most appropriate option for local enquiries using off-site SEO. Search Engine And Websites .

Marketing 52

Marketing Social Media SEO Email Marketing 52

Modern Restaurant Management

OCTOBER 4, 2021

But the advertising and marketing also sells a snarky sense of humor , elevating the simplistic brand design to create a funky, unique personality that appeals to the target market. Research key search terms to make sure that SEO opportunities are being utilized, and add in plenty of pictures! Fast food chain Carl’s Jr.

Marketing 189

Marketing Loyalty Program Social Media Online Ordering 189

Modern Restaurant Management

JUNE 18, 2020

For example, if you were previously using long-term marketing strategies such as SEO, maybe now is the time to innovate with more fast-acting connections to Search customers, such as Pay-Per-Click (PPC). Perhaps you've always used Facebook ads, but now approaching a local influencer might be more effective. Creativity. Sensitivity.

Marketing 227

Marketing Social Media Email Marketing Innovation 227

Next Restaurants

OCTOBER 31, 2019

of restaurant advertising channels. Influencers. That iconic pink storefront is the backdrop for influencers and patrons. Focus on Local SEO. If not, it’s time to focus on your local SEO. Write engaging blog posts featuring recipes, news, and local events to bolster your SEO. Social media accounts for 23.6%

Email Marketing 88

Email Marketing Marketing Social Media Loyalty Program 88

Modern Restaurant Management

MAY 18, 2021

Ghost kitchens require a healthy marketing budget, with many deploying successful social media campaigns and even partnering with food influencers to generate buzz. For consumers now accustomed to enjoying delicious, restaurant-prepared meals from the comfort of their home, the experience is all about delivery.

Delivery 168

Delivery Kitchen Safety Social Media Online Ordering 168

RGU

FEBRUARY 11, 2020

Just think of the change in the identities of some brands, changing national regulations, TV commercials themselves and trends on social media, spontaneously, or through the decisive push of influencers and micro-influencers (we will return to this point later). Social networks at the center Food is “the king of social.”

Marketing 52

Marketing SEO Food Social Media 52

RGU

FEBRUARY 11, 2020

Just think of the change in the identities of some brands, changing national regulations, TV commercials themselves and trends on social media, spontaneously, or through the decisive push of influencers and micro-influencers (we will return to this point later). Social networks at the center Food is “the king of social.”

Marketing 52

Marketing SEO Food Social Media 52

Gourmet Marketing

SEPTEMBER 23, 2021

It should also be interesting or unique enough to advertise about it on social media, yelp or with large posters inside of your restaurant. If you’re not sure which platform to use, then this is usually the default choice thanks to its huge audience, advertising options, and versatility. Design large posters to use in your restaurant.

Marketing 61

Marketing 2021 Social Media Website Management 61

The Restaurant Times

OCTOBER 5, 2021

A good website, coupled with a great SEO strategy will help generate new leads, thus reaching a larger audience. Search Engine Optimisation or SEO. One can hire SEO specialists for increasing your online visibility. Before you dive into this world, make sure you have a simple yet engaging website for your restaurant business.

Email Marketing 64

Email Marketing Marketing Social Media SEO 64

Modern Restaurant Management

SEPTEMBER 16, 2020

Blaze Bullock, SEO Strategist, Blaze Digital Marketing. Restaurants should advertise what precautions they're taking to keep people safe. Jon Torres, Founder of JonTorres.com, a digital marketing and SEO agency. Impressions are everything. Doing these things accomplishes that and then some.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

RGU

FEBRUARY 11, 2020

Just think of the change in the identities of some brands, changing national regulations, TV commercials themselves and trends on social media, spontaneously, or through the decisive push of influencers and micro-influencers (we will return to this point later). Social networks at the center Food is “the king of social.”

Marketing 52

Marketing SEO Food Social Media 52

Restaurant Clicks

FEBRUARY 5, 2020

Advertising on Facebook can help reach a huge, targeted audience with the right practices. . Once you claim your restaurant listing on Zomato, you can reply to customers who leave reviews, edit your business information, and advertise your listing to get more customers to visit. Restaurant owners can claim their business on this site.

2020 69

2020 Website Management Online Ordering Customer Service 69

The Restaurant Times

JANUARY 28, 2022

Others never touched advertising or social media, and they have always been the locality’s hottest spot for decades. This will heavily influence and help you sharpen your brand USP, understand what people are actually buying, and gain a competitive edge. . How To Market Your Restaurant USP? Setup Your Restaurant Space Online .

Marketing 52

Marketing Social Media Email Marketing Customer Experience 52

Island Media Management

AUGUST 15, 2017

One of the most common obstacles we encounter is finding the right blog topics to boost SEO and at the same time create an informative post. Blogs are a necessity when it comes to SEO. This way, you’ll be reaching out to major influencers that will be reaching out to their supporters. Don’t neglect the brand!

Blog 40

Blog SEO Tourism Website Management 40

Island Media Management

AUGUST 15, 2017

One of the most common obstacles we encounter is finding the right blog topics to boost SEO and at the same time create an informative post. Blogs are a necessity when it comes to SEO. This way, you’ll be reaching out to major influencers that will be reaching out to their supporters. Don’t neglect the brand!

Blog 40

Blog SEO Tourism Website Management 40

Restaurant Clicks

JANUARY 9, 2020

All of these questions are important to answer from the start, as they will influence the rest of your planning. . This is also useful for restaurant SEO purposes. . Some restaurant owners find their executive chef at this stage in the process as well, since a main chef may want influence over the menu as well. .

License 78

License Equipment Website Management Customer Service 78

The Restaurant Times

NOVEMBER 17, 2022

Ensure that your restaurant website is top-notch, implement great SEO practices , and be prepared for an uptick in social media and website visits. Be sure to include a good chunk of your marketing budget for boosted ads, sponsored posts and other paid venues of social media advertising to reach an incredible clientele.

Marketing 52

Marketing 2023 Email Marketing Social Media 52

Restaurant365

NOVEMBER 19, 2019

Consequently, it’s wise to invest in SEO-friendly updates and quick load time maintenance for website pages, especially on mobile. The millennial audience is frequently deciding where to eat based on the suggestions of friends and influencers, so it’s wise to consider how customers are interacting with a restaurant both on and off-line.

2020 92

2020 Operations Mobile Ordering Social Media 92

Modern Restaurant Management

FEBRUARY 10, 2023

Local optimization for restaurants works best when targeting diners within a neighborhood or community, and SEO is ideal when you’re not targeting a specific location (like if you want more brand awareness of a multi-chain business, for example). Your Restaurant Website Checklist of Features 1. So make it count!

Mobile Ordering 196

Mobile Ordering Social Media Email Marketing Online Ordering 196