Modern Restaurant Management

AUGUST 7, 2024

"It’s important to think long term," HungerRush's SVP of Marketing Shannon Chirone told Modern Restaurant Management (MRM) magazine. "Cutting "You want to advertise where your customers are already looking. Website metrics can help measure how many people come to your website on average a month.

Marketing 188

Marketing Email Marketing Social Media Coupons 188

Modern Restaurant Management

JANUARY 24, 2023

In the digital age, online reputation management is critical for business success. This creates the necessity for restaurant reputation management strategies to amplify positive reputation while downplaying negative criticism. ORM increases your website’s authority. Here’s how you can hit the ground running.

Social Media 197

Social Media Website Management SEO Customer Experience 197

7 Shifts

OCTOBER 28, 2024

As a restaurant owner, it's easy to pour money into advertising and promotions without knowing how much it’s really costing your business. Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

7 Shifts

OCTOBER 22, 2024

To do so, you must have an optimized website and engaging social media profiles. Build a mobile-friendly restaurant website In 2024, roughly around 63% of all web traffic came from mobile devices. If your website isn’t optimized for mobile, you could be losing out on potential customers.

Book 195

Book Marketing Email Marketing Social Media 195

7 Shifts

JUNE 16, 2024

Restaurant marketing strategies combine online and offline techniques to help managers create a strong brand identity, attract new customers, retain old diners, promote their restaurants, and ultimately increase revenue. Not only that, 34% of consumers choose where to dine based on peer-reviewed websites.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

7 Shifts

FEBRUARY 8, 2024

Restaurants turned to restaurant management apps to navigate this change, and it appears there’s no going back. 7shifts Most managers are familiar (and frustrated) with traditional paper scheduling techniques. 7shifts Most managers are familiar (and frustrated) with traditional paper scheduling techniques. Apple | Android 3.

Management 367

Management Management Operations Mobile Ordering 367

7 Shifts

FEBRUARY 8, 2024

Restaurants turned to restaurant management apps to navigate this change, and it appears there’s no going back. 7shifts Most managers are familiar (and frustrated) with traditional paper scheduling techniques. 7shifts Most managers are familiar (and frustrated) with traditional paper scheduling techniques. Apple | Android 3.

Management 352

Management Management Operations Mobile Ordering 352

7 Shifts

AUGUST 18, 2024

Specialty bars focus on a particular type of drink or theme, such as wine bars or cigar bars, but can be much more expensive to manage. Hiring a Strong Team You'll need a manager, bartenders, waiters, and security. Google/Website marketing You have all the things that are required of you to make the bar look appealing.

Bar 370

Bar License Email Marketing Customer Service 370

Indoor Media

SEPTEMBER 23, 2020

If your website isn’t converting visitors into leads, then it’s not doing its job. You start with Google, click on a search result that looks promising, and when you get to the website, you can’t find the information you’re looking for. What Types of Online Chat Can I Add to My Website? Website visitors type in a message.

Website Management 148

Website Management Email Marketing Advertising Customer Service 148

Indoor Media

JULY 29, 2020

Groupon is a website that allows businesses to promote coupons through their website and email list. This coupon advertising program is available for all types of businesses – big and small. Groupon’s coupon advertising platform is easy to set up and manage. What is Groupon? million users. Sign up as a Merchant.

Coupons 154

Coupons Advertising Website Management Small Business 154

MBB Hospitality

JUNE 30, 2022

The best way to market your business is to provide your potential customers with as much information as possible about the business. You also want to give them information about your business. With all that information you may be wondering, what is the best way to market your business in a modern world? Creative Control.

Advertising 52

Advertising Food Truck Social Media Customer Service 52

Modern Restaurant Management

NOVEMBER 30, 2022

During this time, millions of Americans scanned these matrix barcodes on their mobile devices, as they were featured on business cards, billboards, trade show booths, movie posters, and a variety of advertisements spanning all industries. Protect Your QR Code Advertisements.

Hospitality 180

Hospitality Download Website Management Customer Service 180

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. Many local restaurants have never touched advertising or social media; they've been the neighborhood's go-to spot for decades. You need a marketing plan.

Seating 221

Seating Email Marketing Marketing SEO 221

Modern Restaurant Management

DECEMBER 10, 2021

Promotion and advertising are what we call a restaurant’s “secret sauce.” ” Let’s look at seven ingredients that you should include in advertising and promotional campaigns for your restaurants. How much do you spend on creating your website and promoting it online? Emphasize Best-Selling Items.

Marketing 226

Marketing SEO Front of House Website Management 226

Modern Restaurant Management

JULY 20, 2022

Industry advertisers have needed to remain nimble as economic conditions have turned on a dime, reevaluating their campaigns to reflect changing restrictions, consumer behaviors and more, sometimes at a mere moment’s notice. consumers have used the internet to find information about local businesses more than once a week.

Advertising 189

Advertising Consumer Goods Transportation Retail 189

Open for Business

MAY 16, 2024

Diners are doing more research than ever and a restaurant website is a critical touchpoint of the guest experience. There’s a common misconception that building a restaurant website will incur significant expense or require advanced technical skills. Why is a restaurant website important?

Website Management 78

Website Management Email Marketing SEO Seasonal Menu 78

Restaurant365

MARCH 3, 2022

Nostalgia appeals to tourists who are out creating memories, so be sure to include interesting facts in you advertising. Advertising your menu where it can be clearly seen from outside can increase the number of drop-ins during high traffic times. Set up accounts on popular websites such as Google, TripAdvisor, Zagat, and Yelp.

Travel 146

Travel Social Media Fast Casual Fine Dining 146

7 Shifts

OCTOBER 22, 2024

Make sure that your restaurant's name, address, phone number, and website are correct and consistent across all platforms. Add local keywords throughout your website as well, from the homepage, menu page, and contact page with relevant location-based phrases. Include your restaurant's name, address, phone number, and website.

2025 195

2025 Marketing Social Media Email Marketing 195

ChowNow

JUNE 20, 2024

SEO, or Search Engine Optimization, is the practice of using a combination of keywords, tools, descriptions, linking and headings to enhance a website’s visibility and ranking on search engine result pages. The goal of SEO is to bring in organic traffic to a website by making it more appealing to search engines, like Google.

SEO 78

SEO Social Media Website Management Mobile Ordering 78

Indoor Media

JUNE 7, 2021

Today we’ll explore how salon owners specifically can harness Yelp and other contemporary advertising methods to drive customer acquisition. People use the app and website to source user-generated content informing them on every aspect of these businesses. How is the service? Is the product good? Is the product consistent?

Advertising 78

Advertising Customer Service Website Management Email Marketing 78

Indoor Media

AUGUST 5, 2020

While few would argue that an auto shop website isn’t necessary, the range of what qualifies as a “website” is pretty broad. Whichever route you choose to take, be it build your own or hire a professional, here’s a checklist to help you create an effective, traffic-driving auto shop website. Choose a Website Builder.

SEO 117

SEO Website Management Customer Service Advertising 117

7 Shifts

JULY 25, 2024

Another approach is to integrate an online ordering feature or plugin into your website and leverage your FOH as delivery drivers. Additionally, catering large events can help you manage your inventory more efficiently, reducing food waste and maximizing profit. Combos also help manage inventory and cut down on food waste.

2024 243

2024 Loyalty Program Point of Sale Online Ordering 243

Modern Restaurant Management

NOVEMBER 19, 2020

By creating a social media presence, restaurant owners can utilize tools that these platforms offer such as localized advertising using demographic filters or using cookies and remarketing techniques to find repeating customers. This is key for collecting data, and enables the restaurant to create targeted advertising materials.

Social Media 215

Social Media Online Ordering Coupons Advertising 215

Indoor Media

JULY 15, 2021

” It wasn’t until 2005 that Yelp launched the first website version that looked somewhat like the Yelp of today. In addition, 503,000 different businesses are paying for advertisements on the platform. Every restaurant should have an online presence that includes at least an official website and a maintained Yelp page.

Advertising 78

Advertising Website Management Email Marketing Social Media 78

Sling

AUGUST 8, 2024

To that end, be sure to address topics such as: Mission statement Advertising Price structure Employee concerns Accounting practices Budget Marketing Equipment needs Keep in mind that your business plan is a living document. And, when it comes to organizing, managing , and optimizing your workforce, there’s no better app than Sling.

Events 78

Events License Hiring Website Management 78

Indoor Media

FEBRUARY 11, 2021

In this guide, we’ll discuss what you can expect from running your first advertising campaign and how to get started. Today, Facebook is one of the largest social media platforms out there — and it’s got plenty of real estate to advertise on. After all, that’s the whole point of advertising; generate a return on your investment.

Advertising 78

Advertising Small Business Website Management Consumer Goods 78

Indoor Media

MAY 13, 2021

Small business owners are asked to wear a lot of hats and manage many projects simultaneously. Take creating a website, for example. Websites like Upwork or Freelancer are a great way to find and connect with the people who can build your small business online. Will you be able to produce relevant, weekly content?

Small Business 78

Small Business Hiring Advertising Website Management 78

Indoor Media

JULY 22, 2020

After you’ve claimed ownership of your Yelp page, you want to make sure all of your information is correct, like your NAP: name, address, and phone number. This information, along with accurate store hours and services offered, are vital whether you’re part of a large franchise or small independent auto shop.

Consumer Goods 146

Consumer Goods Customer Service Advertising Email Marketing 146

Sling

OCTOBER 1, 2023

Along the way, we’ll address such issues as: Working from home or a storefront The importance of state and local health codes Creating a business plan Getting incorporated and licensed Hiring and scheduling employees We’ll also discuss financing (to make it all possible) and advertising and marketing (to keep it all going).

Catering 78

Catering License Transportation Advertising 78

Modern Restaurant Management

MAY 13, 2020

The business of running a restaurant is no longer limited to exceptional recipes, gorgeous plating, and advertisements. In an age of online ordering, customers demanding Wi-Fi, and the need for websites to dazzle just as much as the food, countering cybercrime has to be a factor in the day-to-day work of restaurant management.

Website Management 212

Website Management Guest Recovery Customer Service POS 212

Next Restaurants

MAY 14, 2024

In this article, we’ll share tips on managing multiple social media accounts for your restaurant to maximize their benefits. Benefits of Managing Multiple Social Media Pages If you have one or two social media pages for your restaurant, you may wonder why you should have more. Are you looking to increase website traffic ?

Social Media 108

Social Media Website Management Customer Service Online Ordering 108

The Rail

AUGUST 28, 2024

Managing this transition effectively is a must to ensure customer satisfaction and meet customer expectations. Maintaining a consistent customer base during a move involves promptly and transparently informing customers about the planned changes. Loyal restaurant guests are an important part of any business.

Loyalty Program 59

Loyalty Program Customer Service Social Media Customer Experience 59

Modern Restaurant Management

OCTOBER 9, 2024

To learn more about how restaurants can optimize and create craveworthy catering menus, Modern Restaurant Management (MRM) magazine reached out to Michelle Smart, Chief Customer Care Officer at ezCater, for real-world examples and tips. Restaurants require different menus, operations, and technology to manage their catering business.

Catering 88

Catering Dietary Restrictions Seasonal Menu Tip Distribution 88

Modern Restaurant Management

JUNE 29, 2020

While waiting for our table (which was on an outside patio setting fully following social distance rules), I noticed there was a distinct difference in how the two establishments were managing COVID-19. The other did not seem to be advertising a plan at all. Doing the Minimum Is Not Enough. The Best Defense is a Good Offense.

Kitchen Safety 221

Kitchen Safety Customer Experience Website Management Mobile Ordering 221

Modern Restaurant Management

JUNE 15, 2021

Digitizing your menus can have a powerful impact because the information is typically scraped online by third-party affinity sources, such as Yelp and TripAdvisor, who collect data for their customers. But one of the biggest digital investments restaurants can make is in advertising.

Technology 203

Technology Loyalty Program Front of House Online Ordering 203

Modern Restaurant Management

APRIL 5, 2021

A Think With Google study showed that even if they like the business, an amazing 50 percent of people will use that business less if the website is difficult to navigate on their phone. The previous location near them had former management issues, in addition to struggling to get more people in the door. Translation?

Marketing 177

Marketing Coupons Consumer Goods Small Business 177

Indoor Media

JULY 22, 2021

But then, it might be helpful to maintain a Twitter account to post updates on hours, services, and other information that your customers might need to see. A LinkedIn feed is a little different from a Facebook feed, a semi-chronological column of organic posts and advertisements. Twitter is a very text-heavy, conversational platform.

Small Business 78

Small Business Social Media Advertising 2002 78