7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Which is where your restaurant marketing plan comes in. What are they ordering?

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Modern Restaurant Management

APRIL 13, 2021

Luckily that’s easier today with mobile advertising and restaurant owners should consider embracing this modern technology to market their business effectively. One of the most personal forms of mobile marketing, targeting based on location, has two main strategies every restaurant owner should be aware of.

Advertising 196

Advertising Mobile Ordering Website Management Customer Service 196

Indoor Media

JULY 12, 2021

Digital advertising is a massive industry, with about 356 billion U.S. Businesses advertise on platforms like Yelp , Instagram , and Groupon. For example, Alphabet, the parent company of Google, one of the most recognizable websites in the world, makes about 80% of its revenue through selling advertisements.

Advertising 148

Advertising Email Marketing Coupons Social Media 148

Indoor Media

DECEMBER 11, 2020

Just as online advertising has evolved, so has print. We call it Unconventional Print Advertising. By combining the strengths of grocery store advertising with specific print mediums, we’ve created countless platforms for small businesses to increase their profits. Why Grocery Store Advertising?

Advertising 147

Advertising Coupons Tip Distribution Small Business 147

Indoor Media

MARCH 29, 2021

Cartvertising, IndoorMedia’s shopping cart advertising program, places your business on the baby seat and nose portions of grocery store shopping carts. You can think of these custom-designed, full-color advertising campaigns as small-scale billboards that turn your business into a local celebrity! Repetition . Targeting .

Advertising 148

Advertising Front of House Seating Small Business 148

Indoor Media

JANUARY 22, 2021

If you’re a small business, you need to be advertising locally, effectively, and immediately. Online coupons are presented on a bright screen and forced to compete with content and other advertisers. Embedded with flashing calls to action, online advertisers will have to focus on design elements that print advertisers won’t. .

Coupons 157

Coupons Advertising Small Business Back of House 157

Indoor Media

MAY 28, 2020

Great advertising can make you feel on top of the world! A successful advertising investment should return 4-5 times your initial investment and drive increased business from both new and existing customers. Unfortunately, not every advertising campaign is created equally. What does RATE stand for? Repetition.

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Advertising Coupons White Paper Back of House 143

Indoor Media

JULY 18, 2020

Auto repair in-store advertising tactics deliver your message to qualified, engaged consumers in the same place where they can make a purchase. Combined with your outbound marketing tactics, in-store advertising creates a well-rounded marketing strategy for your auto shop. What is in-store advertising?

Advertising 161

Advertising Coupons Customer Service Customer Experience 161

Modern Restaurant Management

OCTOBER 20, 2023

To attract customers while accommodating tightened budgets, restaurants should consider employing marketing strategies that leverage data-driven insights to tailor messaging according to consumer needs. Through cookies and pixels, marketers have collected consumer data as they navigated the rise of the Internet.

Marketing 197

Marketing Loyalty Program Email Marketing Coupons 197

Modern Restaurant Management

JULY 14, 2021

In today’s tight job market, to be competitive and stay top of mind of potential hires, it’s important to launch a holistic recruitment marketing strategy to support basic recruiting functions. Social Media Advertising. If you don’t actively drive traffic via advertising then nobody will see your content.

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Recruiting Hiring Marketing Email Marketing 212

Modern Restaurant Management

JANUARY 4, 2021

Be the Most Creative and Consistent Advertiser in the Area. Small businesses need to compete on their home court, and being the creative advertiser with great customer service will win each time. You don’t need to do something grandiose. When people feel comfortable with you, that’s when you stand out.

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Advertising 2021 Small Business Customer Service 208

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 203

Marketing Social Media Mobile Ordering Website Management 203

The Rail

NOVEMBER 10, 2023

By Viktoria Arsenteva, Contributor In the hyper-competitive restaurant industry, effective marketing can be the difference between a bustling dining room and a quiet one. While word-of-mouth and organic traffic are valuable, there's no denying the potency of paid advertising in driving sales.

Advertising 59

Advertising Loyalty Program Email Marketing Mobile Ordering 59

Social Hospitality

JUNE 22, 2020

The restaurant and food industry is one of the many to take advantage of the marketing opportunities Instagram offers. Restaurants across the globe now use Instagram to advertise their wares and, many even create bespoke dishes which are designed specifically to be shown off on the platform. Ensure consistency throughout your branding.

Marketing 195

Marketing Social Media Advertising Influencer 195

Modern Restaurant Management

FEBRUARY 18, 2022

It’s essential to adopt sound marketing strategies for your in-house food delivery business. Here are some tips to best advertise that you offer delivery services. Advertise your delivery services. Proper advertising is required to reach out to more and more people. Create an Email Marketing Campaign.

Delivery 188

Delivery Marketing Email Marketing Social Media 188

Indoor Media

AUGUST 23, 2021

Advertising has come a long way over the years. Eventually came billboard advertising, business cards, television commercials, and so on, up to the modern era. Now we have banner ads, Facebook advertising, and the Google advertising giant. Digital advertising should be a part of any marketing plan.

Advertising 78

Advertising Email Marketing SEO Social Media 78

Indoor Media

SEPTEMBER 30, 2020

While it’s very tempting to focus on digital marketing for your auto shop , don’t pass on tried and true methods like direct mail. In fact, today’s digital landscape is not much more than an extension of the things that have been working in advertising since the first “sale!”

Coupons 148

Coupons Advertising Email Marketing Customer Service 148

Indoor Media

JUNE 17, 2020

While we are a bit biased and believe our advertising is the first, best way to advertise for all small businesses, we also believe that every business owner should explore the best way to advertise for themselves. Step 1: Define Advertising Success. The purpose of advertising is to increase profits.

Small Business 143

Small Business Advertising Coupons Point of Sale 143

Lady Boss Blogger

JANUARY 18, 2023

With the rise of the internet and social media, businesses have more opportunities than ever to advertise their products. However, when it comes to more unique products, it can be challenging to know how to promote them through advertising best.

Advertising 113

Advertising Social Media Small Business Marketing 113

Indoor Media

JULY 29, 2021

Planning a marketing strategy without understanding your audience is no different than taking a shot in the dark. If you don’t focus your messaging and place your advertisements strategically, how will you drive business growth? Sure, some folks might react well to your advertisements and patronize your business.

Advertising 148

Advertising Take-out Retail Marketing 148

Perfect Daily Grind

MAY 30, 2022

We know that most of the value in the global coffee market is created after coffee leaves origin. Figures from Statista predict that the revenue generated from the global roasted coffee market will amount to about US $334.60 Much of the value in particular is generated by roasting, after which coffee is marketed and sold.

Marketing 195

Marketing Supplies Advertising Catering 195

Modern Restaurant Management

AUGUST 18, 2020

“Our marketing plan has always been to get new people to try our food,” he said. We advertised in local papers, supporting youth sports and wrapping our vehicles. We continued to advertise and market our food, focusing specifically on takeout and delivery to drive business.

Marketing 197

Marketing Front of House Back of House Food Truck 197

Indoor Media

FEBRUARY 5, 2021

It may seem like everywhere you look there’s an expensive marketing plan looming, but we have plenty of budget-friendly marketing tips for your small business. Remember that many experts suggest spending somewhere from 5 to 10 percent of your annual revenue on marketing. Community Oriented Advertising. Establish a Budget.

Marketing 158

Marketing Email Marketing Advertising Coupons 158

Indoor Media

NOVEMBER 11, 2021

Increasing your reach and impressions through advertising grows your brand awareness and can boost your sales. Experienced advertisers like IndoorMedia understand the importance of impressions in your physical and digital advertisements, including your social media strategies. Sometimes impressions are also called ad views.

Advertising 78

Advertising Social Media Email Marketing Reference 78

Indoor Media

FEBRUARY 22, 2021

Whether you’re considering your first campaign or trying to get a better sense of how much you could have saved on your last one, it’s time to set a firm marketing budget. In this guide, we’ll break down the different platforms your business should be marketing on and how to determine how much to spend.

Marketing 137

Marketing Advertising Social Media Coupons 137

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 221

Seating Email Marketing Marketing SEO 221

7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. What are they ordering?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Indoor Media

DECEMBER 9, 2020

Why don’t we see more dry cleaning advertisements? There’s an untapped market of unhappy customers that want to switch to another dry cleaner but don’t know how to find one. Advertise locally, and hone in on your image within your community. The majority of the time, your ad will be marketed to a big city like LA or NYC.

Advertising 88

Advertising Coupons Back of House Front of House 88

Clover - Restaurants

MAY 10, 2024

Digital marketing efforts like social media, email marketing, pay-per-click advertising, and search engine optimization can help you build a strong presence online. Digital marketing also helps you build stronger relationships with your current customers. 57% of consumers looked at restaurant reviews.

Marketing 52

Marketing Email Marketing Social Media POS 52

Open for Business

MARCH 21, 2023

Word-of-mouth marketing and evangelism marketing are valuable parts of a restaurant’s marketing strategy. Because word-of-mouth marketing is an unpaid form of advertising, you can use this important tool no matter your restaurant’s marketing budget. Word-of-mouth marketing is a form of organic advertising.

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

7 Shifts

DECEMBER 14, 2022

Other Restaurant Marketing Resources. Recommended Reading: 22 Restaurant Advertising Ideas Driving Guests To Tables. Unlike email or Instagram marketing , you can post to TikTok multiple times a day without irritating your followers. Other Restaurant Marketing Resources. Other Restaurant Marketing Resources.

Marketing 221

Marketing Social Media Email Marketing Influencer 221

Open for Business

MAY 2, 2023

Restaurant marketing attracts new customers, keeps regulars coming back, and sets one restaurant apart from the crowd. It’s more important than ever to make savvy marketing central to your business. Quick links What is restaurant marketing? Quick links What is restaurant marketing? Ignore it at your peril.

Marketing 78

Marketing Email Marketing Social Media SEO 78

Indoor Media

JULY 11, 2020

At IndoorMedia, we’ve helped thousands of auto shops find a 5-6 times ROI on their coupon advertising by advertising in the very hub of a neighborhood: your local grocery store. Advertise Auto Shop Coupons at Your Local Grocery Store. What are the benefits of grocery store receipt advertising? Repetition. times a week!

Coupons 120

Coupons Advertising Tip Distribution Customer Experience 120

Indoor Media

APRIL 26, 2021

Instead of creating a following organically (meaning through strong content and social media marketing), you’ll have to pay to reach that many viewers every time. Create a Marketing Strategy Once you’ve optimized your page, you need to figure out what kind of content you want to create and how often.

Advertising 78

Advertising Social Media Coupons Customer Service 78

Indoor Media

MARCH 15, 2021

Either way, as you review what did or didn’t work, it’ll be important to consider how your marketing strategy helped manifest your plans. Resetting your marketing strategy is not as difficult as it sounds. These environmental factors set the stage for specific marketing campaigns, so you should never take them for granted.

Marketing 148

Marketing Advertising Small Business Merchandise 148

Modern Restaurant Management

OCTOBER 4, 2021

Whether you’re handling marketing for a chain restaurant, or just trying to heighten the visibility of your own local mom and pop diner, here are seven pro tips for restaurant marketing that will give your eating establishment a much-needed boost. Accurate Brand Personality Representation. Fast food chain Carl’s Jr.

Marketing 189

Marketing Loyalty Program Social Media Online Ordering 189

7 Shifts

OCTOBER 22, 2019

Creating an Instagram marketing strategy for your restaurant is just a part of getting your business up and running. Instagram is influencing menu offerings, restaurant design, and marketing strategies. There are three main steps to creating a winning restaurant Instagram marketing strategy.

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Marketing Social Media SEO Consumer Goods 284