7 Shifts

OCTOBER 22, 2024

With 90% of diners checking a restaurant online before visiting, you also need a strong online presence to attract and boost reservations. To do so, you must have an optimized website and engaging social media profiles. Let’s explore 26 proven online marketing strategies to help your restaurant thrive.

Book 195

Book Marketing Email Marketing Social Media 195

Modern Restaurant Management

MAY 14, 2020

Ensuring a positive digital customer experience entails optimizing various channels and technological infrastructure to improve how customers navigate a restaurant’s online persona. And with economic uncertainty looming, many consumers are ordering out less frequently and cooking at home more.

Customer Experience 223

Customer Experience Online Ordering Social Media Mobile Ordering 223

Modern Restaurant Management

NOVEMBER 19, 2020

In fact, as digital platforms have become more prominent during the pandemic for ordering takeout and delivery, restaurants can use the time their customers spend on their smart phones to their advantage. The Customer Online Journey Needs to be at the Forefront.

Social Media 215

Social Media Online Ordering Coupons Advertising 215

Modern Restaurant Management

SEPTEMBER 21, 2023

When it comes to attracting customers to restaurants, local SEO is crucial and can optimize their online presence to attract more local customers. Compared to other advertising forms, like TV or radio ads, local SEO can be a more budget-friendly option for businesses with limited funds. What Is Local SEO?

SEO 203

SEO Website Management Email Marketing Online Ordering 203

Modern Restaurant Management

JULY 14, 2021

Based on our experience working with these brands, here are our recommendations on the key channels to include in your recruitment marketing strategy: Job Board Advertising. Social Media Advertising. If you don’t actively drive traffic via advertising then nobody will see your content. Search Advertising.

Recruiting 212

Recruiting Hiring Marketing Advertising 212

Modern Restaurant Management

FEBRUARY 12, 2024

Beyond the brick and mortar, there are many digital assets to manage during the transition phase. The challenge then becomes finding and purchasing a new domain name appropriate for the restaurant, updating all of the collateral branding pieces, online listings, social media, (possibly email accounts) and starting from scratch with SEO.

Social Media 181

Social Media SEO Online Ordering Website Management 181

7 Shifts

OCTOBER 28, 2024

As a restaurant owner, it's easy to pour money into advertising and promotions without knowing how much it’s really costing your business. Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

Modern Restaurant Management

JULY 28, 2020

Digital engagements with customers are going to remain the norm long after the COVID-19 pandemic, as customers come to appreciate the convenience of curbside pickup and in physical locations, contactless payment options and online or mobile ordering. Even though digital can help with ordering, a courteous greeting can go a long way.

Customer Experience 221

Customer Experience Online Ordering Mobile Ordering Customer Service 221

Modern Restaurant Management

AUGUST 7, 2024

"It’s important to think long term," HungerRush's SVP of Marketing Shannon Chirone told Modern Restaurant Management (MRM) magazine. "Cutting "You want to advertise where your customers are already looking. A balanced mix of online marketing and local marketing is ideal. "Make

Marketing 188

Marketing Email Marketing Social Media Coupons 188

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Keegan Brown, Marketing Manager Easy On Hold & Brand Music. What’s working right now: Hours should be updated everywhere: Facebook, google my business, yelp, your website, etc.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

7 Shifts

JULY 25, 2024

Delivery and takeout 60% of American consumers reported ordering delivery or takeout once a week. To maximize this revenue stream, you must have an efficient online ordering system. For example, you can take orders from your social media profiles, like Facebook and Instagram, using a form or direct message.

2024 243

2024 Loyalty Program Point of Sale Online Ordering 243

Modern Restaurant Management

JANUARY 22, 2024

How do you manage your restaurant in a modern and efficient way? It’s critical to provide a seamless eating experience, which includes simple payment choices and online reservations. Make sure your website is mobile-friendly, provide online reservations, and think about building a user-friendly mobile app.

Loyalty Program 181

Loyalty Program Mobile Ordering Dietary Restrictions Social Media 181

Indoor Media

JULY 29, 2020

Groupon is a website that allows businesses to promote coupons through their website and email list. This coupon advertising program is available for all types of businesses – big and small. Groupon’s coupon advertising platform is easy to set up and manage. Managing your campaign is the hard part.

Coupons 154

Coupons Advertising Website Management Small Business 154

Modern Restaurant Management

JUNE 29, 2020

While waiting for our table (which was on an outside patio setting fully following social distance rules), I noticed there was a distinct difference in how the two establishments were managing COVID-19. The other did not seem to be advertising a plan at all. Dine-in mobile ordering. Doing the Minimum Is Not Enough.

Kitchen Safety 221

Kitchen Safety Customer Experience Website Management Mobile Ordering 221

Modern Restaurant Management

APRIL 14, 2020

To add resources to these guides, reach out to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com with news. The National Restaurant Association launched an industry grassroots education and engagement resource available online at RestaurantsAct.com.

Online Ordering 212

Online Ordering Back of House Customer Service Small Business 212

7 Shifts

JUNE 16, 2024

Restaurant marketing strategies combine online and offline techniques to help managers create a strong brand identity, attract new customers, retain old diners, promote their restaurants, and ultimately increase revenue. For instance, you can make them your freebie whenever a customer orders a single-receipt purchase of $15.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

Modern Restaurant Management

JUNE 15, 2021

The ingrained customer behavior over the past year, delivery, mobile orders, curbside pick-up, will likely continue. Digitize Your Ordering Function and Enhance Your Presence. Just prior to the pandemic, off-premises orders accounted for 60 percent of restaurant engagements, according to a National Restaurant Association report.

Technology 203

Technology Loyalty Program Front of House Online Ordering 203

Modern Restaurant Management

MAY 13, 2020

The business of running a restaurant is no longer limited to exceptional recipes, gorgeous plating, and advertisements. In an age of online ordering, customers demanding Wi-Fi, and the need for websites to dazzle just as much as the food, countering cybercrime has to be a factor in the day-to-day work of restaurant management.

Website Management 212

Website Management Guest Recovery Customer Service POS 212

Modern Restaurant Management

JULY 20, 2022

Industry advertisers have needed to remain nimble as economic conditions have turned on a dime, reevaluating their campaigns to reflect changing restrictions, consumer behaviors and more, sometimes at a mere moment’s notice. Last mile similarly applies when looking at the advertising industry. Or all of those?

Advertising 189

Advertising Consumer Goods Transportation Retail 189

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. Many local restaurants have never touched advertising or social media; they've been the neighborhood's go-to spot for decades. Threats: What can they do better than you?

Seating 221

Seating Email Marketing Marketing SEO 221

7 Shifts

OCTOBER 22, 2024

89% of people do dining research on their phones, so if you’re not making the most of your online presence, you're missing out on a huge opportunity. The good news is there are plenty of ways to engage in local marketing, both online and offline. Local restaurant marketing can help you reach your target audience more effectively.

2025 195

2025 Marketing Social Media Email Marketing 195

Modern Restaurant Management

DECEMBER 28, 2020

Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their opinions on what we can expect in 2021. Contactless ordering at the table, virtual host stands, and online staff wellness checks have all become standard operating procedures for us now. Change management needs to be a top priority.

2021 230

2021 Mobile Ordering Loyalty Program Kitchen Safety 230

Lavu

NOVEMBER 1, 2023

You need to invest in reliable and easy-to-use delivery platforms that work well with your restaurant’s ordering system. Advertising your delivery service on social media, through partnerships, and with targeted ads can help you get and keep more customers. Is online food delivery a profitable business?

Delivery 167

Delivery Food Online Ordering Mobile Ordering 167

Modern Restaurant Management

DECEMBER 30, 2020

Key findings from the report include: Direct online ordering booms as restaurants recognize the need to bypass third-party marketplaces : Average monthly online order volume grew 250x since the COVID-19 pandemic began, with $59.18 spent per order, on average, across restaurant websites.

2020 211

2020 Merchandise Retail Point of Sale 211

Modern Restaurant Management

APRIL 2, 2020

To add resources to these guides, reach out to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com with news. To receive funds, the applicants must complete their grant requests online. restaurant employees financially impacted by the coronavirus crisis.

Healthcare 206

Healthcare Employee Relations Online Ordering Customer Service 206

Modern Restaurant Management

OCTOBER 4, 2021

But the advertising and marketing also sells a snarky sense of humor , elevating the simplistic brand design to create a funky, unique personality that appeals to the target market. And color choice can directly impact that appeal — and even motivate the consumer to step in and order up. Manage Social Media.

Marketing 189

Marketing Loyalty Program Social Media Online Ordering 189

Modern Restaurant Management

MAY 21, 2020

You can save up on ingredients by discontinuing the more niche dishes that rarely get ordered. For their safety and convenience, enable delivery and payment services that allow customers to pay without cash, as well as choose when and how their order should be delivered. Online Ads. Offer Safe and Contact-Free Services.

Social Media 215

Social Media Food Safety Cash Management Kitchen Safety 215

The Restaurant Times

AUGUST 23, 2021

From placing orders by phone to directly ordering via apps, ordering from restaurants has undergone a revolutionary shift, especially post COVID-19. In the pre-COVID times, online ordering was used to compliment the dine-in services of restaurants. 5 Ways Online Ordering System Enhance Restaurant Sales.

Online Ordering 59

Online Ordering Ordering Mobile Ordering Food Order 59

EATER

FEBRUARY 10, 2022

As part of the company’s ongoing push for growth and expansion, DoorDash announced that it’s getting into the financial services business with plans to offer cash advances to restaurants that will be automatically repaid via deductions from every DoorDash order the establishment fulfills. In 2019, Toast Inc.,

Cash Management 111

Cash Management Point of Sale Online Ordering Advertising 111

7 Shifts

NOVEMBER 9, 2022

When done right, email marketing works wonders—you stay top of mind and increase order values. Increase online orders? Don't let your customers leave your website without offering value. Footer : share the links to your social profiles and website along with any legal disclaimers. A great email newsletter.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

Modern Restaurant Management

DECEMBER 21, 2020

Modern Restaurant Management (MRM) magazine asked restaurant industry insiders for their perspection on 2020: What lessons did you learn and what do you feel the restaurant industry learned this year? The unfortunate reality is that customers aren’t comparing the curbside or app ordering process of Denny’s to McDonalds.

2020 180

2020 Online Ordering Customer Experience Point of Sale 180

Takeaway Solutions

FEBRUARY 22, 2018

When the telephone became something everyone had access to, restaurants updated and began taking delivery and take-out orders by phone. Restaurant websites alone are few and far between, much less adaptation to mobile apps and the latest smart home integration. Oops, the restaurant doesn't have a portal?

Online Ordering 52

Online Ordering Ordering Mobile Ordering Website Management 52

Restaurant365

JANUARY 27, 2022

QR codes make it easy for smartphone users to visit a website, for example, without manually entering letters and numbers into their phones. With a QR code menu, diners scan a QR code with a smartphone camera and access the online digital menu that is then displayed on a smartphone. Improve Ordering Accuracy. Turn Tables Faster.

Mobile Ordering 148

Mobile Ordering Social Media Customer Experience Online Ordering 148

Restaurant365

JULY 24, 2020

Shelter-in-place orders, dine-in restrictions and diners’ hesitation to eat out have combined to prompt restaurants to shift their focus to takeout and delivery. Sometimes called a virtual restaurant, virtual kitchen or cloud kitchen, a ghost kitchen is a food-service business that serves customers exclusively through online orders.

Front of House 147

Front of House Online Ordering Kitchen Safety Customer Service 147

Modern Restaurant Management

FEBRUARY 18, 2020

Modern Restaurant Management (MRM) magazine asked restaurant industry movers and shakers: "What do you feel is going to cause disruption in the restaurant industry over the next decade?” One great thing about the online delivery market is that it produces massive amounts of data.

Mobile Ordering 215

Mobile Ordering Front of House Customer Service Customer Experience 215

The Restaurant Times

NOVEMBER 17, 2021

Restaurants are now adjusting to the new normal and online ordering is paving the path to success for many restaurants. Dine-in income has dropped by over half and as a result, numerous eateries have closed or are considering transitioning to online ordering. In House Online Restaurant Ordering System – The Basics

Online Ordering 52

Online Ordering Ordering Front of House Food Order 52

Restaurant365

DECEMBER 17, 2019

However, the biggest factor in controlling food costs is improving your inventory management. An accurate inventory management system can not only help you track your restaurant food costs, but also highlight areas of food waste or inefficiencies that you can adjust for lower overall food costs. Technology Costs. Marketing Costs.

Point of Sale 120

Point of Sale License Insurance Employee Relations 120