Modern Restaurant Management

FEBRUARY 12, 2024

Beyond the brick and mortar, there are many digital assets to manage during the transition phase. The challenge then becomes finding and purchasing a new domain name appropriate for the restaurant, updating all of the collateral branding pieces, online listings, social media, (possibly email accounts) and starting from scratch with SEO.

Social Media 181

Social Media SEO Online Ordering Website Management 181

Modern Restaurant Management

SEPTEMBER 21, 2023

When it comes to attracting customers to restaurants, local SEO is crucial and can optimize their online presence to attract more local customers. Compared to other advertising forms, like TV or radio ads, local SEO can be a more budget-friendly option for businesses with limited funds. What Is Local SEO?

SEO 203

SEO Website Management Email Marketing Online Ordering 203

Indoor Media

JUNE 17, 2020

While we are a bit biased and believe our advertising is the first, best way to advertise for all small businesses, we also believe that every business owner should explore the best way to advertise for themselves. Step 1: Define Advertising Success. Profit generated from your advertising campaign.

Small Business 143

Small Business Advertising Coupons Point of Sale 143

7 Shifts

JUNE 16, 2024

Restaurant marketing strategies combine online and offline techniques to help managers create a strong brand identity, attract new customers, retain old diners, promote their restaurants, and ultimately increase revenue. For instance, you can make them your freebie whenever a customer orders a single-receipt purchase of $15.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

The Rail

NOVEMBER 10, 2023

While word-of-mouth and organic traffic are valuable, there's no denying the potency of paid advertising in driving sales. Let's explore how to harness the power of paid advertising to boost your restaurant's sales. Your advertising strategy should be tailored to appeal to the specifics of your demographic.

Advertising 59

Advertising Loyalty Program Email Marketing Mobile Ordering 59

The Restaurant Times

AUGUST 23, 2021

From placing orders by phone to directly ordering via apps, ordering from restaurants has undergone a revolutionary shift, especially post COVID-19. In the pre-COVID times, online ordering was used to compliment the dine-in services of restaurants. 5 Ways Online Ordering System Enhance Restaurant Sales.

Online Ordering 59

Online Ordering Ordering Mobile Ordering Food Order 59

Rocket Fuel

DECEMBER 1, 2022

With the 2020 COVID-19 pandemic, the ordering process has changed, and the delivery channel skyrocketed. To process the high volume of orders coming in from numerous channels, you need to have a very smart online ordering system. How To Pick an Appropriate Restaurant Online Ordering System?

Online Ordering 52

Online Ordering Ordering Point of Sale Mobile Ordering 52

Modern Restaurant Management

JUNE 24, 2021

Creating and deliver engaging content, maintaining customer communications, establishing an online presence, reviewing data-driven analytics, setting up paid advertising initiatives…all of these important steps take time. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 203

Marketing Social Media Mobile Ordering Website Management 203

7 Shifts

OCTOBER 22, 2024

89% of people do dining research on their phones, so if you’re not making the most of your online presence, you're missing out on a huge opportunity. The good news is there are plenty of ways to engage in local marketing, both online and offline. Local restaurant marketing can help you reach your target audience more effectively.

2025 195

2025 Marketing Social Media Email Marketing 195

7 Shifts

JULY 25, 2024

Delivery and takeout 60% of American consumers reported ordering delivery or takeout once a week. To maximize this revenue stream, you must have an efficient online ordering system. For example, you can take orders from your social media profiles, like Facebook and Instagram, using a form or direct message.

2024 243

2024 Loyalty Program Point of Sale Online Ordering 243

The Restaurant Times

NOVEMBER 17, 2021

Restaurants are now adjusting to the new normal and online ordering is paving the path to success for many restaurants. Dine-in income has dropped by over half and as a result, numerous eateries have closed or are considering transitioning to online ordering. In House Online Restaurant Ordering System – The Basics

Online Ordering 52

Online Ordering Ordering Front of House Food Order 52

Modern Restaurant Management

JANUARY 22, 2024

How do you manage your restaurant in a modern and efficient way? It’s critical to provide a seamless eating experience, which includes simple payment choices and online reservations. Make sure your website is mobile-friendly, provide online reservations, and think about building a user-friendly mobile app.

Loyalty Program 181

Loyalty Program Mobile Ordering Dietary Restrictions Social Media 181

Lavu

NOVEMBER 1, 2023

You need to invest in reliable and easy-to-use delivery platforms that work well with your restaurant’s ordering system. Advertising your delivery service on social media, through partnerships, and with targeted ads can help you get and keep more customers. Is online food delivery a profitable business?

Delivery 167

Delivery Food Online Ordering Mobile Ordering 167

Touch Bistro

JULY 1, 2021

Now, more than ever, restaurants are leaning into online ordering as a way to streamline takeout and delivery, and help their businesses recover from the impact of the pandemic. Get TouchBistro Online Ordering. Third-Party Online Ordering Apps vs. Direct Online Ordering. And for good reason.

Online Ordering 52

Online Ordering Ordering Back of House Front of House 52

Modern Restaurant Management

NOVEMBER 19, 2020

In fact, as digital platforms have become more prominent during the pandemic for ordering takeout and delivery, restaurants can use the time their customers spend on their smart phones to their advantage. The Customer Online Journey Needs to be at the Forefront.

Social Media 215

Social Media Online Ordering Coupons Advertising 215

ChowNow

JUNE 20, 2024

SEO, or Search Engine Optimization, is the practice of using a combination of keywords, tools, descriptions, linking and headings to enhance a website’s visibility and ranking on search engine result pages. The goal of SEO is to bring in organic traffic to a website by making it more appealing to search engines, like Google.

SEO 78

SEO Social Media Website Management Mobile Ordering 78

Modern Restaurant Management

JULY 14, 2021

Based on our experience working with these brands, here are our recommendations on the key channels to include in your recruitment marketing strategy: Job Board Advertising. Social Media Advertising. If you don’t actively drive traffic via advertising then nobody will see your content. Search Advertising.

Recruiting 212

Recruiting Hiring Marketing Email Marketing 212

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. Many local restaurants have never touched advertising or social media; they've been the neighborhood's go-to spot for decades. Threats: What can they do better than you?

Seating 221

Seating Email Marketing Marketing SEO 221

Modern Restaurant Management

MAY 14, 2020

Ensuring a positive digital customer experience entails optimizing various channels and technological infrastructure to improve how customers navigate a restaurant’s online persona. And with economic uncertainty looming, many consumers are ordering out less frequently and cooking at home more.

Customer Experience 223

Customer Experience Online Ordering Social Media Mobile Ordering 223

Indoor Media

JULY 29, 2020

Groupon is a website that allows businesses to promote coupons through their website and email list. This coupon advertising program is available for all types of businesses – big and small. Groupon’s coupon advertising platform is easy to set up and manage. Managing your campaign is the hard part.

Coupons 154

Coupons Advertising Website Management Small Business 154

Modern Restaurant Management

JULY 20, 2022

Industry advertisers have needed to remain nimble as economic conditions have turned on a dime, reevaluating their campaigns to reflect changing restrictions, consumer behaviors and more, sometimes at a mere moment’s notice. Last mile similarly applies when looking at the advertising industry. Or all of those?

Advertising 189

Advertising Consumer Goods Transportation Retail 189

The Restaurant Times

SEPTEMBER 30, 2021

There are many methods to advertise a restaurant, each with varying targeting, expense, and performance levels. Still, we’re here to give you our top seven restaurant advertising ideas to help you figure out which one is right for you. . With paid advertising, you can get ads that are affordable and target a specific audience.

Advertising 52

Advertising 2021 Loyalty Program Food Truck 52

Takeaway Solutions

FEBRUARY 22, 2018

When the telephone became something everyone had access to, restaurants updated and began taking delivery and take-out orders by phone. Restaurant websites alone are few and far between, much less adaptation to mobile apps and the latest smart home integration. Oops, the restaurant doesn't have a portal?

Online Ordering 52

Online Ordering Ordering Mobile Ordering Website Management 52

ChowNow

SEPTEMBER 9, 2024

Increase revenue Marketing efforts can help influence what and how much customers order. Additionally, you can protect your profit margins by encouraging customers to order from your preferred margin-friendly channels. You’ll typically be able to collect customer data from your POS system and online ordering system.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

Open for Business

MAY 16, 2024

Diners are doing more research than ever and a restaurant website is a critical touchpoint of the guest experience. There’s a common misconception that building a restaurant website will incur significant expense or require advanced technical skills. Why is a restaurant website important? Start simple and leave room to expand.

Website Management 78

Website Management Email Marketing SEO Seasonal Menu 78

EATER

FEBRUARY 10, 2022

As part of the company’s ongoing push for growth and expansion, DoorDash announced that it’s getting into the financial services business with plans to offer cash advances to restaurants that will be automatically repaid via deductions from every DoorDash order the establishment fulfills. In 2019, Toast Inc.,

Cash Management 107

Cash Management Point of Sale Online Ordering Advertising 107

Modern Restaurant Management

JUNE 15, 2021

The ingrained customer behavior over the past year, delivery, mobile orders, curbside pick-up, will likely continue. Digitize Your Ordering Function and Enhance Your Presence. Just prior to the pandemic, off-premises orders accounted for 60 percent of restaurant engagements, according to a National Restaurant Association report.

Technology 203

Technology Loyalty Program Front of House Online Ordering 203

Modern Restaurant Management

JULY 28, 2020

Digital engagements with customers are going to remain the norm long after the COVID-19 pandemic, as customers come to appreciate the convenience of curbside pickup and in physical locations, contactless payment options and online or mobile ordering. Even though digital can help with ordering, a courteous greeting can go a long way.

Customer Experience 221

Customer Experience Online Ordering Mobile Ordering Customer Service 221

Restaurant Engine

OCTOBER 11, 2023

It’s key to engage with your customers through their online reviews. Just as important, though, is using your strong, positive online reviews to leverage trust and loyalty in your restaurant. Let’s look at 10 tips for using reviews to boost your restaurant’s online following. #1: Are they on your website?

Social Media 110

Social Media Email Marketing SEO Website Management 110

Next Restaurants

MAY 14, 2024

In this article, we’ll share tips on managing multiple social media accounts for your restaurant to maximize their benefits. Benefits of Managing Multiple Social Media Pages If you have one or two social media pages for your restaurant, you may wonder why you should have more. Are you looking to increase website traffic ?

Social Media 108

Social Media Website Management Customer Service Online Ordering 108

7 Shifts

FEBRUARY 15, 2022

You post that content online on all those different social platforms. In his work, he realized that many employees get thrust into management positions without any training. So he created a universal training manual, his book— The Surprise Restaurant Manager. For smaller restaurants, it may just be an owner and general manager.

Social Media 448

Social Media Hiring Website Management Hospitality 448

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Keegan Brown, Marketing Manager Easy On Hold & Brand Music. What’s working right now: Hours should be updated everywhere: Facebook, google my business, yelp, your website, etc.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

Indoor Media

FEBRUARY 3, 2021

A large portion of foodies aren’t even visiting restaurants anymore and have turned instead to ordering take out through different delivery platforms. Online Menus. That being said, this is also a great way to gauge the success of your online menu. Emphasize Your Specials Online. Advertising Hacks.

Menu 78

Menu Marketing Coupons Advertising 78

7 Shifts

NOVEMBER 9, 2022

When done right, email marketing works wonders—you stay top of mind and increase order values. Increase online orders? Don't let your customers leave your website without offering value. Footer : share the links to your social profiles and website along with any legal disclaimers. A great email newsletter.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

Modern Restaurant Management

APRIL 14, 2020

To add resources to these guides, reach out to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com with news. The National Restaurant Association launched an industry grassroots education and engagement resource available online at RestaurantsAct.com.

Online Ordering 212

Online Ordering Back of House Customer Service Small Business 212

Modern Restaurant Management

JUNE 29, 2020

While waiting for our table (which was on an outside patio setting fully following social distance rules), I noticed there was a distinct difference in how the two establishments were managing COVID-19. The other did not seem to be advertising a plan at all. Dine-in mobile ordering. Doing the Minimum Is Not Enough.

Kitchen Safety 221

Kitchen Safety Customer Experience Website Management Mobile Ordering 221

Modern Restaurant Management

MAY 13, 2020

The business of running a restaurant is no longer limited to exceptional recipes, gorgeous plating, and advertisements. In an age of online ordering, customers demanding Wi-Fi, and the need for websites to dazzle just as much as the food, countering cybercrime has to be a factor in the day-to-day work of restaurant management.

Website Management 212

Website Management Guest Recovery Customer Service POS 212