7 Shifts

JUNE 16, 2024

Restaurant marketing strategies combine online and offline techniques to help managers create a strong brand identity, attract new customers, retain old diners, promote their restaurants, and ultimately increase revenue. Not only that, 34% of consumers choose where to dine based on peer-reviewed websites.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

Island Media Management

SEPTEMBER 17, 2019

One of the main ways to grow your business’ online presence is through the growth of its website. However, in order to get the proper exposure, engagement and reach to your audience, certain strategies have to be implemented, namely Search Engine Optimization (SEO) or Pay Per Click (PPC) advertising.

SEO 56

SEO Advertising Website Management Email Marketing 56

Modern Restaurant Management

JUNE 24, 2021

Creating and deliver engaging content, maintaining customer communications, establishing an online presence, reviewing data-driven analytics, setting up paid advertising initiatives…all of these important steps take time. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 203

Marketing Social Media Mobile Ordering Website Management 203

Indoor Media

APRIL 9, 2018

Digital advertising has become a practically mandatory element of marketing. Measuring the success of advertising relies heavily on your expectations. Advertising itself can’t build your business if you have poor customer service or failed to acquire the right permits or licenses. Purchase and register a domain name.

Advertising 78

Advertising Social Media Website Management Email Marketing 78

Island Media Management

SEPTEMBER 17, 2019

One of the main ways to grow your business’ online presence is through the growth of its website. However, in order to get the proper exposure, engagement and reach to your audience, certain strategies have to be implemented, namely Search Engine Optimization (SEO) or Pay Per Click (PPC) advertising.

SEO 40

SEO Advertising Website Management Email Marketing 40

Modern Restaurant Management

DECEMBER 10, 2021

Promotion and advertising are what we call a restaurant’s “secret sauce.” ” Let’s look at seven ingredients that you should include in advertising and promotional campaigns for your restaurants. Make Use of Local SEO and Content Marketing. Emphasize Best-Selling Items. Create a Conversation Trigger.

Marketing 226

Marketing SEO Front of House Website Management 226

Modern Restaurant Management

NOVEMBER 3, 2022

To help you out, here's what this SEO expert has to say. Reviews On My Website’s Google Review Widget does a great job of this. Collect Reviews via Your Website. If you’re selling a product or service online, collecting reviews through your website itself can be very effective.

Email Marketing 203

Email Marketing Customer Service Website Management Customer Experience 203

Open for Business

MAY 16, 2024

Diners are doing more research than ever and a restaurant website is a critical touchpoint of the guest experience. There’s a common misconception that building a restaurant website will incur significant expense or require advanced technical skills. Why is a restaurant website important?

Website Management 78

Website Management Email Marketing SEO Seasonal Menu 78

Restaurant Engine

OCTOBER 11, 2023

You can also direct people to your website to see more of your Google reviews. 4: Use Reviews in Your Website Content You already know that the more reviews you have, the better. Are they on your website? Consider adding a page to your restaurant website for the sole purpose of highlighting your reviews.

Social Media 110

Social Media Email Marketing SEO Website Management 110

7 Shifts

OCTOBER 22, 2024

To do so, you must have an optimized website and engaging social media profiles. Build a mobile-friendly restaurant website In 2024, roughly around 63% of all web traffic came from mobile devices. If your website isn’t optimized for mobile, you could be losing out on potential customers.

Book 195

Book Marketing Email Marketing Social Media 195

7 Shifts

OCTOBER 22, 2019

These help you define the goals you want to achieve for benchmarking success, assist with SEO discoverability , and establish the overall visual and copywriting guidelines to follow. That’s why optimizing your profile for SEO is essential, and core to this is crafting a good bio. Link your official website in the space provided.

Marketing 284

Marketing Social Media SEO Consumer Goods 284

7 Shifts

AUGUST 18, 2024

Specialty bars focus on a particular type of drink or theme, such as wine bars or cigar bars, but can be much more expensive to manage. Hiring a Strong Team You'll need a manager, bartenders, waiters, and security. Google/Website marketing You have all the things that are required of you to make the bar look appealing.

Bar 370

Bar License Email Marketing Customer Service 370

Indoor Media

AUGUST 5, 2020

While few would argue that an auto shop website isn’t necessary, the range of what qualifies as a “website” is pretty broad. Whichever route you choose to take, be it build your own or hire a professional, here’s a checklist to help you create an effective, traffic-driving auto shop website. Choose a Website Builder.

SEO 117

SEO Website Management Customer Service Advertising 117

Indoor Media

MAY 13, 2021

Small business owners are asked to wear a lot of hats and manage many projects simultaneously. Take creating a website, for example. While you may be able to buy the domain and upload a few images and text boxes, do you know how to implement SEO? Will you be able to produce relevant, weekly content?

Small Business 78

Small Business Hiring Advertising Website Management 78

Indoor Media

JANUARY 4, 2021

With so many consumers preferring to book service appointments virtually, online appointment booking software is necessary for businesses like hair and nail salons. Without a website to support online bookings, you may be missing out on an entire consumer base. The easiest starting point is building an elegant, streamlined website.

Book 78

Book Advertising Website Management Email Marketing 78

Restaurant365

APRIL 9, 2020

Keep in mind how different groups respond to different advertising. Prioritize local SEO. Local Search Engine Optimization (SEO) is optimizing your local restaurant website to rank highly on Google pages for the keywords that local area users will search about your city or state (like “best pizza Chicago”).

Marketing 88

Marketing Social Media Mobile Ordering Email Marketing 88

Modern Restaurant Management

OCTOBER 9, 2024

To learn more about how restaurants can optimize and create craveworthy catering menus, Modern Restaurant Management (MRM) magazine reached out to Michelle Smart, Chief Customer Care Officer at ezCater, for real-world examples and tips. Restaurants require different menus, operations, and technology to manage their catering business.

Catering 88

Catering Dietary Restrictions Seasonal Menu Tip Distribution 88

ChowNow

SEPTEMBER 9, 2024

There’s no one-size-fits-all here, but your budget should be flexible to accommodate unexpected advertising opportunities. Investing in an automated marketing solution, like ChowNow’s automated email marketing, can help keep expenses predictable and manageable.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

7 Shifts

OCTOBER 22, 2024

Make sure that your restaurant's name, address, phone number, and website are correct and consistent across all platforms. Implementing a local SEO strategy helps your restaurant appear higher on the results page, increasing your chances of attracting customers looking for dining options near them.

2025 195

2025 Marketing Social Media Email Marketing 195

Modern Restaurant Management

JULY 20, 2022

Industry advertisers have needed to remain nimble as economic conditions have turned on a dime, reevaluating their campaigns to reflect changing restrictions, consumer behaviors and more, sometimes at a mere moment’s notice. Last mile similarly applies when looking at the advertising industry. Or all of those?

Advertising 189

Advertising Consumer Goods Transportation Retail 189

Indoor Media

AUGUST 1, 2020

Creating and claiming auto repair local listings can have a significant impact on your shop’s local SEO. In just one week, you can put your business on the map (literally and figuratively) by tackling the online directories that pack the most local SEO punch. Your NAP plays an essential role in your local SEO strategy.

SEO 147

SEO Social Media Website Management Customer Service 147

The Restaurant Times

SEPTEMBER 22, 2021

In a pandemic-affected world, a restaurant website is critical for your restaurant. A website is a tool for branding, expanding business opportunities, effectively engaging customers, and other stakeholders. Your restaurant website acts as an online storefront and defines your online identity. . Social Media Integration .

Social Media 59

Social Media SEO Website Management Online Ordering 59

Indoor Media

JULY 27, 2017

One major restaurant marketing tip they focus on is Search Engine Optimization (SEO). A good SEO content strategy could be the difference between landing on page 1 of Google or on page 5 (where no one will ever see you). Article You Must Read: How to use local SEO to grow your restaurant’s business. Michael Hartzell.

Blog 88

Blog Marketing SEO Website Management 88

Modern Restaurant Management

OCTOBER 4, 2021

But the advertising and marketing also sells a snarky sense of humor , elevating the simplistic brand design to create a funky, unique personality that appeals to the target market. Manage Social Media. Research key search terms to make sure that SEO opportunities are being utilized, and add in plenty of pictures!

Marketing 189

Marketing Loyalty Program Social Media Online Ordering 189

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Keegan Brown, Marketing Manager Easy On Hold & Brand Music. What’s working right now: Hours should be updated everywhere: Facebook, google my business, yelp, your website, etc.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

Touch Bistro

JULY 15, 2021

Everything you need to know about social media, digital marketing, SEO, and more! Build a Website and Optimize it. By building an active and updated restaurant website , you can reach new customers who are searching for a delicious place to eat. Step 3: Create your site by choosing a website name, using a website builder (i.e.

Marketing 77

Marketing 2021 Email Marketing Social Media 77

EATER

MARCH 1, 2021

Following a heated debate on Twitter, the site has been replaced with an apology Over the weekend, product manager and engineer Tom Redman announced on Twitter that he and two friends were launching Recipeasly, a website for those looking to collect online recipes without having to read the many words of the recipe’s creator.

Website Management 128

Website Management 2021 Advertising SEO 128

Restaurant Clicks

NOVEMBER 5, 2017

Website blog posts and updates. Optimizing your website pages. Optimizing your website pages. Building links to your site from other reputable websites. Reputation management – review monitoring. SEO – Search engine optimization. PPC – Pay per click (advertising). Facebook Posts.

Marketing 61

Marketing Email Marketing SEO Social Media 61

The Restaurant Times

OCTOBER 5, 2021

Your Website Is Your Brochure. Do you have your website? Before you dive into this world, make sure you have a simple yet engaging website for your restaurant business. Your website is your business card. People visiting your website are potential customers. People visiting your website are potential customers.

Email Marketing 64

Email Marketing Marketing Social Media SEO 64

The Restaurant Times

DECEMBER 21, 2021

Deploying a niche cloud-based software will help you consolidate orders from different aggregators, assist in inventory management, support centralized order tracking, and integrate multi-brand ordering and menu integration. Consider paid advertising to boost traffic. Source: Wamda. Locating The Kitchen Strategically.

Online Ordering 98

Online Ordering Social Media Food Order Website Management 98

Gourmet Marketing

SEPTEMBER 23, 2021

It should also be interesting or unique enough to advertise about it on social media, yelp or with large posters inside of your restaurant. Look at your most popular menu items and use them on social media, website and on posters to show off the meals that people love. Highlight popular food items on the website.

Marketing 61

Marketing 2021 Social Media Website Management 61

The Restaurant Times

SEPTEMBER 30, 2021

Social network timelines are algorithmic, and for that, you will need a social media advertising strategy that syncs well with your posted content. As their website says, “the best way to drive traffic, increase fan engagement, and save time on social media.” Tools To Improve Your Restaurant’s Social Media Reach.

Social Media 59

Social Media Website Management Online Ordering Customer Service 59

The Restaurant Times

FEBRUARY 7, 2021

How To Manage Public Relations For Restaurants In The UAE. Platforms that allow you to advertise your restaurant stating your USP is called Paid Media. For example, TV and outdoor advertisements, Paid SEM/SEO, paid influencers; paid content in different influential news dailies and magazines is called paid media.

Social Media 52

Social Media Tip Distribution Influencer SEO 52

Restaurant Clicks

FEBRUARY 5, 2020

Studies have shown that 82% of consumers read online reviews for local businesses before visiting, so it’s vital that your business is present on review websites and has great ratings. . Certain review sites like Google and Yelp tend to get more traffic than other, less popular restaurant review websites. With almost 2.5 Foursquare.

2020 69

2020 Website Management Online Ordering Customer Service 69

Sling

JULY 4, 2021

Then, like the video you shot, display them on all your social media channels, on your website, and in your blog posts. Not sure how to get your website on page one? Contact a local SEO business or go the DIY route instead. 9) Get Your Restaurant Online With A Custom Website. Profile is complete. 11) Start A Blog.

Marketing 78

Marketing Social Media Loyalty Program Food Truck 78

Restaurant365

DECEMBER 4, 2020

To prepare for the new year, restaurant owners, operators, and managers need to start planning now. Managing rotating inventory. Restaurant inventory management involves a large number of moving pieces, and ingredient costs are one of a restaurant’s largest expenses. Generating enough revenue to break even.

2021 78

2021 Operations Mobile Ordering Social Media 78

Restaurant365

NOVEMBER 19, 2019

To prepare for the new year, restaurant owners, operators, and managers need to start planning now. New training methods focus on thorough cross-training, an emphasis on company mission and values, and solid management team structures. Managing complex, rotating inventory. Finding and training staff.

2020 92

2020 Operations Mobile Ordering Social Media 92