7 Shifts

AUGUST 18, 2024

New Bar Options You'll need to decide on the exact business structure. However, it can be expensive and you may not have as much control over the business. This could be a good choice if you find a business that is already established and has a loyal customer base. An alternative is to buy an existing bar that is up for sale.

Bar 370

Bar License Email Marketing Customer Service 370

Modern Restaurant Management

JUNE 24, 2021

Day-to-day demands – coupled with all of the FOH and BOH duties – can be simply too overwhelming for many small restaurant owners. This often means marketing and advertising efforts are done on-the-fly or simply 86’d. Google Rankings and Google My Business. Can customers find you?

Marketing 203

Marketing Social Media Mobile Ordering Website Management 203

Indoor Media

JULY 29, 2020

Groupon is a website that allows businesses to promote coupons through their website and email list. This coupon advertising program is available for all types of businesses – big and small. Groupon is so enticing to users because of the steep discounts offered by businesses. What is Groupon?

Coupons 154

Coupons Advertising Website Management Small Business 154

Modern Restaurant Management

MAY 14, 2020

With social distancing guidelines specifying six feet of distance between customers in essential businesses, and most states ordering stay-at-home and shelter-in-place mandates, many restaurants that previously focused only on exceptional dine-in experiences, or those that thrived on foot traffic, have been forced to shutter.

Customer Experience 223

Customer Experience Online Ordering Social Media Mobile Ordering 223

Indoor Media

JULY 22, 2021

Do you have any social media accounts for your business? For most businesses, it’s worth maintaining at least one social media account. However, depending on what your business does and sells, different social media platforms offer specific benefits and uses. That said, your business might do well on other platforms.

Small Business 78

Small Business Social Media Advertising 2002 78

Modern Restaurant Management

MAY 13, 2020

The business of running a restaurant is no longer limited to exceptional recipes, gorgeous plating, and advertisements. In an age of online ordering, customers demanding Wi-Fi, and the need for websites to dazzle just as much as the food, countering cybercrime has to be a factor in the day-to-day work of restaurant management.

Website Management 212

Website Management Guest Recovery Customer Service POS 212

Indoor Media

MAY 13, 2021

Let’s face it, a lot of work goes into running a business. Small business owners are asked to wear a lot of hats and manage many projects simultaneously. Take creating a website, for example. These websites are also an excellent way for small businesses to connect with rising talent on a budget.

Small Business 78

Small Business Hiring Advertising Website Management 78

Modern Restaurant Management

APRIL 14, 2020

To add resources to these guides, reach out to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com with news. The National Restaurant Association-managed site also provides a direct connection to the industry’s grassroots engagement platform.

Online Ordering 212

Online Ordering Back of House Customer Service Small Business 212

Indoor Media

APRIL 9, 2018

Digital advertising has become a practically mandatory element of marketing. If you’re like most small business owners (myself included), getting started with digital marketing can be overwhelming. Measuring the success of advertising relies heavily on your expectations. Claim your local listings.

Advertising 78

Advertising Social Media Website Management Email Marketing 78

7 Shifts

JUNE 16, 2024

Restaurant marketing strategies combine online and offline techniques to help managers create a strong brand identity, attract new customers, retain old diners, promote their restaurants, and ultimately increase revenue. Before implementing the marketing ideas, you must understand how to create a perfectly-tailored strategy for your business.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

7 Shifts

OCTOBER 22, 2024

To do so, you must have an optimized website and engaging social media profiles. Build a mobile-friendly restaurant website In 2024, roughly around 63% of all web traffic came from mobile devices. If your website isn’t optimized for mobile, you could be losing out on potential customers.

Book 195

Book Marketing Email Marketing Social Media 195

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. Your marketing plan is the cornerstone of your restaurant's success and business plan. Their business grows by word of mouth—one of the best marketing tools in the book.

Seating 221

Seating Email Marketing Marketing SEO 221

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Below are a few examples of small and big F&B chains applying unique marketing techniques. Keegan Brown, Marketing Manager Easy On Hold & Brand Music. Here are their insights.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

Indoor Media

OCTOBER 4, 2021

Google My Business (GMB) is a free Google service intended for local businesses. This free tool offers numerous advantages for business owners looking to become more visible on the world’s largest search engine. What is a Google My Business Listing?

Advertising 78

Advertising Social Media Website Management Small Business 78

Indoor Media

SEPTEMBER 6, 2018

If you’re a small business owner, chances are you’ve been traumatized by online customer reviews. Many consumer review websites offer no help when it comes to responding to complaints (seriously, making me pay to leave a comment is just bribery), while others even hide your well-earned reviews from the world.

Small Business 78

Small Business Customer Experience Customer Service Social Media 78

Modern Restaurant Management

APRIL 5, 2021

After an especially difficult year, small businesses like restaurants are scrambling to recover. With a changing landscape, it is more vital than ever to help your potential customers see great value in your business. As business owners learn to adapt, here are four of the most critical marketing mistakes to avoid.

Marketing 177

Marketing Coupons Consumer Goods Small Business 177

7 Shifts

JULY 25, 2024

Another approach is to integrate an online ordering feature or plugin into your website and leverage your FOH as delivery drivers. Additionally, catering large events can help you manage your inventory more efficiently, reducing food waste and maximizing profit. “Events pack a restaurant’s holiday calendar,” D.J.

2024 243

2024 Loyalty Program Point of Sale Online Ordering 243

Indoor Media

JULY 22, 2020

With an average of 35 million monthly mobile users , Yelp is one of the most popular online review sites, with the auto industry being 6% of its reviewed business categories. Potential customers will decide whether or not to give you their business based on what others are saying about you. Set Up Your Yelp Profile and Claim Ownership.

Consumer Goods 146

Consumer Goods Customer Service Advertising Email Marketing 146

Modern Restaurant Management

MAY 21, 2020

Though expecting business as usual to be ‘usual’ is a little far fetched, many restaurants are opting for innovative ways to counter the virus – some even becoming part of the solution. Here’s a quick checklist to help you make safe choices while ensuring business continuity: Redesign Your Offerings.

Social Media 215

Social Media Food Safety Cash Management Kitchen Safety 215

7 Shifts

OCTOBER 22, 2024

When a restaurant participates in local events or partners with local businesses, it becomes part of the neighborhood’s fabric. 72% of American consumers prefer to do business with companies that share their values both in the retail and restaurant industries. Go to the Google Business page and claim your restaurant.

2025 195

2025 Marketing Social Media Email Marketing 195

Modern Restaurant Management

OCTOBER 4, 2021

But the advertising and marketing also sells a snarky sense of humor , elevating the simplistic brand design to create a funky, unique personality that appeals to the target market. This is true for any type of business, but especially for restaurants. Manage Social Media. Fast food chain Carl’s Jr. Color Choice Matters.

Marketing 189

Marketing Loyalty Program Social Media Online Ordering 189

7 Shifts

NOVEMBER 9, 2022

Benefits of Having an Engaging Newsletter for Your Restaurant Business. It helps in business promotion. An email newsletter allows your business to communicate regularly with customers outside of your restaurant's four walls. Don't let your customers leave your website without offering value. Cost-effective and scalable.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

Modern Restaurant Management

DECEMBER 23, 2019

A portion of this article is included as a chapter in a new, 90+ page eBook – How to Start a Business from Scratch: Build a Successful Business and Turn Your Ideas Into Money. Who can blame you for wanting a small slice of such a big market? And, a failure to deliver that will reflect poorly on your business.

Social Media 133

Social Media Customer Experience Customer Service Small Business 133

Indoor Media

AUGUST 5, 2020

While few would argue that an auto shop website isn’t necessary, the range of what qualifies as a “website” is pretty broad. There’s no need to get fancy-schmancy unless that’s what you want, and a simple page with location, phone number, and business hours can be enough to get you started. Choose a Website Builder.

SEO 117

SEO Website Management Customer Service Advertising 117

EATER

NOVEMBER 3, 2020

Umi’s website says it has a “strictly enforced” dress code, which bars “ball caps, sneakers, athletic wear and sports jerseys,” but the couple says not only had Johnson worn those exact shoes to Umi before, but a woman at the bar, who was white, was also wearing sneakers. One small step in this direction is to abolish dress codes.

Website Management 141

Website Management Sports Customer Experience Casual 141

Modern Restaurant Management

APRIL 2, 2020

To add resources to these guides, reach out to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com with news. One of the ways they are doing this is by providing information and insights to make it easier for them to find new ways of conducting business.

Healthcare 206

Healthcare Employee Relations Online Ordering Customer Service 206

EATER

AUGUST 20, 2024

And even the hippest brands looking to grow can’t ignore the impact that landing on the shelves at Walmart might have on their businesses. We were finally at a point in our business where we were ready for that kind of volume,” she says. “As Walmart truly allowed us to jump from a regional brand to a national brand.” “We

Retail 126

Retail Point of Sale Food Supply 2023 126

Indoor Media

JULY 15, 2021

Yelp is a great tool and a major annoyance for modern business owners, especially for restaurateurs. Long gone are the days when all a restaurant needed to do was set up shop, hope for a review in a local paper, some foot traffic, and word-of-mouth recommendation to drive business. The platform just kept multiplying from that point on.

Advertising 78

Advertising Website Management Email Marketing Social Media 78

Indoor Media

FEBRUARY 11, 2021

In this guide, we’ll discuss what you can expect from running your first advertising campaign and how to get started. Today, Facebook is one of the largest social media platforms out there — and it’s got plenty of real estate to advertise on. After all, that’s the whole point of advertising; generate a return on your investment.

Advertising 78

Advertising Small Business Website Management Consumer Goods 78

Indoor Media

AUGUST 1, 2020

Have you ever wondered what prospects see when they search for your business online ? In just one week, you can put your business on the map (literally and figuratively) by tackling the online directories that pack the most local SEO punch. It’s how Google and other search engines identify your business across different listings.

SEO 147

SEO Social Media Website Management Customer Service 147

Indoor Media

FEBRUARY 7, 2021

For small business owners, it’s especially important to make sure you’re putting the same effort into marketing your business as you put into daily operations. Part of this can come from testing your own social media content or watching for successful advertising campaigns in your community. Social Media Advertising.

Marketing 78

Marketing Social Media Advertising Coupons 78

Indoor Media

JANUARY 28, 2021

While we understand that your business is important to you, and it feels good to defend it — especially when a customer is out of line — sometimes it’s better to choose your battles. Define “Flagged” Reviews If you’re the sole manager, business owner, and employee at your business, it can be hard to set protocol for yourself.

Advertising 78

Advertising Small Business Coupons Customer Service 78

The Restaurant Times

SEPTEMBER 30, 2021

There are many methods to advertise a restaurant, each with varying targeting, expense, and performance levels. Still, we’re here to give you our top seven restaurant advertising ideas to help you figure out which one is right for you. . With paid advertising, you can get ads that are affordable and target a specific audience.

Advertising 52

Advertising 2021 Loyalty Program Food Truck 52

Indoor Media

FEBRUARY 3, 2021

If you want to build more new business, it could be very helpful to review your menu to ensure that it’s making a fantastic first impression. Including professional food shots and careful culinary photography may be enough to help your restaurant win business from your competitors. Advertising Hacks.

Menu 78

Menu Marketing Coupons Advertising 78

Indoor Media

JULY 19, 2021

So you’ve decided to start creating advertisements for your business. You know exactly what channels you’re going to leverage — maybe Yelp, Cartvertising, billboard advertising, and some Facebook ads. Now, the only thing you have to do is create, store, and manage those marketing materials. You’ve done all the research.

Marketing 78

Marketing Management Management Advertising 78

Indoor Media

JULY 27, 2017

But, how can you find time to incorporate all of this helpful information for growing your business into your day to day routine? Breaking news is important in the restaurant business and Nation’s Restaurant News can help give you clever marketing tips to blow away the competition. Modern Restaurant Management.

Blog 88

Blog Marketing SEO Website Management 88

Indoor Media

JANUARY 4, 2021

With so many consumers preferring to book service appointments virtually, online appointment booking software is necessary for businesses like hair and nail salons. Without a website to support online bookings, you may be missing out on an entire consumer base. Building a Website First things first, you need a website.

Book 78

Book Advertising Website Management Email Marketing 78