Modern Restaurant Management

FEBRUARY 8, 2021

Facebook and Instagram are powerful advertising tools for any restaurant wanting to reach people in their community or tourists traveling through their area, whether to increase indoor dining numbers or, in today's climate, driving more pickup and curbside orders. Want to promote a social post instead of creating an ad?

Social Media 215

Social Media Advertising Online Ordering Travel 215

Modern Restaurant Management

JULY 29, 2022

Given that businesses grow by acquiring new customers, many national QSR brands rely heavily on advertising to increase exposure. billion on national television advertisements, and digital spend is also on the rise given the increasing influence of social media platforms like TikTok. There are two types of advertising.

Advertising 208

Advertising Take-out Marketing Social Media 208

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. Your competitor analysis needs to include the digital space too.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Cheetah

APRIL 10, 2020

Reading Time: 3 minutes Do you want to increase the number of new customers walking through your door, increase repeat customers, and get people talking about your restaurant – all without spending bundles on a huge advertising campaign? Social media is the tool to achieve it all, provided you do it right. Useful Tools.

Social Media 148

Social Media Marketing Events Specials 148

Next Restaurants

MARCH 8, 2022

These signs are great for attracting the attention of passersby, but you can take it even further and amplify their marketing power by using your restaurant chalkboard signs as a form of social media marketing. But first, a quick look at why restaurant chalkboard art is social media-friendly.

Social Media 126

Social Media Seasonal Menu Email Marketing Online Ordering 126

Restaurant Engine

NOVEMBER 8, 2022

If not, a social media manager can help. When considering the question, “Should your restaurant have a social media manager,” many people in the restaurant business might automatically answer no. However, everyone has a social media account, so can’t anyone manage yours? The Social Media Strategy.

Social Media 119

Social Media Management Management Website Management 119

Next Restaurants

MAY 2, 2022

customers tried out a restaurant for the first time because of its social media posts. For restaurant owners, this means that it’s essential to keep your presence on social media active and engaging. A strong social marketing game opens a pathway of opportunities for restaurant websites (including yours!)

Social Media 139

Social Media Customer Service Customer Experience Online Ordering 139

Indoor Media

JULY 8, 2021

Truth in advertising is of crucial importance. What you might not know is that truth in advertising is actually the law. The Federal Trade Commission (FTC) takes action to prevent fraud perpetrated against consumers, including false advertising. This applies to any advertisement , physical or digital.

Advertising 148

Advertising Social Media Consumer Goods Cash Management 148

Social Hospitality

SEPTEMBER 27, 2023

Essentially, this term refers to professional-level images that are meant to tell your brand story through visual media. These materials can be employed by the brand to add depth and authenticity to websites, social media platforms, email campaigns, press kits, and other marketing endeavors.

Social Media 436

Social Media Email Marketing Uniforms Sourcing 436

Next Restaurants

MAY 14, 2024

By Eric Tress, Contributor Do you feel overwhelmed when juggling multiple social media pages for your restaurant? social networks in a month. This means you can reach millions of people through social media marketing, which is why it is an essential aspect of running a business. Build brand awareness? Drive sales?

Social Media 106

Social Media Website Management Customer Service Online Ordering 106

Social Hospitality

MAY 6, 2020

Since opening in 2011, the Omni Hotel in Dallas’ 23-story façade has been a regular subject for photographers, thanks to dynamic light shows, timely sports shout-outs, or advertisers looking to brand our city’s iconic skyline. Social Kitchen & Craft Bar: Giving Back to the Community.

Hospitality 388

Hospitality Airlines Healthcare Hotels 388

Indoor Media

DECEMBER 11, 2020

Just as online advertising has evolved, so has print. We call it Unconventional Print Advertising. By combining the strengths of grocery store advertising with specific print mediums, we’ve created countless platforms for small businesses to increase their profits. Why Grocery Store Advertising?

Advertising 147

Advertising Coupons Tip Distribution Small Business 147

7 Shifts

OCTOBER 22, 2019

In a social media-heavy world, the visual appeal of a restaurant has become more important than ever. With social media, we're able to reach people around the globe—it's so important. It's also important that what you put on social media is the same product you get [in person].

Marketing 284

Marketing Social Media SEO Consumer Goods 284

Modern Restaurant Management

MAY 1, 2024

Restaurant brands need to pay attention to evolving media consumptions in order to better engage with potential customers, according to results of a year-long study conducted by Digital Turbine in collaboration with Qrious Insight. Mobile gaming-first audiences were shown 61 percent fewer ads than social media-first audiences.

Social Media 180

Social Media Mobile Ordering Advertising Website Management 180

Indoor Media

JULY 12, 2021

The internet rules the world — people live on social media. Digital advertising is a massive industry, with about 356 billion U.S. Digital advertising is a massive industry, with about 356 billion U.S. Businesses advertise on platforms like Yelp , Instagram , and Groupon. What is traditional advertising?

Advertising 148

Advertising Email Marketing Coupons Social Media 148

Bingage

APRIL 26, 2023

Undoubtedly, social media is a powerful yet effective tool for e-commerce. Social media for e-commerce has become a powerful element to prove identity in the market and gain exclusive revenue in your business. Using social media platforms to boost your sales revenue offers many benefits to building a strong business.

Social Media 98

Social Media Marketing Influencer Advertising 98

The Rail

APRIL 4, 2023

When it comes to video marketing for your restaurant on social media, there are a myriad of tips, tricks, topics, and trends that you can implement as soon as today in order to leverage your audience and turn it into a sea of loyal, cash-paying patrons. That’s where you should be advertising and staying at the top of their minds.

Social Media 105

Social Media Front of House Advertising 2022 105

Indoor Media

JUNE 17, 2020

While we are a bit biased and believe our advertising is the first, best way to advertise for all small businesses, we also believe that every business owner should explore the best way to advertise for themselves. Step 1: Define Advertising Success. The purpose of advertising is to increase profits.

Small Business 143

Small Business Advertising Coupons Point of Sale 143

MadMobile

APRIL 20, 2023

Social media is today’s most influential networking tool. However, sometimes managing social media marketing can feel overwhelming and almost like a second job. That’s because social media platforms are advancing and growing every day. The cost: why is it important for restaurants to be on social media?

Social Media 98

Social Media Online Ordering Customer Experience Back of House 98

Black Box Intelligence

JULY 20, 2022

For each quarter, we take the stress out of planning your social media content with our free AreTheyHappy Foodie Days Calendar! How to Create Social Media Content Consistently. 70% of people prefer to learn about businesses through content rather than traditional advertising. Don’t stress over social media.

Social Media 97

Social Media Marketing Download Online Ordering 97

7 Shifts

OCTOBER 9, 2019

Capture Your Community with Local Ads Local advertisement is a powerful tool to increase both foot traffic and your online presence. Be Responsive Social Media Your social media presence is one of the most effective ways to build a strong, long-term relationship with your customers.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Indoor Media

AUGUST 8, 2020

Oil change coupons can be used in all kinds of coupon advertising – paid social media ads, direct mail postcards, and grocery store receipts. If your coupon brings in 1,200 new customers a year, this results in $10,800 dollars in revenue from your advertising campaign. Many customers will spend more than the initial $40.

Coupons 158

Coupons Advertising Customer Service Point of Sale 158

7 Shifts

OCTOBER 28, 2021

Advertise where your candidates are. This means advertising your vacant roles on platforms like TikTok, Instagram, or LinkedIn: the places your candidates already are. Remember, your candidates are also digitally-native consumers of mobile apps and social media. Which leads us to.

Recruiting 370

Recruiting Technology Hiring Consumer Goods 370

7 Shifts

FEBRUARY 8, 2024

Speakap Speakap is a branded employee app that brings staff together in a social media-like tool that provides onboarding, task management, and workplace messaging features. With Opus, you can create media-rich, mobile-friendly training that employees can access from any device. Apple | Android 8. Apple | Android 18.

Management 367

Management Management Operations Mobile Ordering 367

Modern Restaurant Management

JUNE 29, 2021

Now that the pandemic is finally under control, summer travel is underway, and people are able to get out and be social. Tactics for success can include segmenting your audience to provide a targeted and personalized message through email and social media. Get Social. Consider a Small Advertising Campaign.

Social Media 212

Social Media SEO Email Marketing Seasonal Menu 212

Modern Restaurant Management

JULY 14, 2021

Based on our experience working with these brands, here are our recommendations on the key channels to include in your recruitment marketing strategy: Job Board Advertising. Social Media Advertising. If you don’t actively drive traffic via advertising then nobody will see your content. Search Advertising.

Recruiting 212

Recruiting Hiring Marketing Advertising 212

7 Shifts

DECEMBER 18, 2019

Hootsuite’s top three benefits of implementing a UGC strategy include: Promoting authenticity; Building trust; and Driving purchasing decisions Put UGC to work for your restaurant by inviting diners to post a photo of their lunch on social media (tagging your business, of course) for a chance to win a meal on the house.

Specials 362

Specials Food Truck Seasonal Menu Social Media 362

7 Shifts

FEBRUARY 8, 2024

Speakap Speakap is a branded employee app that brings staff together in a social media-like tool that provides onboarding, task management, and workplace messaging features. With Opus, you can create media-rich, mobile-friendly training that employees can access from any device. Apple | Android 8. Apple | Android 18.

Management 352

Management Management Operations Mobile Ordering 352

7 Shifts

FEBRUARY 15, 2022

Your smartphone is your restaurant's media center. It's a full-on media company. Shawn is the host of not one but two podcasts— Digital Hospitality and Restaurant Influencers —and he stopped by ours to talk about creating a media brand out of your restaurant. That smartphone is your media center. Another way to do it?

Social Media 448

Social Media Hiring Website Management Hospitality 448

Social Hospitality

JUNE 22, 2020

The image-based social network now has a revenue of approximately $6.84 Restaurants across the globe now use Instagram to advertise their wares and, many even create bespoke dishes which are designed specifically to be shown off on the platform. Plan Ahead To start out with any kind of social media for business, planning is key.

Marketing 195

Marketing Social Media Advertising Influencer 195

Modern Restaurant Management

JUNE 24, 2021

Creating and deliver engaging content, maintaining customer communications, establishing an online presence, reviewing data-driven analytics, setting up paid advertising initiatives…all of these important steps take time. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 203

Marketing Social Media Mobile Ordering Website Management 203

Modern Restaurant Management

AUGUST 17, 2021

Since many restaurant brands rely on targeted advertising to reach potential diners, this update will have a significant impact on strategies across the hospitality industry and beyond. Each mobile device comes with its own identifier that provides advertisers with data from users’ behavior and preferences.

Social Media 212

Social Media Advertising Download Marketing 212

7 Shifts

OCTOBER 28, 2024

As a restaurant owner, it's easy to pour money into advertising and promotions without knowing how much it’s really costing your business. Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

Modern Restaurant Management

JANUARY 26, 2022

In order to attract more customers, advertise your prix fixe Valentine’s Day menu on social media, flyers, and more. Think about how you’ll want to advertise on social media and in print, such as with flyers or table tents. To attract new customers, use outreach methods like social media.

Social Media 225

Social Media Seasonal Menu Advertising Events 225

Modern Restaurant Management

JANUARY 28, 2022

You can display images and descriptions of your food and advertise special offers. You can also use your mouth-watering images for advertising your food on your website. Use Social Media to Promote Your Business. Ghost kitchens are a modern concept, so using modern promotional techniques like social media makes sense.

Social Media 211

Social Media Small Business Advertising Food Order 211

Modern Restaurant Management

NOVEMBER 19, 2020

By creating a social media presence, restaurant owners can utilize tools that these platforms offer such as localized advertising using demographic filters or using cookies and remarketing techniques to find repeating customers. This is key for collecting data, and enables the restaurant to create targeted advertising materials.

Social Media 215

Social Media Online Ordering Coupons Advertising 215

Modern Restaurant Management

FEBRUARY 18, 2022

Here are some tips to best advertise that you offer delivery services. Advertise your delivery services. Proper advertising is required to reach out to more and more people. You can use social listening and Google Alerts to find bad reviews. Create a Social Media Campaign. Create an Email Marketing Campaign.

Delivery 188

Delivery Marketing Email Marketing Social Media 188