Modern Restaurant Management

OCTOBER 19, 2022

Search Engine Optimization (or SEO) continues to be an incredibly important digital marketing tactic. SEO is when you optimize online content so that your brand is easier to find when Google crawls the internet for results. That’s where local SEO comes in, which is optimizing content with a specific location in mind.

SEO 188

SEO Social Media Website Management Online Ordering 188

7 Shifts

MAY 31, 2024

But the revenue restaurants get from digital channels like their mobile apps and websites surpasses the 32% of revenue they generate onsite and 26% over the phone. This is why Jim McCormick, Toast's SEO Lead , emphasizes how “SEO is one of the most effective marketing channels restaurants can use.”

2024 221

2024 Marketing Email Marketing SEO 221

RGU

JANUARY 1, 2020

Debra Murphy As I was working on my content audit , I came across a couple of posts on small business marketing trends for the years 2013 and 2014. Consumer purchases have been made online for quite some time with the buyer controlling the purchase process. A year later, all marketing activities began to be mobile optimized.

Small Business 52

Small Business Marketing Email Marketing Mobile Ordering 52

Lavu

MARCH 11, 2020

Some of the elements to put into considerations include: Deciding between a legacy system and a mobile system. A legacy POS system includes hardware that’s placed inside your restaurant, while a mobile POS system uses multiple stations that are run via cloud-based software. Choosing a POS system with a variety of features.

Management 78

Management Management Cash Management Mobile Ordering 78