Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. It combines different online and offline strategies to promote a restaurant and increase orders. Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times. Send Relevant Emails. Optimize the website for mobile screens.

Marketing 203

Marketing Email Marketing SEO Social Media 203

Modern Restaurant Management

MAY 31, 2023

With so much potential revenue on the table, Father’s Day is a key holiday that restaurant owners and operators should pay attention to and find ways to amplify through marketing efforts. This starts by implementing innovative marketing tools to drive potential revenue.

Marketing 177

Marketing Email Marketing Online Ordering Specials 177

Modern Restaurant Management

MAY 31, 2023

With so much potential revenue on the table, Father’s Day is a key holiday that restaurant owners and operators should pay attention to and find ways to amplify through marketing efforts. This starts by implementing innovative marketing tools to drive potential revenue.

Marketing 167

Marketing Email Marketing Online Ordering Specials 167

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 203

Marketing Social Media Mobile Ordering Website Management 203

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

7 Shifts

DECEMBER 17, 2020

Customer retention is important because it measures how good your restaurant is at making your customers happy and bringing them back in the door (or ordering delivery). The basic information you should be collecting is first and last name, phone number, and email address. This applies to in-person asking as well as online forms.

Loyalty Program 370

Loyalty Program Social Media Email Marketing Customer Service 370

Goliath Consulting

SEPTEMBER 7, 2023

The real competition happens online, where attracting diners requires innovation, engagement, and a mouthwatering digital presence. In this post, we’ll outline top digital marketing strategies that every restaurant should consider to stay competitive in the current digital landscape. Offer exclusive discounts on app-based orders.

Marketing 78

Marketing SEO Email Marketing Mobile Ordering 78

Open for Business

MAY 16, 2024

A website can be a powerful tool for marketing your restaurant. A well-optimized website can improve your restaurant’s visibility in search engine results, making it easier for potential customers to discover you online. Make sure you put it in a place where it can’t be missed to maximize guest bookings.

Website Management 78

Website Management Email Marketing SEO Seasonal Menu 78

Ken Burgin

JULY 17, 2022

Contact Previous Bookings. If you haven’t heard from them, phone, text or email – this year needs more aggressive marketing. Upgrade your Booking System: is a book still adequate, or emailing PDF docs to be filled in and returned? At a minimum have click-and-pay invoices to collect booking payments.

Email Marketing 153

Email Marketing Book Merchandise Seasonal Menu 153

SpotOn

MAY 13, 2024

  From crafting a summer menu that celebrates seasonal ingredients to offering cool beverages can enhance customer loyalty, adapting to the busy season with innovative menu ideas and online ordering can set your restaurant apart. Lean into marketing Summer brings a shift in consumer behavior and preferences. We can help.

Seasonal Menu 98

Seasonal Menu Outdoor Email Marketing Loyalty Program 98

7 Shifts

SEPTEMBER 16, 2021

Whichever way you go, remember that for every new restaurant you open, you'll need to conduct any necessary market research and document your planning process with a business plan and a feasibility study. You may also benefit from diversification in your market, particularly if you'd like to open your next location close to an existing one.

Management 370

Management Management Document Hiring 370

7 Shifts

AUGUST 2, 2024

Customer acquisition cost (CAC) CAC is used by restaurants to measure the effectiveness of their marketing efforts, whether they're advertising on social media or utilizing coupons, deals, and local print ads. Quickbooks has almost every essential feature your restaurant business needs to keep its books straight.

Point of Sale 397

Point of Sale Inventory Seasonal Menu Cash Management 397

Open for Business

APRIL 3, 2023

The “4 Ps of marketing” may sound like blah business jargon to restaurant types, but these four principles—product, price, place, and promotion—can magnetize new guests and keep regulars coming back. Here’s how to put the 4 Ps of marketing to work for your restaurant, plus a few examples to get you started.

Marketing 78

Marketing Email Marketing Social Media Online Ordering 78

Modern Restaurant Management

DECEMBER 3, 2020

Between mid-shopping meals, family dinners, and work parties, restaurants prepare for their schedule to book up quickly. As well, eGift cards are a flexible option for those who are choosing to do their holiday shopping online this year. Promo cards can be an extremely effective marketing tool and they’re easy to set-up.

Loyalty Program 215

Loyalty Program Seasonal Menu Social Media Email Marketing 215

Takeaway Solutions

NOVEMBER 2, 2018

Admittedly, this is easier done in a restaurant than an online setting, but it is definitely not impossible. The market for Thai food is ever-growing, as is the online delivery market, so why not combine the two? While the behemoths of online delivery take away a large cut of your profits, we do not.

Online Ordering 63

Online Ordering Ordering Customer Service Customer Experience 63

The Rail

MARCH 21, 2023

They help with everything from always have an updated menu, to faster service, to direct in-house marketing, and even less stressful staff! By scanning the code, customers can access the restaurant's digital menu and place orders without physical contact or interaction with staff. This reduces the risk of spreading germs and viruses.

Social Media 111

Social Media Email Marketing Front of House Customer Experience 111

The Rail

AUGUST 5, 2024

A good restaurant management system, or RMS, can cover many restaurant pain points, including but not limited to the following: Customer Relationship Management (CRM): CRM software tracks your guests, including how much they spend, how often they come, what they order, and more.

Management 52

Management Management Front of House Online Ordering 52

Deliverect

JUNE 29, 2020

Today’s consumers want to order their food fast, wherever they are, whenever they feel like it. For restaurants, that means providing multiple ways for your customers to order, pay, and get their meals. And let’s not forget that multiple convenient ordering options, both online and offline, is exactly what your customer is looking for.

Online Ordering 148

Online Ordering Email Marketing Customer Experience Loyalty Program 148

Open for Business

NOVEMBER 21, 2022

Online reservation system. Make the pen-powered reservation book a thing of the past by moving the reservation-making process online. A system like OpenTable takes reservations day and night, running the book even when you’re away from the restaurant. These tech-powered tools can make everyone’s job a little bit easier.

Technology 147

Technology Front of House Back of House Online Ordering 147

The Restaurant Times

OCTOBER 5, 2021

They are unaware of the benefits that digital marketing can provide to restaurants. . The COVID-19 pandemic has revolutionized the global restaurant business scenario and hence, the online sector has seen a tremendous surge. As a result, today, customers are more comfortable in searching and ordering food online.

Email Marketing 64

Email Marketing Marketing Social Media SEO 64

Apicbase

AUGUST 5, 2022

If you look under the bonnet, you will see that struggling businesses often lack a clear restaurant marketing plan. Of course, marketing isn’t the only thing that makes or breaks a business, but it does give you an edge when you expand and open in new locations. You don’t need a fancy consultant to do your marketing.

Marketing 97

Marketing Operations Social Media Email Marketing 97

7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. What are they ordering?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

7 Shifts

OCTOBER 9, 2019

Having an online presence that’s consistent, accessible, and engaging is one of the best ways for your restaurant to make a great first impression to prospective customers. The first thing you’re going to do is search online for a place that meets these criteria, right? That’s why digital marketing is so important.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Indoor Media

NOVEMBER 4, 2021

You can try these restaurant marketing ideas to spread the word about your takeout business and reach more potential customers. 3 Marketing Basics for Your Takeout Business As a restaurant owner, you can rely on a guide to restaurant marketing to help you. You can also use them on your receipts.

Loyalty Program 78

Loyalty Program Email Marketing Social Media Advertising 78

The Rail

NOVEMBER 10, 2023

By Viktoria Arsenteva, Contributor In the hyper-competitive restaurant industry, effective marketing can be the difference between a bustling dining room and a quiet one. Clear Calls to Action (CTA): Whether it's "Book Now", "Order Online", or "View Menu", ensure the viewer knows the next steps.

Advertising 59

Advertising Loyalty Program Email Marketing Mobile Ordering 59

Open for Business

MAY 4, 2023

Keeping your online presence up to date, cutting wait times, and highlighting your value all make for a dining experience that feels good to guests and keeps them coming back—no matter what’s happening in the economy. The next party on the books will be understandably annoyed if they need to wait more than a few minutes for their table.

Take-out 78

Take-out 2023 Customer Service Online Ordering 78

Ken Burgin

JULY 5, 2022

Every week in the Hospo Reset Newsletter, we share a product or service that’s caught our eye – for kitchen & beverage management, staffing, facilities management, marketing and overall productivity. Restoke manages back of house functions like recipes, menus, ordering, work lists, staff training, plus health & safety.

Kitchen Safety 78

Kitchen Safety Food Safety Website Management Online Ordering 78

Deliverect

JANUARY 21, 2020

With 49% of American millennials spending more on dining that they save for the future*, any food business would be wise to market to this group of customers. More importantly, make sure your millennial customer can book a table and order food online. 1 Use technology, because they do. 2 Reach them on social media.

Social Media 103

Social Media Online Ordering Email Marketing Workshop 103

Open for Business

SEPTEMBER 2, 2024

Marketing and advertising are fundamental for growth, but restaurants tend to keep these costs to about 3-6% of total sales. Target diners during off-peak times to drive bookings when you need them most. This could involve personalized email offers based on past orders or social media ads tailored to local events and preferences.

Point of Sale 78

Point of Sale Seasonal Menu Customer Service Inventory 78

QSR Automations

DECEMBER 22, 2023

Online reservation and booking Although online reservations aren’t exactly new, we can see that numerous businesses are attempting to improve the customer experience on that front. However, advancements are also present there in the form of AI chatbots that can offer assistance to your online customers.

2024 52

2024 Loyalty Program Online Ordering Customer Service 52

Modern Restaurant Management

DECEMBER 28, 2020

And three, above all, we see the need for digital marketing automation continuing and growing into 2021 and beyond. Restaurant owners are as busy as they’ve ever been, so they will look for marketing platforms that allow them to efficiently and effectively set their marketing campaigns, to drive traffic and growth without added effort.

2021 230

2021 Mobile Ordering Loyalty Program Kitchen Safety 230

SpotOn

FEBRUARY 27, 2024

Advertise your egg hunt ahead of time through social media and email marketing, as well as in your restaurant's entryway so diners know to look out for pastel-colored surprises. User-generated content, as it is called, is a key part of restaurant marketing. Whatever you go for, make sure you've ordered enough eggs.

Social Media 52

Social Media Seasonal Menu Email Marketing Online Ordering 52

Restaurant Engine

NOVEMBER 23, 2022

With some creative social media marketing you can convert your followers. You can use this welcome email to thank them for following you. The goal is to give them something that encourages them to order from you. Once on your website, you ask for their name and email. Skip the pdf and include a link to your online menu.

Social Media 78

Social Media Coupons Email Marketing Online Ordering 78

Restaurant365

APRIL 9, 2020

Marketing for restaurants has never been more critical. Your online presence is a key component of a successful marketing effort for your restaurant business. When considering starting a marketing campaign, it’s first essential to understand your target audience. Use your email database. Prioritize local SEO.

Marketing 88

Marketing Social Media Mobile Ordering Email Marketing 88

Cheetah

SEPTEMBER 23, 2020

Most restaurants today are using online ordering and reservation software to streamline their table booking process to avoid having to deal with no-show clients and empty eateries. Pricing (monthly) $89 - $899 $199 $248 $199 - $699 Online. All this leads to increased profits. Resy OpenTable Yelp Tock.

Reservations 78

Reservations Website Management Online Ordering Mobile Ordering 78

Next Restaurants

SEPTEMBER 24, 2019

In order to stay competitive in an ever-increasing tighter market, restaurants need to ensure they stay relevant, engaging and consistently interesting to their guests. Put simply, restaurants need to future-proof their marketing strategy to guarantee lasting success. That’s because with an email list, you own it.

Email Marketing 68

Email Marketing Social Media Customer Experience Technology 68

Deliverect

JULY 24, 2020

The lockdown accelerated the adoption of online ordering and delivery tech as dining rooms closed and people were stuck at home. It has also brought contactless ordering and payment to the fore, especially as restaurants prepare to reopen with new sanitation and distancing measures in place. Online reservation systems.

Technology 110

Technology Mobile Ordering Front of House Online Ordering 110