Modern Restaurant Management

JUNE 23, 2023

Franchise brands have many goals in common: enter a new market; attract new franchisees, employees and loyal customers; increase average unit volume (AUV); and accelerate franchise expansion strategies. Every brand has a story, and that’s what makes customers, employees and franchisees take notice, choose you and keep coming back.

Franchise 174

Franchise Franchising Marketing Social Media 174

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 221

Seating Email Marketing Marketing SEO 221

7 Shifts

NOVEMBER 9, 2022

As a restaurant owner, you know how difficult it is to win a customer's attention and make them keep coming back to your restaurant. Consumer-facing industries like food & beverage see more short-term purchases based on emotional triggers—which means maintaining a healthy bottom line becomes a challenge without a dedicated customer base.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

Modern Restaurant Management

JANUARY 31, 2024

This type of user-generated content (UGC) has emerged as a key tool in the digital marketing landscape, offering brands a genuine and engaging way to connect with their target audiences. In today's content-saturated world, leveraging UGC not only enhances brand visibility, but also fosters a sense of community and trust among consumers.

Social Media 190

Social Media Email Marketing Influencer Customer Experience 190

7 Shifts

JUNE 20, 2022

Ghost kitchens emerged in the back half of the 2010s as delivery apps began to take hold of the dining market. As consumer demand rose for food delivery, ghost kitchens became an effective way to meet that demand. When is a ghost kitchen a good idea for an operator? Testing a proven restaurant concept or idea in a new market.

Front of House 435

Front of House Food Truck Back of House Social Media 435

7 Shifts

FEBRUARY 22, 2021

Leveraging F&B technologies solutions can entice online customers and attract traffic to your website and social media pages. If you aim to increase customer retention, one of the most important investments is loyalty programs. Another study found that 66% of consumers modify their purchase amount to maximize points.

Loyalty Program 195

Loyalty Program Tip Distribution Email Marketing Social Media 195

Modern Restaurant Management

JANUARY 8, 2024

QSRs Shift Focus from Slow-Paced Dining to Swift, Transactional Experiences Quick Service Restaurants (QSRs) are reimagining their dining spaces to prioritize speed, convenience, and personalization over traditional, slow-paced dining experiences. For the second part, click here.

2024 208

2024 Loyalty Program Cash Management Customer Experience 208

Modern Restaurant Management

SEPTEMBER 26, 2023

is the second-largest online food delivery market​ and generated an estimated $218B in revenue in 2022. And experts predict the market will increase close to $500B by 2027. This threat encompasses both sides of the transaction: customers and drivers, requiring collective vigilance and adaptive strategies to counteract evolving scams.

Delivery 186

Delivery Food Consumer Goods Food Order 186

7 Shifts

DECEMBER 17, 2020

The ideal customer for your business is the one who comes back time and time again. When it comes to getting people in the door, it’s always easier to get someone back then to find brand-new customers. Retaining an existing customer is five times cheaper than acquiring a fresh face. How to measure customer retention.

Loyalty Program 370

Loyalty Program Social Media Email Marketing Customer Service 370

Restaurant365

MARCH 4, 2022

This article was written by Katie Fairchild, Senior Vice President of Marketing at Restaurant365 and featured in Hospitality Technology. Search Engine Optimization, or SEO, is a great way to increase your revenue by growing your customer base with patrons who may not have otherwise found your restaurant. By increasing your SEO.

SEO 156

SEO Email Marketing Website Management Consumer Goods 156

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Customers are going to be hesitant to dine indoors. Basant Baruah, Senior Content Marketer, Beaconstac. An app-first experience for restaurant chains. Here are their insights.

Marketing 233

Marketing Social Media Food Safety Email Marketing 233

Modern Restaurant Management

JANUARY 31, 2024

I think most of us know that now, more than ever, the dining experience starts long before the customer even walks through the door. The website is one part of it, but it’s also about maintaining an active social media presence, offering a loyalty program, and investing in ongoing marketing campaigns.

2024 191

2024 Online Ordering Website Management 2023 191

Modern Restaurant Management

JULY 12, 2022

The event celebrates another year of connecting hungry guests with discounted meals at restaurants all over the country, and 2022 is shaping up to be a different experience than in years past. The best solutions always put the focus on providing a fulfilling end-to-end experience for both your your customers and your staff.

Loyalty Program 212

Loyalty Program Online Ordering Point of Sale Customer Experience 212

The Rail

MARCH 27, 2024

However, labor and food costs have gone up and consumers have become more value-conscious. Guests are also looking for more personalized dining experiences. You can also identify a competitive advantage that would make you the preferred choice, such as your cuisine, ambiance, or customer service.

Email Marketing 52

Email Marketing Point of Sale 2024 Seasonal Menu 52

Bingage

MARCH 18, 2023

What is it that allows a customer to keep coming back to back for more? However, If you’ve visited back the place/store/brand for the second, fourth, or fifth time to purchase then the brand has a good customer retention marketing strategy. What is Customer Retention? Do you know why? What’s the reason?

Loyalty Program 98

Loyalty Program Social Media Email Marketing Customer Service 98

Cheetah

APRIL 23, 2021

In this fourth and final chapter of the Ghost Kitchen 101 series we look at the marketing strategies that empower ghost kitchen brands, help increase their online visibility and enable them to crush the competition. Ghost kitchens don’t have a brick-and-mortar location where guests can enjoy the whole experience of the brand.

Email Marketing 148

Email Marketing Social Media Online Ordering Customer Experience 148

7 Shifts

SEPTEMBER 16, 2021

Managing multiple restaurant locations is a good challenge to have. It means guests love the food you serve so much that one location simply won’t cut it — and you get to serve more customers, generate more revenue , and expand your business. But to be clear, multi-location restaurant management is challenging. Table of Contents.

Management 370

Management Management Document Hiring 370

Open for Business

MARCH 21, 2023

Word-of-mouth marketing and evangelism marketing are valuable parts of a restaurant’s marketing strategy. Both terms refer to the same thing: getting people to talk about your business and growing your customer base. Quick links What is evangelism marketing and word-of-mouth marketing?

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

Black Box Intelligence

MAY 24, 2023

Restaurant customer trends change, food and supply prices fluctuate, and new competitors pop up every day. Leveraging customer feedback. So identifying and focusing on ways to boost your customers’ price/value perception will inevitably boost your sales and traffic without you having to make adjustments on menu pricing or labor costs.

Email Marketing 79

Email Marketing Social Media Customer Experience Coupons 79

Modern Restaurant Management

JUNE 18, 2020

Even as lockdown restrictions are eased, it's likely to be a long time before the dining experience returns to anything resembling the previous norm. Many experts believe that the industry has been irrevocably altered by the experience of living through the CV pandemic. And how can you infuse your optimism into your marketing?

Marketing 216

Marketing Social Media Email Marketing Innovation 216

Modern Restaurant Management

DECEMBER 28, 2020

Delivery and take-out will continue to be the most popular way consumers will get their restaurant meals in a COVID and post-COVID world. Consumers still demand convenience when it comes to their meals, but they also want variety. The younger generations don’t just want great food, they expect memorable experiences.

2021 229

2021 Mobile Ordering Loyalty Program Kitchen Safety 229

Bingage

MARCH 10, 2023

Just a Thank you greeting isn’t the end of the customer journey.Its just a small start within it. Post-purchase emails have become a part of sales and engagement with fundamental email workflows, and with the help of emails, you can often make the difference between one-time customers and loyal customers.

Email Marketing 52

Email Marketing Loyalty Program Customer Experience Online Ordering 52

Restaurant Engine

DECEMBER 14, 2022

Today’s consumer spends hours on social media each week, and if you aren’t leveraging the power of social media marketing, it’s time to get off the fence and take action. In addition, social platforms give your restaurant a place to build relationships so you stay top of mind with customers. 1: Social Media is Valuable.

Social Media 116

Social Media Email Marketing Coupons Customer Service 116

Modern Restaurant Management

JANUARY 9, 2020

These aren’t just adjectives explaining coffee flavors, but should also be terms that describe your coffee shop’s marketing campaigns. Keep reading as we share marketing tips designed to help small coffee shops better compete in today’s market. Attracting New Customers. Out-Of-Home.

Marketing 152

Marketing Email Marketing Loyalty Program Social Media 152

Open for Business

MAY 4, 2023

Restaurant service is one of the most important factors in any hospitality experience. Excellent customer service can be the difference between success and closing your doors. “We It’s actually the whole experience, the memories that are created … It’s the non-tangibles we remember.”

Take-out 78

Take-out 2023 Customer Service Online Ordering 78

Cheetah

JANUARY 13, 2022

From their humble, though ingenious, beginnings as copper tokens and stamps, through the era of credit card clubs, to today’s mobile apps, loyalty programs have become indispensable marketing tools. In the world where consumers are bombarded by options, competition is fiercer than ever. Benefits of Restaurant Loyalty Programs.

Loyalty Program 148

Loyalty Program Mobile Ordering Airlines Merchandise 148

The Restaurant Times

NOVEMBER 17, 2022

We are in a day and age where people continuously seek thrills, new experiences and the sensation of the unknown. When it comes to restaurants, especially, guests search for locations that offer unique food, a comfortable ambiance, and only the best customer service. How To Successfully Do Pop-up Marketing.

Marketing 52

Marketing 2023 Email Marketing Social Media 52

Open for Business

MAY 19, 2023

The good news is that changing restaurant trends are an opportunity for restaurants to get a jump on the next big thing and get ahead of the competition. Innovations like AI, robots , and even QR codes can help restaurants succeed by keeping labor costs down while still delivering on guest experience.

2023 78

2023 Hospitality Loyalty Program Email Marketing 78

Bingage

APRIL 15, 2023

Bringing Influencers marketing for your Ecommerce business on board this traditional word-of-mouth marketing by tapping into a pre-build audience. Whatever route you choose, Whatever channel you choose, you’ll find influencers everywhere, as Influencer marketing is getting bigger and bigger every day.

Influencer 98

Influencer Social Media Marketing Email Marketing 98

Indoor Media

JULY 22, 2020

There are plenty of review sites, but Yelp is considered one of the most trustworthy and influential to consumers and is only second to Google. Online reviews are crucial to your auto repair shop’s success, as 88 percent of consumers trust online reviews as much as personal recommendations. Ask for Reviews.

Consumer Goods 146

Consumer Goods Customer Service Email Marketing Advertising 146

7 Shifts

OCTOBER 9, 2019

Having an online presence that’s consistent, accessible, and engaging is one of the best ways for your restaurant to make a great first impression to prospective customers. That’s why digital marketing is so important. Read on to learn more about creative digital marketing ideas you can get started on today. Not convinced?

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Modern Restaurant Management

MAY 21, 2021

A restaurant is only as good as the team behind the scenes. As an owner or manager, you’re already well aware that your team and your customers are the lifeblood of your enterprise. Considering your customers as part of your team may be an even more constructive approach. Many successful brands take a different approach.

Social Media 199

Social Media Customer Experience Email Marketing Online Ordering 199

Modern Restaurant Management

MAY 26, 2023

A 2023 Emotional Intelligence Market study citing “heavy growth” of $49.93 Emotional intelligence is key to any marketing strategy. Doing so breeds the kind of loyalty that can sustain consumer relationships for a lifetime. This can not only lead to a weakened brand image, but also outright customer dissatisfaction.

Hospitality 98

Hospitality Social Media Customer Service Email Marketing 98

Open for Business

JANUARY 26, 2023

And if restaurant owners don’t put restaurant marketing efforts behind a promotion, the best concepts can stall. Before launching any new menu promotion idea, it’s a good idea to go back to basics and get clear a few basic points first. Who is the target customer base? Who is the target customer base? What is the goal?

2023 122

2023 Loyalty Program Social Media Seasonal Menu 122

Modern Restaurant Management

DECEMBER 21, 2020

Restaurant marketing strategy, design, and internal systems will evolve for independents and chains alike in the coming year. Based on necessity and a will to survive, restaurants in every sector of the industry have been pivoting to meet customer expectations. Marketing Strategy Will Adapt. The pandemic changed that.

2021 146

2021 Email Marketing Online Ordering Advertising 146

Modern Restaurant Management

JULY 2, 2021

1, 2020, more than 110,000 eating and drinking places were closed for business temporarily or for good. percent) reported that more food had been consumed in their households during the pandemic. The experience of food is hot right now, but where and how we’re having these experiences is still evolving. As of Dec.

Social Media 182

Social Media Point of Sale Email Marketing Fast Casual 182

Bingage

MARCH 18, 2023

Maybe the quality of the product is good, maybe the prices are reasonable, maybe the shipping is quick and seamless or the brand sends you super personalized discounts and offers that make you feel special and a strong bond between you and the brand. What is Customer Retention? Did you know? Let’s do this!

Loyalty Program 52

Loyalty Program Social Media Email Marketing Customer Service 52