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Enticing Restaurant Customers with Loyalty Programs and SMS

Modern Restaurant Management

The best customers are returning ones as members of top-performing loyalty programs are 77 percent more likely to choose their brand over competitors. Loyalty programs create those moments and start those familiar brand conversations, giving customers extra incentive to come back and stay engaged.

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Menu Prices Are Rising, But Loyalty Programs Can Help Restaurants Stay Ahead

Modern Restaurant Management

Not all restaurants have seen a dip in sales as a result—Chipotle, for example, reported a surge in sales in spite of the fact that the chain has raised regular menu prices twice and delivery prices three times since August 2020. Rewards for Loyalty. It’s a strategy that seems to be paying off. A More Seamless Approach.

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Restaurant Loyalty Programs to Boost Revenues

Cheetah

Restaurants, retailers and airlines have been using loyalty programs to drive revenue for nearly three centuries. From their humble, though ingenious, beginnings as copper tokens and stamps, through the era of credit card clubs, to today’s mobile apps, loyalty programs have become indispensable marketing tools.

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Taking Loyalty to the New Normal Level and Beyond

Modern Restaurant Management

Brands that have shifted to a more customer-centric approach have an understanding of loyalty as being earned and not sold. Loyalty programs are commonplace today, a necessity and important part of restaurant marketing strategy. What do these programs provide to an organization? Expanding delivery methods.

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Loyalty Innovation Has Evolved to Focus More on the Customer

Modern Restaurant Management

Personalization is key to successful loyalty programs, according to the 2024 Paytronix Loyalty Trends Report. "Top "Loyalty innovation is not always true innovation," Lynch added. "It’s "Restaurants have a loyalty program but haven’t put in place many best practices (i.e.

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The Rise of Exclusivity: VIP vs Traditional Discounting

Modern Restaurant Management

Offering discounts to incentivize customers to enroll and engage with loyalty programs has been a common practice in the restaurant industry for years. Targeted loyalty benefits focused on access and exclusivity are essential tools to drive cost-effective guest engagement. Exclusivity can apply to more than just menu items.

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Gen Z Dining Trends Restaurant Operators Must Know About

Modern Restaurant Management

On average, Gen Z diners say they'd only wait up to 33 minutes for a delivery order. We also found that Gen Z is ordering takeout/delivery far more frequently, with 69 percent of Gen Z diners saying they order takeout or delivery weekly or more often – well above the U.S. average of 39 percent across all age groups.