Modern Restaurant Management

DECEMBER 1, 2021

Rewards for Loyalty. Many restaurants woo diners by offering them incentives in the form of rewards for their loyalty. In the survey cited above, 69 percent of respondents said loyalty programs incentivize them to frequent a restaurant more often. It’s a strategy that seems to be paying off.

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Loyalty Program Pricing Menu Mobile Ordering 212

Focus POS

OCTOBER 1, 2020

With a loyalty program that resonates with what your customers value, you open the doors to greater communication with your customer base that translates to much more than just increased revenue. How loyalty programs have evolved. Modern loyalty programs add a lot more than a free item after so many purchases.

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Loyalty Program Email Marketing Coupons Customer Service 187

Modern Restaurant Management

AUGUST 7, 2024

That's where old-fashioned consistent marketing efforts comes into play. "It’s "It’s important to think long term," HungerRush's SVP of Marketing Shannon Chirone told Modern Restaurant Management (MRM) magazine. "Cutting A balanced mix of online marketing and local marketing is ideal. "Make

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Marketing Email Marketing Social Media Coupons 188

The Restaurant Coach University

MARCH 2, 2017

When business is slow, many restaurants turn to discounts and coupons in order to get more people through the door. We spoke to Donald Burns (aka The Restaurant Coach™) to learn why loyalty programs are a much wiser path to success than giving away your product. There are all kinds of loyalty programs.

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Loyalty Program Coupons Seating Customer Experience 126

Modern Restaurant Management

OCTOBER 2, 2024

Value pricing will eventually become a less effective tactic for restaurant brands with the market becoming oversaturated with discounted options. How can a brand develop a valuable value program that builds relationships and encourages people to come back even when prices change?

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Loyalty Program Mobile Ordering Coupons Customer Experience 179

Focus POS

OCTOBER 18, 2021

How Your Restaurant Loyalty Program Impacts Revenues During a Shutdown. A restaurant loyalty program can engage diners, encourage repeat business and ultimately increase your market share. The Basics of a Restaurant Loyalty Program. The Value of Loyalty Program Data.

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Loyalty Program Point of Sale Email Marketing Coupons 78

Modern Restaurant Management

OCTOBER 20, 2023

To attract customers while accommodating tightened budgets, restaurants should consider employing marketing strategies that leverage data-driven insights to tailor messaging according to consumer needs. Through cookies and pixels, marketers have collected consumer data as they navigated the rise of the Internet.

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Marketing Loyalty Program Email Marketing Coupons 197

Mad Mobile

JUNE 7, 2024

In the past, generic loyalty programs were enough to encourage customer engagement. However, times have changed, and guests expect more from restaurant loyalty apps than ever before. In order to remain relevant in the highly competitive restaurant industry , your loyalty program needs to stand out from the crowd.

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Modern Restaurant Management

JUNE 3, 2024

The evolution from paper punch cards to digital loyalty programs marks a significant progression in how restaurants engage with their guests. By developing targeted advertising or personalized emails, you can significantly boost the effectiveness of your marketing campaigns. Digital loyalty programs extend beyond transactions.

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Loyalty Program Coupons Customer Experience Seasonal Menu 203

Modern Restaurant Management

JULY 16, 2024

Personalization is key to successful loyalty programs, according to the 2024 Paytronix Loyalty Trends Report. "Top " Lynch has more than 20 years’ experience managing large CPG and retail brands in marketing and brand strategy. ." "It’s not always a new method, idea, product, etc.

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Innovation Loyalty Program Email Marketing Customer Experience 197

Modern Restaurant Management

JANUARY 24, 2024

Include social media in your digital marketing strategy. Customers who install a business’s app and opt-in for push notifications feel part of an exclusive club, able to enjoy benefits — like coupons and rewards — not available to anyone not in the club. Another option for personalization?

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Loyalty Program Social Media Coupons Customer Experience 197

Modern Restaurant Management

MAY 24, 2022

As per a recent report by Global Market Insights, mobile wallet market size is projected to exceed USD 700 billion by 2027. This payment method makes it easy for customers to pay for their meals instantly while helping the restaurants attract a larger audience and build a strong loyalty base.

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Marketing Loyalty Program Fast Casual Coupons 203

Indoor Media

MARCH 11, 2021

Today, whether you’re running a print ad or advertising through an online platform — you’re going to want to design the best dry cleaning coupons possible. Coupons are one of the easiest promotions to keep track of because customers must turn them in to take advantage of your special. Why Use Coupons?

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Modern Restaurant Management

JANUARY 12, 2022

Brands that have shifted to a more customer-centric approach have an understanding of loyalty as being earned and not sold. Loyalty programs are commonplace today, a necessity and important part of restaurant marketing strategy. What do these programs provide to an organization? Suzi Tripp.

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Loyalty Program Customer Experience Social Media Online Ordering 217

Modern Restaurant Management

MAY 24, 2022

As per a recent report by Global Market Insights, mobile wallet market size is projected to exceed USD 700 billion by 2027. This payment method makes it easy for customers to pay for their meals instantly while helping the restaurants attract a larger audience and build a strong loyalty base.

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Marketing Loyalty Program Fast Casual Coupons 179

7 Shifts

AUGUST 18, 2024

You'll have late nights and have to work on weekends and public holidays The market is saturated with loads of competition. This document will outline your bar's concept, menu, marketing strategy, and financial projections. Another option is to look into government programs that might offer financial assistance for small businesses.

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Bar License Email Marketing Customer Service 370

Modern Restaurant Management

JUNE 17, 2024

” Those words from Katherine Pendrill, Senior Manager, Content Marketing at TouchBistro, should be quite telling for restaurant operators as they point out the opportunity that exists to reach a valuable audience. Despite the bite from inflation, TouchBistro’s 2024 U.S. .”

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Operations Loyalty Program Mobile Ordering Consumer Goods 189

Touch Bistro

AUGUST 20, 2021

Did you know that implementing a restaurant loyalty program is one of the best ways to incentivize repeat business? In an industry that’s so closely tied to fluctuations in the economy and consumer behavior, restaurants depend on customer loyalty for survival. Benefits of a Restaurant Loyalty Program.

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Loyalty Program Point of Sale Online Ordering Customer Experience 52

Lavu

FEBRUARY 21, 2020

Gift cards, loyalty benefits, and customer reviews are some of the most effective ways of attracting and retaining customers. Importance of Restaurant Loyalty Programs. Restaurant loyalty program s help restaurants to meet their targets by giving incentives to the right customers.

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Loyalty Program Point of Sale Website Management Customer Experience 78

Modern Restaurant Management

OCTOBER 12, 2022

Offering discounts to incentivize customers to enroll and engage with loyalty programs has been a common practice in the restaurant industry for years. With the continued uncertainty of the current macroeconomic climate, brands must find ways to reduce marketing spend while driving more value from their customer base.

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Loyalty Program Merchandise Mobile Ordering Coupons 188

Modern Restaurant Management

APRIL 21, 2020

Restaurants hit hard during the COVID-19 outbreak may be doing all they can to stay in touch with their customers to encourage them to participate in takeout and reward them for their loyalty. Just because a customer has joined your restaurant’s loyalty program, that doesn’t mean you have consent to send text marketing messages.

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Loyalty Program Coupons 2015 Small Business 159

Modern Restaurant Management

MAY 17, 2023

Create a Strong Online Presence While platforms like Instagram and TikTok can generate buzz for a restaurant, many Gen Z customers are still looking to traditional platforms like Yelp and Google Maps when choosing a restaurant to visit; therefore, marketing strategies should focus on creating a strong online presence for the overall brand.

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Loyalty Program Mobile Ordering Social Media Online Ordering 189

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

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Seating Email Marketing Marketing SEO 221

Modern Restaurant Management

DECEMBER 1, 2020

And while the pressures of the pandemic continue, customer loyalty can play a role in whether or not restaurants will sink or swim. Below, we’ll explore three steps to building relationships and an effective customer loyalty program. First, consider adopting a touchless loyalty system. McKinsey & Co.

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Loyalty Program Customer Experience Point of Sale Employee Relations 207

Modern Restaurant Management

MARCH 27, 2024

While there are many marketing strategies to get customers in the door, it is just as important to create customer service strategies that keep them coming back. Reward Loyal Guests with Special Offers Incentives and loyalty programs are becoming increasingly popular, especially amongst the millennial crowd.

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Customer Service Loyalty Program Customer Experience Employee Relations 189

Modern Restaurant Management

JUNE 14, 2023

“Much of restaurant industry marketing is mired in a sea of sameness,” states Lobliner. “Most loyalty programs are largely transactional, and many brands still heavily rely on discounts and coupons to drive sales. The program resulted in 35K new loyalty sign-ups during this single campaign.

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Loyalty Program Point of Sale Customer Experience Email Marketing 179

Bingage

NOVEMBER 11, 2022

Promoting our products and brands in WhatsApp is said to be WhatsApp marketing. There is a huge chance to increase engagements by whatsapp marketing. Key Benefits of WhatsApp Marketing. Better customer engagement: Customer engagement is highly important for any kind of business marketing ans so whatsapp is the best tool.

Marketing 98

Marketing Coupons Point of Sale Advertising 98

7 Shifts

MAY 23, 2024

Of course, this doesn’t mean that yours has to be extra low—just be extra sure that they’re justified given your competitor’s menu and market fluctuations. In this digital age, good plating can serve as your marketing tool if customers love what they see, snap a photo, and upload it to social media.

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Social Media Loyalty Program Email Marketing SEO 195

Indoor Media

AUGUST 26, 2020

Auto repair email marketing is a great tool to help you do that. Quality customers make your shop thrive, and auto repair email marketing gives you direct access to their inboxes. 3 Ways to Guarantee That Email Marketing Will Increase Your Profits: Choose an Email Marketing Service. Choose an Email Marketing Service.

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Email Marketing Marketing Loyalty Program Coupons 113

Modern Restaurant Management

OCTOBER 24, 2023

As part of these studies, Medallia Market Research analyzed the credit and debit transactions of more than five million U.S. consumers and conducted multiple market research surveys of more than 2,000 participants to gain consumer insights related to third-party ordering and inflation.

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Ordering Online Ordering Loyalty Program Customer Experience 197

Bingage

DECEMBER 18, 2022

Customer reward programs in marketing are point-based loyalty programs that offer discounts and other incentives (gift cards, vouchers, coupons, cashback, or free or discounted products or services…) in exchange for increased customer involvement and purchase. Types of Reward Marketing. Referral program.

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Loyalty Program Marketing Point of Sale Email Marketing 52

Bingage

FEBRUARY 9, 2023

In this competitive world, Restaurant Marketing requires every single person’s guest data, marketing automation, and many more that we will discuss in this blog. Hyper Personalised Marketing 2.0 Marketing automation frees up time elsewhere but also results in more impactful campaigns.

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Customer Experience 2023 Loyalty Program Email Marketing 98

Open for Business

APRIL 3, 2023

The “4 Ps of marketing” may sound like blah business jargon to restaurant types, but these four principles—product, price, place, and promotion—can magnetize new guests and keep regulars coming back. Here’s how to put the 4 Ps of marketing to work for your restaurant, plus a few examples to get you started.

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Marketing Email Marketing Social Media Online Ordering 78

Modern Restaurant Management

MAY 8, 2020

Faced with the stark reality of closed dining areas, people working from home, and home-cooked meals, COVID-19 will force a radical rethinking of Quick Service Restaurant (QSR) marketing. Best Marketing Practices for QSR During and post pandemic. Deal or No Deal : The coupon, the freebie, the buy one/get one.

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Marketing Franchise Franchising Social Media 177

Modern Restaurant Management

NOVEMBER 7, 2022

We recommend incorporating the following strategies in your 2023 planning: Schedule regular value messaging into your 2023 marketing calendar. Coupon use is up among all generations, with younger generations actively looking for a deal, in contrast to older generations, who are more passive seekers. Take advantage of loyalty programs.

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Pricing Loyalty Program Point of Sale 2023 203

Modern Restaurant Management

MAY 5, 2021

In this edition of MRM Research Roundup, we have news on understanding customer loyalty, beverage insights, restaurant supply loyalty, the influence of discounts, the state of payments and the evolution of gift cards. Customer satisfaction has traditionally been the main driver of loyalty. The Value of Trust.

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The Rail

AUGUST 28, 2024

By Nellia Melnyk, Contributor Relocating a restaurant to a new location is a serious event that, if not handled correctly, can negatively impact your business and customer loyalty. In this article, we will explore the key aspects that need to be taken into account to maintain and even increase customer loyalty when relocating a restaurant.

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