Remove Coupons Remove Marketing Remove Mobile Ordering
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34 Restaurant Marketing Ideas: How To Market Your Restaurant in 2024

7 Shifts

This is where being well-equipped with a fool-proof restaurant marketing plan comes in. After analyzing the latest industry trends, viral content, and successful campaigns, we have developed an all-in-one marketing guide to help you craft your strategy to attract new customers and keep your previous diners coming back. a boycott).

Marketing 195
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Elevate Your Restaurant Brand: Convert Value into Loyalty

Modern Restaurant Management

Neiman highlights the role of technology-powered tactics such as upselling menu add-ons and optimizing digital ordering in addition to using collected data to better meet the needs of the still-value conscious guest. If everyone is advertising “value,” is it really value? How long do you anticipate the value trend continuing?

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Going Old School: Print Solutions for Restaurant Marketing

Modern Restaurant Management

Marketing and communications has never been more important, but it has shifted: It’s no longer just about marketing your establishment, but also communicating how your business is changing operations to help protect customers and employees. This allows diners to view menus or restaurant guidelines on their mobile device.

Marketing 208
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How QSR Brands Can Best Position Themselves for Non-Traditional Expansion

Modern Restaurant Management

This has led to consistency and an increased brand awareness beyond our bread-and-butter markets in the Southeast region of the country. Additionally, our Bojangles app now offers dynamic content experiences including real-time order status, personalized menu views and one-click ordering so that waiting in line is no longer needed.

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Restaurants with Strong Brand Identities Captivate Gen Z

Modern Restaurant Management

Create a Strong Online Presence While platforms like Instagram and TikTok can generate buzz for a restaurant, many Gen Z customers are still looking to traditional platforms like Yelp and Google Maps when choosing a restaurant to visit; therefore, marketing strategies should focus on creating a strong online presence for the overall brand.

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Deals Over Disses: QSR Marketing Post-COVID

Modern Restaurant Management

Faced with the stark reality of closed dining areas, people working from home, and home-cooked meals, COVID-19 will force a radical rethinking of Quick Service Restaurant (QSR) marketing. 88 percent of consumers are cooking more meals at home since stay-at-home orders went into effect in March.

Marketing 177
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The Rise of Exclusivity: VIP vs Traditional Discounting

Modern Restaurant Management

With the continued uncertainty of the current macroeconomic climate, brands must find ways to reduce marketing spend while driving more value from their customer base. Exclusivity can offer as much or more traction as a traditional coupon or discount, with far less impact to a brand’s P&L.