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Owning a Bar: Everything You Need to Know

7 Shifts

New Bar Options You'll need to decide on the exact business structure. However, it can be expensive and you may not have as much control over the business. An alternative is to buy an existing bar that is up for sale. This could be a good choice if you find a business that is already established and has a loyal customer base.

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What’s the Best Way to Advertise a Small Business?

Indoor Media

Every small business is unique. While we are a bit biased and believe our advertising is the first, best way to advertise for all small businesses, we also believe that every business owner should explore the best way to advertise for themselves. Step 2: Identify Your Business Objective. Click To Tweet.

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The Oil Change Coupon: An Auto Shop’s Best Advertising Tool

Indoor Media

Simple, classic, effective – the oil change coupon is a slick way into your customer’s heart! Oil change coupons can be used in all kinds of coupon advertising – paid social media ads, direct mail postcards, and grocery store receipts. 3 Reasons Oil Change Coupons Are So Effective. How to Calculate Coupon Profitability.

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The Revolution of Loyalty: The Punch Card Goes Digital

Modern Restaurant Management

By the time I’ve purchased enough to get me to the $100 threshold (which for me, doesn’t take long), the long-forgotten punch card has already made its way to a trash can or is making friends with the gum wrappers at the bottom of my purse. But we’re also all familiar with the concept of forgetfulness.

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6 Tips for Small Business Award Winners

Indoor Media

At this point, most restaurants are so heavily decorated, having an award is the bare minimum. Here, we’ve broken down how you can make the most of your business awards and generate new advertising campaigns around them. Awards can be challenging to procure, and once you have one, it’s not clear what you need to do with it.

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How To Post Auto Shop Deals on Groupon – Plus 3 Things To Watch For

Indoor Media

The coupon giant boasts some significant benefits — targeted, local ads — but many users have seen its pitfalls. Through our own research, we learned how to post a deal on Groupon and three things every auto repair shop should watch out for. Groupon’s coupon advertising platform is easy to set up and manage.

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How to Set Up Online Ordering for Restaurants

7 Shifts

The easiest way to get your food out there is by partnering with a third-party delivery app. While easy, this way ends up costing more in the short term, does not contribute to long-term growth, and can end up hurting your business. Native or first-party delivery doesn't rely on a separate service to take and send out orders.