The Restaurant Coach University

MARCH 2, 2017

When business is slow, many restaurants turn to discounts and coupons in order to get more people through the door. CREDIBLY: What’s the main problem with a restaurant using coupons to attract customers? DONALD BURNS: I find that people who use coupons are loyal only to the coupon.

Loyalty Program 126

Loyalty Program Coupons Seating Customer Experience 126

Modern Restaurant Management

FEBRUARY 22, 2022

Not every employee wants a bottle of wine or a coupon but rather some time off or even just shout outs for accomplishments. Employee recognition is not an out-of-the-box solution; it should be tailored to what benefits your employees value the most. Some moments of recognition call for a party or special event.

Cash Management 209

Cash Management Merchandise Front of House Coupons 209

7 Shifts

JUNE 16, 2024

Select the best marketing channels for your business: Find out where your target audience spends most of their time (on Facebook, Twitter, TikTok, YouTube, or Instagram?) Some uses for a poster include promoting a new item on your menu, hosting an event, or offering a "buy one, take one" promotion. a boycott).

Marketing 195

Marketing 2024 Email Marketing Social Media 195

7 Shifts

OCTOBER 22, 2024

89% of people do dining research on their phones, so if you’re not making the most of your online presence, you're missing out on a huge opportunity. Additionally, local marketing helps restaurants stand out by targeting specific audiences within their immediate area.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

Indoor Media

JULY 1, 2020

With the right car wash coupons, you can set yourself apart from that “other” car wash down the street. There are ways to get your coupon in the hands of those dirty car-owners in your community. But first, let’s take a look at some examples of coupons that can attract customers to YOUR car wash. Great Offer.

Coupons 113

Coupons Advertising Customer Service Pricing 113

Restaurant Engine

MARCH 10, 2021

Coupons can bring in repeat customers to your restaurant. One option that hits both of those marketing goals is the restaurant coupon. By offering current customers a “come-back” type of coupon, you help strengthen their loyalty. By offering current customers a “come-back” type of coupon, you help strengthen their loyalty.

Coupons 80

Coupons Email Marketing Social Media Website Management 80

Modern Restaurant Management

JUNE 3, 2024

By the time I’ve purchased enough to get me to the $100 threshold (which for me, doesn’t take long), the long-forgotten punch card has already made its way to a trash can or is making friends with the gum wrappers at the bottom of my purse.

Loyalty Program 204

Loyalty Program Coupons Customer Experience Seasonal Menu 204

Touch Bistro

JULY 26, 2021

We’re sharing ideas for Labor Day restaurant specials that will help you maximize profits and make your restaurant a Labor Day destination for years to come. In this article you’ll learn: How Labor Day can impact your restaurant How to plan Labor Day promotions 14 Labor Day restaurant specials to try this September. All hands on deck?

Specials 99

Specials 2021 Seasonal Menu Email Marketing 99

Indoor Media

JULY 18, 2020

Messaging can promote special offers, deliver helpful tips, or even just list your menu of services. Promote Coupons with Front Desk Signs. If you’re already running a coupon advertising campaign , a simple sign on the exit door of your store or handed out with a receipt can be a great way to keep customers coming back.

Advertising 161

Advertising Coupons Customer Service Customer Experience 161

Indoor Media

JANUARY 16, 2019

Which is why just about every restaurant either considers offering or actually runs special discounts through coupon advertising. Did you notice we said coupon advertising ? Whether you think of it this way or not, a coupon is actually an ad for your restaurant with an incentive attached. That’s right. Learn more.

Coupons 78

Coupons Advertising Email Marketing Seating 78

Touch Bistro

MAY 26, 2021

With so many people out in a sea of stars and stripes on the 4th of July, how do you get them to come to your restaurant? The short answer is offering enticing 4th of July specials. The right 4th of July specials will drive traffic to your restaurant, helping you take advantage of one of the biggest celebrations of the year.

Specials 111

Specials 2021 Merchandise Mobile Ordering 111

Modern Restaurant Management

DECEMBER 1, 2020

Especially today, as customers become accustomed to new dine-in protocols, take-out options and longer wait times due to capacity limitations, restaurant owners must go above and beyond to make their customers feel comfortable and welcome. Important to note is the timely need for easy take-out options.

Loyalty Program 208

Loyalty Program Customer Experience Point of Sale Employee Relations 208

Indoor Media

DECEMBER 30, 2020

More often than not, local businesses turn to coupon advertising, and salons are no different. Offering a special on a new manicure service or an unbeatable price on a trim and blowout package could be enough to win some new sales — but there’s more to it than that. These coupon offers are most successful: Flat Price: $9.99

Coupons 78

Coupons Advertising Social Media Customer Service 78

Modern Restaurant Management

OCTOBER 6, 2022

Since most happy hours take place during the week, you can use them as an opportunity to draw in people who might not normally come out to your establishment. Make a Special Menu, Don't Include Everyday Things. Change Up Happy Hour Specials Every Week. If you really want to stand out, get creative with your cocktails.

Loyalty Program 204

Loyalty Program Social Media Point of Sale Customer Experience 204

Modern Restaurant Management

MAY 5, 2021

In CGA’s latest COVID-19 Impact study, it was found that 62 percent of American consumers had been out to Bars/Restaurants since their local market re-opened. The Appeal of Coupons and Discounts. Vericast offered for proprietary survey findings related to consumer sentiment around the use of coupons and discounts.

2021 196

2021 Coupons Loyalty Program Fast Casual 196

Modern Restaurant Management

OCTOBER 2, 2024

Restaurant brands should take advantage of increased foot traffic by collecting and analyzing patterns in consumer dining behavior. Analyzing and acting on consumer data allows brands to provide personalized coupons, offer promotions during lower foot traffic times and build a data-driven loyalty strategy even after the promotions are done.

Loyalty Program 180

Loyalty Program Mobile Ordering Coupons Customer Experience 180

Modern Restaurant Management

JULY 16, 2020

All it takes is an Internet connection, a bit of marketing savvy, and these expert tips. This could be demonstrations from your chef, a tour of your new private dining room, candid shots of guests enjoying the patio and fire pit, or vibrant photos of that night’s seafood special. It’s not enough to post.

Social Media 202

Social Media Coupons Download Entertainment 202

Modern Restaurant Management

JUNE 17, 2020

When the data sits with a marketplace, they could then start sending a restaurant’s customers coupons to different restaurants…the competition. The mere convenience of restaurant delivery is not something many people will be willing to part with, even once it becomes safer to be out in public. Data is everything.

Delivery 196

Delivery Pricing Front of House Online Ordering 196

7 Shifts

JUNE 4, 2021

Time to break that out again. It's generally accepted that keeping food costs around 28-35% is what it takes to run a profitable restaurant. Your inventory turnover ratio tracks how many times you sell out of your entire inventory over a given period. meaning you sold out of your entire inventory once during this period.

Point of Sale 416

Point of Sale Inventory Employee Relations Customer Service 416

Modern Restaurant Management

APRIL 22, 2024

To learn what restaurants need to know to better protect themselves from fraud, Modern Restaurant Manangement (MRM) magazine reached out to Doriel Abrahams , Principal Technologist at Forter. Without giving out too many specifics that might encourage bad actors, what are some common frauds restaurants experience?

Food 204

Food Loyalty Program Consumer Goods Customer Experience 204

Modern Restaurant Management

MARCH 27, 2024

Those who go the extra mile by offering a free dessert on a customer's birthday or giving a flower to each table on Valentine’s Day can ensure that an establishment stands out and is remembered for a patron’s next big occasion. Punch cards, coupons, point systems, and even exclusive products can keep customers coming back.

Customer Service 190

Customer Service Loyalty Program Customer Experience Employee Relations 190

Focus POS

OCTOBER 1, 2020

Customers want and expect more for the money they pay, and if your business doesn’t offer that kind of opportunity, they’ll take their money someplace that will. They include special coupons, certain days where menu items are priced more affordably, and even tailored savings and offers specifically for individual customers.

Loyalty Program 187

Loyalty Program Email Marketing Coupons Customer Service 187

Modern Restaurant Management

MARCH 23, 2020

With each delivery and/or pickup order it’s a good idea to include a coupon or gift card that can be used in the future only during a dine-in visit. Customers may not feel like dining out right now, but many people still are searching for ways to support their favorite local businesses. Prompt Future Visits. Gift Cards.

Marketing 203

Marketing Back of House Employee Relations Social Media 203

Modern Restaurant Management

NOVEMBER 3, 2020

PDFs can be viewed on guests’ smartphones and other personal devices or on sanitized tablets provided by the restaurant (although awkwardly, plus they can quickly go out of date and don’t do much for your brand). Beyond safety, this saves on printing costs and keeps all those disposable menus out of landfills.

Front of House 219

Front of House Certification Back of House Menu 219

Social Hospitality

MAY 18, 2020

Create Special Offers for Customers If it’s the peak of the season, you compete with all local restaurants and hotels. Making special offers is one of the classic hospitality training tips that works for any type of business. Offer time-sensitive deals and coupons. Offer something special to a certain category.

Hospitality 195

Hospitality Marketing Social Media Hotels 195

Modern Restaurant Management

APRIL 13, 2021

Once you understand your customers needs it will involve creating an offering that can be compelling for them to take action. Some examples of offers and features you should consider include: Easy-to-claim coupons your user can claim by coming into your store. Creating a Compelling Offer and Utilizing Features to Drive Visits.

Advertising 197

Advertising Mobile Ordering Website Management Customer Service 197

Indoor Media

MARCH 5, 2018

So, she sends out a great offer for her fans to get two glasses for the price of one! So, she sends out a ton of coupons for just three months, let’s everyone know about it on Facebook, and sits back making plans to spend the incoming profits on another great cause! Coupons, like teenagers, find their own way.

Coupons 78

Coupons Take-out Definition Waste 78

Modern Restaurant Management

OCTOBER 20, 2023

Stemming from rising inflation, consumers are also uncertain on whether it’s less expensive to dine out or eat in. A Restaurant Pulse Check by Vericast found that nearly half of consumers plan to spend less on dining out in 2023. These relationships are extremely valuable in the context of marketing efforts.

Marketing 152

Marketing Loyalty Program Email Marketing Coupons 152

7 Shifts

NOVEMBER 1, 2022

There are more options for eating out than ever before. And the big restaurant brands are only getting bigger , making it even harder to stand out. Your plan should be comprehensive, well thought out, achievable, and consistent. Before you get any ideas for a cheesy radio spot, take a step back and look at the bigger picture.

Seating 221

Seating Email Marketing Marketing SEO 221

Cheetah

OCTOBER 22, 2021

Use the weeks leading up to Halloween to take advantage of the festive spirit. Promoting special dishes and menus is well worth the effort. Your chef and mixologist will surely have their take on how fall staples like pumpkin, oranges, cinnamon and apples can create wonderful dishes and cocktails. Invite guests to try them out.

Merchandise 148

Merchandise Social Media Coupons Customer Experience 148

Modern Restaurant Management

OCTOBER 23, 2020

With a thorough and well thought out training plan. Listening is particularly important when customers are expressing concerns or have special requests. Train your employees to use positive language, especially when declining a request or letting them know that a menu item or special is unavailable. Give Them the FAQs.

Communication 179

Communication Training Dietary Restrictions Customer Service 179

Notch

FEBRUARY 14, 2019

You get a coupon and say, “wow, I’m going to save some cash and remember to use it later,” right? Getting to that answer means taking a look at human psychology. Let’s take a look at some of the more popular promotion ideas for restaurants and what the data says about how they work. It’s a classic promotion. Does it work?

Specials 75

Specials Loyalty Program Seasonal Menu Point of Sale 75

Modern Restaurant Management

AUGUST 3, 2020

Hot takeout summer: While 63 percent of respondents have canceled vacation travel due to COVID, 71 percent are still planning to take some vacation this summer. Frose is out, with only 2.1 Check out more favorites in LA, Chicago, Atlanta, and Philadelphia below. percent of Americans excited to order this 2019 staple.

2020 195

2020 Franchise Franchising Food Order 195

Modern Restaurant Management

OCTOBER 24, 2023

This is especially true when taking into consideration that only about half of consumers say they know where they want to order from when using delivery services, while 42 percent say they browse through the options available in delivery platforms before deciding where to order from.

Ordering 197

Ordering Online Ordering Loyalty Program Customer Experience 197

Buzztime Business

SEPTEMBER 26, 2023

Take a cue from the many restaurants and bars that whip up a pink-hued cocktail and donate 25-50% of the proceeds to a reputable breast cancer charity. In fact, Mintel research found that 8 in 10 millennials regularly seek out meat-free meals. As one of your October promotion ideas, launch a special menu focused on vegetarian food.

Bar 157

Bar Social Media Email Marketing Seasonal Menu 157

7 Shifts

MAY 23, 2024

That said, we've compiled some of the best techniques for increasing restaurant sales and taking your business to new heights. To make the most of these few seconds, ensure your menu is well-organized, and the details are laid out thoughtfully. This is an easy way to get more out of your menu.

Social Media 195

Social Media Loyalty Program Email Marketing SEO 195

Indoor Media

DECEMBER 9, 2020

Searching online can feel like a hassle when suddenly every option is laid out in front of them and quickly becomes overwhelming. Work with your team to develop the right special for your business and figure out how to get the word out there. Fliers and direct mail coupons have been distributed in this format for decades.

Advertising 88

Advertising Coupons Back of House Front of House 88