Modern Restaurant Management

SEPTEMBER 26, 2024

Diners want their guest experience to go their way. This is what the service industry in America is based on – the customer is always right. Many restaurants have embraced the age of personalization, in which customers and businesses can mutually benefit from using technology to give and receive what they want.

Online Ordering 88

Online Ordering Mobile Ordering Customer Experience Email Marketing 88

7 Shifts

OCTOBER 9, 2020

Diners are turning to online ordering in increasing numbers because of COVID-19 pandemic restrictions on on-premise dining. According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic. Online ordering - Ditto.

Design 397

Design Online Ordering Mobile Ordering Social Media 397

Modern Restaurant Management

NOVEMBER 4, 2021

As consumer options and demand shifted, businesses were forced to adapt and prioritize new technologies and alternate ordering experiences that would allow them to deliver on customer expectations. Adopting a digital-first environment quickly became a priority and mobile technology is playing an integral role.

Mobile Ordering 203

Mobile Ordering Marketing Menu Fast Casual 203

Next Restaurants

OCTOBER 9, 2019

Your point-of-sale (POS) system should evolve as your customer base transitions into more of a “cashless society.” Otherwise, you’ll miss out on a huge market and wind up with disappointed guests. Personalized experience Enhanced outreach. As a restaurant owner, customer satisfaction should be your number one priority.

Customer Experience 61

Customer Experience POS Mobile Ordering Point of Sale 61

ChowNow

JANUARY 22, 2021

Now that you’ve invested in your own restaurant app for online ordering , your next question is likely, “How do I encourage my customers to use it?”. Incentivizing app downloads is important because it gives you a boost in visibility and customer loyalty. Market your restaurant app via email.

Email Marketing 148

Email Marketing Mobile Ordering Social Media Download 148

Modern Restaurant Management

JANUARY 8, 2024

QSRs Shift Focus from Slow-Paced Dining to Swift, Transactional Experiences Quick Service Restaurants (QSRs) are reimagining their dining spaces to prioritize speed, convenience, and personalization over traditional, slow-paced dining experiences. For the second part, click here.

2024 215

2024 Loyalty Program Cash Management Customer Experience 215

7 Shifts

FEBRUARY 22, 2021

Leveraging F&B technologies solutions can entice online customers and attract traffic to your website and social media pages. If you aim to increase customer retention, one of the most important investments is loyalty programs. Here, the card is stamped or punched each time a customer makes a qualifying purchase.

Loyalty Program 195

Loyalty Program Tip Distribution Email Marketing Social Media 195

7 Shifts

MARCH 10, 2021

There are many reasons why a restaurant fails — no industry experience on the part of the owner, poor location, not enough operating capital — but the main reason is a lack of planning. A successful business plan covers everything from the food you’ll serve to how your restaurant will look and how you want your customers to feel.

Management 370

Management Management Small Business Email Marketing 370

Modern Restaurant Management

FEBRUARY 9, 2021

Valentine’s Day is often a busy time for restaurants, but many are now dealing with various challenges amid the pandemic, like no indoor dining or limited capacity as well as more customers opting for carry out. With the Marketing Rule of 7 , it takes an average of seven interactions with a brand before a purchase takes place.

Marketing 221

Marketing Email Marketing Website Management Social Media 221

Modern Restaurant Management

JUNE 1, 2021

Just a few short years ago, customers paid for their meals in cash or credit cards, orders were totaled on analog cash registers, and customers called restaurants to place orders over the landline phone. The New Norm: Text to Order. Customers can input their own orders at the table and then pay on the same device.

Ordering 180

Ordering Technology Mobile Ordering Online Ordering 180

Cheetah

JANUARY 13, 2022

From their humble, though ingenious, beginnings as copper tokens and stamps, through the era of credit card clubs, to today’s mobile apps, loyalty programs have become indispensable marketing tools. 3 rd party delivery apps, ghost kitchens and privately owned franchises are all fighting for the same market share.

Loyalty Program 148

Loyalty Program Mobile Ordering Airlines Merchandise 148

Restaurant Engine

APRIL 26, 2023

You can create customer engagement in many places, including the digital arena. Customer engagement is a term you hear a lot about these days. That’s because it’s one of the most critical marketing tactics you can utilize to grow your restaurant. So, let’s look at four ways restaurants can create customer engagement. #1:

Email Marketing 105

Email Marketing Loyalty Program Social Media Mobile Ordering 105

Open for Business

OCTOBER 30, 2024

Every time a guest books a table, you’re collecting data that can help you create a more personalized experience. Do they always order the same bottle of wine? Encourage them to note down any relevant information they pick up during service. Say you’ve got a guest who always orders red wine.

Reservations 78

Reservations Email Marketing Dietary Restrictions Point of Sale 78

Modern Restaurant Management

MAY 20, 2020

In my experience as a Google Certified Partner with over 15 years behind me in this industry, I'd go as far as to say that a lot of websites are actually slowing their respective businesses down – even though their owners have yet to realize it. Email Marketing: Keep People Informed. The Power of Mobile-First Design.

Mobile Ordering 234

Mobile Ordering Email Marketing Online Ordering Point of Sale 234

Modern Restaurant Management

DECEMBER 28, 2020

Two, there will continue to be pushback on high commission fees from third-party delivery services, and more and more restaurants will find that, given the commission-free alternatives, they simply don’t need them. And three, above all, we see the need for digital marketing automation continuing and growing into 2021 and beyond.

2021 230

2021 Mobile Ordering Loyalty Program Kitchen Safety 230

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Customers are going to be hesitant to dine indoors. Basant Baruah, Senior Content Marketer, Beaconstac. An app-first experience for restaurant chains. Here are their insights.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

Modern Restaurant Management

OCTOBER 25, 2022

As our world becomes increasingly digitized- with the rise of food delivery services, QR Code Menus and online orders- it's more important than ever for restaurant owners and employees to become familiar with the latest threats to their business. Patrons can simply scan a QR code to view a menu, order, and pay.

Online Ordering 189

Online Ordering Website Management Social Media Mobile Ordering 189

7 Shifts

OCTOBER 9, 2019

Having an online presence that’s consistent, accessible, and engaging is one of the best ways for your restaurant to make a great first impression to prospective customers. That’s why digital marketing is so important. Read on to learn more about creative digital marketing ideas you can get started on today. Not convinced?

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Modern Restaurant Management

FEBRUARY 2, 2022

Meanwhile, operators get the opportunity to grow their customer databases and turn new customers into loyal regulars. Thankfully, using the right technology the right way can help you do more with less to elevate your guest experience and improve profit margins. Here is your 2022 guide for a successful Restaurant Week.

Loyalty Program 197

Loyalty Program Online Ordering Social Media Mobile Ordering 197

SpotOn

MAY 8, 2024

Transactional emails are a good case in point. Email marketing often hogs the limelight, at the expense of transactional emails. So, let’s see what you can do about this, as we explore some transactional email best practices. What are transactional emails? Sometimes this can be a pretty big deal.

Small Business 52

Small Business Email Marketing Mobile Ordering Social Media 52

Next Restaurants

JUNE 30, 2020

carminesnyc reposted customer content on their Instagram Stories to highlight their charitable efforts during the pandemic. According to a report by marketing research firm Nielsen, there has been a 15% increase in social media app usage since the pandemic. Eggslut informs customers that you can order their egg sandwiches on UberEats.

Social Media 166

Social Media Email Marketing Online Ordering Food Safety 166

Modern Restaurant Management

OCTOBER 4, 2021

The new report captures a steady rise in mobile ordering, reinforcing the critical importance of mobile initiatives for restaurant brands. According to the data, consumers deleted restaurant apps if menu items were missing or if there was limited ability to customize orders. Mobile orders are on the rise.

2021 170

2021 Fast Casual Mobile Ordering Social Media 170

Ken Burgin

JULY 17, 2022

Finalise the Festive Menus – it may be months away, but customers want menu and price certainty. Think about how to deliver a great experience with fewer staff – that might mean more self-service and product outsourcing. If you haven’t heard from them, phone, text or email – this year needs more aggressive marketing.

Email Marketing 153

Email Marketing Book Merchandise Seasonal Menu 153

Focus POS

JANUARY 18, 2022

Mobile POS. They want the most out of their experience with as little effort as possible. Offer a new level of customer service by speeding up checkout times with mobile POS systems. Incorrect orders. Cheaper than paper kitchen order tickets (KOTs ) and is more environmentally friendly. Wait times.

2022 78

2022 Technology Loyalty Program Mobile Ordering 78

Modern Restaurant Management

JANUARY 19, 2022

The so-called Great Resignation has also taken a heavy tol l on the food service industry. For most successful brands, the way out is clear: become more digital, become more data-driven, operate more efficiently, move the marketing needle. The other half is the real talking point, driving massive, game-changing gains in marketing.

Food Supply 199

Food Supply Restaurant Law Email Marketing Mobile Ordering 199

The Rail

MARCH 21, 2023

They help with everything from always have an updated menu, to faster service, to direct in-house marketing, and even less stressful staff! In this way, QR codes not only enhance the dining experience for customers but also help restaurants streamline their operations and reduce costs.

Social Media 111

Social Media Email Marketing Front of House Customer Experience 111

Open for Business

APRIL 9, 2024

They also serve as brand advocates, spreading their positive experiences to friends and family. For example, suppose your loyalty program offers extra rewards for ordering a combo or specific add-ons. Rewarding your most frequent guests with freebies and VIP service is a great way to drive loyalty.

Loyalty Program 78

Loyalty Program Social Media Email Marketing Point of Sale 78

Modern Restaurant Management

JUNE 29, 2023

A restaurant omnichannel strategy puts the customer at the center of the dining experience. Now more than ever, customers have more opportunities to engage with restaurants across multiple channels. Meeting Growing Customer Expectations Omnichannel is something customers have now come to expect.

Hospitality 88

Hospitality Online Ordering Loyalty Program Mobile Ordering 88

Restaurant Engine

DECEMBER 28, 2022

When it comes to your restaurant website , you want to put your customer first. Design your website and add features that will enhance the overall customer experience. Putting your website visitors first is vital if you want to convert customers into diners. 3: Customer Reviews. 1: Your Location and Contact Info.

Online Ordering 105

Online Ordering Mobile Ordering Customer Experience Customer Service 105

Goliath Consulting

SEPTEMBER 27, 2020

But there’s much more that tech has to offer, especially when it comes to AI being integrated into guest order systems, training, and restaurant operations. Here are some standout tech innovations that forward-thinking business owners are investing in today in restaurant technology: Smart ordering.

Technology 158

Technology Mobile Ordering Food Safety Customer Service 158

Modern Restaurant Management

AUGUST 4, 2020

Technology such as kiosks and mobile apps increasingly had become cornerstones of the new business model prior to the outbreak. Nowadays, though, owners and managers unable financially to bring back their full complement of staff are relying on the technology to facilitate almost everything with a food order, except make it.

Cash Management 198

Cash Management 2003 Mobile Ordering Customer Service 198

Modern Restaurant Management

AUGUST 17, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. Execution will play a pivotal role in building customer trust and ensuring today's diners remain loyal." Mixed take-out bag.

2020 197

2020 Loyalty Program Mobile Ordering Food Safety 197

The Restaurant Times

JUNE 29, 2020

Despite the favorable dynamics, a proper cloud kitchen marketing plan is integral for ensuring business longevity. Your cloud kitchen brand might be serving top-quality food, but effective marketing is necessary to amplify your brand’s reach. How To Market Your Cloud Kitchen In Saudi Arabia. Create An Appealing Website.

Loyalty Program 98

Loyalty Program Email Marketing Marketing Mobile Ordering 98

7 Shifts

AUGUST 26, 2021

By learning from others' experiences, you too can be successful. The Restaurant Growth Podcast by 7shifts brings together restaurant leaders from all corners of our industry: full-service, quick-service, tech, and everyone who helps push hospitality forward. Here are some of our favorite restaurant podcasts to tune in to!

Coaching 195

Coaching Website Management Email Marketing Retail 195

Indoor Media

NOVEMBER 4, 2021

Many customers may feel better eating takeout than visiting your restaurant in person due to the ongoing COVID-19 pandemic. However, in 2020, loyal customers spent twice as much on takeout meals compared to those who were not members. You can promote your offerings with a website, email newsletters, and social media.

Loyalty Program 78

Loyalty Program Email Marketing Social Media Advertising 78

Open for Business

MAY 19, 2023

Digital ordering has been a game changer, and the latest trends for 2023 could change how hospitality businesses operate even more. Innovations like AI, robots , and even QR codes can help restaurants succeed by keeping labor costs down while still delivering on guest experience.

Hospitality 78

Hospitality 2023 Loyalty Program Email Marketing 78

Focus POS

SEPTEMBER 10, 2020

While it’s possible to get by on manual processes, these are outdated, and won’t give you proper tools you need in order to handle the competition. It can increase mobility within your restaurant, and more importantly, improve communication between systems and staff. Online ordering. Cloud-based POS is especially important.

POS 97

POS Loyalty Program Email Marketing Mobile Ordering 97