7 Shifts

OCTOBER 22, 2024

Nowadays, running a successful restaurant takes more than great food and good service. Let’s explore 26 proven online marketing strategies to help your restaurant thrive. If your website isn’t optimized for mobile, you could be losing out on potential customers.

Book 195

Book Marketing Email Marketing Social Media 195

7 Shifts

FEBRUARY 26, 2021

While easy, this way ends up costing more in the short term, does not contribute to long-term growth, and can end up hurting your business. Native or first-party delivery doesn't rely on a separate service to take and send out orders. This comes with two huge advantages: high margins and owned customer data.

Online Ordering 341

Online Ordering Ordering Customer Service Food Order 341

7 Shifts

FEBRUARY 7, 2024

After that, the most popular back-office technologies were accounting software (55%), mobile payments (52%), and third-party food delivery services (51%). The restaurant tech industry is growing, with software and services designed to streamline almost every aspect of your business.

Technology 312

Technology Mobile Ordering Social Media Online Ordering 312

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan.

Seating 221

Seating Email Marketing Marketing SEO 221

Modern Restaurant Management

APRIL 30, 2021

The pandemic has ravaged many businesses in the country and few industries were hit as hard as the restaurant industry. Consumers and customers have changed their behavior due to the events of the previous year. So it makes good business sense to revamp your marketing strategies. The Pandemic and the Restaurant Business.

Marketing 227

Marketing Food Safety Social Media Small Business 227

Social Hospitality

AUGUST 25, 2019

When it comes to digital marketing for restaurants , there are various avenues to explore. Restaurant Chatbots can converse with customers without the need for human labor. Why Do Chatbots Play a Role for Restaurant Businesses? Why Do Chatbots Play a Role for Restaurant Businesses? One of those avenues is Chatbots.

Social Media 253

Social Media Mobile Ordering Email Marketing Website Management 253

Modern Restaurant Management

MARCH 25, 2022

As the impact of the pandemic wanes, restaurant owners should evaluate the contactless service options they implemented to keep customers and staff safe to see how they can help drive sales. To go contactless, customers scanned a small black and white square called a QR code on their mobile device to see a digital copy of the menu.

Social Media 215

Social Media Email Marketing Mobile Ordering Kitchen Safety 215

Modern Restaurant Management

FEBRUARY 15, 2022

Across the United States, businesses are suffering from unprecedented staffing shortages in the aftermath of COVID. With a critically shrunken talent pool, restaurants are racing to fill positions in every part of the business — front of house, back of house, and corporate teams. Enter digital tableside ordering.

Technology 225

Technology Loyalty Program Fast Casual Email Marketing 225

Modern Restaurant Management

FEBRUARY 9, 2021

Valentine’s Day is often a busy time for restaurants, but many are now dealing with various challenges amid the pandemic, like no indoor dining or limited capacity as well as more customers opting for carry out. With the Marketing Rule of 7 , it takes an average of seven interactions with a brand before a purchase takes place.

Marketing 221

Marketing Email Marketing Website Management Social Media 221

Social Hospitality

OCTOBER 28, 2020

The hospitality industry is the poster child of customer-centricity and always putting the customers’ needs first. Customers are now accustomed to a new level of customer care. Thus, those in the world of hospitality need to, again, elevate their own service and boost the experience they provide to guests.

Hospitality 237

Hospitality Hotels Customer Service Customer Experience 237

Culinary Cues

DECEMBER 30, 2019

I have the privilege of working with many different restaurants and food businesses. Some are owned by individuals who have the knowledge and the wisdom of seasoned business people, while others struggle to find a path to survival. We should never underestimate the importance of customer perceptions, expectations, and new ideas.

Cash Management 274

Cash Management Point of Sale Leadership Website Management 274

7 Shifts

OCTOBER 22, 2024

If you feel that digital marketing isn’t giving your local restaurant the results you need, then it's time to explore more targeted strategies. Local restaurant marketing can help you reach your target audience more effectively. Local restaurant marketing can help you reach your target audience more effectively.

2025 195

2025 Marketing Social Media Email Marketing 195

7 Shifts

NOVEMBER 9, 2022

As a restaurant owner, you know how difficult it is to win a customer's attention and make them keep coming back to your restaurant. Consumer-facing industries like food & beverage see more short-term purchases based on emotional triggers—which means maintaining a healthy bottom line becomes a challenge without a dedicated customer base.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

Modern Restaurant Management

MAY 20, 2020

This is especially true in terms of how we do business, as the pandemic is already having a negative impact on restaurants in particular across the board. First, create a page dedicated to your unique response to COVID-19 as a business. Email Marketing: Keep People Informed. But thankfully, all hope is not lost.

Mobile Ordering 234

Mobile Ordering Email Marketing Online Ordering Point of Sale 234

Modern Restaurant Management

APRIL 3, 2024

Statista’s market insights forecast the global cost of cybercrime will increase from $9.22T in 2024 to $13.82T in 2028. With modern threats proving to be more persistent, severe, and impactful, franchisors and franchisees must work together to protect the brand’s reputation and maintain customer trust.

Email Marketing 205

Email Marketing Small Business Point of Sale Franchise 205

7 Shifts

JUNE 16, 2024

This is where being well-equipped with a fool-proof restaurant marketing plan comes in. After analyzing the latest industry trends, viral content, and successful campaigns, we have developed an all-in-one marketing guide to help you craft your strategy to attract new customers and keep your previous diners coming back.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Customers are going to be hesitant to dine indoors. Basant Baruah, Senior Content Marketer, Beaconstac. Keegan Brown, Marketing Manager Easy On Hold & Brand Music.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

Modern Restaurant Management

APRIL 14, 2020

This new site is a one-stop hub of critical information for restaurants, employees, customers and industry partners. Hundreds of restaurants are already taking advantage of this offer in Cox markets nationwide, with presence in ads similar to this one from Pensacola that is running today.

Online Ordering 212

Online Ordering Back of House Customer Service Small Business 212

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Day-to-day demands – coupled with all of the FOH and BOH duties – can be simply too overwhelming for many small restaurant owners. Can customers find you? Can they view your menu online?

Marketing 203

Marketing Social Media Mobile Ordering Website Management 203

7 Shifts

MAY 23, 2024

This proves that any restaurant business owner who wants to survive in this economy should be open to trying unconventional sales strategies to attract customers and continue making a profit. That said, we've compiled some of the best techniques for increasing restaurant sales and taking your business to new heights.

Social Media 195

Social Media Loyalty Program Email Marketing SEO 195

Modern Restaurant Management

MAY 21, 2020

The news may raise concerns for both customers and operators alike because it’s no secret just how contagious COVID-19 can be in public places. Here’s a quick checklist to help you make safe choices while ensuring business continuity: Redesign Your Offerings. Offer Safe and Contact-Free Services.

Social Media 215

Social Media Food Safety Cash Management Kitchen Safety 215

Modern Restaurant Management

APRIL 15, 2024

One of the most important parts of being a successful restaurant manager is having the ability to hear their customers’ concerns. However, it can sometimes take time to get customers to respond to surveys they're given. Customers can be lost to boredom or quit halfway if a survey is too long.

Management 196

Management Management Loyalty Program Social Media 196

Modern Restaurant Management

JANUARY 31, 2024

full service restaurants surveyed plan to introduce catering services. I think most of us know that now, more than ever, the dining experience starts long before the customer even walks through the door. Inventory : Generally, when food costs go up, operators will raise their menu prices by a small amount.

2024 203

2024 Online Ordering Website Management 2023 203

Next Restaurants

JUNE 30, 2020

Owners are faced with the challenge of keeping their business alive even amidst limited gatherings, quarantines, curfews, and the fear of infection. carminesnyc reposted customer content on their Instagram Stories to highlight their charitable efforts during the pandemic. Remember, people still need to eat.

Social Media 164

Social Media Email Marketing Online Ordering Food Safety 164

7 Shifts

JULY 25, 2024

Offering additional services, like delivery and takeout, meal kits and subscription boxes, and even catering and hosting special events can unlock new growth opportunities. Choosing this option is beneficial if your restaurant is in a competitive market where people use these apps frequently. and 15% of the total bill.

2024 243

2024 Loyalty Program Point of Sale Online Ordering 243

Social Hospitality

OCTOBER 28, 2020

The hospitality industry is the poster child of customer-centricity and always putting the customers’ needs first. Customers are now accustomed to a new level of customer care. Thus, those in the world of hospitality need to, again, elevate their own service and boost the experience they provide to guests.

Hospitality 195

Hospitality Hotels Customer Service Customer Experience 195

Modern Restaurant Management

DECEMBER 1, 2020

With new health and safety guidelines and constantly-evolving regulations, restaurant owners are faced with unique challenges to continue delivering a positive dining experience to customers. And while the pressures of the pandemic continue, customer loyalty can play a role in whether or not restaurants will sink or swim.

Loyalty Program 207

Loyalty Program Customer Experience Point of Sale Employee Relations 207

Indoor Media

FEBRUARY 5, 2021

Today, more and more consumers are turning to small businesses for their everyday needs. A new focus on “shopping local” has helped keep customers returning to many salons, restaurants, and stores — but the pressure of competing with national brands remains daunting. Establish a Budget. Community Oriented Advertising.

Marketing 158

Marketing Email Marketing Advertising Reference 158

Open for Business

APRIL 27, 2023

Email marketing strategy might not be the first thing you think of when it comes to promoting your restaurant. But when it’s done well, email marketing can be as effective as other digital marketing channels like social media and search engine optimization (SEO). Quick Links What is email marketing?

Email Marketing 78

Email Marketing Marketing Social Media Reservations 78

Modern Restaurant Management

MARCH 10, 2021

Customer segmentation should be a fundamental aspect of maintaining relationships and growing your customer base. Understanding Customer Segmentation. Technology and data are continually changing the landscape of the restaurant industry, altering how and where customers eat and how the industry operates at its utmost potential.

Email Marketing 158

Email Marketing Communication Small Business Customer Service 158

Modern Restaurant Management

JANUARY 8, 2024

QSRs Shift Focus from Slow-Paced Dining to Swift, Transactional Experiences Quick Service Restaurants (QSRs) are reimagining their dining spaces to prioritize speed, convenience, and personalization over traditional, slow-paced dining experiences. Read the first part, here. For the second part, click here.

2024 215

2024 Loyalty Program Cash Management Customer Experience 215

Modern Restaurant Management

JULY 1, 2021

Restaurant bookings in May were up 48 percent compared to May 2019, and revenues are increasing as on-premise dining picks up heading into a busy summer season. In fact, tech solutions can directly spur customers to visit restaurants. Connecting with Customers Beyond the Front Door. Guest Data Brings It All Together.

Dietary Restrictions 177

Dietary Restrictions Email Marketing Customer Experience Mobile Ordering 177

Modern Restaurant Management

JUNE 24, 2020

In this edition of MRM News Bites, we feature help for small business owners and products for the 'new normal' for restaurants as they reopen. “This new feature helped us keep our doors open and continue serving our customers during the recent downturn,” he said. On-Demand Delivery for Square Online Store.

Guest Recovery 215

Guest Recovery Mobile Ordering Kitchen Safety Food Safety 215

Modern Restaurant Management

MARCH 19, 2020

Food bloggers and influencers are modern-day critics that can wield enough persuasive power to make or break a hospitality business. Any restaurant or F&B business can leverage this form of marketing to their benefit, it just requires a little know-how in the realm of digital networking.

Influencer 213

Influencer Marketing Social Media Online Ordering 213

7 Shifts

DECEMBER 14, 2022

Can a single customer bring a restaurant chain to their knees? Other Restaurant Marketing Resources. It's great news for small businesses and those who don't have a lot of resources. Sign up for an account using your phone number, email, Google, Facebook, or Twitter. Experience as a customer. The Platform.

Marketing 221

Marketing Social Media Email Marketing Influencer 221

Modern Restaurant Management

OCTOBER 28, 2021

Regardless of your restaurant’s chosen policies in response to the pandemic — and there are a wide range of approaches — your customers need to know what they can expect when visiting your establishment. These forums give your restaurant the opportunity to control and disseminate messages to customers.

Communication 202

Communication Social Media Menu Loyalty Program 202

7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. So, where do you start?

Marketing 195

Marketing 2021 SEO Loyalty Program 195