Touch Bistro

MAY 18, 2021

Few marketing channels are as effective as restaurant email marketing. A whopping 59% of people say that marketing emails influence their purchase decisions. And, email has proven to generate the highest return on investment of any marketing channel at $38 for every $1 spent. Download Now.

Email Marketing 97

Email Marketing Marketing Loyalty Program Mobile Ordering 97

7 Shifts

NOVEMBER 9, 2022

As a restaurant owner, you know how difficult it is to win a customer's attention and make them keep coming back to your restaurant. Consumer-facing industries like food & beverage see more short-term purchases based on emotional triggers—which means maintaining a healthy bottom line becomes a challenge without a dedicated customer base.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

Modern Restaurant Management

SEPTEMBER 21, 2023

When it comes to attracting customers to restaurants, local SEO is crucial and can optimize their online presence to attract more local customers. ” The idea behind local SEO is to ensure that your business appears in search results when people are looking for products or services related to your company in your area.

SEO 186

SEO Website Management Email Marketing Online Ordering 186

Modern Restaurant Management

APRIL 15, 2024

Restaurant managers balance several responsibilities while taking care of staff and guest needs. One of the most important parts of being a successful restaurant manager is having the ability to hear their customers’ concerns. However, it can sometimes take time to get customers to respond to surveys they're given.

Management 171

Management Management Loyalty Program Social Media 171

Modern Restaurant Management

JANUARY 31, 2024

full service restaurants surveyed plan to introduce catering services. To delve more into the results, Modern Restaurant Management (MRM) magazine reached out to Matt Zibell, VP Technology at TouchBistro. So, to me, finding out that over a quarter of restaurants don’t have a website was a bit surprising.

2024 191

2024 Online Ordering Website Management 2023 191

Modern Restaurant Management

NOVEMBER 3, 2022

However, the term ‘get more Google reviews’ receives approximately 14,000 annual global searches, suggesting business owners and marketeers are struggling to find the secret to success. But you’re missing out on a ton of opportunity if you’re not asking your customers for a review of your product or service.

Email Marketing 190

Email Marketing Customer Service Website Management Customer Experience 190

7 Shifts

OCTOBER 23, 2020

Did you know that three in four customers will visit a restaurant's website before dining at that restaurant? Here's the good news: restaurant website builders are making it easier than ever to create an online presence for your business. Restaurant website builders make your website easy to update and maintain.

Website Management 370

Website Management Online Ordering SEO Hiring 370

Modern Restaurant Management

OCTOBER 20, 2023

To attract customers while accommodating tightened budgets, restaurants should consider employing marketing strategies that leverage data-driven insights to tailor messaging according to consumer needs. However, to best promote potential discounts, they’ll need high-quality insights into what customers want.

Marketing 189

Marketing Loyalty Program Email Marketing Coupons 189

Modern Restaurant Management

JANUARY 22, 2024

But precisely, how can you determine what customers want? How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? How do you manage your restaurant in a modern and efficient way? People want service that is quick, easy, and hassle-free.

Loyalty Program 136

Loyalty Program Dietary Restrictions Mobile Ordering Social Media 136

7 Shifts

OCTOBER 9, 2020

According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic. This rise in digital interactions has made it critical for restaurants to have well-designed websites. How to build your restaurant’s website.

Design 397

Design Social Media Mobile Ordering Online Ordering 397

7 Shifts

DECEMBER 17, 2020

The ideal customer for your business is the one who comes back time and time again. When it comes to getting people in the door, it’s always easier to get someone back then to find brand-new customers. Retaining an existing customer is five times cheaper than acquiring a fresh face. How to measure customer retention.

Loyalty Program 370

Loyalty Program Social Media Email Marketing Customer Service 370

7 Shifts

JANUARY 20, 2023

This means big business for restaurants, and a surge in customers and sales. While some restaurants may see a decrease in business on Super Bowl Sunday due to the game being televised, many others see it as an opportunity to bring in more customers. It's hard enough to manage a higher workload without delivery.

Specials 195

Specials 2023 Social Media Email Marketing 195

Modern Restaurant Management

FEBRUARY 9, 2021

Valentine’s Day is often a busy time for restaurants, but many are now dealing with various challenges amid the pandemic, like no indoor dining or limited capacity as well as more customers opting for carry out. With the Marketing Rule of 7 , it takes an average of seven interactions with a brand before a purchase takes place.

Marketing 219

Marketing Email Marketing Website Management Social Media 219

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 195

Marketing Social Media Mobile Ordering Website Management 195

Bingage

APRIL 16, 2024

Earning customer loyalty takes time and effort! but the first and most important step is to choose the best loyalty program which can help to gain customer loyalty, engagement, retention and of course revenue generation. It provides an omnichannel marketing platform for businesses including SMS, Whatsapp marketing, email marketing etc.

Loyalty Program 105

Loyalty Program 2024 Email Marketing Coupons 105

7 Shifts

FEBRUARY 22, 2021

Leveraging F&B technologies solutions can entice online customers and attract traffic to your website and social media pages. If you aim to increase customer retention, one of the most important investments is loyalty programs. Here, the card is stamped or punched each time a customer makes a qualifying purchase.

Loyalty Program 195

Loyalty Program Tip Distribution Email Marketing Social Media 195

Bingage

APRIL 16, 2024

Earning customer loyalty takes time and effort! but the first and most important step is to choose the best loyalty program which can help to gain customer loyalty, engagement, retention and of course revenue generation. It provides an omnichannel marketing platform for businesses including SMS, Whatsapp marketing, email marketing etc.

Loyalty Program 104

Loyalty Program 2024 Email Marketing Coupons 104

Social Hospitality

AUGUST 25, 2019

When it comes to digital marketing for restaurants , there are various avenues to explore. Restaurant Chatbots can converse with customers without the need for human labor. Most large F&B brands know the power of messaging apps to respond to customer queries. It can be difficult to employ a great customer service team.

Social Media 253

Social Media Mobile Ordering Email Marketing Website Management 253

7 Shifts

AUGUST 26, 2021

The fast-paced nature of the restaurant industry makes it difficult for owners and managers to sit down, let alone read reports, restaurant magazines and blog posts to gain industry knowledge. podcast website. podcast website. podcast website. The solution is simple: Podcasts! 7shifts Restaurant Growth Podcast.

Coaching 195

Coaching Website Management Email Marketing Retail 195

7 Shifts

MARCH 10, 2021

A successful business plan covers everything from the food you’ll serve to how your restaurant will look and how you want your customers to feel. Invest in Technology Accounting and inventory management software are just a couple of the technologies that small business owners should invest in.

Management 370

Management Management Small Business Email Marketing 370

Modern Restaurant Management

JANUARY 4, 2022

From the moment they set foot inside your restaurant to the first time they log onto your website, your customers are sharing vital pieces of information that can fundamentally change how your brand operates. To understand what customer intelligence is, we have to define what it means for restaurants.

Point of Sale 205

Point of Sale Customer Service Email Marketing Website Management 205

7 Shifts

FEBRUARY 26, 2021

Native or first-party delivery doesn't rely on a separate service to take and send out orders. These fees, when not managed, cut deep into razor-thin margins, and in some cases, can contribute to a restaurant closing for good. This comes with two huge advantages: high margins and owned customer data.

Online Ordering 341

Online Ordering Ordering Customer Service Food Order 341

SpotOn

MAY 8, 2024

Transactional emails are a good case in point. Email marketing often hogs the limelight, at the expense of transactional emails. So, let’s see what you can do about this, as we explore some transactional email best practices. What are transactional emails? Sometimes this can be a pretty big deal.

Small Business 52

Small Business Email Marketing Mobile Ordering Social Media 52

Restaurant Engine

MARCH 27, 2024

Did you know that trust is key for restaurant customers? With this staggering statistic, you can see how vital restaurant reputation management is to your business. To help you with review management tips, let’s look at 10 secrets to online review success. #1: You do this by knowing your customer base.

Social Media 59

Social Media Website Management Email Marketing Customer Service 59

Modern Restaurant Management

OCTOBER 25, 2022

As our world becomes increasingly digitized- with the rise of food delivery services, QR Code Menus and online orders- it's more important than ever for restaurant owners and employees to become familiar with the latest threats to their business. A QR code is really just a different way to distribute a website address.

Online Ordering 178

Online Ordering Website Management Social Media Mobile Ordering 178

7 Shifts

MAY 1, 2020

This is where you can get involved—by offering versions of your classic dishes to customers to heat and prepare at their leisure. . Marketing: Consider posting DIY videos on how to assemble & prepare your meal kits, and be sure to attach a link for diners to order their own! A weekly meal kit subscription?

FOH 364

FOH Online Ordering Delivery Food Supply 364

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Customers are going to be hesitant to dine indoors. Basant Baruah, Senior Content Marketer, Beaconstac. Keegan Brown, Marketing Manager Easy On Hold & Brand Music.

Marketing 233

Marketing Social Media Food Safety Email Marketing 233

Next Restaurants

JULY 23, 2021

As a restaurant business owner, it is sometimes difficult to juggle operating and marketing your restaurant all at once. Luckily, even beginners can easily get started with digital marketing by following a tried and true set of best practices that are used by so many others to great success. 1 Research, Research, Research.

SEO 174

SEO Website Management Email Marketing Social Media 174

Ken Burgin

JULY 17, 2022

Finalise the Festive Menus – it may be months away, but customers want menu and price certainty. Think about how to deliver a great experience with fewer staff – that might mean more self-service and product outsourcing. Think ‘Revenue Management’, just like hotels. Do you have a Gift Certificate Order Form on your website?

Email Marketing 153

Email Marketing Book Merchandise Seasonal Menu 153

Culinary Cues

DECEMBER 30, 2019

The following provides some “food for thought”, maybe even a “look in the mirror” checklist for those who are drifting away from those initial goals. [] THINKING THEY CAN MANAGE THROUGH OTHERS. Even the most loyal guest will start to drift away if they can’t depend on the service, the product, or the hours of operation.

Cash Management 268

Cash Management Point of Sale Leadership Website Management 268

Modern Restaurant Management

AUGUST 31, 2023

So, basically, you’re harping on your USP—which your customers love—to make your event a success. Your customers won’t just participate. Here are some ways: Ask your marketing and sales team. Your restaurant marketing and sales teams will always know what selling points your customers respond to best.

Social Media 111

Social Media Email Marketing Influencer Events 111

Goliath Consulting

JUNE 23, 2023

With its ability to streamline operations, elevate customer experiences, and drive overall success, AI has become an indispensable asset for modern restaurants. Predictive analytics, for example, can empower restaurants to anticipate customer demand, enabling them to optimize inventory levels, reduce food waste, and minimize costs.

Email Marketing 78

Email Marketing Customer Experience Social Media Technology 78

The Restaurant Times

OCTOBER 5, 2021

They are unaware of the benefits that digital marketing can provide to restaurants. . As a result, today, customers are more comfortable in searching and ordering food online. This is where digital marketing plays a pivotal role in building a solid customer base. 6 Ways To Boost Digital Marketing For Your Restaurant.

Email Marketing 64

Email Marketing Marketing Social Media SEO 64

Goliath Consulting

AUGUST 2, 2022

As lockdown restrictions were lifted, restaurant owners expected some customers to return in person while still following safety measures. Restaurants found that ramping up their delivery services had mitigated some of their losses from in-person dining during 2020 and 2021. According to Toast’s study, restaurants in the U.S.

Delivery 78

Delivery Online Ordering Food Website Management 78

Sling

JULY 24, 2023

Restaurant management software is a rapidly expanding niche of software development. Some of these apps are designed to solve specific problems, like shift scheduling or point of sale , while others boast all-in-one suites for every aspect of restaurant management.

2023 78

2023 Management Management Tip Distribution 78

Open for Business

MARCH 21, 2023

Word-of-mouth marketing and evangelism marketing are valuable parts of a restaurant’s marketing strategy. Both terms refer to the same thing: getting people to talk about your business and growing your customer base. Quick links What is evangelism marketing and word-of-mouth marketing?

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

Get Beyond

JANUARY 4, 2024

What’s more, consider sharing some or all of your mission with customers. Regarding strategy, the messaging can help current and future customers get to know you better and help you stand out. But, with the new year beginning, now is a great time for a refresher on customer service.

2024 52

2024 Small Business Cash Management Email Marketing 52