Culinary Cues

SEPTEMBER 30, 2024

From my experience, it is difficult to experience a dinner for two in a moderate full-service, independent restaurant for less than $120 without gratuity. This is, after all, how you would approach any other expense – the exchange of money for a product or service. So, are we pricing ourselves out of the market? Do the math.

Pricing 321

Pricing Marketing Insurance Seasonal Menu 321

7 Shifts

OCTOBER 22, 2024

Nowadays, running a successful restaurant takes more than great food and good service. Let’s explore 26 proven online marketing strategies to help your restaurant thrive. If your website isn’t optimized for mobile, you could be losing out on potential customers.

Book 195

Book Marketing Email Marketing Social Media 195

7 Shifts

OCTOBER 22, 2024

If you feel that digital marketing isn’t giving your local restaurant the results you need, then it's time to explore more targeted strategies. Local restaurant marketing can help you reach your target audience more effectively. Local restaurant marketing can help you reach your target audience more effectively.

2025 195

2025 Marketing Social Media Email Marketing 195

Culinary Cues

JANUARY 8, 2021

Sometimes the change curve can be mapped out allowing ample time to gear up with new skills, new products, new methods of production, and a laser focused marketing strategy, while on occasion, something environmental takes place that forces a more immediate response. Think about the technology sector as a prime example.

2021 467

2021 Social Media Kitchen Safety Restaurant Law 467

7 Shifts

JUNE 16, 2024

This is where being well-equipped with a fool-proof restaurant marketing plan comes in. After analyzing the latest industry trends, viral content, and successful campaigns, we have developed an all-in-one marketing guide to help you craft your strategy to attract new customers and keep your previous diners coming back.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

Culinary Cues

APRIL 8, 2020

If you are a professional you should know that this label signifies that you have embraced certain characteristics and beliefs that are highly marketable. THIS IS HIGHLY MARKETABLE IN ANY INDUSTRY. [] ORGANIZATION. THIS IS HIGHLY MARKETABLE IN ANY INDUSTRY. [] PLANNING.

Communication 471

Communication Food Supply Customer Service Small Business 471

7 Shifts

AUGUST 22, 2024

A Ghost Restaurant take orders through online apps (like Uber Eats, Grubhub, and Skip the Dishes) and prepare food exclusively for pick-up, take-out and delivery customers. Virtual restaurant concepts only exist in apps, and use ‘ ghost kitchens ’ (aka ‘virtual kitchens’ or ‘dark kitchens’) to serve a virtual menu to virtual customers.

Online Ordering 370

Online Ordering Customer Service Delivery Food Order 370

7 Shifts

AUGUST 18, 2024

You'll have late nights and have to work on weekends and public holidays The market is saturated with loads of competition. This could be a good choice if you find a business that is already established and has a loyal customer base. This document will outline your bar's concept, menu, marketing strategy, and financial projections.

Bar 370

Bar License Email Marketing Customer Service 370

Social Hospitality

FEBRUARY 25, 2021

For most of its existence, restaurant marketing focused on a single goal: getting more people through the door. How can you convince a customer to come to your business and spend money on your food? Technological advancements and changes to the industry brought on by COVID-19 flipped the focus of restaurant marketing on its head.

2021 434

2021 Social Media Mobile Ordering Online Ordering 434

Modern Restaurant Management

JANUARY 10, 2023

according to Capterra’s TikTok Marketing Survey. TikTok marketing yields undeniable power, especially with Gen Z as it helps mitigate choice paralysis by giving users immersive, vertical videos that take them inside a business instantly, rather than sifting through text-heavy sites. Molly Burke. Make video quality a priority.

Marketing 212

Marketing Social Media Small Business Cash Management 212

7 Shifts

JULY 16, 2021

In this guide, we'll go through everything you need to open a new coffee shop, from market research to buying coffee to hiring the best team. Research the Market. Market and Promote the Opening. Below is a list of the potential coffee shop concepts to think about when conducting your market research. Research the Market.

License 459

License Hiring Equipment Small Business 459

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Table of Contents.

Seating 221

Seating Email Marketing Marketing SEO 221

7 Shifts

SEPTEMBER 10, 2021

It articulates what you do for customers, employees, and owners (your goals) and clarifies what you offer a specific market segment (your strategy). They describe what you do for customers, employees, and owners (your goals) and clarify what you offer for a specific market segment (your strategy). The result? Achievable.

Customer Service 370

Customer Service Fast Casual Customer Experience Back of House 370

Modern Restaurant Management

OCTOBER 23, 2023

With the fierce competition in the food industry, a well-thought-out pre-launch marketing strategy is crucial to ensure your restaurant gets the attention it deserves. Ultimately, your restaurant's website is often the first point of contact between you and potential customers, and it’s more than likely it will be viewed on a phone.

Fine Dining 208

Fine Dining Marketing Social Media Influencer 208

7 Shifts

DECEMBER 17, 2020

The ideal customer for your business is the one who comes back time and time again. When it comes to getting people in the door, it’s always easier to get someone back then to find brand-new customers. Retaining an existing customer is five times cheaper than acquiring a fresh face. How to measure customer retention.

Loyalty Program 370

Loyalty Program Social Media Email Marketing Customer Service 370

Culinary Cues

OCTOBER 24, 2020

These aspects include: décor, skill level of staff, style of service, pricing, profit, type of vendors selected, kitchen layout, equipment selection, marketing and advertising, pay scales, dining room seating, type of china, glassware and flatware, even the location and color scheme for the exterior of the restaurant.

Menu 401

Menu Seasonal Menu Front of House Reference 401

Social Hospitality

JANUARY 5, 2022

For most restaurants, the focus remains on delivery and pickup to serve customers. The pandemic’s toll on restaurants was more limited than otherwise because of delivery services. They make it easy to tune into customer needs and address customer issues. Covid-19 impacted customer service in new ways.

Mobile Ordering 459

Mobile Ordering Customer Service Food Safety Delivery 459

Modern Restaurant Management

SEPTEMBER 7, 2023

The Millennial generation is a force to be reckoned with, not only in the housing market but also in the dining industry. As Millennial homeownership surpasses Millennial renters for the first time, restaurants have a golden opportunity to engage this valuable demographic through targeted new mover marketing strategies.

Marketing 203

Marketing Loyalty Program Customer Service Catering 203

7 Shifts

OCTOBER 21, 2021

Restaurant concepts define the overall theme or idea behind a restaurant, including cuisine, service style, music, and menu design. Virtual restaurants, also known as ghost kitchens, cloud kitchens, or dark kitchens, are a relatively new concept that's growing alongside the delivery app market. What is a restaurant concept?

Fast Casual 370

Fast Casual Food Truck Casual Customer Service 370

Culinary Cues

FEBRUARY 22, 2021

To nourish and provide sustenance To offer convenience To provide a forum for conversation To create opportunities for gatherings To reward customers To provide an outlet for chef creativity To complete a neighborhood or destination To rock customers world. There may be more reasons, but these are the most common.

2022 386

2022 Food Truck Front of House Point of Sale 386

7 Shifts

DECEMBER 14, 2022

Can a single customer bring a restaurant chain to their knees? Other Restaurant Marketing Resources. Experience as a customer. Things customers do that you like or dislike. Customize the video preview when a user looks at your profile. In the age of social media, anything is possible. Table of Contents. Menu hacks.

Marketing 221

Marketing Social Media Email Marketing Influencer 221

Social Hospitality

SEPTEMBER 27, 2023

The right photos have the power to sway customer opinions in a matter of seconds, both positively and negatively. Below, we’ll go over what brand photography is as well as how the use of light and color can help convey your brand’s identity and leave your customers wanting more. This is why brand photography is so important.

Social Media 436

Social Media Email Marketing Uniforms Sourcing 436

7 Shifts

DECEMBER 18, 2020

Instagram is an important part of any business’s marketing strategy in 2021 , but you might be wondering how the social media platform can make an impact on your restaurant. That’s why Instagram for restaurants is such an important tool to have in your marketing plan. Go behind the scenes in your kitchen.

Social Media 397

Social Media Customer Service Take-out Seasonal Menu 397

Modern Restaurant Management

NOVEMBER 3, 2023

All it takes is one negative review or piece of criticism, and instantly, potential might customers turn away from your business and toward a competitor. What Is Influencer Marketing? Influencer marketing is essentially a two-way street. As a restaurant owner, you’ll know just how powerful word-of-mouth can be.

Influencer 196

Influencer Book Marketing Social Media 196

7 Shifts

MARCH 31, 2021

Think, like the type of service it would offer. While you’re at that, think about your restaurant’s floor plan and design and incorporate that as it will impact the customer experience. Market Analysis A market analysis is a thorough examination of the market in which you want to operate. Target market.

Cash Management 370

Cash Management Customer Experience Document Customer Service 370

7 Shifts

OCTOBER 9, 2020

According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic. After all, intuitive design and up-to-date information can turn a website visitor into a paying customer. Online ordering - Ditto.

Design 397

Design Online Ordering Social Media Mobile Ordering 397

7 Shifts

JUNE 4, 2021

Numbers can give us insights into everything from profits and losses to average customer spend to how often employees cycle through. Average customer headcount. Customer Acquisition Costs. Customer Retention Rate. Average Customer Headcount. What is the average customer headcount? Inventory turnover ratio.

Point of Sale 416

Point of Sale Inventory Employee Relations Customer Service 416

7 Shifts

DECEMBER 18, 2023

When customer complaints or employee concerns come up, each manager can get up to speed just by reading the log book. Kiosk ordering Your busy customers don’t always have time to wait in line. Many customers also appreciate the quick and user-friendly process of ordering on a kiosk.

Management 397

Management Management Email Marketing Point of Sale 397

7 Shifts

JUNE 23, 2020

The first option is to use a third-party delivery app like UberEats and Doordash, and while they’re great options to increase your restaurant’s reach, they are known to charge a large percentage of the total bill—often upwards of 20-30% in order to use their services. You will be in contact with the customer directly. No added fees.

FOH 370

FOH Delivery Insurance Back of House 370

7 Shifts

AUGUST 26, 2019

"Restaurant revenue management is defined as selling the right seat to the right customer at the right price and for the right dura­tion."— From there, you can make vital decisions about price, service capacity, table turnover, and your menu to boost revenue and profits. Fluctuating service quality from one server to the next.

Management 408

Management Management Airlines Customer Service 408

7 Shifts

JUNE 20, 2022

We chatted with some of those most experienced in the ghost kitchen game to find out some myths, best practices, and tips for success in this food service style. Ghost kitchens emerged in the back half of the 2010s as delivery apps began to take hold of the dining market. Testing a proven restaurant concept or idea in a new market.

Front of House 435

Front of House Food Truck Back of House Social Media 435

7 Shifts

MARCH 10, 2021

A successful business plan covers everything from the food you’ll serve to how your restaurant will look and how you want your customers to feel. The CDC offers several steps you can take to reduce the risk of illness for your customers, employees, and your community while building trust. Get a free restaurant marketing plan template.

Management 370

Management Management Small Business Email Marketing 370

7 Shifts

OCTOBER 23, 2020

Did you know that three in four customers will visit a restaurant's website before dining at that restaurant? The pros and cons of hiring a professional to make your restaurant's website Pros: When you work with a designer, you can get a custom website that doesn't look like a template or like anyone else's website.

Website Management 370

Website Management Online Ordering Hiring SEO 370

7 Shifts

JANUARY 31, 2024

This includes greeting guests and thanking them for their patronage, conducting tableside checks, and resolving any customer complaints quickly, effectively, and empathetically. The best restaurant managers take customer service a step further, recognizing regulars and personalizing service for a more memorable guest experience.

Management 397

Management Management Kitchen Safety Front of House 397

Culinary Cues

JANUARY 23, 2021

Now the first question is: Can you sell this steak at $43 or does this exceed what the market will bear? Every restaurant should embrace, as part of its goal structure, a feeling among its customers of: “That was well worth what I spent.” REAL SERVICE. SP = $43.33. The available funds left (contribution) = $43.33 – 13.00

Point of Sale 450

Point of Sale Front of House Back of House Customer Experience 450

Culinary Cues

FEBRUARY 2, 2024

Changing how we view our concepts, menus, pricing structure, our staff, marketing, and the list goes on has never been more critical. I see it through the eyes of the operator, the chef, the cook, server, and customer – it is a virus that continues to spread and grow exponentially. A lack of respect is a problem.

Training 364

Training Customer Service Uniforms Leadership 364

7 Shifts

FEBRUARY 26, 2021

Native or first-party delivery doesn't rely on a separate service to take and send out orders. This comes with two huge advantages: high margins and owned customer data. Owning your customer and delivery data is invaluable. Owning your customer and delivery data is invaluable. There are generally two approaches.

Online Ordering 341

Online Ordering Ordering Customer Service Food Order 341