Modern Restaurant Management

OCTOBER 1, 2020

Many have started offering their menus on third-party delivery websites. Some have white-labeled those same delivery services for integration within their organizations, and others have built out programs for pick up or delivery entirely in house. Looking at the data proves much of what we already know.

Delivery 197

Delivery Loyalty Program Download Online Ordering 197

Modern Restaurant Management

JULY 28, 2022

Customer data is only one segment of the information you need for good sales insights, marketing information, and business analytics. How the customer prefers to order (for delivery, for pick-up or to dine-in). By comparing the information collected over time, you can better understand changes in your business and your market.

Loyalty Program 208

Loyalty Program Mobile Ordering Email Marketing Online Ordering 208

Modern Restaurant Management

JULY 16, 2024

Personalization is key to successful loyalty programs, according to the 2024 Paytronix Loyalty Trends Report. "Top " Lynch has more than 20 years’ experience managing large CPG and retail brands in marketing and brand strategy. ." "It’s not always a new method, idea, product, etc.

Innovation 197

Innovation Loyalty Program Email Marketing Customer Experience 197

7 Shifts

FEBRUARY 8, 2024

A full 55% of consumers consider takeout and delivery essential to their restaurant experience. Apple | Android Team Communication The Team Communication tool from 7shifts fixes the chaos of disconnected conversations, text threads, and email chains that seem to go nowhere. Try 7shifts for free. Get a Demo 6. Apple | Android 12.

Management 367

Management Management Operations Mobile Ordering 367

Modern Restaurant Management

NOVEMBER 23, 2021

Today’s restaurant guests are more selective about their dining experiences, and boosting customer loyalty is crucial as restaurants shift into this next phase of service and look toward the holidays. Customers now expect more than a simple rewards program or general mailing list. Enhancing the In-Person Experience.

Loyalty Program 189

Loyalty Program Email Marketing Customer Experience Seasonal Menu 189

7 Shifts

FEBRUARY 8, 2024

A full 55% of consumers consider takeout and delivery essential to their restaurant experience. Apple | Android Team Communication The Team Communication tool from 7shifts fixes the chaos of disconnected conversations, text threads, and email chains that seem to go nowhere. Try 7shifts for free. Get a Demo 6. Apple | Android 12.

Management 352

Management Management Operations Mobile Ordering 352

Modern Restaurant Management

JANUARY 22, 2021

Marketing a restaurant looks completely different today than it did heading into 2020. Not only are marketers in the restaurant space facing the fallout of the pandemic, they are dealing with the implications of ever-increasing privacy concerns. One of the best places to meet your customers is in their email inbox.

Marketing 203

Marketing Email Marketing Loyalty Program Point of Sale 203

7 Shifts

MARCH 27, 2020

However, many states that are forcing restaurants to stop their dine-in services are allowing them to operate as takeout and delivery-only establishments. Will running a takeout and delivery-only restaurant be profitable, or will the costs outweigh the revenue this opportunity could generate? Do you have takeout packaging in stock?

Social Media 312

Social Media Restaurant Law Employee Relations Communication 312

Modern Restaurant Management

DECEMBER 3, 2020

If you don’t already have a gift card program, now would be the time to launch one. Promo cards can be an extremely effective marketing tool and they’re easy to set-up. Whether customers are dining in your restaurant or ordering for pick-up or delivery, highlight specific seasonal offers to help boost sales.

Loyalty Program 215

Loyalty Program Seasonal Menu Social Media Email Marketing 215

ChowNow

SEPTEMBER 30, 2020

When brainstorming restaurant marketing ideas, many restaurateurs seek out strategies that will help bring in new customers. Marketing to your existing customers keeps your restaurant top of mind leading to increased order frequency and higher ticket sizes. Start a restaurant loyalty program.

Loyalty Program 158

Loyalty Program Marketing Email Marketing Social Media 158

Modern Restaurant Management

DECEMBER 30, 2020

Marketing Moves to Make Now. Beyond waiting for Congress or the states to act, what can restaurants do from a marketing perspective, to maximize the likelihood of survival during the final four to six months of COVID? Most are already offering takeout and delivery. Innovative loyalty programs should also be considered.

Loyalty Program 216

Loyalty Program Email Marketing Online Ordering Employee Relations 216

Modern Restaurant Management

JULY 13, 2022

Differences in manpower, brand recognition, technology and marketing budgets have all presented significant challenges for single location restaurants to compete for market share. Marketing. Maximizing this opportunity for free marketing is key to developing deep relationships with customers and building customer loyalty.

Franchise 214

Franchise Franchising Operations Loyalty Program 214

7 Shifts

JULY 25, 2024

Offering additional services, like delivery and takeout, meal kits and subscription boxes, and even catering and hosting special events can unlock new growth opportunities. Delivery and takeout 60% of American consumers reported ordering delivery or takeout once a week. and 15% of the total bill.

2024 243

2024 Loyalty Program Point of Sale Online Ordering 243

7 Shifts

NOVEMBER 9, 2022

A great email newsletter. When done right, email marketing works wonders—you stay top of mind and increase order values. of customers make a monthly purchase based on marketing emails. But what makes email newsletters such an effective marketing strategy for restaurants? Emails are easy to track.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

Modern Restaurant Management

DECEMBER 17, 2024

. – Jay Fiske, President, Powerhouse Dynamics Beyond the App: Loyalty and Data-Driven Personalization In 2025, loyalty and digital innovation are set to shape the QSR industry more than ever. A great example of this is McAlister’s Club MCA – designed to elevate the guest experience for loyalty members.

2025 167

2025 Loyalty Program Customer Experience Online Ordering 167

7 Shifts

MAY 23, 2024

Of course, this doesn’t mean that yours has to be extra low—just be extra sure that they’re justified given your competitor’s menu and market fluctuations. In this digital age, good plating can serve as your marketing tool if customers love what they see, snap a photo, and upload it to social media.

Social Media 195

Social Media Loyalty Program Email Marketing SEO 195

Modern Restaurant Management

JANUARY 31, 2023

5 Use social media and email marketing to promote Super Bowl specials and gift card promotions to attract customers. Create a loyalty program that rewards customers for repeat visits during the Super Bowl. Between social media, loyalty programs, apps and email/text, restaurants have a built-in database of loyal customers.

Loyalty Program 184

Loyalty Program Social Media Email Marketing Online Ordering 184

7 Shifts

FEBRUARY 7, 2024

After that, the most popular back-office technologies were accounting software (55%), mobile payments (52%), and third-party food delivery services (51%). Delivery, scheduling, inventory management, reservations, and guest management have seen technological advancements over the past few years, and it's just the beginning.

Technology 312

Technology Mobile Ordering Social Media Online Ordering 312

Modern Restaurant Management

JUNE 24, 2020

Some of those challenges, particularly for smaller, local restaurants, include implementing online ordering, creating a digital presence, and offering delivery for the first time. Many smaller restaurants still rely on taking delivery orders over the phone, if delivery is even an option.

Online Ordering 231

Online Ordering Ordering Coupons Social Media 231

Modern Restaurant Management

MARCH 20, 2020

Curbside pickup, takeout and delivery have become buzzwords in the past week. We’re not alone — market research company Frost & Sullivan projects that online/mobile ordering will be a $200 billion dollar industry by 2025. That came back to bite franchisees at Panera Bread just a few years ago.

Online Ordering 216

Online Ordering Email Marketing Website Management Franchise 216

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. Delivery and takeout options are endlessly accessible for most. It all starts with a great marketing plan. What is a restaurant marketing plan?

Seating 221

Seating Email Marketing Marketing SEO 221

Modern Restaurant Management

JANUARY 22, 2024

How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? You can craft a B2C marketing strategy that is interesting, relevant, and successful by following this checklist. Conduct market research to verify that your pricing corresponds to perceived value.

Loyalty Program 181

Loyalty Program Mobile Ordering Dietary Restrictions Social Media 181

Modern Restaurant Management

DECEMBER 28, 2020

Delivery and take-out will continue to be the most popular way consumers will get their restaurant meals in a COVID and post-COVID world. One, the new normal will become the old normal, and a takeout- and delivery-first model will become the standard in the restaurant industry. Here are their responses. To read part one, click here.

2021 230

2021 Mobile Ordering Kitchen Safety Loyalty Program 230

Modern Restaurant Management

DECEMBER 5, 2022

This would allow owners to cultivate more personal relationships to increase customer loyalty and better market to each individual. Owners could also glean insights on location data to identify optimal locations for expansion plans or even know where to set up ghost kitchens in high-delivery areas.

Loyalty Program 225

Loyalty Program Mobile Ordering Employee Relations Customer Experience 225

Focus POS

OCTOBER 18, 2021

How Your Restaurant Loyalty Program Impacts Revenues During a Shutdown. Recent trends show that diners are still erring on the side of caution, often choosing to eat in places with outdoor spaces or ordering takeout or delivery for off-premises dining. The Basics of a Restaurant Loyalty Program.

Loyalty Program 78

Loyalty Program Point of Sale Email Marketing Coupons 78

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 203

Marketing Social Media Mobile Ordering Website Management 203

7 Shifts

JUNE 16, 2024

This is where being well-equipped with a fool-proof restaurant marketing plan comes in. After analyzing the latest industry trends, viral content, and successful campaigns, we have developed an all-in-one marketing guide to help you craft your strategy to attract new customers and keep your previous diners coming back.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

7 Shifts

NOVEMBER 3, 2021

With the rising importance of restaurants owning their guest data (and not giving it away to 3rd party delivery platforms), many restaurants are collecting large swags of guest data that present a risk for a restaurant. The report also noted the use of keyloggers, which are programs designed to capture the keys struck on a keyboard.

Audits 370

Audits POS Loyalty Program Information 370

Modern Restaurant Management

JANUARY 8, 2024

Other advancements include: integrating data from various sources, including social media, reviews, and loyalty programs, to gain a holistic view of customer behaviour as well as as well as the implementation of real-time analytics for immediate insights into customer behaviour and preferences.

2024 215

2024 Loyalty Program Cash Management Customer Experience 215

Modern Restaurant Management

OCTOBER 20, 2023

To attract customers while accommodating tightened budgets, restaurants should consider employing marketing strategies that leverage data-driven insights to tailor messaging according to consumer needs. Through cookies and pixels, marketers have collected consumer data as they navigated the rise of the Internet.

Marketing 151

Marketing Loyalty Program Email Marketing Coupons 151

Lavu

APRIL 22, 2020

Did you know with Lavu’s partnership with MenuDrive, you can partner with premier delivery services for free? If you haven’t taken advantage of this free online ordering and delivery integration tool, click here. Partnering with a Delivery Service Saves Time and Money.

Delivery 113

Delivery Online Ordering Mobile Ordering Loyalty Program 113

Modern Restaurant Management

JUNE 14, 2023

. “Much of restaurant industry marketing is mired in a sea of sameness,” states Lobliner. “Most loyalty programs are largely transactional, and many brands still heavily rely on discounts and coupons to drive sales. The program resulted in 35K new loyalty sign-ups during this single campaign.

Loyalty Program 179

Loyalty Program Point of Sale Customer Experience Email Marketing 179

7 Shifts

OCTOBER 22, 2024

If you feel that digital marketing isn’t giving your local restaurant the results you need, then it's time to explore more targeted strategies. Local restaurant marketing can help you reach your target audience more effectively. Local restaurant marketing can help you reach your target audience more effectively.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

Modern Restaurant Management

JUNE 10, 2020

So restaurateurs all over the country were forced to quickly pivot their business models to cater exclusively to carryout and delivery options. All these restaurants needed to market these options — especially since these were completely new for many higher-end restaurants— to their existing customers.

Marketing 197

Marketing Social Media Email Marketing Loyalty Program 197

Modern Restaurant Management

APRIL 14, 2020

In addition to the latest resources on COVID-19 restaurant and employee recovery programs, RestaurantsAct.com offers a brand new, industry-first interactive map of each state, District of Columbia and Puerto Rico. ” The experts at Parts Town authored a blog post for independent restaurants about how to transition toward delivery. .”

Online Ordering 212

Online Ordering Back of House Customer Service Small Business 212

ChowNow

NOVEMBER 11, 2020

For restaurant owners, using third-party delivery apps like DoorDash, UberEats, Grubhub, and Postmates can seem like a necessary evil. Even those with their own restaurant ordering system may list their restaurant on one or more delivery apps to tap into large user bases and strong brand recognition. An added bonus?

Ordering 138

Ordering Loyalty Program Online Ordering Mobile Ordering 138

Modern Restaurant Management

FEBRUARY 2, 2022

With the right online/mobile ordering solution, you’ll not only streamline this process but also avoid costly third-party delivery commissions and own your own guest data—helping you maintain lasting relationships year-round, not just during Restaurant Week. Does your loyalty program need a refresh?

Loyalty Program 197

Loyalty Program Online Ordering Social Media Mobile Ordering 197