The Restaurant Coach University

MARCH 2, 2017

We spoke to Donald Burns (aka The Restaurant Coach™) to learn why loyalty programs are a much wiser path to success than giving away your product. How do loyalty programs work, and what kind of incentives do they offer customers? There are all kinds of loyalty programs.

Loyalty Program 126

Loyalty Program Coupons Seating Customer Experience 126

Modern Restaurant Management

OCTOBER 18, 2024

To combat this, many chains are engaging in a “ value war ,” by discounting menu items or offering bundled meal deals. As a franchisor, it’s our mission to ensure that our franchisees have the coaching and support to win, and we strive to create industry-leading support programs to make certain that is the case.

Operations 88

Operations Fast Casual Loyalty Program 2024 88

The Restaurant Group

JULY 25, 2024

Here’s how we do that: Crafting a Profit-Driven Menu Seventy-seven percent of diners visit a restaurant’s website before they visit one. They look at the menu first to decide if it’s worth it. As the average customer studies the menu for only 109 seconds (Gallup), you must make the most of it with menu engineering.

Hiring 78

Hiring Loyalty Program Website Management Cash Management 78

7 Shifts

JULY 29, 2024

Your management team should be agile in applying this testing/certifying practice," says Jason Smith, Contract and Design Manager with US Foods. At Felipe's Taqueria, they have a "more you learn, the more you earn" program that encourages staff to learn new skills or roles to increase their wages.

Employee Relations 221

Employee Relations Cash Management Loyalty Program Communication 221

7 Shifts

DECEMBER 17, 2020

Once you have access to a guest’s contact info, it creates the opportunity to reach them via email or text and let them know about special offers, new menu items, changing hours, and more. Recommended Reading: Simple Restaurant Marketing Plan for 2020 Reward Their Loyalty ?? It’s a low effort-high impact way to get people coming back.

Loyalty Program 370

Loyalty Program Social Media Email Marketing Customer Service 370

7 Shifts

JULY 30, 2021

Whether you want to highlight your restaurant's guest experience, or get the word out about a new menu item, it's important to work with the influencers to create the most profitable content. From the pictures you choose to feature, to the site's overall design, take the time to make it your own. Is my menu accessible and legible?

Email Marketing 370

Email Marketing Social Media Loyalty Program Website Management 370

Modern Restaurant Management

APRIL 15, 2024

Choose the Right Questions The leading principle of good survey design is that it should be short and sweet because the length of your survey can greatly affect your response rate. Loyalty Points : If your restaurant has a loyalty program, providing additional points for completing a survey will make an excellent incentive.

Management 196

Management Management Loyalty Program Social Media 196

Clover - Restaurants

APRIL 25, 2024

Since restaurant staff typically can’t afford the time and effort to dig through a recipe box during the evening rush, the design and storage of your recipe cards is critical to running an efficient kitchen. In fact, we’ll tell you why sharing your secret sauce can even be a key to customer loyalty.

Design 52

Design Loyalty Program Social Media Allergens 52

Modern Restaurant Management

JANUARY 8, 2024

Other advancements include: integrating data from various sources, including social media, reviews, and loyalty programs, to gain a holistic view of customer behaviour as well as as well as the implementation of real-time analytics for immediate insights into customer behaviour and preferences. Nothing is fraud proof.

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2024 Loyalty Program Cash Management Customer Experience 215

Modern Restaurant Management

OCTOBER 4, 2021

But the advertising and marketing also sells a snarky sense of humor , elevating the simplistic brand design to create a funky, unique personality that appeals to the target market. Setting aside the logo design for the moment, however, another aspect of making color work for your restaurant marketing is the decor of the building itself.

Marketing 189

Marketing Loyalty Program Social Media Online Ordering 189

Goliath Consulting

SEPTEMBER 24, 2024

According to Toast , they should offer expertise in “restaurant concepts, operations, staffing, menu development, financial planning, design, marketing, and more.” Their insights ensure that every facet of your restaurant is designed to maximize efficiency and profitability.

Hiring 78

Hiring Front of House Loyalty Program Email Marketing 78

7 Shifts

AUGUST 12, 2020

Work on your brand strategy Create the face of your brand You probably already have a logo, a nicely designed menu, and all the other trimmings to make your restaurant look and feel like a cohesive brand. Occasional: Restaurants with similar menus situated in nearby locations. Loyalty programs Who doesn’t love free stuff?

Marketing 418

Marketing 2020 SEO Loyalty Program 418

7 Shifts

AUGUST 18, 2024

This document will outline your bar's concept, menu, marketing strategy, and financial projections. Another option is to look into government programs that might offer financial assistance for small businesses. Planning Your Menu Here are a few bar menu design tips : Your food should match the concept and theme.

Bar 370

Bar License Email Marketing Customer Service 370

Modern Restaurant Management

MAY 30, 2023

Our recent survey on restaurant apps, loyalty and dining choices gave us insight into what your customers think. About half of respondents rely on apps for loyalty or rewards promotions, an effective and profitable way to grow your brand’s reach in these price-sensitive times. But don’t just take our word for it.

Loyalty Program 197

Loyalty Program Social Media 2023 Download 197

Modern Restaurant Management

FEBRUARY 5, 2024

In this edition of MRM Research Roundup, we feature pizza predictions, Valentine's Day menu trends and lots about loyalty. Valentine's Menu Trends Restaurant guests heavily favor tasting menus this Valentine’s season, according to Lightspeed. Why the buzz? percent dip in overall gratuities.

2024 196

2024 Loyalty Program Food Order 2030 196

Open for Business

AUGUST 4, 2023

Next gen loyalty programs are a smart, effective way for restaurants to stand out and build a stronger connection with guests. These creative, personalized loyalty programs use tech and customer data to create an experience that goes way beyond discounts. The average person belongs to more than 14 loyalty programs.

2023 78

2023 Loyalty Program Customer Experience Customer Service 78

Modern Restaurant Management

MARCH 24, 2023

When staff are unable to answer basic questions about your gluten-free menu, or ask inappropriate questions of guests who inquire about gluten-free options, consumers may have doubts about your ability to ensure their safety or prepare a dish that meets their dietary needs. The first step is to clearly identify any gluten-free dishes.

Training 179

Training Front of House Kitchen Safety Allergens 179

Modern Restaurant Management

OCTOBER 29, 2024

On October 1st in Chicago, Meta’s Restaurant Summit brought together more than 100 marketers from some of the most recognizable franchises in the industry for a buffet of diverse programming, discussion, and exploration into the world of restaurants.

Marketing 164

Marketing Advertising 2024 2023 164

Modern Restaurant Management

APRIL 11, 2024

Brands find themselves at a pivotal juncture, where they have the opportunity to both captivate customers and secure their loyalty through a thoughtful blend of innovation and tradition. For example, Chick-fil-A is debuting advanced store designs to engage new audiences, introducing two new architectural concepts.

2024 189

2024 Customer Experience Compost Loyalty Program 189

Goliath Consulting

AUGUST 24, 2023

These are the basics of local restaurant marketing to attract customers and cultivate loyalty. Create an appealing and user-friendly website that showcases your restaurant’s menu, location, and contact information. Invite them to try your menu and share their experiences with their followers.

Loyalty Program 78

Loyalty Program Marketing Email Marketing SEO 78

7 Shifts

OCTOBER 22, 2024

Add high-quality photos and videos regularly, posting as soon as new dishes are added to your menu. Another great way to partner with local businesses is by featuring their products on your menu or in your restaurant marketing. Keep your hours updated as well, especially if you have special holiday hours or seasonal changes.

2025 195

2025 Marketing Social Media Email Marketing 195

Modern Restaurant Management

MAY 15, 2024

What does the potential guest view of drive-thru congestion tell you about future restaurant design? QSRs will continue to experiment with different drive-thru configurations to determine the optimal design – at the right ROI – to serve customers efficiently. Do you foresee more double drive-thrus?

Mobile Ordering 191

Mobile Ordering Customer Service Customer Experience Technology 191

Touch Bistro

APRIL 27, 2021

It’s clear that a well-design restaurant website is key to getting customers in the door (or ordering online), but great restaurant website design is a lot harder to achieve than you might think. Your Menu: 93% of people view menus online prior to dining out. 51 Restaurant Websites for Design Inspiration.

Design 92

Design 2021 Online Ordering Website Management 92

Open for Business

APRIL 9, 2024

Loyalty is more than a frequent guest punch card or a points-based rewards program in the restaurant world. That’s the definition of loyalty. So why does loyalty matter so much to restaurants? Developing an effective loyalty program that encourages guests to return to your restaurant takes time and effort.

Loyalty Program 78

Loyalty Program Social Media Email Marketing Point of Sale 78

Modern Restaurant Management

DECEMBER 21, 2022

Instead, as these solutions advance, companies should refer to their technology as “Smart Carts,” or something in the same vein, to give a more accurate representation of what they provide and come off as warm and welcoming tools designed to elevate hospitality. Review menu items and strip away the slow movers.

2023 197

2023 Loyalty Program Mobile Ordering Customer Experience 197

Modern Restaurant Management

NOVEMBER 30, 2023

By investing in a data-driven POS platform, restaurant operators can address labor challenges, fine-tune their stock management, design promotions based on current trends, reduce human error and more. By delving into order histories and discerning customer preferences, operators can devise targeted loyalty initiatives or discounts.

POS 129

POS Operations Loyalty Program Seasonal Menu 129

Modern Restaurant Management

JANUARY 3, 2024

Moreover, in the coming year, early access to novel menu additions is set to become a sought-after offering. Restaurants will entice their customers with the privilege of being among the first to savor new menu items, creating a sense of exclusivity and fostering anticipation. – Joe Hand Jr.,

2024 132

2024 Loyalty Program Customer Experience Customer Service 132

7 Shifts

JULY 12, 2024

Train your staff to use ingredients efficiently and plan your menu to minimize waste. Customers sit down, order from a menu, and are served by waitstaff. These establishments often have a diverse menu and focus on high-quality service and ambiance. Bars Bars mainly serve alcoholic beverages and offer a limited food menu.

Food Truck 221

Food Truck Customer Service Seasonal Menu Loyalty Program 221

7 Shifts

NOVEMBER 9, 2022

You can use a newsletter to update them about a new location opening , special offers, menu upgrades, or food-based events. Designing newsletters and using an email service provider to send them out can cost between $10-$100 per month for new outlets. In this case, “Reserve your table” or “Grab your menu” could work.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

Modern Restaurant Management

MAY 15, 2024

What does the potential guest view of drive-thru congestion tell you about future restaurant design? QSRs will continue to experiment with different drive-thru configurations to determine the optimal design – at the right ROI – to serve customers efficiently. Do you foresee more double drive-thrus?

Mobile Ordering 166

Mobile Ordering Customer Service Customer Experience Technology 166

Modern Restaurant Management

AUGUST 8, 2022

With these tough times innovation is required and restaurants are seizing the opportunity to turn simple WiFi into valuable guest engagement and ultimately a competitive advantage to drive guest loyalty and provide immediate revenue growth. But traditional loyalty programs are antiquated. Say goodbye to paper menus.

Social Media 187

Social Media Loyalty Program Email Marketing Point of Sale 187

Modern Restaurant Management

JUNE 13, 2024

These timeless menu items have been meticulously crafted and perfected over the years, holding a special place in the hearts (and stomachs) of many. These are the menu items that customers come back to time and time again, forming lasting connections and becoming ambassadors for brands. In the $387.5

Seasonal Menu 123

Seasonal Menu Loyalty Program Innovation Point of Sale 123

Open for Business

JUNE 30, 2023

Done well, building a brand creates an emotional connection with guests before they step foot in a restaurant and builds long-term loyalty that keeps them coming back. Establishing a loyalty program can be a large part of a restaurant’s brand. Understanding your restaurant’s brand can bring in more loyalty.

Loyalty Program 78

Loyalty Program Email Marketing Social Media Customer Experience 78

Open for Business

OCTOBER 15, 2024

That’s why having a solid restaurant management training program is so important for owners and operators looking to build a successful team. A well-structured management training program equips new leaders with essential skills while promoting ongoing development. Go over pairing principles for different cuisines and occasions.

Training 78

Training Management Management Loyalty Program 78

Open for Business

JANUARY 26, 2023

Before launching any new menu promotion idea, it’s a good idea to go back to basics and get clear a few basic points first. Many restaurant owners offer a percentage off a meal or specific menu item. Look at what menu items aren’t selling briskly. Start a loyalty program Every restaurant prizes its loyal customers.

2023 122

2023 Loyalty Program Social Media Seasonal Menu 122

7 Shifts

OCTOBER 31, 2022

Sample Menu. You don't, by any means, have to have a menu ready to go. A sample menu can go a long way in helping a potential investor imagine themselves eating at your restaurant. It also shows that you've done your research given the market, suppliers, and have an idea on menu design. Design Mockups.

Point of Sale 397

Point of Sale Back of House Document Download 397

The Rail

AUGUST 28, 2024

By Nellia Melnyk, Contributor Relocating a restaurant to a new location is a serious event that, if not handled correctly, can negatively impact your business and customer loyalty. In this article, we will explore the key aspects that need to be taken into account to maintain and even increase customer loyalty when relocating a restaurant.

Loyalty Program 59

Loyalty Program Customer Service Social Media Customer Experience 59