Reviews and Ratings Are Decisive Factors in Dining Decisions
Modern Restaurant Management
APRIL 24, 2024
Reviews and ratings are decisive factors for 91 percent of diners with 64 percent focusing on reviews less than a month old, according to a report from RightResponse AI. Additionally, 71 percent said that they “changed their mind and decided not to go to a restaurant” based upon negative reviews. “People read reviews, are influenced by reviews, and are very influenced by negative reviews,” George Swetlitz, co-founder of RightResponse AI, told Modern Restaurant Management
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