Why Starbucks Doesn’t Hit Like It Used To
EATER
NOVEMBER 1, 2024
Beata Zawrzel/NurPhoto via Getty Images New CEO Brian Niccol is hoping customers will fall back in love with the coffee chain. Here’s why they fell out of love in the first place. I used to be a near-daily Starbucks drinker. In my early 20s, I commuted to work and stopped at the coffee behemoth almost every morning for an iced caramel latte and a breakfast sandwich.
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