The Value Shift Across the Globe
Modern Restaurant Management
OCTOBER 30, 2024
The entire foodservice industry is being reshaped due to a global shift in consumer behavior prioritizing value, quality, and flexibility, according to the latest Circana™ research that found value-based deals are driving 54 billion global foodservice visits annually. "Value is a broader tent than price, but price is an important value platform when consumers are faced with high inflation or a personal economic situation such as a job loss," Tim Fires, president of global foodservi
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