Dynamic Pricing in Fast Food: Profit-Driver or Diner Turnoff?
Modern Restaurant Management
NOVEMBER 25, 2024
Faced with rising labor costs and increasingly price-sensitive customers, restaurant brands are exploring new ways to balance profitability with consumer expectations. One of the most debated strategies is dynamic pricing, which adjusts based on demand and other variables. Although dynamic pricing is a staple in industries like travel and hospitality, its application in fast food is uncharted territory.
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