Restaurant Virtual Brands: Economic Benefit or Passing Fad?
Squirrel Systems
MAY 11, 2024
In the ever-evolving restaurant industry landscape, virtual brands have emerged as a buzzworthy innovation. These “ghost kitchens” operate without a traditional brick-and-mortar presence, selling their culinary creations exclusively through online delivery platforms. As the concept gains traction, a critical question arises: Are virtual brands a sustainable economic benefit for operators or merely a fleeting trend?
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