Indoor Media

JANUARY 2, 2018

You’ve seen and heard them over and over and over. You may have used them yourself. Advertising clichés. No matter how much consumers—as well as businesses of all sizes—try, they are inescapable. But just because advertising clichés are unavoidable doesn’t mean you should incorporate them into your marketing and promotional strategies. Here are several clichés you should immediately stop using in your advertising … and never go back: “Check Out Our Ad”.

Advertising 78

Advertising Coupons Customer Service Consumer Goods 78

Squirrel Systems

JANUARY 15, 2018

With the recent news of a widely known and visited fast-food chain being a victim of a data security breach that impacted 5 million people, owners and operators in the hospitality industry are scrambling. All of a sudden, the implications of transactional and other restaurant data security have been put into sharp relief. “How can restaurants protect themselves against the liability of breaches?

Point of Sale 52

Point of Sale 2010 POS 2016 52

Gourmet Marketing

JANUARY 16, 2018

As a manager, you might be tempted to please and appease all your staff. This might resolve some immediate conflicts and issues. In the long run, however, this can balloon into more problems than you originally had. After all, if you tell one of your employees one thing, and tell another something different, at some point the two conflicting viewpoints will result in confusion and chaos.

Hiring 40

Hiring Management Management Training 40

Restaurant Law

JANUARY 15, 2018

The concept of investing using an internet crowdfunding model is a fairly recent development and commercial leases often are behind the curve. A business owner planning to raise capital through an online equity crowdfunding platform would be prudent to pay close attention to restrictions that are often contained in the assignment provision of its commercial lease agreement.

Small Business 40

Small Business Government Hospitality Restaurant Law 40

Advertiser: Paycor

There’s a new overtime salary threshold that will impact employers across the country. If you have an employee making less than $43,888 on July 1 or less than $58,656 on January 1, you’re going to have to start paying overtime. Download Paycor’s guide to learn: Which groups of employees are affected? How should you classify employees? Best ways to mitigate risk.

Download

Gecko Hospitality

JANUARY 9, 2018

There is a large influx of people eager professionals who believe they are a restaurant management candidate, but few are qualified restaurant management candidates. The problem is, there is no set structure for becoming a restaurant manager. Some people move up the ranks. Some people finish 5 years of university and appear to ‘walk right into the job.’ Combine this with the fact that there are more opportunities opening up now, than 20 years ago, and it creates a problem.

Management 40

Management Management Recruiting Website Management 40

Indoor Media

JANUARY 1, 2018

Six months ago Rick invested in register tape advertising for his restaurant. After hearing success stories from other restaurant owners, Rick expected to get a quick return on his investment. Now six months have gone by and only one new customer has come in from the campaign. Determined to find the source of the problem, Rick goes to the grocery store to see the receipts first-hand.

Coupons 78

Coupons Advertising Consumer Goods Social Media 78

Food Business

JANUARY 4, 2018

ACTIVE SOCIAL MEDIA PRESENCE IS KEY When you've been in business a while you get those pangs, "I should be posting once a day", "I should know what to say and what to hashtag". Panicking never helps. Deciding a strategy does help. Simply put, you can write down the answers to WHO WHAT WHERE WHEN AND WHY, and you'll be able to decide how to spread it out on a calendar.

Social Media 100

Social Media Article Take-out Events 100

Gourmet Marketing

JANUARY 30, 2018

Marketing may begin at home, but if it stops there, you’re probably missing opportunities. Ideally, you also want your customers speaking highly of you. The best proof is social proof. Try as you might, it’s difficult to boost your credibility without third-party validation. So, how can you go about “wowing” your guests? What can you do to gain their approval and praise?

Hotels 40

Hotels Customer Experience Customer Service Technology 40

Restaurant Law

JANUARY 15, 2018

Dear Clients, Colleagues and Friends: I have the great pleasure of announcing that as of January 1, 2018, the DiPasquale Law Group has joined with Kimberly A. Summers of Summers and Schneider, P.C. This newly formed hospitality law firm, DiPasquale & Summers, LLP, will be a true combination of equals, bringing together attorneys recognized for their corporate and regulatory expertise, as well as their sophisticated litigation and transactional practices.

Specials 40

Specials Restaurant Law 2018 Hospitality 40

Advertiser: Paycor

There’s a new overtime salary threshold that will impact employers across the country. If you have an employee making less than $43,888 on July 1 or less than $58,656 on January 1, you’re going to have to start paying overtime. Download Paycor’s guide to learn: Which groups of employees are affected? How should you classify employees? Best ways to mitigate risk.

Download

Gourmet Marketing

JANUARY 23, 2018

Many consumers are now moving towards healthier menu options. Capturing a segment of this market may prove difficult if your restaurant doesn’t offer a good number of healthy dishes. If you’ve already created a reputation for certain types of dishes at your restaurant, then you may not want to mess with your brand. But you can still cater to more people by creating a balance of health and abundance with your menu.

Consumer Goods 40

Consumer Goods Customer Experience Menu Catering 40

Gourmet Marketing

JANUARY 9, 2018

The overtime rule could be changing soon, affecting 4.2 million American workers and their employers. Employers should take note of these developments and make the changes necessary. Though you may not need to make any changes just yet, rest assured the necessity will arise soon. Here is an overview of what has happened so far with the overtime rule, and what is coming down the pike.

Restaurant Law 40

Restaurant Law Government Education Sourcing 40

Gourmet Marketing

JANUARY 2, 2018

You want your hotel business to run smoothly. For this to happen, you need to equip your staff with the proper training and resources they need to succeed. But it isn’t just the staff that needs training. Your trainer also needs to be guided in the right direction. If they aren’t, it could begin to affect your organization negatively, leading to reduced productivity, conflicts with customers, confusion among team members, and more.

Training 40

Training Hotels Information Education 40

Restaurant Law

JANUARY 14, 2018

Crowdfunding is becoming an increasingly popular way for business owners to gain the financial backing they need to turn their concepts into realities. In recent years, websites like kickstarter.com have helped thousands of entrepreneurs obtain access to the funds they needed to get their projects off the ground. With the internet age upon us, the ability to reach people, and beg them for a few dollars, is easier than ever.

License 40

License Back of House Document Restaurant Law 40

Advertisement

Full Course Foundation is dedicated to nurturing excellence in restaurant leadership. Our Navigator program offers a wide range of resources tailored for professional growth. From high-quality training to personalized coaching, Navigator equips restaurant leaders with the tools they need to thrive in their careers. Unlock your potential with three months FREE access to Navigator by Full Course!

Leadership