[New Research] Just How Many People are Using Coupons?
Indoor Media
DECEMBER 23, 2017
The coupon craze has risen to new heights. While consumers have always wanted to save money, Google Trends shows that interest in the term “coupons” has more than doubled since 2004. And, according to research from Hawk Incentives , 97 percent of consumers look for a deal when they shop, and 56 percent are more likely to look for a deal in 2017 than 2016.
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