How to Elevate Guest Experience With Dynamic Menu Changes
The Eat Restaurant
MAY 23, 2023
In the competitive restaurant industry, understanding menu design psychology can greatly impact a guest's experience and help you manage your restaurant better. One interesting aspect is how the name of a dish affects how much customers are willing to pay. Surprisingly, research shows that customers are willing to pay up to 15% more for the same food item if it has a fancier name.
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