Menu Engineering: The Secret to Maximum Profitability
Modern Restaurant Management
JUNE 21, 2023
Not all menu items are created equal, nor do they contribute the same profit to the bottom line. Some dishes are more popular and increase revenue, while others carry a smaller margin or might not be ordered as often. It is important to understand not only the profitability of each item per serving but also its overall contribution according to the total servings sold.
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