Social Hospitality

DECEMBER 11, 2017

There is no tool more powerful than storytelling, and Rob Walker wanted nothing but to prove it. In 2009, he bought several objects from eBay and asked 100 creative writers to invent stories about $128.74 worth of items to see if the stories can transform insignificant objects into significant ones. In case you’re wondering how the storytelling experiment went: $3,612.51 net profit of the items being sold.

2009 218

2009 Online Ordering Design Customer Experience 218

Indoor Media

DECEMBER 14, 2017

New patients are the lifeblood of any healthcare practice. However, for consumers, choosing a new doctor or dentist can be an overwhelming experience. Patients want to feel like they’re in good hands. But because quality of service cannot be gauged until after a visit to your office, effective advertising must demonstrate the value of your practice before they ever walk through your doors.

Healthcare 78

Healthcare Advertising Social Media Small Business 78

Gourmet Marketing

DECEMBER 12, 2017

In the hospitality industry, your staff comes into contact with your customers every single day. How your team handles customer interaction is incredibly important, and can have a direct impact on your reputation, brand, and bottom line. You can teach your hires a great deal through training programs and documented systems. But your employees can still run into unfamiliar situations because of what they don’t know.

Communication 40

Communication Document Training Hiring 40