Want guests happy to spend more? Give them a more sustainable restaurant
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MARCH 20, 2023
In spite of inflation, increasing prices, and overall economic uncertainty, there’s one thing that people remain willing to pay up for: Sustainability. Even Michelin has gotten into the sustainable food movement, awarding a green star for restaurants that uphold the highest environmental standards. According to one recent survey, 66% of consumers are willing to pay more for something that’s environmentally friendly.
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