Drive-Thru Is Down; Gen Z Is a Big Factor
Modern Restaurant Management
JUNE 7, 2022
Talk about a dichotomy. At nearly $100 billion, Generation Z has enormous spending power — and yet, among all generations, they are reacting with the most intention to rising costs borne from inflation. At Revenue Management Solutions, we see evidence of this shift across multiple channels and frequencies. Our analysts examined how dining habits differ across Gen Zers, millennials, Gen Xers and baby boomers in our research consumer study.
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