7 Shifts

OCTOBER 28, 2024

Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies. CAC lets you get a clearer view of how your marketing efforts impact your bottom line. You spent $800 on Facebook ads and in-store promotions over a month.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 221

Seating Email Marketing Marketing SEO 221

7 Shifts

NOVEMBER 9, 2022

Consumer-facing industries like food & beverage see more short-term purchases based on emotional triggers—which means maintaining a healthy bottom line becomes a challenge without a dedicated customer base. A great email newsletter. When done right, email marketing works wonders—you stay top of mind and increase order values.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

7 Shifts

OCTOBER 9, 2020

Diners are turning to online ordering in increasing numbers because of COVID-19 pandemic restrictions on on-premise dining. According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic.

Design 397

Design Online Ordering Mobile Ordering Social Media 397

Modern Restaurant Management

FEBRUARY 18, 2022

It’s essential to adopt sound marketing strategies for your in-house food delivery business. Your website should be attractive and user friendly and include all relevant contact information, including in-house delivery. Tracking and Updates : Ensure you give updates and tracking details of customers' orders.

Delivery 188

Delivery Marketing Email Marketing Social Media 188

ChowNow

JUNE 5, 2024

Since 98% of consumers read reviews to help inform their decisions , it’s crucial for restaurants to encourage satisfied customers to provide feedback and manage their online reputation effectively. Check out this related article to learn how to master local search marketing.

Email Marketing 157

Email Marketing Social Media Website Management Online Ordering 157

Modern Restaurant Management

SEPTEMBER 26, 2023

is the second-largest online food delivery market​ and generated an estimated $218B in revenue in 2022. And experts predict the market will increase close to $500B by 2027. In both instances, the customer requests a refund, even if they did, in fact, receive the order.

Delivery 197

Delivery Food Consumer Goods Food Order 197

7 Shifts

SEPTEMBER 16, 2024

One of the main reasons is to cut losses due to financial challenges, with 52% of restaurant owners saying high operating and food costs are really cutting into their profits. These include location, profitability, market trends, and more. Make sure your food service licenses, liquor licenses, and health permits are all valid as well.

2024 195

2024 Document Point of Sale Cash Management 195

7 Shifts

DECEMBER 17, 2020

Customer retention is important because it measures how good your restaurant is at making your customers happy and bringing them back in the door (or ordering delivery). Simple customer retention strategies for restaurants Collect customer information (and use it!) ?? Why is customer retention important?

Loyalty Program 370

Loyalty Program Social Media Email Marketing Customer Service 370

Modern Restaurant Management

SEPTEMBER 26, 2024

The food may stay the same, but the restaurants could be updated based on trends and decor that best fits the neighborhood preferences. The more technology expands consumers’ options, the further people are led to believe that they want their orders to be as individual as they are. In restaurants, this has not changed much.

Online Ordering 88

Online Ordering Mobile Ordering Customer Experience Email Marketing 88

Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. It combines different online and offline strategies to promote a restaurant and increase orders. Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times. Send Relevant Emails. Does this type of marketing work in 2022?

Marketing 203

Marketing Email Marketing Social Media SEO 203

ChowNow

SEPTEMBER 9, 2024

After perfecting your menu, contracting suppliers and training staff to prepare and serve the food, how do you actually get customers in your door? It all comes down to marketing, whether it’s a social media post or an email blast. A restaurant marketing plan is a critical component of your overall business plan.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

Modern Restaurant Management

SEPTEMBER 21, 2023

Or, if you want information about another city, state, or country, you just need to enter the desired location, like “restaurants in Orlando.” Register with Google My Business : It's a free platform that allows businesses to manage their online information and appear in Google search results.

SEO 203

SEO Website Management Email Marketing Online Ordering 203

7 Shifts

JANUARY 20, 2023

Additionally, restaurants should make sure they have enough food and drink to meet the demand on this busy day. This ensures you'll have a rough idea of what people are more likely to order and you'll also sell everything. Delivery and pick-up orders tend to be higher during the Super Bowl than any other time of year.

Specials 195

Specials 2023 Social Media Email Marketing 195

Modern Restaurant Management

NOVEMBER 23, 2021

These tags enable staff and operators to surface detailed guest information, including itemized POS data, visit length and frequency, spend history, and even wine preferences. Leveraging guest data from both on- and off-premises, operators can also use personalized marketing automation to boost guest loyalty.

Loyalty Program 189

Loyalty Program Email Marketing Customer Experience Seasonal Menu 189

SpotOn

MARCH 12, 2024

Gigi Cohen is the Director of Marketing for MDP Restaurant Group. In her role, Cohen sets the restaurant marketing strategy, develops social media ads, and tracks the success of their online advertising and email marketing. The rest of our restaurants are in food courts, requiring different marketing strategies.

Social Media 98

Social Media Email Marketing Advertising Online Ordering 98

Modern Restaurant Management

OCTOBER 20, 2023

Rebranding is the process of creating a new identity both visually and strategically through a new logo, website, and marketing strategy. It’s important to start with understanding why you want to rebrand in order to drive the right kind of change. Your ideal audience is the people you want to order your food.

Email Marketing 183

Email Marketing Online Ordering Food Truck Merchandise 183

Modern Restaurant Management

OCTOBER 25, 2022

As our world becomes increasingly digitized- with the rise of food delivery services, QR Code Menus and online orders- it's more important than ever for restaurant owners and employees to become familiar with the latest threats to their business. Patrons can simply scan a QR code to view a menu, order, and pay.

Online Ordering 189

Online Ordering Website Management Social Media Mobile Ordering 189

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

7 Shifts

MAY 1, 2020

Order online at unayxe.com or call 306.978.0116. ??: Marketing: Consider posting DIY videos on how to assemble & prepare your meal kits, and be sure to attach a link for diners to order their own! Carmen Hamm Owner, Picaro. View this post on Instagram Heat & serve taco kits, now with roasted pork shoulder!

FOH 364

FOH Online Ordering Delivery Food Order 364

Modern Restaurant Management

JULY 3, 2024

Ensure that your site is intuitive and easy to navigate, with clear menus, contact information, and reservation options readily accessible. To cater to the growing demand for convenience, consider integrating online ordering and reservation systems into your website.

SEO 195

SEO Website Management Online Ordering Mobile Ordering 195

Modern Restaurant Management

JANUARY 18, 2023

Soon, a server will not only be able to see a guest’s general preferences but also receive tailored food and drink upsell suggestions based on their prior orders. These could, for example, help a waiter suggest a special Italian wine pairing to match a guest’s usual lasagna order. Making More Informed Decisions.

2023 189

2023 Guest Recovery Email Marketing Customer Service 189

Modern Restaurant Management

JANUARY 4, 2022

From the moment they set foot inside your restaurant to the first time they log onto your website, your customers are sharing vital pieces of information that can fundamentally change how your brand operates. This means an email marketing message turns into a deeper conversation with each customer.

Point of Sale 215

Point of Sale Customer Service Email Marketing Website Management 215

Modern Restaurant Management

MARCH 25, 2022

Some restaurants even took safety a step further by eliminating in-person ordering and offering contactless payment. At least 45 percent of Americans preferred reading the menu, ordering, and paying with their phone to reduce touch points during the pandemic, according to an online survey of 2,081 people conducted by Appetize.

Social Media 215

Social Media Email Marketing Mobile Ordering Kitchen Safety 215

ChowNow

JANUARY 22, 2021

Now that you’ve invested in your own restaurant app for online ordering , your next question is likely, “How do I encourage my customers to use it?”. In fact, diners who download restaurant apps order twice as often as diners who don’t, according to ChowNow internal data. Market your restaurant app via email.

Email Marketing 148

Email Marketing Mobile Ordering Social Media Download 148

Modern Restaurant Management

AUGUST 3, 2021

People have more choices at their disposal, not only about the food but also the ambiance and end-to-end dining experience. It used to be that restaurateurs could compete on the quality of their food, but with consumers having been deprived for so long, focusing on food alone would be a mistake. Next, ask for their anniversary.

Customer Experience 215

Customer Experience Email Marketing Social Media Online Ordering 215

SpotOn

JULY 1, 2024

Foods CHECK Business Tools program. Foods and SpotOn will empower US Foods customers with the point-of-sale, labor management , and other technology they need to succeed on their own terms.   The collaboration between U.S.

Technology 116

Technology Loyalty Program Point of Sale Cash Management 116

Modern Restaurant Management

JANUARY 31, 2024

Many operators are starting to realize that this omni-channel approach is increasingly essential to guest engagement in order to ensure they’re top of mind from the moment customers discover your restaurant (which often begins online) until well after their meal ends.

2024 203

2024 Online Ordering Website Management 2023 203

Modern Restaurant Management

APRIL 26, 2024

Food allergies in the United States affect an estimated 26 million adults and six million children (10.8 and 8 percent, respectively) and the number of people telling restaurants about their food allergies upfront is increasing. When payment systems and kitchen management tools work together, they share information instantly.

Dietary Restrictions 100

Dietary Restrictions Allergens Point of Sale Customer Experience 100

Apicbase

OCTOBER 25, 2024

Did you know a poorly managed menu could cost you thousands in wasted food and lost profits each month? It starts with accurate pricing, clear dish descriptions, and consistent nutritional information. This includes choosing the right dishes, managing ingredients, setting prices, and marketing the menu effectively.

Menu 52

Menu Management Management Allergens 52

Next Restaurants

JUNE 30, 2020

No one could have predicted how massive the pandemic impacted the food and hospitality industry. According to a report by marketing research firm Nielsen, there has been a 15% increase in social media app usage since the pandemic. So, save on your marketing budget and use social media marketing tools for best results on social media.

Social Media 166

Social Media Email Marketing Online Ordering Food Safety 166

SpotOn

MARCH 19, 2024

In 2023, SpotOn debuted both Seat & Send , a first-of-its-kind waitlist feature, and a suite of new, maximally flexible hardware to help keep its clients competitive in an industry facing rising food and labor costs with already razor-thin margins.

2024 98

2024 Innovation Email Marketing Point of Sale 98

ChowNow

SEPTEMBER 30, 2020

When brainstorming restaurant marketing ideas, many restaurateurs seek out strategies that will help bring in new customers. The math is simple: more orders over time equals more sales. Marketing to your existing customers keeps your restaurant top of mind leading to increased order frequency and higher ticket sizes.

Loyalty Program 158

Loyalty Program Marketing Email Marketing Social Media 158

Goliath Consulting

SEPTEMBER 7, 2023

In this post, we’ll outline top digital marketing strategies that every restaurant should consider to stay competitive in the current digital landscape. Beyond basic information, include detailed menus, daily specials, and an events calendar. Email Marketing: Beyond Newsletters Segment your email list based on preferences.

Marketing 78

Marketing SEO Email Marketing Mobile Ordering 78

ChowNow

FEBRUARY 27, 2024

Effective restaurant marketing means reaching diners wherever they are. To gain more diners and drive more orders, restaurants need to optimize their mobile marketing and make it easier to order. What’s mobile marketing? Why mobile marketing for restaurants? Not sure where to start? Learn more.

Marketing 78

Marketing Mobile Ordering Email Marketing Online Ordering 78

ChowNow

JULY 10, 2024

Target market : Identify your primary customer base and include details as to why you’re specifically targeting the particular demographic. This is also a great opportunity to provide more information about the physical atmosphere you’re trying to foster at your restaurant.

Point of Sale 88

Point of Sale Email Marketing License Customer Service 88

Modern Restaurant Management

DECEMBER 5, 2022

Before the pandemic, many restaurants across the country experimented with contactless order and payment solutions but did so with a relative lack of urgency. Contactless payments have become the industry standard and the future of ordering and payment solutions for restaurants of all sizes. The possibilities are truly endless.

Loyalty Program 225

Loyalty Program Mobile Ordering Employee Relations Customer Experience 225