Open for Business

APRIL 3, 2023

The “4 Ps of marketing” may sound like blah business jargon to restaurant types, but these four principles—product, price, place, and promotion—can magnetize new guests and keep regulars coming back. Here’s how to put the 4 Ps of marketing to work for your restaurant, plus a few examples to get you started.

Marketing 78

Marketing Email Marketing Social Media Online Ordering 78

SpotOn

APRIL 8, 2024

Consider allowing guests to opt out of email marketing content about this specific holiday and encourage staff to swap shifts if necessary for their wellbeing. Here are a few marketing ideas for restaurants so you can be top of mind on May 12th. Hire a balloon artist or magician Sometimes the best present is happy kids.

2024 98

2024 Seasonal Menu Social Media Loyalty Program 98

Open for Business

SEPTEMBER 2, 2024

Marketing and advertising are fundamental for growth, but restaurants tend to keep these costs to about 3-6% of total sales. GPOs negotiate discounts with suppliers on behalf of their members, allowing smaller restaurants to access pricing typically reserved for large chains. Try to keep labor costs between 25-35% of total sales.

Point of Sale 78

Point of Sale Seasonal Menu Customer Service Inventory 78

Sling

JULY 24, 2023

There is an ever-growing market of specialized software for all of the outside-the-kitchen things restaurateurs have to think about. 3) 7Shifts 7Shifts allows you to automatically post job openings for different positions on sites like Indeed, post training videos for new hires, create schedules, calculate payroll, and distribute tips.

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2023 Management Management Tip Distribution 78

Apicbase

AUGUST 5, 2022

If you look under the bonnet, you will see that struggling businesses often lack a clear restaurant marketing plan. Of course, marketing isn’t the only thing that makes or breaks a business, but it does give you an edge when you expand and open in new locations. You don’t need a fancy consultant to do your marketing.

Marketing 97

Marketing Operations Social Media Email Marketing 97

Open for Business

OCTOBER 20, 2023

Quick links Market research and business plan Location and layout Budgeting and costs Licenses and legal requirements Creating the menu Staffing Technology and systems Marketing and branding Opening your restaurant Market research and business plan Market research and crafting a solid business plan are foundational steps in opening a restaurant.

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License Email Marketing Front of House Seasonal Menu 78

Open for Business

JUNE 15, 2023

Empathy might not be part of your restaurant’s training program—yet. In fact, teaching empathy can be a helpful part of every restaurant training program. You can teach empathy in your restaurant’s training program by focusing on these five key areas: Active listening. After all, hospitality is a two-way street.

Hospitality 78

Hospitality Loyalty Program Communication Training 78

Touch Bistro

APRIL 27, 2021

Loyalty Program Information: If you offer a restaurant loyalty program , include all the relevant information about the rewards program and allow customers to sign up directly on your website. Begin growing your email list by including an email subscriber form on your website. Ask for Luigi.

Design 92

Design 2021 Online Ordering Website Management 92

7 Shifts

JUNE 16, 2024

This is where being well-equipped with a fool-proof restaurant marketing plan comes in. After analyzing the latest industry trends, viral content, and successful campaigns, we have developed an all-in-one marketing guide to help you craft your strategy to attract new customers and keep your previous diners coming back.

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Marketing 2024 Email Marketing Social Media 195

Touch Bistro

MAY 26, 2021

A restaurant reservations system that helps you fill tables in advance. A restaurant reservations system helps you manage all your bookings digitally so you can reduce those dreaded no-shows and ensure you’re maximizing all your available tables – something that’s especially important on a busy holiday like July 4th. Download Now.

Specials 111

Specials 2021 Merchandise Mobile Ordering 111

Restaurant Clicks

NOVEMBER 5, 2017

Whether your restaurant is opening soon or has been open for some time, you’ll need to make some decisions on hiring an internal marketing team. How do you hire the right person to help your business grow? Remember, the most important thing is hiring someone for your restaurant who knows what to do and how to do it.

Marketing 61

Marketing Email Marketing SEO Social Media 61

Modern Restaurant Management

JULY 30, 2021

This program, piloted last year, is designed to help KFC team members build short-term savings and create lasting savings behaviors. However, according to a 2019 report from the Federal Reserve Bank, 37 percent of all Americans could not cover an unexpected $400 expense without going into debt.

Franchising 203

Franchising Franchise Fast Casual Point of Sale 203

Restaurant365

NOVEMBER 19, 2019

To optimize labor hiring and training costs, restaurant operators can turn to restaurant operations tools to reduce costs over time. Because a menu is one of the most visible pieces of restaurant marketing, maintaining a relevant, profitable menu is essential for a restaurant’s bottom line.

Operations 92

Operations 2020 Mobile Ordering Social Media 92

7 Shifts

FEBRUARY 8, 2024

With the right tech tools, managers can ease their workloads, employees enjoy a much smoother scheduling process, and guests benefit in countless ways — from mobile ordering to digital menus to better ways of making and managing reservations. It's arguably the go-to platform for diners looking to make a reservation. Get a Demo 6.

Operations 367

Operations Management Management Mobile Ordering 367

Notch

JANUARY 23, 2019

Shifts in the real estate market can raise rent. As an alternative, find ways to get fewer employees to do essential tasks that might otherwise get hired out. If you’re looking to reduce your food costs, modern tools like allow you to buy from an entire market of local suppliers —so you can cut down expenses and delivery fees.

Email Marketing 72

Email Marketing Merchandise Website Management Point of Sale 72

7 Shifts

FEBRUARY 8, 2024

With the right tech tools, managers can ease their workloads, employees enjoy a much smoother scheduling process, and guests benefit in countless ways — from mobile ordering to digital menus to better ways of making and managing reservations. It's arguably the go-to platform for diners looking to make a reservation. Get a Demo 6.

Operations 352

Operations Management Management Mobile Ordering 352

Notch

JANUARY 23, 2019

Shifts in the real estate market can raise rent. As an alternative, find ways to get fewer employees to do essential tasks that might otherwise get hired out. If you’re looking to reduce your food costs, modern tools like allow you to buy from an entire market of local suppliers —so you can cut down expenses and delivery fees.

Email Marketing 52

Email Marketing Merchandise Website Management Point of Sale 52

Buzztime Business

DECEMBER 26, 2023

A Facebook Loyalty Study asked 14,000 adults to describe businesses they like best. Result: Increase Repeat Millennial Business If you can impress a millennial, they’re 1.75x more likely to become a repeat customer according to the Facebook Loyalty Study mentioned earlier. Or, set a “trigger” to email a coupon on the guest’s birthday.

2024 97

2024 Bar Email Marketing Loyalty Program 97

Indoor Media

FEBRUARY 15, 2021

When business owners are already struggling with these kinds of expenses, they’re not going to want to shell out a lot on marketing. The next biggest frustration for business owners was hiring and training new staff. Interestingly enough, one of the biggest concerns for guests was “Loyalty Programs.”

Loyalty Program 148

Loyalty Program Email Marketing Advertising Back of House 148

Touch Bistro

JULY 15, 2021

The restaurant industry is a competitive space, and you need unique restaurant marketing ideas if you want your venue to stand out. The challenge is, restaurant marketing and promotions can take many forms, and not every strategy will resonate with every diner. The Ultimate Guide to Restaurant Marketing. Download Now.

Marketing 77

Marketing 2021 Email Marketing Social Media 77

Apicbase

FEBRUARY 29, 2024

85% of operators use POS data to engage with customers via text or email, while 60% use it for their loyalty programs. The global foodservice market size reached $2,989.5 IMARC Group , 2023) A more optimistic forecast estimates a market size of $5,423.59 The global foodservice market size reached $2,989.5

2024 52

2024 Operations 2023 Loyalty Program 52

7 Shifts

FEBRUARY 7, 2024

Delivery, scheduling, inventory management, reservations, and guest management have seen technological advancements over the past few years, and it's just the beginning. Better team communication: Say goodbye to endless text threads, email chains, and whatever other inefficient methods your team uses to negotiate schedules.

Technology 312

Technology Mobile Ordering Social Media Online Ordering 312

Lavu

MARCH 11, 2020

With so many options available in the market, it can be a huge challenge to determine which one will fit the needs of your business. Provide features like POS, inventory management, order management, accounting, employee management, payroll, and reservations . Restaurant Reservations.

Management 78

Management Management Cash Management Mobile Ordering 78

Modern Restaurant Management

SEPTEMBER 14, 2021

She moved to information technology in 1994 where she was instrumental in putting in the first network and email system for SBCI. Bill formally served on the Great Lakes Franchise Association Board, Del Taco’s Franchise Marketing Advisory Council and the Finance Excellence Advisory Council for Burger King.

Food 173

Food Tip Distribution Guest Recovery Food Safety 173

Restaurant Clicks

FEBRUARY 17, 2020

Marketing & CRM. Loyalty programs. Loyalty programs. Loyalty programs. Loyalty programs. Toast’s interface is easy-to-use and offers the option to combine POS, reporting and analytics, payroll and team management, online ordering and delivery, and loyalty programs.

POS 78

POS 2020 Point of Sale Loyalty Program 78

Gourmet Marketing

SEPTEMBER 23, 2021

We’re a Restaurant Marketing Agency that’s worked with restaurants for over a decade. Restaurant Marketing Ideas. As such, it’s important to use unique marketing ideas in order to truly stand out from other restaurants. Establish a loyalty program to offer your customers rewards. In-restaurant ideas.

Marketing 61

Marketing 2021 Social Media Website Management 61

Modern Restaurant Management

MAY 12, 2020

Since its inception in mid-March, more than 500 restaurants around the world have joined the program and are reporting sales ranging from several thousand dollars to up to $60,000. "The program is inventive and very attractive to our guests."

Mobile Ordering 150

Mobile Ordering Online Ordering Food Order Hospitality 150

Modern Restaurant Management

OCTOBER 8, 2020

Flippy ROAR hits the market with advanced cooking capabilities to quickly learn menu items, allowing operators to appeal to new customers and retain eaters with consistently cooked options. Additionally, Joy Lai has been promoted to Chief Operating Officer from her previous position as Chief Marketing Officer.

Kitchen Safety 154

Kitchen Safety Online Ordering Food Safety Point of Sale 154

Modern Restaurant Management

DECEMBER 31, 2019

Substantial advantages in marketing, reduced labor costs, shared management costs, lower occupancy cost can be had in this model. A chicken sandwich and the impact it has had on how to market a product – see Popeye’s vs. Chick-fil-A. The global food delivery market is expected to grow to 11.4 Ghost Kitchens.

2020 138

2020 Kitchen Safety Consumer Goods Point of Sale 138

Modern Restaurant Management

JULY 1, 2021

Top Foods Across Major Markets. Thai Thani – 2021 NW Market St B, Seattle, WA 98107. The Good Food Confidence Index found that almost 90 percent of restaurant brands expect an increase in revenues, 97 percent expect to hire employees, and 78 percent expect to increase good food purchases. Frozen custard: (+486 percent).

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2021 Loyalty Program Mobile Ordering Consumer Goods 154