Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

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Marketing Social Media Food Safety Email Marketing 233

SpotOn

MAY 22, 2024

Earlier this year, we introduced AI and automation to our marketing software with Marketing Assist. Operators select their business goals and the AI and automation builds email and social campaigns that will help achieve those goals. Point-of-sale companies should adapt to these needs (and wants) with deep integrations.

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2024 Point of Sale Tip Distribution Email Marketing 111

Next Restaurants

MAY 8, 2024

By Jose Chavez, Contributor A common challenge keeps many restaurant owners up at night: boosting sales and keeping the doors open in an ever-evolving restaurant industry. If you’re looking for tips and insights on how to run a successful restaurant business, review these seven proven strategies for increasing restaurant sales.

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Loyalty Program Social Media Point of Sale Online Ordering 106

SpotOn

MARCH 19, 2024

The innovation continues with the company’s release of SpotOn Marketing Assist , its first automated, AI-enabled marketing tool for restaurants. The innovation continues with the company’s release of SpotOn Marketing Assist , its first automated, AI-enabled marketing tool for restaurants. 

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Modern Restaurant Management

MARCH 25, 2022

As the impact of the pandemic wanes, restaurant owners should evaluate the contactless service options they implemented to keep customers and staff safe to see how they can help drive sales. While QR codes are a great tool for contactless service, they have a wide variety of uses, particularly when it comes to marketing. At least 63.6

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Social Media Email Marketing Mobile Ordering Kitchen Safety 209

Modern Restaurant Management

MARCH 30, 2022

Restaurants are making use of workflow automation to increase efficiency in numerous ways inlcuding customer service automation and sales and marketing automation. Sales teams and marketers are deploying sales and marketing technology to automate the customers' journey and accelerate conversions.

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Front of House Social Media Email Marketing Point of Sale 175

Modern Restaurant Management

MAY 20, 2022

Teriyaki Madness (TMAD) had the "bowls" to admit they messed up and turned the mistake into a unique marketing opportunity. In late February, a marketing team member was training a coworker on how to send five winners of a “Free Bowls for a Year” drawing their notifications at once instead of one at a time.

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Email Marketing Loyalty Program Point of Sale Download 173

Marketing4Restaurants

DECEMBER 6, 2021

In the last episode, we discussed the best free Restaurant Marketing tools you can use to boost marketing campaigns for your restaurant. These are just the show notes for our Episode on Why your Restaurant needs marketing. The business plan is amazing but they don’t have a marketing plan to articulate it.

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Marketing Email Marketing Social Media Download 98

Bingage

APRIL 16, 2024

In today’s competitive market, building customer loyalty is paramount, and cutting-edge loyalty solutions are helpful to drive engagement and boost retention but the question is there are several loyalty program providers in the market so which one to choose? Earning customer loyalty takes time and effort!

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Loyalty Program 2024 Email Marketing Coupons 105

Modern Restaurant Management

APRIL 3, 2024

Statista’s market insights forecast the global cost of cybercrime will increase from $9.22T in 2024 to $13.82T in 2028. Artificial intelligence (AI) has emerged as another advantage for attackers, enabling them to personalize phishing emails for highly effective business email compromise scams to introduce ransomware packages at scale.

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Email Marketing Franchise Franchising Point of Sale 166

Bingage

APRIL 16, 2024

In today’s competitive market, building customer loyalty is paramount, and cutting-edge loyalty solutions are helpful to drive engagement and boost retention but the question is there are several loyalty program providers in the market so which one to choose? Earning customer loyalty takes time and effort!

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Loyalty Program 2024 Email Marketing Coupons 104

Modern Restaurant Management

JANUARY 31, 2023

The first step in this process should be analyzing the data from their point-of-sale system – labor costs, game days sales and more. Use data to identify high-traffic times during the Super Bowl and offer promotions or discountsduring those times to increase sales.

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Loyalty Program Social Media Email Marketing Online Ordering 149

Modern Restaurant Management

NOVEMBER 4, 2021

What’s more, this type of location technology can be used to power omnichannel strategies such as email, SMS, and location-based push messaging. By bringing together CRM data as well as location data, marketers can begin to piece together a more well-rounded picture of their customers and their preferences.

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Mobile Ordering Marketing Menu Fast Casual 194

Restaurant Engine

APRIL 26, 2023

That’s because it’s one of the most critical marketing tactics you can utilize to grow your restaurant. If your point of sale system offers it, you can also ask customers if they want their receipts mailed to them or texted to them. Your loyalty program might even be tied to your point-of-sale system.

Email Marketing 106

Email Marketing Loyalty Program Social Media Mobile Ordering 106

Apicbase

AUGUST 5, 2022

If you look under the bonnet, you will see that struggling businesses often lack a clear restaurant marketing plan. Of course, marketing isn’t the only thing that makes or breaks a business, but it does give you an edge when you expand and open in new locations. You don’t need a fancy consultant to do your marketing.

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Marketing Operations Social Media Email Marketing 97

Modern Restaurant Management

AUGUST 8, 2022

Customers come in many forms, so often the focus is on new customers, but the reality is that repeat, loyal customers are really the starting point. So how can a restaurant drive revenue without time-intensive and costly marketing initiatives? What allows simple WiFi to move past WiFi “marketing”? Real-Time Offers.

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Loyalty Program Social Media Email Marketing Point of Sale 158

Bingage

JULY 18, 2023

Confused about How to increase e-commerce sales ? Starting an online business is easy but the most difficult part is getting customers and increasing sales. You are here reading this blog means you are looking for ways to increase e-commerce sales. You’re at the right place!

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Loyalty Program Email Marketing Social Media SEO 69

Modern Restaurant Management

JUNE 8, 2021

While third party providers offer increased exposure for many restaurants and can help to widen service and delivery areas, this comes at a cost: third party providers can charge up to 30 percent in fees per sale. So how can restaurants avoid these fees? By using loyalty programs as a way to encourage customers to order directly.

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Loyalty Program Point of Sale POS Email Marketing 208

7 Shifts

APRIL 15, 2020

Some of them have even seen ~90% of their sales coming through drive thrus. The order can be placed through the phone or online, and in both cases can notify the user through text and/or email that order is ready to pick up. Here are some tips on how it can be done.

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Online Ordering Email Marketing Social Media Food Order 362

7 Shifts

SEPTEMBER 16, 2021

Whichever way you go, remember that for every new restaurant you open, you'll need to conduct any necessary market research and document your planning process with a business plan and a feasibility study. You may also benefit from diversification in your market, particularly if you'd like to open your next location close to an existing one.

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Management Management Document Hiring 370

Modern Restaurant Management

JULY 12, 2022

This can be done by calculating your restaurant’s food cost percentage and cost of each dish using reports and data that an integrated point-of-sale can provide. Keep things running smoothly by using an integrated point-of-sale system that allows you to do everything in one place. Be In Charge of Your Own Marketing.

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Loyalty Program Online Ordering Point of Sale Customer Experience 212

Modern Restaurant Management

AUGUST 31, 2023

An increase in sales. Here are some ways: Ask your marketing and sales team. Your restaurant marketing and sales teams will always know what selling points your customers respond to best. You can use an email finder to look for reporters’ or editors’ email addresses.

Social Media 111

Social Media Email Marketing Influencer Events 111

7 Shifts

JANUARY 31, 2024

Managing a restaurant is a delicate routine—if we can even call it a routine. A better description might be a balancing act that presents new and unique challenges every day. Managers are responsible for nearly every aspect of the restaurant and have to cover a variety of duties. This part of the job is arguably the most multi-faceted.

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Management Management Kitchen Safety Front of House 397

Modern Restaurant Management

JANUARY 4, 2022

Typically, customer data is collected by the point of sale platform and website, along with other online properties, apps, and third-party platforms. Armed with the right information, restaurants can develop hyper-targeted marketing campaigns triggered by behavior from the point of acquisition throughout the customer lifecycle.

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Point of Sale Customer Service Email Marketing Website Management 205

Bingage

JUNE 27, 2023

In this blog post, we will explore the best Shopify loyalty app that can enhance your e-commerce store’s customer loyalty and boost your sales. In this blog post, we will explore the best Shopify loyalty app that can enhance your e-commerce store’s customer loyalty and boost your sales.

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Loyalty Program Point of Sale Social Media Email Marketing 98

Bingage

JULY 18, 2023

Confused about How to increase e-commerce sales ? Starting an online business is easy but the most difficult part is getting customers and increasing sales. You are here reading this blog means you are looking for ways to increase e-commerce sales. You’re at the right place!

Loyalty Program 61

Loyalty Program Email Marketing Social Media SEO 61

The Rail

MARCH 27, 2024

By Emma Carter, Contributor The 2024 National Restaurant Association report shows that sales are up and restaurants are hiring. From employee turnover rate to who makes the most sales, using data science for restaurants helps with employee management. You can use this data to optimize your sales.

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Email Marketing Point of Sale 2024 Seasonal Menu 52

Open for Business

APRIL 9, 2024

Loyalty is more than a frequent guest punch card or a points-based rewards program in the restaurant world. Dig into which rewards are most popular and pair this with your sales data. It’s about making meaningful connections with guests to keep them coming back time and time again. That’s the definition of loyalty.

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Loyalty Program Social Media Email Marketing Point of Sale 78

Modern Restaurant Management

DECEMBER 5, 2022

The restaurant industry is driving the growth of modern point-of-sale (POS) solutions that enable contactless payments. restaurant sales are expected to reach 898 billion dollars by the end of 2022. Contactless solutions have become a tool to ensure the survival of many businesses over the past three years.

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Loyalty Program Mobile Ordering Employee Relations Customer Experience 217

7 Shifts

JUNE 3, 2022

While money isn't everything, it's one of the biggest pain points for restaurant workers right now. We don't have to tell you that the restaurant industry has a turnover problem. As of 2019, hospitality had a national average turnover rate of 75% , and that's only grown since the pandemic. They aren't making enough money.

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Tip Distribution Email Marketing Communication Coaching 397

Modern Restaurant Management

FEBRUARY 27, 2023

Different restaurant models achieve a break-even or profitability point at varying times. Increase Restaurant Sales The best way to increase a restaurant’s cash flow is to increase sales. Use creativity to market a restaurant on a limited budget. Careful forecasting can help improve order accuracy and reduce waste.

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Cash Management Point of Sale Inventory Email Marketing 181

7 Shifts

SEPTEMBER 20, 2022

How to Serve in a Fine Dining Restaurant : Fine dining restaurants tend to offer elaborate food at higher price points, with attentive, often formal service. From sales per labor hour to food cost percentages and many more. Learn more about the ins and outs of restaurant management or brush up on your marketing know-how.

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Modern Restaurant Management

JANUARY 8, 2024

Consider, for instance, a scenario in which your Point of Sale (POS) system can forecast the popularity of a new dish based on historical customer behaviour. This trend reflects the growing popularity of drive-thru and fast-casual dining, coupled with the demand for digital technologies such as QSR digital signage and QR codes.

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2024 Loyalty Program Cash Management Customer Experience 208

Modern Restaurant Management

JUNE 3, 2024

Now I have a way to easily track my purchases, and the store has a way to easily reach me for upcoming sales to get more of my business. By developing targeted advertising or personalized emails, you can significantly boost the effectiveness of your marketing campaigns.

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Loyalty Program Coupons Customer Experience Seasonal Menu 120

Bingage

DECEMBER 18, 2022

Customer reward programs in marketing are point-based loyalty programs that offer discounts and other incentives (gift cards, vouchers, coupons, cashback, or free or discounted products or services…) in exchange for increased customer involvement and purchase. Types of Reward Marketing. Point-based system.

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Loyalty Program Marketing Point of Sale Email Marketing 52

Social Hospitality

AUGUST 25, 2019

When it comes to digital marketing for restaurants , there are various avenues to explore. C ustomer interaction points can range from mobile apps, third-party food aggregator apps, social media, and chat apps. Besides answering customer inquiries, Chatbots help funnel sales in an efficient manner. Showcase Your Menu.

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Social Media Mobile Ordering Email Marketing Website Management 253

SpotOn

MAY 14, 2024

Are you a restaurant owner looking to switch point-of-sale systems? Or are you just curiously searching for the best point-of-sale systems for that restaurant you always wanted to open? About SpotOn Restaurant POS SpotOn's point-of-sale offers plenty of payment options for various restaurant types.

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POS Point of Sale Customer Service 2024 52