Modern Restaurant Management

JANUARY 31, 2023

With the Super Bowl and March Madness coming up, restaurant owners should be preparing now in order to capitalize on the influx of online orders. 5 Use social media and email marketing to promote Super Bowl specials and gift card promotions to attract customers.

Loyalty Program 184

Loyalty Program Social Media Email Marketing Online Ordering 184

7 Shifts

JUNE 16, 2024

This is where being well-equipped with a fool-proof restaurant marketing plan comes in. After analyzing the latest industry trends, viral content, and successful campaigns, we have developed an all-in-one marketing guide to help you craft your strategy to attract new customers and keep your previous diners coming back.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

Touch Bistro

MAY 26, 2021

The short answer is offering enticing 4th of July specials. The right 4th of July specials will drive traffic to your restaurant, helping you take advantage of one of the biggest celebrations of the year. Planning 4th of July Specials for Your Restaurant. A mobile POS that you can take tableside to capture customer orders. .

Specials 111

Specials 2021 Merchandise Mobile Ordering 111

Modern Restaurant Management

MARCH 25, 2022

To go contactless, customers scanned a small black and white square called a QR code on their mobile device to see a digital copy of the menu. Some restaurants even took safety a step further by eliminating in-person ordering and offering contactless payment. Direct Mail Campaigns. Promotions.

Social Media 215

Social Media Mobile Ordering Email Marketing Kitchen Safety 215

ChowNow

FEBRUARY 27, 2024

Effective restaurant marketing means reaching diners wherever they are. In today’s world, that means their mobile devices. To gain more diners and drive more orders, restaurants need to optimize their mobile marketing and make it easier to order. What’s mobile marketing?

Marketing 78

Marketing Mobile Ordering Email Marketing Online Ordering 78

7 Shifts

MAY 23, 2024

Once in your customers' hands, this piece of paper can directly influence what your diners order and how much they spend in one sitting. Categorize your dishes in order of consumption, starting from the appetizers, then the main course, side dishes, desserts, and beverages. or "Do you want your drink upsized?"

Social Media 195

Social Media Loyalty Program Email Marketing SEO 195

Modern Restaurant Management

MAY 20, 2020

It should contain all the obvious items like the extra sanitary practices you're going through, your adjusted hours of operation, and an overview of any special services you're offering like curbside pickup or no-contact delivery. Email Marketing: Keep People Informed. The Power of Mobile-First Design.

Mobile Ordering 234

Mobile Ordering Email Marketing Online Ordering Point of Sale 234

Goliath Consulting

SEPTEMBER 7, 2023

In this post, we’ll outline top digital marketing strategies that every restaurant should consider to stay competitive in the current digital landscape. Beyond basic information, include detailed menus, daily specials, and an events calendar. Email Marketing: Beyond Newsletters Segment your email list based on preferences.

Marketing 78

Marketing SEO Email Marketing Mobile Ordering 78

Modern Restaurant Management

MARCH 26, 2021

The impact of the global pandemic has fast-tracked the restaurant industry's need for digital ordering, particularly for off-premises dining options. Digital ordering channels are vital for your restaurant’s success in 2021. Digital ordering channels are vital for your restaurant’s success in 2021. and up to 53.9

Ordering 226

Ordering Mobile Ordering Online Ordering Email Marketing 226

Modern Restaurant Management

FEBRUARY 9, 2021

The National Retail Federation estimates that 41 percent of consumers will celebrate Valentine’s day with a special dinner or celebration at home. This article includes some simple digital marketing strategies that restaurants can quickly implement ahead of the Valentine’s Day holiday. Make Your Menu the Main Course.

Marketing 221

Marketing Email Marketing Website Management Social Media 221

7 Shifts

OCTOBER 23, 2020

In an era when enabling online ordering is essential to running a restaurant, having an online presence for your restaurant is critical. Thus, the platform has excellent features for restaurants, like online ordering , e-commerce, events management, contactless dining, and catering capabilities.

Website Management 370

Website Management Online Ordering Hiring SEO 370

Modern Restaurant Management

MAY 24, 2024

Brands like McDonald's, Pizza Hut, Domino's, Starbucks, and others invest and implement customer retention strategies to hold the market share. This customer loyalty stays strong, negating the changing market landscape. With the least marketing efforts, the results in such a situation are quite high.

Loyalty Program 175

Loyalty Program Point of Sale Email Marketing Customer Experience 175

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 203

Marketing Social Media Mobile Ordering Website Management 203

Restaurant Engine

APRIL 26, 2023

That’s because it’s one of the most critical marketing tactics you can utilize to grow your restaurant. With text messaging, you can do the following things to increase engagement: Notify customers when their pick-up orders are ready. Tell them about specials and discounts. Let customers text to place an order.

Email Marketing 105

Email Marketing Loyalty Program Social Media Mobile Ordering 105

Open for Business

OCTOBER 30, 2024

Do they tend to book for special occasions? Do they always order the same bottle of wine? Or if you know a regular always orders the same appetizer, you could have it ready to go as soon as they’re seated. But personalization isn’t just about freebies and special treatment. How often do guests visit?

Reservations 78

Reservations Email Marketing Dietary Restrictions Point of Sale 78

Cheetah

JANUARY 13, 2022

From their humble, though ingenious, beginnings as copper tokens and stamps, through the era of credit card clubs, to today’s mobile apps, loyalty programs have become indispensable marketing tools. 3 rd party delivery apps, ghost kitchens and privately owned franchises are all fighting for the same market share.

Loyalty Program 148

Loyalty Program Mobile Ordering Airlines Merchandise 148

SpotOn

SEPTEMBER 24, 2024

If you run a small business, email marketing continues to be one of the most effective ways to connect with your customers and drive sales. Because email is direct and personal. Additionally, email marketing is one of the most cost-effective marketing strategies available. Run a restaurant?

Small Business 52

Small Business Email Marketing Loyalty Program Point of Sale 52

Modern Restaurant Management

JUNE 1, 2021

Just a few short years ago, customers paid for their meals in cash or credit cards, orders were totaled on analog cash registers, and customers called restaurants to place orders over the landline phone. The New Norm: Text to Order. These solutions work in tandem, making it easier than ever for customers to order and pay.

Ordering 180

Ordering Technology Mobile Ordering Online Ordering 180

Ken Burgin

JULY 17, 2022

Create special deals to fill less popular times: these could be Sunday to Wednesday, or late November. If you haven’t heard from them, phone, text or email – this year needs more aggressive marketing. Upgrade your Booking System: is a book still adequate, or emailing PDF docs to be filled in and returned?

Email Marketing 153

Email Marketing Book Seasonal Menu Merchandise 153

The Rail

NOVEMBER 10, 2023

By Viktoria Arsenteva, Contributor In the hyper-competitive restaurant industry, effective marketing can be the difference between a bustling dining room and a quiet one. Twitter Ads: Best for timely promotions like lunch specials or happy hour deals , given the platform's real-time nature. However, it requires a strategic approach.

Advertising 59

Advertising Loyalty Program Email Marketing Mobile Ordering 59

Modern Restaurant Management

JUNE 1, 2023

Personalization Is the Key A successful loyalty program takes a holistic approach and engages with customers across a variety of channels beyond the POS, including mobile app, online (web-based), social media, and email marketing and emerging channels such as voice, chat, and web3/metaverse.

Loyalty Program 179

Loyalty Program Customer Experience POS Customer Service 179

RGU

NOVEMBER 6, 2019

By: Adam Guild Editor's note: While this article focuses on email marketing for restaurants, the information, links to resources, and tips and advice are easily applied to other industries. In today's hyper-visual world of social media, it may seem like email marketing is a little old-fashioned. Not necessarily!

Email Marketing 40

Email Marketing Marketing Mobile Ordering Social Media 40

Modern Restaurant Management

JULY 14, 2021

In today’s tight job market, to be competitive and stay top of mind of potential hires, it’s important to launch a holistic recruitment marketing strategy to support basic recruiting functions. It is important that you have a recruitment marketing budget to drive top-of-funnel traffic in your hiring funnel.

Recruiting 212

Recruiting Hiring Marketing Email Marketing 212

The Rail

MARCH 21, 2023

They help with everything from always have an updated menu, to faster service, to direct in-house marketing, and even less stressful staff! By scanning the code, customers can access the restaurant's digital menu and place orders without physical contact or interaction with staff. This reduces the risk of spreading germs and viruses.

Social Media 111

Social Media Email Marketing Front of House Customer Experience 111

Modern Restaurant Management

OCTOBER 25, 2022

As our world becomes increasingly digitized- with the rise of food delivery services, QR Code Menus and online orders- it's more important than ever for restaurant owners and employees to become familiar with the latest threats to their business. Patrons can simply scan a QR code to view a menu, order, and pay.

Online Ordering 189

Online Ordering Website Management Social Media Mobile Ordering 189

Indoor Media

NOVEMBER 4, 2021

You can try these restaurant marketing ideas to spread the word about your takeout business and reach more potential customers. 3 Marketing Basics for Your Takeout Business As a restaurant owner, you can rely on a guide to restaurant marketing to help you. You can also use them on your receipts.

Loyalty Program 78

Loyalty Program Email Marketing Social Media Advertising 78

Open for Business

NOVEMBER 21, 2022

Today’s tools are high-tech, user-friendly, and mobile so you don’t have to be physically in the restaurant to stay on top of the business. Better yet, it can send email and text confirmations without restaurant staff ever picking up the phone. It empowers restaurant owners to send highly targeted marketing messages.

Technology 147

Technology Front of House Back of House Online Ordering 147

7 Shifts

MARCH 10, 2022

7shifts provides a cloud-based team management and scheduling solution, allowing owners and managers to schedule restaurant employees , approve shift trades, and communicate with staff from one easy-to-use mobile app. Toast Order & Pay. Look no further than Toast Order & Pay. Team Communication. Try 7shifts for Free.

Management 195

Management Management Operations Point of Sale 195

BNG Point of Sale

OCTOBER 15, 2021

Mobile POS For Retail. What Is A Mobile POS System For Retail? A mobile point of sale is a system in which POS software is installed on handheld, mobile devices, such as an iPad or Android tablet or smartphone. The device functions as a mobile cash register and terminal to process sales transactions.

Retail 98

Retail POS Point of Sale Mobile Ordering 98

The Restaurant Times

JUNE 29, 2020

Despite the favorable dynamics, a proper cloud kitchen marketing plan is integral for ensuring business longevity. Your cloud kitchen brand might be serving top-quality food, but effective marketing is necessary to amplify your brand’s reach. How To Market Your Cloud Kitchen In Saudi Arabia. Create An Appealing Website.

Loyalty Program 98

Loyalty Program Email Marketing Marketing Mobile Ordering 98

ChowNow

FEBRUARY 18, 2021

This critical information—such as email addresses, ordering trends, and so on— can help spur business decisions and inform data-driven restaurant marketing tactics. One of the easiest ways is via your online orders – if it’s set up correctly. Social media is an opportune place to market your restaurant.

Marketing 78

Marketing Email Marketing Social Media Online Ordering 78

ChowNow

DECEMBER 7, 2021

This first-of-its-kind feature shows customers how much they’re helping restaurants save, offering an easy way to quantify support for local restaurants and encourage repeat orders. The total score is updated every time they place a new order—demonstrating how every meal can add up to a big difference. The Diner Impact Score is simple.

Online Ordering 158

Online Ordering Mobile Ordering Website Management 2011 158

Focus POS

SEPTEMBER 10, 2020

While it’s possible to get by on manual processes, these are outdated, and won’t give you proper tools you need in order to handle the competition. It can increase mobility within your restaurant, and more importantly, improve communication between systems and staff. Online ordering. Cloud-based POS is especially important.

POS 97

POS Loyalty Program Email Marketing Mobile Ordering 97

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

Restaurant365

JANUARY 27, 2022

While many restaurants offer touchless menus as a simple replacement for a paper menu, with orders made with a server at the table, some digital menu tools have added more advanced features such as pre-ordering before diners arrive at a restaurant, ordering through the digital menu, and payment processing. Streamline Operations.

Mobile Ordering 148

Mobile Ordering Social Media Customer Experience Online Ordering 148

7 Shifts

MARCH 16, 2022

In order to deliver on both these accounts, it's critical to cultivate an environment where people — customers and staff alike — want to be. Take note of employees who demonstrate initiative, integrity, or management potential and present them with special projects, training responsibilities, and other developmental opportunities.

Front of House 370

Front of House Back of House Communication Customer Service 370

Restaurant Engine

DECEMBER 28, 2022

This means you want your address, phone number, hours of operation, and contact method (email address or contact form) in a prominent place on every page. According to one study , about 80% of diners visit a restaurant’s website before deciding to dine in or order takeout. 4: Online Ordering. tweet this).

Online Ordering 105

Online Ordering Mobile Ordering Customer Experience Customer Service 105